OpenAsset

What OpenAsset does

OpenAsset (legal entity Axomic Ltd.) is a privately held, UK-headquartered SaaS company that has built a digital asset management (DAM) platform purpose-built for Architecture, Engineering, and Construction (AEC) firms. Founded in 2003 and operating since 2004, the platform organizes marketing and project content around projects, properties, and people — rather than generic folder hierarchies — providing centralized storage for project imagery, employee profiles with certifications and project history, and a reusable text library of approved project descriptions and bios. The product suite includes the core OpenAsset DAM, AI-powered workflows (facial recognition for photo organization, automated tagging, image resizing), a Document Creation module with templates, secure file sharing, and an Adobe InDesign drag-and-drop integration. The company sells on annual subscriptions via direct enterprise field sales for mid-to-large AEC firms and inside sales plus product-led growth motions (free AI prompts, templates, ROI calculators) for mid-market and SMB accounts, with revenue supplemented by implementation and training professional services. Pricing is quote-based and not publicly disclosed.

In 2020 OpenAsset released its first AI workflows and in 2023 launched Shred, an AI-assisted proposal writing platform fine-tuned by AEC marketers that adds Proposal Studio, AI Chat over firm data, and RFP Go/No-Go analysis, with native drag-and-drop into Adobe InDesign added in 2026. Shred is sold standalone or bundled with DAM, monetizing the firm's accumulated content as the substrate for AI-generated proposals, compliance checks, and bid qualification. The platform integrates with AEC system-of-record tools (Deltek, Unanet, Procore, SharePoint, WordPress) and is SOC 2 Type II certified, with AI capabilities delivered via Anthropic-powered models and a stated commitment not to use customer data to train public models.

Commercially, OpenAsset reached 1,000+ AEC customers globally in 2025 and operates from offices in London (European HQ), New York (US HQ), and Melbourne (opened 2026 for APAC). Marlin Equity Partners completed a minority growth investment in January 2023 that coincided with a leadership refresh — a new CEO, CTO, and CRO in 2023 and a CFO and CMO in 2024 — and the company carries a stack of G2 2026 recognitions including Global DAM Leader, Europe DAM Leader, Momentum Leader, High Performer (Enterprise and SMB), Best Support, Easiest to Do Business With, and Best Meets Requirements. Named customers span architecture (Gensler, Foster + Partners, Zaha Hadid Architects, HKS, CannonDesign), engineering (Kimley-Horn, Nitsch Engineering, Mace), and construction (Robins & Morton, Sundt Construction, Taylor Australia), with co-founders Peter Walsham (Joint CEO) and Daniel Emmerson (Executive Co-Chairman) leading alongside COO Jason Janicki.

Name

OpenAsset

Legal name

Axomic Ltd.

Website

https://openasset.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

OpenAsset provides a project-based digital asset management and AI proposal-writing platform purpose-built for Architecture, Engineering, and Construction firms, with 1,000+ AEC customers served from London, New York, and Melbourne.

Ownership category

akta.pro rank

Product category

Digital Asset Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)

Keywords

• Digital asset management
• AEC marketing software
• Proposal writing software
• Construction project imagery
• Architecture marketing platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. DAM Software Subscription: SaaS subscription model providing access to the digital asset management platform, including storage, search, collaboration, and document creation features. Billed on annual or multi-year contract basis.
2. Shred AI Subscription: Additional subscription tier for the AI-powered proposal writing tool (Shred), which can be bundled with DAM or purchased separately. Includes features like Go/No-Go analysis, Proposal Studio, and AI Chat.
3. Implementation & Training Services: Professional services including data migration, implementation support, and training webinars to help firms transition to the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

OpenAsset provides a project-based digital asset management (DAM) platform for Architecture, Engineering, and Construction (AEC) firms, centralizing project photos, employee profiles, marketing assets, and approved text content with AI-powered search, automated tagging, and image resizing. The company also offers Shred, an AI-assisted proposal writing tool featuring Proposal Studio, AI Chat, RFP Go/No-Go analysis, and direct InDesign drag-and-drop integration for AEC proposal workflows.

Product overview

OpenAsset is an AEC-focused marketing technology company offering a dual-product platform architecture combining OpenAsset DAM (digital asset management) and OpenAsset Shred (AI proposal writing). DAM provides project-based centralized storage for digital assets including project photos, employee profiles, and text content with AI-powered search, tagging, and automatic image resizing. Shred is an AI-assisted proposal writing solution featuring Proposal Studio for drafting, AI Chat for searching firm data, and Go/No-Go analysis for RFP evaluation, with native InDesign integration. When used together, DAM serves as the single source of truth feeding content into Shred's proposal workflows. The platform also includes Collaboration tools, Document Creation modules, and File Sharing capabilities, all specifically designed for Architecture, Engineering, and Construction firms.

