Acloset (Looko)
Acloset (Looko, Inc.) is an AI-powered consumer smart-closet app that digitizes wardrobes via computer vision and provides personalized outfit recommendations, styling chat, and virtual try-on to fashion-conscious individuals across 150+ countries on a freemium subscription model.
- Company typePrivate
- Founded2020
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Acloset (Looko) does
Acloset (operated by Looko, Inc., headquartered in Seoul, South Korea) is an AI-powered smart-closet platform founded in 2020 by two engineers. The product addresses the wardrobe paradox — closet overload combined with daily "nothing to wear" decision fatigue — by digitizing users' wardrobes through computer vision and generating personalized outfit recommendations based on weather, schedule, body type, and color analysis. Core technology includes Smart Detector (clothing item detection from mirror selfies), Beautify (AI image enhancement), AI Stylist (recommendation engine), AI Chat (conversational styling), and Virtual Try-On (generative AI fitting). The platform supports native purchase-history import from Amazon, Zara, and SHEIN, plus Gmail receipt parsing via Google OAuth, and a Chrome extension for desktop shopping integration. Acloset operates a freemium consumer model distributed via the Apple App Store and Google Play, with a 100-item free cap, paid subscription for additional closet capacity, a virtual in-app currency (Beans) for premium AI features, and marketplace transaction fees for peer-to-peer resale. By 2026 the app had reached 7M+ users, 90M+ digitized items, 4.4 average rating across 38K+ reviews, and availability in 18 languages across 150+ countries. The company has raised a disclosed $2.4 million Series 2 in May 2022 from KT Investment and Laguna Investment, and remains privately held and founder-led.
Acloset (Looko) firmographics
Firmographics- Name
- Acloset (Looko)
- Legal name
- Looko, Inc.
- Website
- https://acloset.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Acloset (Looko, Inc.) is an AI-powered consumer smart-closet app that digitizes wardrobes via computer vision and provides personalized outfit recommendations, styling chat, and virtual try-on to fashion-conscious individuals across 150+ countries on a freemium subscription model.
- Ownership category
- akta.pro rank
Acloset (Looko) industry classification
Industry- Product category
- AI Fashion & Personal Styling Software
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Wardrobe Styling & Closet Curation (HSACAJAA)
- akta.pro secondary industry
- Closet Labeling & Inventory Systems (HSAFABAG)
Keywords
Where Acloset (Looko) is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Acloset (Looko) business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Subscription (Premium Plans): Users can upgrade their account with additional closet space by subscribing to plans. Subscriptions are processed via app store (Apple App Store or Google Play Store) with automatic recurring billing. Subscribers get extra closet space beyond the free 100-item limit.
- Beans (In-App Currency): Digital items purchased within the app for accessing specific features like extra AI Chat messages or saving AI-generated images (Beautify, Smart Detector results). Purchased through In-App Purchases using Apple App Store or Google Play Store accounts.
- Marketplace Transaction Fees: Acloset allows users to buy and sell items on its platform. The company charges fees for certain transactions. Looko may also take a commission from seller proceeds when payment is made through Looko.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with 100 items |
| Subscription | Monthly | Subscription plans for additional closet space |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Acloset (Looko) product offering
Product offeringCore offering
Acloset is an AI-powered smart closet platform delivered as a mobile app (iOS/Android) and a Chrome browser extension that lets individual users digitize their wardrobe by photographing clothes or importing purchase history from e-commerce sites. The platform uses computer vision to auto-detect and catalog clothing items, generates personalized outfit recommendations based on weather, schedule, and personal style, and offers a peer-to-peer marketplace for users to buy and sell items from their digital closet.
Product overview
Acloset is an AI-powered smart closet platform offered as a mobile app (iOS/Android) and a Chrome browser extension, both backed by a unified cloud-based wardrobe management system. The core product is the Digital Closet, which uses AI computer vision (Smart Detector) to digitize clothing from photos and imports from e-commerce platforms like Amazon, Zara, and SHEIN. Key AI-powered features include AI Stylist for personalized outfit recommendations via conversational chat, Beautify for professional image enhancement, and Virtual Try-On for AI-generated clothing previews. Additional features include Outfit Builder, Style Calendar for tracking wearing patterns, and Acloset Magazine for editorial content. The platform operates on a freemium model (up to 100 items free, subscription required beyond) and uses a virtual currency called Beans for certain AI features. Available in 18 languages across 150+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Acloset Mobile App The main AI-powered wardrobe management mobile app available on iOS and Android. Allows individual users to digitize their closet by photographing clothes, import items from Amazon, Zara, and SHEIN, receive AI outfit recommendations, track outfits via a style calendar, chat with an AI Stylist, and use Virtual Try-On. Available in 18 languages across 150+ countries.
- Acloset Chrome Extension Browser extension for Chrome that lets users save clothing items from online stores with one click, import order history into their Acloset closet, manage wishlists, and browse their closet side-panel while shopping online.
- Acloset Marketplace A peer-to-peer resale marketplace embedded in the Acloset app where users can buy and sell clothing items from their digital closet. Looko earns commissions on certain transactions and may take a cut from seller proceeds when payment is routed through Looko.
- Acloset Magazine An editorial content hub on the Acloset website featuring fashion guides, cultural dress code articles, travel packing tips, and style advice published in 18 languages, used to drive top-of-funnel awareness and SEO traffic.
Quantifiable outcome
- Users typically only wear ~40% of their wardrobe regularly
- +1 more outcomes
Companies that use Acloset (Looko)
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles3 records
Acloset (Looko) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature8 records
Acloset (Looko) partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Acloset (Looko) competitors and assessment
Company assessmentDirect peers
- Whering: UK-based digital wardrobe app offering outfit planning, style stats, and resale marketplace. Whering is the most directly comparable peer — same product category, similar AI-enabled wardrobe digitization, and a comparable peer-to-peer resale monetization angle.
- Save Your Wardrobe: AI-powered wardrobe management platform that combines digital closet functionality with garment care services and retailer integrations. Closely matches Acloset's combination of wardrobe digitization, AI styling, and commerce/retailer integration.
- Indyx: Wardrobe organization app targeting both consumers and brands, with outfit recommendations and brand-side analytics. Comparable to Acloset's dual focus on personal styling and fashion data monetization.
- Stylebook: Long-standing iOS wardrobe organization app that lets users catalog clothing, plan outfits, and track cost-per-wear. Pre-dates the AI-native wave but serves the same core use case of digital closet management.
- Cladwell: Outfit recommendation app that uses a capsule wardrobe approach with daily outfit suggestions. Comparable to Acloset's AI Stylist feature, with similar personalization and wardrobe utilization value proposition.
Broad incumbents
- Stitch Fix: Public online personal styling service combining AI and human stylists. While Stitch Fix's core model is human-curated boxes rather than self-serve AI, it operates in the same AI-styling category and addresses overlapping customer pain points around outfit decision-making.
- Pinterest: Visual discovery platform with significant fashion and outfit-planning traffic and growing AI-powered shopping features. Competes for the same end-user attention around outfit inspiration and shopping intent that Acloset targets.
Emerging players
- Pureple: Mobile wardrobe and outfit planner with AI outfit suggestions and packing lists. Smaller and more niche than Acloset, but addresses the same digital closet and travel-packing use cases.
- Looklet: Virtual styling and outfit visualization platform primarily targeting fashion retailers. Overlaps with Acloset's Virtual Try-On and Beautify capabilities from a B2B angle rather than consumer app.
Others
- Vue.ai: Enterprise AI platform for fashion retailers covering cataloging, styling, and try-on. Adjacent rather than direct competitor, but signals where Acloset's computer vision and recommendation technology could be commercialized at B2B scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Acloset (Looko) social profiles
Digital presenceAcloset (Looko) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acloset (Looko) leadership team
Management profileNumber of profiles
Profiles2 records
Acloset (Looko) funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acloset (Looko) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acloset (Looko)
What does Acloset (Looko) do?
Acloset is an AI-powered smart closet platform delivered as a mobile app (iOS/Android) and a Chrome browser extension that lets individual users digitize their wardrobe by photographing clothes or importing purchase history from e-commerce sites. The platform uses computer vision to auto-detect and catalog clothing items, generates personalized outfit recommendations based on weather, schedule, and personal style, and offers a peer-to-peer marketplace for users to buy and sell items from their digital closet.
Is Acloset (Looko) a public or private company?
Acloset (Looko) is a private company. It is classified as venture growth investor backed and is currently operating.
When was Acloset (Looko) founded?
Acloset (Looko) was founded in 2020. It employs 1 to 10 people.
Where is Acloset (Looko) based?
Acloset (Looko) is headquartered in Seoul, South Korea, in the Asia region.
How does Acloset (Looko) make money?
Three revenue lines are on record. Subscription (Premium Plans) is the primary driver. The others are beans (In-App Currency) and marketplace Transaction Fees.
Who are Acloset (Looko)'s main competitors?
Direct peers on record are Whering, Save Your Wardrobe, Indyx, Stylebook and Cladwell. Broad incumbents are Stitch Fix and Pinterest. Emerging players are Pureple and Looklet. Vue.ai is listed as an others.
Does Acloset (Looko) have an API?
No public API is recorded for Acloset (Looko).
What industry is Acloset (Looko) in?
Acloset (Looko)'s product category is AI Fashion & Personal Styling Software. Its primary akta.pro industry code is HSACAJAA, Wardrobe Styling & Closet Curation, with a secondary code of HSAFABAG, Closet Labeling & Inventory Systems. Its NAICS code is 458 and its SIC code is 5600.