Retargetly
Retargetly is a Buenos Aires-based data platform founded in 2014 that provides addressable audience solutions for digital advertisers and brands. The private, for-profit company operates with a small team in the LATAM market.
- Company typePrivate
- Founded2014
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Retargetly does
Retargetly is a Buenos Aires, Argentina-based for-profit data platform founded in 2014 that provides addressable audience solutions for digital advertising and marketing. The company positions itself as a data infrastructure provider enabling advertisers and brands to build targetable audiences, though specific product architecture, technical components, data partnerships, or platform features are not detailed in the available input data. The company operates with a small team of 11-50 employees and has remained private since founding.
Retargetly's disclosed capital formation has been limited: it raised $25,000 from NXTP Ventures in March 2014 (seed), $40,000 from Start-Up Chile in February 2015, and $120,000 in an additional round in January 2016, totaling approximately $185,000 in disclosed funding. The small check sizes and the absence of subsequent large institutional rounds suggest the company has relied primarily on operating revenue to sustain operations across its first decade. The leadership team consists of co-founders Daniel Alejandro Czaplinski (CEO), Paula Ambrogi (board member), and Federico Nieves (CTO), with Santi Darmandrail serving as Chief Operating Officer.
The company's go-to-market, pricing model, customer segmentation, and revenue mechanics are not disclosed in the available data. As a LATAM-rooted ad-tech/data platform with a small headcount and minimal disclosed capital, Retargetly appears to operate as a focused niche player rather than a scaled enterprise. Substantive inputs in the dataset relate to Epsilon (a separate Publicis Groupe subsidiary) and do not transfer to Retargetly's business profile.
Retargetly firmographics
Firmographics- Name
- Retargetly
- Legal name
- Epsilon Data Management, LLC
- Website
- https://retargetly.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Retargetly is a Buenos Aires-based data platform founded in 2014 that provides addressable audience solutions for digital advertisers and brands. The private, for-profit company operates with a small team in the LATAM market.
- Ownership category
- akta.pro rank
Retargetly industry classification
Industry- Product category
- Audience Data Platform
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Retargetly is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Markets served
Retargetly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Marketing Technology Solutions: Epsilon generates revenue through providing outcome-based marketing technology solutions to enterprise clients, including digital marketing, retail media, and marketing services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Retargetly product offering
Product offeringCore offering
Retargetly is a data platform that offers building addressable audience solutions. The company provides data infrastructure that enables advertisers and marketers to construct and activate audience segments for targeted digital advertising. The platform supports data-driven audience identification and targeting workflows for clients in the advertising ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Epsilon Accelerate: Product/service line under Epsilon's offerings.
- Epsilon Digital
- Epsilon Retail Media
Quantifiable outcome
- Up to 3x more in-market customers discovered
- +2 more outcomes
Companies that use Retargetly
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Retargetly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Retargetly partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Retargetly competitors and assessment
Company assessmentBroad incumbents
- The Trade Desk: The Trade Desk is a leading global DSP with significant investments in identity and audience addressability (UID2). It is comparable to Retargetly as both operate in the programmatic targeting infrastructure stack, though TTD is many orders of magnitude larger.
- LiveRamp: LiveRamp is a leading data connectivity and addressability platform used by advertisers to resolve and activate first-party audiences across channels. It is comparable to Retargetly as both operate in the data/addressable-audience infrastructure layer of adtech, though LiveRamp is far larger and global.
Direct peers
- Lotame: Lotame is an independent data management platform offering audience data, identity resolution, and data collaboration tools. It directly competes with Retargetly's addressable audience solutions positioning, especially in global markets.
- Zeotap:
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Retargetly social profiles
Digital presenceRetargetly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retargetly leadership team
Management profileNumber of profiles
Profiles4 records
Retargetly funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retargetly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retargetly
What does Retargetly do?
Retargetly is a data platform that offers building addressable audience solutions. The company provides data infrastructure that enables advertisers and marketers to construct and activate audience segments for targeted digital advertising. The platform supports data-driven audience identification and targeting workflows for clients in the advertising ecosystem.
Is Retargetly a public or private company?
Retargetly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Retargetly founded?
Retargetly was founded in 2014. It employs 11 to 50 people.
Where is Retargetly based?
Retargetly is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Retargetly make money?
One revenue line is on record: marketing Technology Solutions.
Who are Retargetly's main competitors?
Broad incumbents on record are The Trade Desk and LiveRamp. Direct peers are Lotame and Zeotap.
Does Retargetly have an API?
No public API is recorded for Retargetly.
What industry is Retargetly in?
Retargetly's product category is Audience Data Platform. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541810 and its SIC code is 7310.