Qmarketing Academy
Qmarketing Academy (Skypro) is a Russian online education brand offering 10-month marketing professional courses and 2–3 month AI skills tracks to individual learners and corporate clients in the Russian domestic market.
- Company typePrivate
- Founded2018
- HeadquartersMoscow, Russia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Qmarketing Academy does
Qmarketing Academy operates as a Russian online education brand (Skypro) that delivers structured marketing and AI skills training to individual learners and corporate clients. Its product surface centers on six 10-month marketing professional programs — CRM Marketer (CRM-маркетолог), SMM Manager (SMM-менеджер), Internet Marketer (Интернет-маркетолог), Influence Manager (Инфлюенс-менеджер), Targeting Specialist (Таргетолог), and Contextual Advertising Specialist (Контекстолог) — complemented by three shorter 2–3 month AI skills tracks: Neural Networks for Work (Нейросети для работы), Vibe Coding (Вайбкодинг), and AI Creator (ИИ-креатор). The platform is delivered through a self-serve e-commerce web portal (sky.pro) with online enrollment, career assessment tests, and an integrated student dashboard (my.sky.pro). Underlying technology is an online learning management system with AI-enhanced course content; AI is treated as a core curriculum component rather than a platform-embedded capability.
The business operates as a B2C-first D2C platform with an enterprise overlay for corporate training (sky.pro/partners/b2b). Revenue is generated primarily through course tuition fees structured as multi-month installment plans (рассрочка) — 36 months for main programs and 12 months for shorter AI courses — with displayed monthly pricing between ₽2,500 and ₽5,417. Course delivery is online, supported by curators, mentors, and a Career Center providing resume, mock interview, and job placement services. The legal entity is ОАНО ДПО «Скаенг» (Skyeng), a non-state autonomous professional development organization headquartered at Moscow, Tagansky district, with the platform functioning as the marketing and AI education vertical within the broader Skyeng group. Geographic scope is Russia/CIS only; all marketing, customer support, and content are in Russian.
Customer acquisition is driven by a multi-channel organic-led GTM: VKontakte community, Telegram channel, YouTube educational content, SEO, a referral program, webinars, and career consultation meetings. The company claims no public listing, no disclosed external venture investment beyond a single 2021 round, and a small reported headcount for the Qmarketing Academy brand specifically. Given the modest disclosed funding and small employee count, the unit is best characterized as a focused, regionally-embedded edtech player leveraging its parent (Skyeng) for scale rather than an independent high-growth venture.
Qmarketing Academy firmographics
Firmographics- Name
- Qmarketing Academy
- Legal name
- ОАНО ДПО «Скаенг»
- Website
- https://qacademy.ru
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Qmarketing Academy (Skypro) is a Russian online education brand offering 10-month marketing professional courses and 2–3 month AI skills tracks to individual learners and corporate clients in the Russian domestic market.
- Ownership category
- akta.pro rank
Qmarketing Academy industry classification
Industry- Product category
- Online Professional Education
- NAICS
- Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Skills & Microlearning Marketplaces (Bite-Sized Lessons) (EDAFAIAK)
- akta.pro secondary industries
- Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Corporate & Workforce eLearning Modules (EDAGAEAC), Sales & Customer Service Training (EDAGANAC)
Keywords
Where Qmarketing Academy is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Qmarketing Academy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Course Tuition Fees: Primary revenue from paid online courses. Courses are priced with monthly installment options ( рассрочка на 36 months for main programs, 12 months for shorter courses). Students pay tuition for access to course materials, instruction, mentorship, and career services.
- Corporate Training (B2B): Enterprise offerings for corporate clients seeking to train employees. ОАНО ДПО «Скаенг» (Skyeng) offers corporate training programs through sky.pro/partners/b2b.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Main professional courses (10 months): CRM-marketer, SMM-manager, Internet marketer, Influence manager, Targetolog, Context specialist |
| Subscription | Monthly | AI Skills courses (2-3 months): Neural Networks for Work, Vibe Coding, AI Creator |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Qmarketing Academy product offering
Product offeringCore offering
Qmarketing Academy is an online education platform that sells practitioner-led professional marketing courses across multiple specializations, including CRM-marketer, SMM-manager, Internet-marketer, Influence-manager, Targeting specialist, Contextual specialist, and AI-focused programs such as Neural Networks for Work, Vibecoding, and AI Creator. Courses are delivered online and supplemented with curator/mentor support, hands-on projects, and a career center offering portfolio building, mock interviews, and job placement assistance. Corporate training programs are also offered to businesses seeking to upskill marketing employees.
Product overview
Skypro (Qmarketing Academy) is an online educational platform offering marketing professional courses with a portfolio of specializations. The core marketing programs include CRM Marketer, SMM Manager, Internet Marketer (with choice of contextual, SMM, or CRM tracks), Influence Manager, Targeting Specialist, and Contextual Advertising Specialist — each running approximately 10 months. The platform also offers AI-focused courses including Neural Networks for Work (3 months), Vibe Coding (2 months), and AI Creator (3 months), which are positioned as new skills for accelerating work and career growth. Courses feature installment payment options (36-month installment plans for main programs, 12-month for AI courses), with 10-month programs priced from 0000 rubles per month, and include career support services.
Differentiator
Problem solved
Functional benefit
Products and services
- CRM Marketer course
Companies that use Qmarketing Academy
Customer profileSegments4 records
Ideal customer profiles2 records
Qmarketing Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Qmarketing Academy partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Qmarketing Academy competitors and assessment
Company assessmentDirect peers
- Skillbox: Skillbox is one of Russia's largest online education platforms offering multi-month professional programs in marketing, design, programming, and analytics. It is the closest direct competitor to Skypro in target audience (career changers), course catalog breadth, and installment-payment-driven B2C model.
- Netology: Netology is a leading Russian online university offering long-form professional courses in marketing, data, management, and design with strong corporate training (B2B) programs. Highly comparable to Skypro in customer profile, pricing/installment model, and career support services.
- Geekbrains: Geekbrains (owned by VK/Mail.ru Group) offers professional retraining and continuing-education programs in marketing, IT, and analytics with installment payments and corporate training. Direct competitor with materially larger marketing budget and traffic acquisition advantages.
- Skillfactory: Skillfactory is a Russian online education platform focused on data science, programming, and analytics, with installment plans and career services. It overlaps with Skypro in target audience (career changers) and the data/analytics-adjacent segment of the Skyeng catalog.
- ProductStar: ProductStar offers professional courses in product management, marketing, and analytics in Russia, with practitioner instructors and career support. Overlaps with Skypro on the influence/targeting/SMM specializations and the career-changer positioning.
- Hedu (irs.academy): Hedu (formerly irs.academy) is a Russian online education platform offering courses in marketing, design, and management with installment pricing. Targets the same career-changer and freelancer audience as Skypro's marketing programs.
- LoftSchool: LoftSchool is a Russian online school offering professional courses in design, programming, and marketing with practitioner instructors and career support. Comparable in cohort-based format and skill-focused curriculum.
Emerging players
- ConvertMonster: ConvertMonster is a Russia/CIS-focused training provider specializing in internet marketing, contextual advertising, and target advertising — directly overlapping with several Skypro marketing specializations but with a narrower catalog.
Broad incumbents
- Coursera: Coursera is a global MOOC platform with university-partnered professional certificates in marketing and digital media. Adjacent incumbent — not a direct competitor in Russia but represents the broader category of online professional education against which Skypro's positioning is benchmarked.
- Udemy: Udemy is a global online course marketplace covering digital marketing, AI tools, and career-change learning paths. Indirect incumbent — illustrates how a marketplace model scales globally and what Skypro could resemble if it expanded beyond Russia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Qmarketing Academy social profiles
Digital presenceQmarketing Academy compliance and trust
Trust signalCompliance1 record
Qmarketing Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qmarketing Academy leadership team
Management profileNumber of profiles
Profiles2 records
Qmarketing Academy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qmarketing Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qmarketing Academy
What does Qmarketing Academy do?
Qmarketing Academy is an online education platform that sells practitioner-led professional marketing courses across multiple specializations, including CRM-marketer, SMM-manager, Internet-marketer, Influence-manager, Targeting specialist, Contextual specialist, and AI-focused programs such as Neural Networks for Work, Vibecoding, and AI Creator. Courses are delivered online and supplemented with curator/mentor support, hands-on projects, and a career center offering portfolio building, mock interviews, and job placement assistance. Corporate training programs are also offered to businesses seeking to upskill marketing employees.
Is Qmarketing Academy a public or private company?
Qmarketing Academy is a private company. It is classified as corporate owned and is currently operating.
When was Qmarketing Academy founded?
Qmarketing Academy was founded in 2018. It employs 1 to 10 people.
Where is Qmarketing Academy based?
Qmarketing Academy is headquartered in Moscow, Russia, in the Europe region.
How does Qmarketing Academy make money?
Two revenue lines are on record. Course Tuition Fees are the primary driver. The others are corporate Training (B2B).
Who are Qmarketing Academy's main competitors?
Direct peers on record are Skillbox, Netology, Geekbrains, Skillfactory, ProductStar, Hedu (irs.academy) and LoftSchool. ConvertMonster is listed as an emerging player. Broad incumbents are Coursera and Udemy.
Does Qmarketing Academy have an API?
No public API is recorded for Qmarketing Academy.
What industry is Qmarketing Academy in?
Qmarketing Academy's product category is Online Professional Education. Its primary akta.pro industry code is EDAFAIAK, Skills & Microlearning Marketplaces (Bite-Sized Lessons), with a secondary code of EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries). Its NAICS code is 61143 and its SIC code is 8200.