Urbee

What Urbee does

Urbee is a Dutch private company, founded in 2016 and headquartered in Amsterdam, that provides subscription-based shared electric bike (e-bike) fleet solutions to businesses, healthcare providers, housing associations, and municipal governments in the Netherlands. Its product portfolio spans personal e-bikes, a healthcare-specific 'Zorgfiets' line, a cargo/delivery 'Bezorgfiets' line, and business shared bikes ('Zakelijke Deelfiets'), complemented by short-lease offerings deployed through municipal partners.

The underlying platform pairs the physical fleet with an electronic GPS-tracked locking system controlled via a mobile application, a fleet management dashboard reporting kilometers traveled and CO2 savings per trip, on-site mobile maintenance units, and all-inclusive insurance. Together these components form an all-in-one mobility service intended to remove the operational burden of bike ownership, maintenance, and security from the customer organization. Named reference customers include home-care provider Vierstroom Zorg Thuis, housing association Ymere (and Intermaris), and the City of Utrecht (Gemeente Utrecht).

Urbee monetizes through monthly subscription rentals billed to organizations, with quote-based pricing scaled to fleet size and flexible terms that allow fleets to be scaled up or down without long-term commitments. Go-to-market is a direct enterprise B2B field sales motion in the Netherlands, supported by a Dutch-language website, published case studies, and a contact form promising a response within one business day. The company is privately held, founded by Taco Anema, operates with 1-10 employees, and has disclosed a single funding round of approximately $2.37M from the Amsterdam Climate and Energy Fund in September 2016.

Name

Urbee

Legal name

Urbee

Website

https://urbee.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Urbee is an Amsterdam-based, privately held company founded in 2016 that provides subscription-based shared e-bike fleet rentals with GPS tracking and fleet management software to Dutch businesses, healthcare providers, housing associations, and municipal governments.

Ownership category

akta.pro rank

Product category

Corporate E-bike Fleet Leasing / Shared Mobility Services

NAICS

Other Consumer Goods Rental (53228)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

E-Bike Rentals (THADAGAE)

akta.pro secondary industries

Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB), Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Corporate e-bike rental
• Shared electric bicycles
• Fleet mobility services
• Business bike leasing
• Sustainable urban transport

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Flexible E-bike Fleet Rental: Urbee generates revenue through subscription-based rental of electric bikes to businesses and organizations. The model offers flexible scaling up or down without long-term contract commitments, charging organizations based on their fleet size and usage needs. Revenue is recurring in nature as businesses pay regular monthly fees for access to the bike fleet, insurance, and maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Urbee rents electric bicycles to businesses and organizations on a flexible monthly subscription basis, providing a selected assortment of e-bikes (including healthcare, delivery, and business shared variants) bundled with insurance, maintenance by mobile service units, GPS-tracked electronic locking via a mobile app, and a fleet management dashboard reporting kilometers ridden and CO2 savings. The service is offered without long-term contracts so organizations can scale their fleet up or down as needed.

Product overview

Urbee is a smart shared e-bike solution provider for businesses, offering flexible and sustainable mobility. The platform provides a selected assortment of electric bikes (including e-bikes, healthcare bikes, delivery bikes, and business shared bikes) that organizations can deploy as personal bikes on behalf of employees or as shared fleets. The core offering is supplemented by add-on services including GPS-tracking with app control, kilometer and CO2 savings tracking, on-site maintenance by mobile service units, insurance coverage, and fleet management support. Customers include healthcare providers (Vierstroom), housing corporations (Ymere, Intermaris), and government entities (Gemeente Utrecht).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 72% weight reduction achieved in automotive component prototyping (reference from industry, not Urbee-specific)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Cowboy: Belgian connected e-bike company with subscription and ownership offerings and a strong app-based user experience. Comparable on the technology layer (app-connected e-bikes for urban commuters) and adjacent on the subscription rental model.
• Roetz: Amsterdam-based circular e-bike manufacturer and operator offering sustainable bikes and fleet services to organizations. Comparable in geography, customer segment (corporates, government, healthcare), and sustainability positioning.
• VanMoof: Amsterdam-headquartered e-bike brand with premium positioning and integrated app/electronic lock technology. Comparable in Dutch urban e-bike market, GPS/app integration, and target urban commuter demographics, though primarily a direct-to-consumer hardware brand.

Direct peers

• Swapfiets: Dutch e-bike and bicycle subscription service offering monthly memberships to consumers and increasingly to businesses. Direct competitor to Urbee in the Dutch market with significantly larger scale and brand presence.
• Holland Lease & Bike (Lease a Bike): Dutch corporate bike-leasing specialist that provides employers with structured e-bike leasing arrangements, directly competing with Urbee's B2B e-bike fleet offering to healthcare, housing, and government customers.

Regional players

• Qwic: Dutch e-bike brand offering premium electric bicycles with a focus on commuter and business use. Comparable in product category and Dutch market, with some B2B fleet exposure that overlaps Urbee's addressable market.
• Veloretti: Amsterdam-based urban bicycle and e-bike brand with strong city-commuter positioning. Comparable in Amsterdam/Dutch urban e-bike market, though primarily consumer hardware sales rather than B2B fleet rental.
• Hello-Bike (Hellobike / GBike): Large bike-sharing and e-bike platform operating primarily in Asia with a connected, app-controlled fleet model. Comparable in technology approach (app + GPS + electronic lock) and shared e-bike fleet operations, though not a direct competitor in the Dutch market.

Others

• Stromer: Swiss premium e-bike manufacturer with a strong B2B/fleet channel in Europe. Comparable as a supplier of high-quality e-bikes that could be procured by organizations building their own fleets, partly competing for the same B2B budget Urbee targets.

Broad incumbents

• Decathlon (Btwin corporate programs): Global sporting goods retailer with a Dutch B2B mobility offering (corporate bike programs, including e-bikes) leveraging the Btwin brand. Comparable as a broad incumbent offering corporate e-bike solutions at much greater scale and price competitiveness.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/urbee_amsterdam
• LinkedInlinkedin.com/company/10441461

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urbee