What Wondershare Technology does

Wondershare Technology (万兴科技, SZSE: 300624) is a Chinese A-share listed digital creativity software company founded in 2004, headquartered in Shenzhen with its registered office in Changsha. The company operates seven global centers (China: Shenzhen, Changsha, Beijing, Hangzhou, Lhasa; international: Vancouver, Tokyo) and serves more than 2 billion cumulative users across 200+ countries, with over 100 million monthly active users and 1.2 million+ enterprise customers. Its product portfolio spans video editing (Filmora/万兴喵影), AI drama creation (ReelMate/万兴剧厂), a proprietary multimodal LLM (万兴天幕), PDF tools (PDFelement/万兴PDF), diagramming (EdrawMax/万兴图示, MindMaster/万兴脑图), and utility software (Recoverit, Dr.Fone, FamiSafe).

The company has built an AI-centric technology stack anchored by 万兴天幕, the first audio-video multimedia large language model approved by China's Cyberspace Administration (CAC) for commercial generative AI services. This proprietary model is complemented by deep integrations with leading third-party models including ByteDance's Seedance 2.0, Vidu Q3, Kuaishou's Kling 3.0 4K, ByteDance's Seedream 5.0, OpenAI GPT Image 2, Baidu Wenxin, and Alibaba Tongyi. The ReelMate platform orchestrates these models into Agent-based full-chain workflows for AI drama/short drama production, achieving stated 10x storyboard efficiency and 5x+ overall efficiency vs. traditional methods.

Wondershare operates a hybrid revenue model combining consumer freemium-to-subscription conversion (Filmora, FamiSafe, Recoverit), enterprise/B2B licensing through a 500+ partner XinChuang channel network across 200+ Chinese cities, one-time perpetual licenses for enterprise PDF products, and a usage-based AI credits system. The company simultaneously pursues a product-led consumer motion (global app marketplaces, 14 language versions, freemium downloads) and an enterprise field sales motion targeting Chinese government and regulated industries (manufacturing, finance, education) under the XinChuang domestic substitution policy. Notable customer engagements include People's Daily Online (AI cultural heritage restoration), Chengdu Xinshijue Cultural Communication (AI drama production with 11 million views on AnyReel), and over 1,000 government/enterprise accounts.

Name

Wondershare Technology

Legal name

万兴科技集团股份有限公司

Website

https://wondershare.cn

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wondershare Technology (万兴科技) is a Shenzhen-headquartered, A-share listed Chinese software company that develops AI-powered digital creativity products — including Filmora video editing, the ReelMate AI drama platform, PDFelement, EdrawMax, and the proprietary 万兴天幕 multimodal LLM — serving 2 billion+ cumulative users globally and 1,000+ enterprise/government customers across 200+ countries.

Ownership category

akta.pro rank

Product category

Digital Creative Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Retail-Computer & Computer Software Stores (5734), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)

akta.pro secondary industries

Short-Form Video Creation, Editing & Templates Apps (MPACAHAE), Creative, Content Production & Ad Ops Tools (BPAMALAK), AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)

Keywords

• Digital creative software
• AI video editing
• PDF document solutions
• Diagramming software
• Data recovery tools