Differentiator

Problem solved

Functional benefit

Brands

• Shred: AI-assisted proposal writing platform for AEC firms, featuring Proposal Studio, AI Chat, and Go/No-Go analysis capabilities.

Products and services

• OpenAsset DAM Project-based digital asset management platform for Architecture, Engineering, and Construction firms, providing centralized storage and retrieval of project photos, employee profiles, marketing assets, and approved text content with AI-powered search, automatic tagging, facial recognition, and automatic image resizing.
• OpenAsset Shred AI-assisted proposal writing platform fine-tuned for AEC firms, featuring Proposal Studio for drafting responses, AI Chat for searching firm data, and RFP Go/No-Go analysis for bid pursuit decisions, with direct drag-and-drop integration into Adobe InDesign documents.

Quantifiable outcome

• Reduces team time spent searching for assets by up to 75%
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• DeltekcoreTechnology or IntegrationSeamless integration connecting OpenAsset DAM with Deltek project management and ERP systems, enabling workflow automation and data synchronization for AEC firms using Deltek products.
• UnanetcoreTechnology or IntegrationIntegration partnership enabling connectivity between OpenAsset and Unanet CRM/ERP platforms, helping AEC firms streamline project-based workflows.
• ProcorecoreTechnology or IntegrationIntegration with Procore construction management platform allowing seamless project data and imagery synchronization for construction firms.
• Adobe InDesigncoreTechnology or IntegrationNative drag-and-drop integration allowing content from OpenAsset Proposal Studio to be transferred directly into InDesign documents with automatic style adoption.

Scale indicators8 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Adobe Experience Manager (Adobe Workfront): Adobe Experience Manager Assets and Adobe Workfront together form an enterprise content and workflow platform widely used by marketing and creative teams. They compete with OpenAsset at the high end of the DAM market, leveraging Adobe's broader creative and document ecosystem, including InDesign integration.

Direct peers

• Loopio: Loopio is a leading RFP and proposal management platform that helps organizations automate responses to RFPs, RFIs, and security questionnaires. It is the most direct competitor to OpenAsset Shred, though Loopio serves multiple verticals rather than specializing in AEC.
• Bynder: Bynder is a leading generic cloud-based digital asset management platform serving marketing teams across industries. It competes directly with OpenAsset DAM for mid-to-large marketing organizations, though it lacks OpenAsset's AEC-specific project-based taxonomy and AEC integrations.
• Brandfolder (Smartsheet): Brandfolder, now part of Smartsheet, is a cloud-based DAM platform for storing, organizing, and distributing brand assets. It is positioned as a direct DAM alternative for marketing organizations evaluating OpenAsset, particularly those already using Smartsheet for workflow.
• IntelligenceBank: IntelligenceBank is a DAM and marketing operations platform that includes digital asset management, brand guidelines, and creative project workflows. It targets marketing teams across multiple verticals with similar functional scope to OpenAsset DAM.
• Canto: Canto is a cloud DAM platform focused on brand asset management for marketing teams. It is a direct alternative to OpenAsset DAM for organizations seeking centralized asset storage, search, and brand governance, though it is industry-agnostic rather than AEC-specialized.
• Responsive (formerly RFPIO): Responsive is an AI-powered RFP response and proposal management platform used by enterprises across industries. It competes directly with Shred for AI-assisted proposal drafting, response automation, and knowledge retrieval workflows, with broader horizontal reach than OpenAsset's AEC-focused Shred.
• Wedia: Wedia is a DAM platform built specifically for marketing and brand teams, with strong European market presence similar to OpenAsset. It competes on the same core DAM use cases (centralized asset library, search, distribution) and serves as an alternative for European marketing organizations.

Others

• Procore: Procore is the leading construction management platform, serving as a core integration partner for OpenAsset. While not a DAM competitor, Procore's broader AEC platform ambitions and growing investment in preconstruction/bid workflows position it as a strategic ecosystem partner with potential overlap in marketing-to-project data flows.
• Deltek: Deltek is a leading ERP and project management provider for AEC and professional services firms. It is one of OpenAsset's deepest integration partners (Deltek Vantagepoint/Vision), making it both a critical distribution channel and a potential competitor if Deltek expands deeper into marketing-side workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OpenAsset
• Facebookfacebook.com/OpenAsset
• LinkedInlinkedin.com/company/axomic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpenAsset