What Indyx Inc. does

Indyx Inc. operates a mobile-first digital wardrobe platform designed for fashion-conscious women who want to organize, style, and maximize use of their existing clothing rather than buy new items. The core product is a free iOS and Android app that lets users digitize an unlimited number of clothing items via photos with automatic background removal, build outfits, plan packing lists and capsules, track wear frequency and cost-per-wear on a calendar, share their closet with friends, and connect with professional personal stylists for 1:1 guidance. Underlying technology includes computer vision for image processing, NLP-based email parsing that auto-extracts purchased items from retailer emails into the user's wardrobe, and a recommendation engine for outfit suggestions, all layered on a cloud-synced mobile platform with a Squarespace-hosted web presence.

The company monetizes through four streams: a freemium app with a paid Insider membership ($75/year or $13/month), unit-priced personal styling services (The Lookbook from $150 for 10 outfits; The Lookbook Mini from $60 for 3 outfits), a white-glove in-home cataloging service (The Catalog) available in select U.S. metros, and gift packages. Distribution is product-led via global app stores, supported by content marketing (blog on style archetypes, capsule wardrobes, and sustainability), Instagram, email newsletters, a private Insider Slack community, and periodic virtual and IRL events.

Founded in 2021 by Yidi Campbell, formerly a strategist at Athleta, the company is headquartered in San Francisco with a Delaware legal entity registered in Dover. Co-founder Devon Rule leads Growth, with prior experience leading Cuyana's resale marketplace. The company has scaled the platform to over 10 million digitized items across tens of thousands of digital closets and has served nearly 1,000 styling clients as of mid-2024. It remains a small private team of 1-10 employees with limited disclosed outside funding beyond an early 2022 round from Alante Capital, positioning it as an early-stage consumer lifestyle business rather than a venture-scale platform.

Name

Indyx Inc.

Legal name

Indyx Inc.

Website

https://myindyx.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Indyx is a mobile digital wardrobe app that lets fashion-conscious women catalog clothing, plan outfits, track cost-per-wear, and access 1:1 human personal stylists, monetizing via a freemium app, paid styling services, and white-glove in-home cataloging.

Ownership category

akta.pro rank

Product category

Digital Wardrobe & Personal Styling

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Retailers (458110), Formal Wear and Costume Rental (532281)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Adaptive & Inclusive Performance Wear (CRAAAEAK)

akta.pro secondary industries

Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH), Personal Safety Wearables (SOS, fall detection) (CRACAIAH), Smartwatches & Connected Wearables (CRAKADAC)

Keywords

• Digital wardrobe app
• Personal styling services
• Outfit planning software
• Fashion technology platform
• Closet organization app

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Freemium App with Insider Subscription: Core app is free with unlimited wardrobe items, outfits, packing lists, and wishlists. Premium Insider membership ($75/year or $13/month) adds advanced features including HD quality wardrobe display, in-depth analytics dashboard, outfit selfie tracking, priority access to events, and private Slack community access.
2. Professional Styling Services: The Lookbook (starting at $150) provides 10 custom outfits styled from user's existing wardrobe, with up to 6 new item suggestions. The Lookbook Mini (starting at $60) provides 3 curated outfits from existing closet. Both services include 1:1 sessions with professional stylists.
3. Pro Cataloging (The Catalog): White-glove in-home wardrobe cataloging service where professional Indyx Archivists visit user's home to photograph and digitize their entire wardrobe. Available in select U.S. metro areas.
4. Gifting Services: Gift cards and gift packages available for Indyx Credit, The Catalog service, and combined Catalog & Lookbook packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Indyx operates a free mobile-first digital wardrobe app on iOS and Android that lets users photograph, catalog, and organize their clothing with automatic background removal, plan outfits, and track cost-per-wear. The platform is monetized through a premium Insider subscription ($75/year or $13/month) and through professional styling services (The Lookbook from $150, The Lookbook Mini from $60) plus a white-glove in-home cataloging service (The Catalog) available in select U.S. metro areas.

Product overview

Indyx is a digital wardrobe and personal styling platform consisting of a free core app (Indyx) with a premium tier (Indyx Insider), complemented by professional styling services (The Lookbook, The Lookbook Mini) and a white-glove in-home cataloging service (The Catalog). The platform allows users to digitize their wardrobes, build outfits, receive AI-powered recommendations, and connect with real personal stylists for 1:1 styling support.

Differentiator

Problem solved

Functional benefit

Brands

• Indyx Insider: Premium membership tier offering advanced wardrobe customization and detailed analytics beyond the free version.
• The Lookbook
• The Lookbook Mini
• The Catalog

Products and services

• Indyx App Free mobile app available on iOS and Android that allows individual users to photograph and digitize unlimited clothing items with automatic background removal, organize their wardrobe, plan outfits, build packing lists and wishlists, track what they wear on a calendar, sort items by cost-per-wear, share their closet with friends, and connect with professional personal stylists.
• Indyx Insider Paid annual or monthly membership ($75/year or $13/month) that adds HD wardrobe display, advanced customization, in-depth analytics dashboard, outfit selfie tracking, private Slack community access, and priority access to virtual and in-person events on top of the free Indyx app.
• The Lookbook

Quantifiable outcome

• Users only wear about 20% of their closet on average
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Acloset: Korea-based AI-powered digital closet app with outfit recommendations and calendar tracking. Direct competitor in the mobile digital-wardrobe category, with a similar focus on AI-assisted outfit suggestions for individual consumers.
• Thread: UK-based online personal styling service that pairs customers with human stylists to recommend clothing. Comparable to Indyx's 1:1 styling offering in business model and customer profile, though primarily focused on new purchases rather than existing wardrobes.
• Stylebook: Long-standing iOS digital wardrobe and outfit-planning app. Comparable to Indyx on core cataloging, outfit creation, and cost-per-wear functionality, primarily serving iOS-based individual consumers.
• Save Your Wardrobe: Digital wardrobe and clothing-care platform combining AI-driven garment recognition with on-demand tailoring and styling services. Comparable to Indyx in its AI-on-wardrobe approach and hybrid digital/human-service offering.
• Whering: UK-based digital wardrobe app that lets users catalog clothing, plan outfits, and track cost-per-wear. Closest direct competitor to Indyx's core product, with overlap in target user (fashion-conscious women), freemium model, and outfit-planning feature set.
• Cladwell: Capsule-wardrobe and outfit-recommendation app that helps users build outfits from clothes they already own. Shares Indyx's anti-fast-fashion, shop-your-closet positioning and target audience of style-conscious women.

Emerging players

• Wishi: On-demand personal styling platform connecting users with stylists for virtual styling sessions. Comparable to Indyx's The Lookbook services in delivering 1:1 human styling on a session basis to individual consumers.

Broad incumbents

• Stitch Fix: Large public personal-styling service that ships curated clothing boxes. Comparable to Indyx's Lookbook tier in delivering human-stylist outfit recommendations, but at much greater scale and with new-purchase (rather than existing-wardrobe) focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/myindyx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indyx Inc.