HouseMyDog
HouseMyDog is a Dublin-based online marketplace, founded in 2015, that connects pet owners with independent pet-care providers such as boarders, sitters, and walkers via its booking platform.
- Company typePrivate
- Founded2015
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What HouseMyDog does
HouseMyDog is a Dublin-headquartered online marketplace, founded in 2015, that connects pet owners with pet-care service providers such as dog boarders, sitters, and walkers through a booking platform at housemydog.com. The company operates a classic two-sided consumer marketplace model, aggregating supply from independent pet-care providers and matching it with demand from individual pet owners seeking short-term care services. The platform appears to monetise via transaction-level fees (typical of marketplace take-rate structures), though pricing is not publicly disclosed.
The company has executed two disclosed funding rounds, totalling approximately $717,693 — an $89,334 seed round in March 2016 and a $628,359 round led by NDRC in September 2017 — alongside a single acquisition of European peer Gudog in February 2019, signalling a deliberate strategy of pan-European geographic expansion rather than purely organic growth. Co-founders Igor Ferreira (CTO) and James McElroy lead the organisation, which sits in the 11–50 employee band typical of early-stage European marketplace operators.
Beyond firmographic and capital-raise data, public visibility into the platform's product surface, technology stack, customer metrics, and current operating status is extremely limited. The company website content supplied contains only a placeholder loading element with no substantive product, pricing, or positioning copy, and no management commentary, revenue disclosures, or recent product launches are available. As a result, the description above is grounded exclusively in founding, funding, and acquisition records.
HouseMyDog firmographics
Firmographics- Name
- HouseMyDog
- Website
- https://housemydog.com
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 11–50 employees
- Short description
- HouseMyDog is a Dublin-based online marketplace, founded in 2015, that connects pet owners with independent pet-care providers such as boarders, sitters, and walkers via its booking platform.
- Ownership category
- akta.pro rank
HouseMyDog industry classification
Industry- Product category
- Pet Care Marketplace
- NAICS
- Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Overnight In-Home Pet Sitting (Client’s Home) (HSANAEAB)
- akta.pro secondary industries
- Drop-In Visits (Feeding, Water, Litter, Potty Breaks) (HSANAEAA), In-Home Dog Daycare (HSANAFAJ), Pet Errands & Pet Care Coordination (HSACAIAJ)
Keywords
Where HouseMyDog is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Markets served
HouseMyDog business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
HouseMyDog product offering
Product offeringCore offering
HouseMyDog operates an online platform that allows pet owners to discover, compare and book local pet care services such as dog boarding, dog daycare and pet sitting. The company aggregates third-party pet care providers and facilitates reservations through its website, primarily serving pet owners in Ireland.
Differentiator
Problem solved
Functional benefit
Products and services
- HouseMyDog Pet Care Booking Platform
Companies that use HouseMyDog
Customer profileIdeal customer profiles1 record
HouseMyDog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HouseMyDog partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
HouseMyDog competitors and assessment
Company assessmentDirect peers
- TrustedHousesitters: Subscription-based housesitting marketplace that includes pet care; comparable trust-and-matching model for overnight in-home pet sitting as HouseMyDog's core offering.
- Rover: Global online marketplace for pet sitting, dog walking, and boarding; the dominant direct competitor in the category in which HouseMyDog operates, including across Europe via its acquisition of DogBuddy.
- BorrowMyDoggy: UK-based community platform for dog borrowing, walking, and sitting; comparable online marketplace with overlapping value proposition and customer base in the British Isles.
- DogBuddy (Rover): European dog-sitting marketplace acquired by Rover; directly comparable booking platform for pet sitters and overlapping customer base with HouseMyDog.
- Pawshake: European marketplace connecting pet owners with pet sitters and dog walkers; directly comparable two-sided platform serving the same customer segments as HouseMyDog.
- PetSitter.com: Online directory and booking platform for pet sitters across multiple markets; comparable online pet-care booking experience for end customers.
- Gudog: Spanish pet-sitting marketplace acquired by HouseMyDog in 2019; same business model (online marketplace for in-home pet sitting) and now part of the same corporate group.
Broad incumbents
- Wag!: US-focused pet care platform offering walking, sitting, and broader services; comparable booking and on-demand pet care offering though larger and broader in scope.
- BarkBox: Broader pet services and subscription company; not a direct marketplace for sitting but addresses overlapping pet owner demand and competes for marketing and wallet share.
Emerging players
- Holidog: European online marketplace for pet boarding and home sitting; comparable niche marketplace with overlapping value proposition for in-home pet care.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
HouseMyDog social profiles
Digital presenceHouseMyDog financial estimates
Financial estimateRevenue estimate
Valuation estimate
HouseMyDog leadership team
Management profileNumber of profiles
Profiles2 records
HouseMyDog funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HouseMyDog M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HouseMyDog
What does HouseMyDog do?
HouseMyDog operates an online platform that allows pet owners to discover, compare and book local pet care services such as dog boarding, dog daycare and pet sitting. The company aggregates third-party pet care providers and facilitates reservations through its website, primarily serving pet owners in Ireland.
When was HouseMyDog founded?
HouseMyDog was founded in 2015. It employs 11 to 50 people.
Where is HouseMyDog based?
HouseMyDog is headquartered in Dublin, Ireland, in the Europe region.
Who are HouseMyDog's main competitors?
Direct peers on record are TrustedHousesitters, Rover, BorrowMyDoggy, DogBuddy (Rover), Pawshake, PetSitter.com and Gudog. Broad incumbents are Wag! and BarkBox. Holidog is listed as an emerging player.
Does HouseMyDog have an API?
No public API is recorded for HouseMyDog.
What industry is HouseMyDog in?
HouseMyDog's product category is Pet Care Marketplace. Its primary akta.pro industry code is HSANAEAB, Overnight In-Home Pet Sitting (Client’s Home), with a secondary code of HSANAEAA, Drop-In Visits (Feeding, Water, Litter, Potty Breaks). Its NAICS code is 812910 and its SIC code is 8351.