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Consumer Software Subscriptions: Annual and perpetual license sales of consumer software products (Filmora/万兴喵影, PDFelement, EdrawMax, etc.) through direct downloads and marketplace listings. Subscription model includes VIP tiers with monthly/annual billing and auto-renewal; perpetual licenses available for certain products.
2. AI Credits (Usage-Based): Consumption-based AI credits sold as one-time packages (1000/5000/10000 credits/year) or bundled with subscription plans. AI features in Filmora (music generation, video enhancement, text-to-speech, etc.) are priced per-use based on task complexity and model selection.
3. Freemium / Free-to-Pay Conversion: Products offered as free downloads with limited functionality; free trial periods for premium features. Conversion to paid tiers (VIP, SVIP, Enterprise) through in-product upsell, with AI feature access gated behind credits or subscription.
4. One-Time Perpetual License: Select products (e.g., PDFelement for enterprise) available as one-time perpetual licenses offering indefinite use rights without auto-renewal, contrasting with the subscription model.
5. Enterprise/B2B Licenses & Solutions: Enterprise field sales of commercial licenses, government XinChuang (信创) compliant solutions, and dedicated enterprise features (multi-seat management, cloud collaboration, priority support). Revenue from 1000+ government and enterprise customers through direct sales and 500+ channel partners.
6. Cloud Storage & Premium Services: Additional paid cloud storage services (e.g., 万兴云) offered alongside subscription plans, providing file backup, sharing, and cross-device sync capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Wondershare Technology builds and sells AI-powered digital creativity and productivity software spanning four categories: video creativity (Filmora for AI video editing, ReelMate for AI drama production, Tomoviee the proprietary CAC-approved audio-video multimodal LLM), document creativity (PDFelement for PDF editing and e-signature), drawing creativity (EdrawMax diagramming and MindMaster mind mapping), and consumer utility tools (Recoverit data recovery, Dr.Fone device management, FamiSafe parental control). The company serves both global individual consumers through freemium downloads and app stores, and Chinese enterprises/governments through 信创-compliant direct sales and a 500+ partner channel network.

Product overview

Wondershare Technology is an AIGC (AI-Generated Content) software company listed on the ChiNext board (stock code: 300624.SZ) that offers a diversified product portfolio organized into four main categories: Video Creativity (including 万兴喵影/Filmora, 万兴剧厂/ReelMate, 万兴天幕, and 万兴播爆), Document Creativity (including 万兴PDF/PDFelement and 万兴HiPDF), Drawing Creativity (including 万兴图示/EdrawMax, 万兴脑图/MindMaster, 万兴智演, and 亿图项管), and Utility Tools (including 万兴恢复专家/Recoverit, 万兴易修, 万兴手机管家, and FamiSafe). The company leverages its proprietary 万兴天幕 large model (the first audio-video multimedia large model approved by China's Cyberspace Administration) and integrates multiple AI foundation models to power generative AI features across its product line. The products serve both individual consumers and enterprise/government clients, with global operations spanning 200+ countries and regions, over 2 billion total active users, and 1.2 million+ enterprise users.

Differentiator

Problem solved

Functional benefit

Brands

• 万兴喵影 (Filmora/Wondershare Filmora): Flagship AI-powered video editing software for consumers and professionals, available on Windows, Mac, iOS, Android, and HarmonyOS. Offers features including AI video generation, text-to-speech, voice cloning, smart cutout, and more.
• 万兴剧厂 (ReelMate)
• 万兴PDF (PDFelement)
• 万兴天幕 (Tomoviee)
• 万兴图示 (EdrawMax)
• 万兴脑图 (MindMaster)
• 万兴恢复专家 (Recoverit)
• 万兴手机管家 (Dr.Fone)
• FamiSafe
• Wondershare SelfyzAI
• 亿图软件 (Edraw Software)

