Gudog
Gudog is a European online marketplace connecting dog owners with vetted pet sitters for boarding, walking, and daycare services across 8 countries, operating as a subsidiary of Rover.
- Company typePrivate
- Founded2012
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gudog does
Gudog is an online two-sided marketplace that connects dog owners with vetted pet sitters for boarding, walking, and daycare services. The platform operates in 8 European countries — the United Kingdom, France, Spain, Germany, Ireland, Denmark, Norway, and Sweden — and lists over 30,000 sitters alongside 300,000+ owner reviews, of which 98% are rated excellent. The product surface consists of three core services (overnight boarding at a sitter's home, on-leash local walks, and daytime daycare), delivered through a self-serve web flow that includes search, messaging, meet-and-greet, secure online payment, photo updates, free cancellation up to 3 days out, and veterinary coverage on every booking. Underlying technology is a standard marketplace stack: a search/browse interface, a Trust & Safety vetting layer that approves only 15% of sitter applicants, a payments engine accepting major cards plus SOFORT and Giropay, and an SEO footprint of city-specific landing pages. The business generates revenue by taking a transaction fee on each booking, with sitters listing services from £7 per day; the model is purely product-led growth with no intermediary sales channel. Gudog is now a subsidiary of Rover, the US-listed pet care network, following a merger described in source material as a "joining forces" event.
Gudog firmographics
Firmographics- Name
- Gudog
- Legal name
- Gudog
- Website
- https://gudog.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gudog is a European online marketplace connecting dog owners with vetted pet sitters for boarding, walking, and daycare services across 8 countries, operating as a subsidiary of Rover.
- Ownership category
- akta.pro rank
Gudog industry classification
Industry- Product category
- Pet Care Marketplace
- NAICS
- Pet Care (except Veterinary) Services (81291)
- akta.pro primary industry
- Overnight Kennel Boarding (Dogs) (HSANADAA)
- akta.pro secondary industries
- Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM), Drop-In Visits (Feeding, Water, Litter, Potty Breaks) (HSANAEAA), Dog Walking Add-On (Scheduled Walks During Sits) (HSANAEAD)
Keywords
Where Gudog is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Gudog business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Booking Commission / Transaction Fee: Marketplace revenue from transaction fees on dog sitting bookings. Dog sitters available from £7 per day. Platform facilitates payments between dog owners and sitters, taking a commission on each booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dog sitting services from £7 per day |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Gudog product offering
Product offeringCore offering
Gudog operates an online marketplace platform connecting dog owners with vetted pet sitters for three core services: Dog Boarding (overnight stays in sitter's home), Dog Walking (leashed walks in local area), and Doggy Day Care (daytime stays at sitter's home). The platform enables users to search thousands of sitters, read reviews, message sitters, and book and pay securely online, with strict vetting ensuring only 15% of sitter applicants are approved.
Product overview
Gudog is a dog care marketplace offering three core services: Dog Boarding (overnight stays at sitter's home), Dog Walking (local area walks), and Doggy Day Care (daytime stays). The platform connects dog owners with vetted sitters through a search, book, and pay workflow. Gudog has merged with Rover, forming a combined network across 8 countries with 30,000+ sitters and 300,000+ reviews.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Boarding
Quantifiable outcome
- 98% of reviews rated excellent
- +2 more outcomes
Companies that use Gudog
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Gudog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gudog partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RovercoreGudog has joined forces with Rover, the world's largest and most trusted network of five-star pet sitters and dog walkers. This partnership combines Gudog's presence in European markets with Rover's global network, expanding reach and credibility for both platforms.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Gudog competitors and assessment
Company assessmentEmerging players
- TrustedHousesitters: TrustedHousesitters is a membership-based house- and pet-sitting platform. It overlaps with Gudog in connecting owners with sitters for in-home pet care but uses a subscription model rather than per-booking commissions.
Direct peers
- Rover: Rover is the world's largest pet-sitting marketplace and is also Gudog's parent company. Both platforms connect pet owners with sitters for boarding, walking, and daycare, with similar business models, trust/safety systems, and take rates. Comparable on product, customer base, and revenue model.
- DogBuddy: DogBuddy is a European dog-sitting marketplace (also acquired by Rover) operating in markets such as Italy, Spain, France, and Germany. It directly overlaps with Gudog on services, customer base, and value proposition.
- Holidog: Holidog (now part of the AnimaLove group) is a European dog-sitting marketplace with strong presence in France, Spain, and Italy. It offers dog boarding, walking, and daycare with a similar trust-and-review model, directly competing with Gudog in several of its core geographies.
- PetBacker: PetBacker is a global pet-sitting and pet care marketplace operating across Asia, Europe, and the Americas. It competes with Gudog on boarding, walking, and daycare services via a similar commission-based marketplace model.
- Pawshake: Pawshake is a European-based pet-sitting marketplace operating across multiple countries including the UK, Germany, France, and Spain. It directly competes with Gudog on boarding, walking, and daycare services with a similar marketplace and commission model.
- Wag!: Wag! is a US-focused dog-walking and pet-care marketplace offering on-demand walks, boarding, and sitting. It is comparable to Gudog in marketplace model, customer experience, and core services, though primarily North American in focus.
Broad incumbents
- PetSmart: PetSmart is the largest specialty pet retailer in North America and offers in-store pet services including training, grooming, and (historically) boarding. It is a broad incumbent in pet care rather than a direct marketplace competitor to Gudog.
- Care.com: Care.com is a broad online marketplace for care services including pet care, child care, and senior care. It overlaps with Gudog in pet-sitting search and booking, though Gudog is a focused specialist while Care.com is a horizontal care platform.
Others
- BarkBox: BarkBox is a subscription-based dog products and services company. It is adjacent rather than directly competitive, but both companies target the same dog-owner customer base and could partner or compete for share of dog-owner wallet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Customer concentration
Gudog social profiles
Digital presenceGudog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gudog leadership team
Management profileNumber of profiles
Profiles5 records
Gudog funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gudog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gudog
What does Gudog do?
Gudog operates an online marketplace platform connecting dog owners with vetted pet sitters for three core services: Dog Boarding (overnight stays in sitter's home), Dog Walking (leashed walks in local area), and Doggy Day Care (daytime stays at sitter's home). The platform enables users to search thousands of sitters, read reviews, message sitters, and book and pay securely online, with strict vetting ensuring only 15% of sitter applicants are approved.
Is Gudog a public or private company?
Gudog is a private company. It is classified as corporate owned and is currently operating.
When was Gudog founded?
Gudog was founded in 2012. It employs 11 to 50 people.
Where is Gudog based?
Gudog is headquartered in Madrid, Spain, in the Europe region.
How does Gudog make money?
One revenue line is on record: booking Commission / Transaction Fee.
Who are Gudog's main competitors?
TrustedHousesitters is listed as an emerging player. Direct peers are Rover, DogBuddy, Holidog, PetBacker, Pawshake and Wag!. Broad incumbents are PetSmart and Care.com. BarkBox is listed as an others.
Does Gudog have an API?
No public API is recorded for Gudog.
What industry is Gudog in?
Gudog's product category is Pet Care Marketplace. Its primary akta.pro industry code is HSANADAA, Overnight Kennel Boarding (Dogs), with a secondary code of HSANAFAM, Dog Daycare with Boarding Add-On (Daycare + Overnight). Its NAICS code is 81291.