Products and services

• Wondershare Filmora (万兴喵影) AI-powered video editing software for Windows, Mac, iOS, Android, and HarmonyOS, offering timeline editing, keyframe animation, AI-powered features (text-to-video, image-to-video, AI music, voice cloning), with integration into ReelMate for the complete AI drama workflow. Serves individual creators, prosumers, and enterprise marketing teams globally.
• Wondershare ReelMate (万兴剧厂) AI-driven one-stop premium drama and comic creation platform integrating AI script generation, character/scene asset creation, intelligent storyboard creation, and post-production editing. Supports 2D/3D comics, AI live-action drama, novel adaptation, and overseas content production, deeply integrated with Seedance 2.0, Vidu Q3, Kling 3.0 4K, Happy Horse, TGI 2, and Seedream 5.0 large models. Targets AI drama production studios and content studios.
• Wondershare Tomoviee (万兴天幕) SkyMirror Large Model Proprietary audio-video multimedia large language model — China's first audio-video multimodal LLM approved by CAC for commercial generative AI services. Provides video, audio, image, and language foundation models with ~100 atomic capabilities including text-to-video, 3D video generation, AI music composition, and digital human broadcasting, supporting global multilingual output. Powers generative AI features across Filmora, ReelMate, Virbo, and SelfyzAI.
• Wondershare PDFelement (万兴PDF) AI-driven one-stop PDF solution for editing, conversion, OCR text recognition, form creation, e-signature, and document protection. Serves global consumers and Chinese government/enterprise customers with private deployment capability, marketed as a domestic alternative to Adobe Acrobat under the 信创 (XinChuang) policy.
• Wondershare HiPDF (万兴HiPDF) Online one-stop PDF solution providing all-in-one PDF tools for editing, conversion, merging, splitting, compressing, and signing PDF documents directly in the browser. Targets individual consumers and SMBs seeking browser-based PDF processing without installing desktop software.
• Wondershare EdrawMax (万兴图示) One-stop office diagramming software powered by AI and templates for rapid visualization of ideas. Supports 280+ chart types and 26,000+ template resources, with private deployment capability for enterprise use, positioned as a Microsoft Visio replacement with format compatibility.
• Wondershare MindMaster (万兴脑图) Cloud-based cross-platform mind mapping software with deep integration of AI, mind mapping, and notes. Defines next-generation knowledge management with AI-powered mind map generation and content creation features.
• Wondershare Recoverit (万兴恢复专家) AI-powered data recovery tool supporting recovery from computers, phones, tablets, cameras, and storage media. Provides high-efficiency data retrieval with simple and effective data management for individual consumers.
• Wondershare Dr.Fone (万兴手机管家) One-stop smartphone solution for device data migration, system optimization, cleanup, and data transfer/management across iOS and Android platforms. Serves individual consumers needing phone migration when upgrading devices.
• FamiSafe V9 AI-powered parental control and digital safety solution featuring social media monitoring across 30+ apps with 24/7 real-time risk detection for cyberbullying, scams, and inappropriate content, with alerts sent to parents. Available across iOS, Android, Mac, Windows, Chromebook, and Kindle Fire.
• Wondershare SelfyzAI AI-powered photo animation tool that brings static photos to life, creating animated videos from images. Targets individual consumers and social media content creators.
• Wondershare Virbo (万兴播爆) AI-powered broadcasting and video creation product featuring digital human generation, lip-sync, voice cloning, and video translation. Integrates AI models from Baidu Wenxin (文心一言), Alibaba Tongyi Qianwen (通义千问), and MiniMax ABAB for IP customization and script generation.
• Wondershare Repairit (万兴易修) AI-powered one-stop solution for video and photo repair, restoring corrupted or damaged video and photo files for individual consumers and content creators.

Quantifiable outcome

• 万兴剧厂分镜一抽可用率80%; 真人剧分镜创作效率提升10倍; 综合效率较传统AI手搓模式提升超5倍; 单人1天可创作1部剧 (top production teams)
• +5 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability14 records

Feature6 records

Partnerships

21 partnerships are on record, tiered core, flagship, major and minor.

• 火山引擎 (Volcano Engine, ByteDance)coreTechnology or Integration · 23 June 2026Wondershare partnered with ByteDance's Volcano Engine (火arn Engine) at the 2026 FORCE Conference, integrating Seedance 2.0 into 万兴剧厂 for AI drama production. The collaboration focuses on large model capability application and AI content production scenarios, specifically using Seedance 2.0's controllable multi-modal capabilities to enable overseas AI photorealistic drama workflows, addressing challenges in genre adaptation, multilingual scriptwriting costs, and localized production chains for short drama overseas expansion.
• 人民网 (People's Daily Online)flagshipStrategic or Co-development Partner · 8 May 2026Wondershare partnered with People's Daily Online (人民网) on multiple AI cultural heritage projects, including AI video restoration of the Five Dynasties painting '玉堂富贵图' and Qing Dynasty painting '冰嬉图'. These projects were featured on People's Daily's official platforms including the '每日读画' column. The collaboration demonstrates Wondershare's AI capabilities in cultural digitization and heritage preservation.
• OpenAI (GPT Image 2)majorTechnology or Integration · 23 April 2026万兴剧厂 integrated OpenAI's latest GPT Image 2 model, providing industry-leading character consistency and style stability for drama creation. The model solves long-standing pain points of 'character face-changing' and 'style drift' in AI-generated content, precisely understanding composition requirements and stably outputting consistent character facial structure, features, and overall temperament across multiple episodes and scenes.
• Seedream (字节像素)majorTechnology or Integration · 23 April 2026万兴剧厂 integrated Seedream 5.0 model, which significantly enhances character facial structure, facial feature, and overall style consistency across multi-episode, multi-scene content. Together with TGI 2 and TNB models, it ensures precise presentation of skin pores, fabric textures, prop logos and other details.
• Vidu (Beijing Zhizhen)coreTechnology or Integration · 5 March 2026万兴剧厂 has deeply integrated Vidu Q3 large model, enabling video generation capabilities within the AI drama production workflow. Vidu Q3 supports 2D animated drama, 3D animated drama, and AI photorealistic drama creation.
• Kling (快手可灵)coreTechnology or Integration · 5 March 2026万兴剧厂 has integrated Kling 3.0 4K large model for high-quality video generation, enabling cinema-grade storyboard output with up to 3840×2160 physical resolution. The integration ensures visual consistency across episodes in AI drama production.
• TGI 2, TNB (Third-Party Large Models)majorTechnology or Integration万兴剧厂 integrates TGI 2 and TNB models alongside Seedream 5.0 to ensure character facial consistency, skin detail rendering, fabric textures, and prop logo precision across episodes. These models work in concert to achieve film-quality visual language and consistent aesthetics throughout AI-generated drama series.
• 深圳广电 (Shenzhen Broadcasting)majorStrategic or Co-development PartnerWondershare partnered with Shenzhen Broadcasting for AI content production supporting the '永不落幕的体育精神' (Unending Sports Spirit) initiative, showcasing AI-generated content for sports broadcasting and media.
• 大艺博 (Art Chengdu Online / DAYIBO)minorStrategic or Co-development PartnerWondershare collaborated with 大艺博ONLINE on the 'AI让创作艺想天开' project, integrating 万兴天幕AI with online art exhibition platform to support AI-generated creative content.
• 马栏山视频文创产业园 (Malanshan Video Cultural Park)flagshipStrategic or Co-development PartnerWondershare's 万兴天幕 R&D center officially settled in Malanshan Video Cultural Park in Changsha, deep-integrating into the video and cultural creative ecosystem. The park is a major national video industry cluster, providing strategic location advantages for AI video research and commercialization.
• 马投算力 & 华为云 (Matou Computing & Huawei Cloud)majorTechnology or IntegrationWondershare formed a three-party computing power partnership with 马投算力 and 华为云 to secure GPU computing infrastructure for training and running its large AI models, including the 万兴天幕 multimodal LLM.
• 中广天择 (Zhongguang Tianze)majorStrategic or Co-development PartnerWondershare signed strategic data cooperation with 中广天择 for high-quality computing data (算料) in the large model era, ensuring access to premium training data for its AI models. The partnership aims to activate, animate, and commercialize high-quality content data assets.
• 可灵AI (Kuaishou Kling AI)coreTechnology or Integration万兴剧厂 officially integrated Kuaishou's 可灵AI 4K video generation capability, enabling direct generation of 3-15 second cinema-grade ultra-HD videos at 3840×2160 physical resolution. Kling 3.0 model significantly enhanced script comprehension capabilities, simultaneously completing semantic understanding, style adaptation, and composition planning in the model generation stage for one-click movie-quality storyboard output.
• 百度AI (Baidu AI)majorTechnology or IntegrationBaidu AI OCR and speech recognition technologies are integrated into Wondershare products. In 万兴播爆, Baidu's 文心一言 (ERNIE Bot) powers IP customization assistant and script generation. Baidu also provides AI recommendation services for content personalization and topic recommendation. Registered with CAC as provider under Beijing-WenXinYiYan-20230821.
• ABBYYmajorTechnology or IntegrationABBYY FineReader Engine OCR technology is embedded in Wondershare PDF products (万兴PDF, PDFelement) enabling text recognition in scanned documents, images, and PDFs. The licensing agreement covers both Windows and Mac versions with specific restrictions on reverse engineering, modification, and sublicensing.
• 阿里巴巴达摩院 (Alibaba DAMO Academy)majorTechnology or IntegrationAlibaba's 通义千问 (Tongyi Qianwen) large model powers the IP customization assistant feature in 万兴播爆. Registered with CAC as provider under Zhejiang-TongYiQianWen-20230901.
• 腾讯云 (Tencent Cloud) / 腾讯 (Tencent)majorTechnology or IntegrationTencent Cloud TPNS (Tencent Push Notification Service) is integrated for push messaging across Wondershare apps. WeChat SDK enables WeChat login and sharing functionality. Tencent Bugly provides crash and error analysis for app stability monitoring. WeChat Pay and QQ Pay integrate for payment processing.
• 联合国教科文组织等国际舞台 (UN/International Platforms)minorStrategic or Co-development PartnerWondershare has presented AI creative technology on international stages including UN platforms, demonstrating sci-fi imagining meets AI imagery conversations at international forums.
• Ufoto (Acquisition, 2021)minorStrategic or Co-development PartnerWondershare acquired Ufoto in August 2021 to strengthen its position in the mobile video market. Ufoto is a global leader in mobile video editing services with several popular apps and a Facebook partnership, aiding social media content creation.
• 华为 (Huawei)majorTechnology or IntegrationHuawei's HiAnalytics, HMS Core, and push notification services are integrated into Wondershare mobile apps. Huawei's Mali/Push service provides analytics, A/B testing, remote configuration, and push messaging capabilities. Huawei HiCloud integration for cloud storage services.
• 阿里云 (Alibaba Cloud)majorTechnology or IntegrationAlibaba Cloud OSS (Object Storage Service) is used for user file storage in Wondershare products. Aliyun one-click login service enables mobile authentication. Alibaba Cloud computing infrastructure supports overall operations.

Scale indicators12 records

Emerging players

• Descript: Descript is an AI-native video and podcast editing platform targeting individual creators and prosumer users — competing with Filmora on AI-powered editing simplicity in overlapping creator segments.
• Synthesia: Synthesia is a leading AI video generation and digital human platform targeting enterprise use cases — directly comparable to Wondershare Virbo and ReelMate's digital human / AI broadcast capabilities.
• Runway: Runway is a generative AI video platform (Gen-3, Gen-4) competing with Wondershare's 天幕 multimodal LLM and ReelMate's AI video generation capabilities globally — particularly for professional and creator use cases.
• Pika: Pika is an AI video generation startup competing in the text-to-video and creative AI space alongside Wondershare's 天幕/SkyMirror multimodal model — relevant for talent, technology, and creator mindshare comparisons.

Broad incumbents

• Adobe: Adobe's Creative Cloud (Premiere Pro, After Effects) and Acrobat are the incumbent benchmarks against which Wondershare positions Filmora and PDFelement. Adobe also ships Firefly generative AI for video — a direct competitive threat to ReelMate in global markets.
• Microsoft (Clipchamp & Visio): Microsoft bundles Clipchamp (video) with Windows and offers Visio (diagramming) — comparable to Filmora and EdrawMax respectively as part of Microsoft's bundled productivity suite strategy.

Direct peers

• Canva: Canva offers creator-centric design, video, and document tools with a strong freemium model and AI features — competing head-on with Filmora (video), EdrawMax (diagrams), and PDFelement (documents) in the global prosumer segment.
• Foxit Software: Foxit is a long-time PDF software competitor to PDFelement — both target the Adobe Acrobat displacement opportunity in enterprise and government with similar domestic/regional positioning.
• CapCut (ByteDance): ByteDance's CapCut is Filmora's most direct consumer competitor — a free, mobile-first, AI-embedded video editor tightly integrated with TikTok/Douyin. Competes for the same prosumer creator base that drives Wondershare's Filmora subscriptions.
• Corel (VideoStudio / Alludo): Corel's VideoStudio (now under Alludo) is a direct consumer/prosumer video editing competitor — comparable price points, similar target audience, and overlapping AI feature roadmap with Filmora.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubespace.bilibili.com/32680671
• Xx.com/Wondershare
• Facebookfacebook.com/wondershare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments10 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wondershare Technology