Packitoo
Packitoo builds HIPE, an AI-powered cloud CPQ platform for packaging converters (corrugated and flat carton manufacturers), offering configuration, automated pricing, CRM, project management, and AI-driven sales automation. Acquired by BOBST in 2024, it serves mid-market and enterprise packaging manufacturers across France, the UK, Poland, and Australia.
- Company typePrivate
- Founded2017
- HeadquartersPau, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Packitoo does
Packitoo SAS is a French software company that develops and sells HIPE, an AI-powered cloud-based CPQ (Configure, Price, Quote) platform purpose-built for packaging converters, specifically corrugated board manufacturers and flat/solid carton producers. The platform combines a domain-specialized product configurator (supporting FEFCO and ECMA standards), an automated pricing engine, CRM, project management, a logistics optimization module called Loadgic, a Needs Collection module for structured specification capture, and the Smart Pricing Assistant for AI-driven dynamic pricing. The technology stack is delivered as a multi-tenant cloud SaaS with a public Developer Portal and native integrations into MIS/ERP systems, CAD/pre-press tools (Esko), and e-commerce platforms (Magento, WooCommerce).
The company operates a vertical SaaS business model, charging annual subscriptions per module (published list pricing of approximately €24,168 first year / €7,668 annually for CRM+Project Management and €20,652 first year / €5,652 annually for CPQ as an add-on) plus professional services for implementation, training, MIS/ERP integration, and e-commerce setup. Go-to-market combines product-led growth (a 'Request a Demo' primary CTA, ROI calculator, webinars, podcasts) with enterprise field sales targeting medium to large converters. Customer logos span France (Mauco-Cartex, MPO International, Cartonnages Gourio, Cartonnages d'Auch, Cartonnerie Lacaux, CGW Gondardennes), the UK (Board24), Poland (Tek-pak), and Australia (Excel Packaging).
Since 2024, Packitoo has operated as a wholly-owned subsidiary of BOBST Group, the Swiss packaging machinery multinational, which provides distribution leverage into the global converter customer base. The company is led by CEO Thomas Othax and headquartered in Pau, France. Packitoo has actively expanded its AI footprint in 2025-2026, launching the HIPE AI Agents and Smart Pricing Assistant modules and winning the 2026 Imprim'Luxe Innovation Trophy for AI-driven packaging sales innovation.
Packitoo firmographics
Firmographics- Name
- Packitoo
- Legal name
- Packitoo SAS
- Website
- https://home.packitoo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Packitoo builds HIPE, an AI-powered cloud CPQ platform for packaging converters (corrugated and flat carton manufacturers), offering configuration, automated pricing, CRM, project management, and AI-driven sales automation. Acquired by BOBST in 2024, it serves mid-market and enterprise packaging manufacturers across France, the UK, Poland, and Australia.
- Ownership category
- akta.pro rank
Packitoo industry classification
Industry- Product category
- Configure Price Quote (CPQ) Software for Packaging Manufacturers
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)
Keywords
Where Packitoo is headquartered
LocationHeadquarters
- HQ city
- Pau
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Packitoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Software (SaaS): Annual subscription model for access to HIPE platform including CPQ, CRM, and Project Management modules. Pricing appears tiered based on modules deployed and company size. Professional services for implementation, training, and consulting provided as add-on.
- Professional Services: Implementation, training, and consulting services for digital transformation support, MIS/ERP integration, e-commerce site setup, and change management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CRM + Project Management (GP) Module |
| Subscription | Annual | CPQ Module (add-on to CRM) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Packitoo product offering
Product offeringCore offering
Packitoo develops and sells HIPE, an AI-powered cloud-based CPQ (Configure, Price, Quote) platform purpose-built for packaging converters including corrugated cardboard and flat carton manufacturers. The platform combines a product configurator, automated pricing engine, CRM, project management modules, and AI-driven sales automation features (including the Smart Pricing Assistant and HIPE AI agents). Packitoo complements the software with professional services for implementation, integration with MIS/ERP and e-commerce systems, training, and digital transformation consulting.
Product overview
Packitoo's product portfolio centers on HIPE, an AI-powered cloud-based CPQ (Configure, Price, Quote) platform purpose-built for packaging converters (corrugated board and flat carton manufacturers). HIPE operates as a modular platform-plus-services architecture comprising a core configurator and automated pricing engine, supplemented by add-on modules including CRM, Project Management, Loadgic (logistics optimization), Needs Collection, the Smart Pricing Assistant (AI-powered dynamic pricing), and an AI Program providing access to AI agents for sales automation. The platform is extended through integration services (E-Commerce, MIS/ERP, CAD, workflow tools) and supported by educational content via the Packi'Talks podcast series. Packitoo was acquired by BOBST in 2024, integrating HIPE into BOBST's broader packaging industry ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- HIPE: AI-powered CPQ (Configure, Price, Quote) cloud-based digital sales platform designed specifically for packaging converters (corrugated and flat carton).
- Smart Pricing Assistant
- Loadgic
- Packi'Talks
Products and services
- HIPE (Packitoo CPQ Platform) AI-powered cloud-based Configure, Price, Quote platform designed specifically for packaging converters (corrugated board and flat carton manufacturers). It serves as an omnichannel commercial platform for sales teams, customer service, estimators, and end customers, enabling real-time configuration of complex packaging products, automated pricing calculations, and quote generation.
- Smart Pricing Assistant AI-powered dynamic pricing module natively integrated with HIPE CPQ, designed for folding carton and corrugated packaging converters. Analyzes quotations, orders, production costs, customer behavior, historical margins, and market fluctuations to recommend optimal sales prices that maximize margin and probability of closing each deal, using self-learning predictive models.
- HIPE Integration and Professional Services Expert services including E-Commerce site integration, MIS/ERP integration, third-party integrations (CAD, pre-press, workflow tools), and training and consulting to support packaging manufacturers' digital transformation with HIPE. Delivered by Packitoo's expert team and Qualiopi-certified training partner Grafipolis.
Quantifiable outcome
- 30-80% reduction in quote generation time
- +6 more outcomes
Companies that use Packitoo
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Packitoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature9 records
Packitoo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GrafipolisminorGrafipolis is a Qualiopi-certified training center partner that delivers HIPE training courses to packaging manufacturers, ensuring proper user adoption and skills development during implementation.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Packitoo competitors and assessment
Company assessmentDirect peers
- Conga (formerly Apttus): Major CPQ and revenue lifecycle management platform serving B2B sales teams. Direct competitor in the CPQ category, though Conga serves horizontal enterprise use cases rather than Packitoo's vertical packaging focus.
- Tacton: CPQ and product configurator purpose-built for complex industrial manufacturing. Strongly comparable to Packitoo in the manufacturing configurator niche, with similar focus on rules-based configuration for engineered products.
- PROS: AI-powered pricing optimization and CPQ platform for B2B. Comparable to Packitoo's Smart Pricing Assistant and broader CPQ capabilities, with a focus on dynamic pricing and margin optimization.
- Configit: CPQ and product configuration specialist for complex manufactured products. Comparable to Packitoo in handling configurable product specifications, with similar focus on complex rules-based configuration.
- Pricefx: Cloud-native B2B pricing software covering price optimization, management, and CPQ. Closely comparable to Packitoo's Smart Pricing Assistant capabilities and broader pricing/quoting workflow.
- Zilliant: B2B pricing optimization and sales intelligence platform. Overlaps with Packitoo's Smart Pricing Assistant dynamic pricing capabilities and margin optimization goals.
Broad incumbents
- Salesforce CPQ (formerly Steelbrick): CPQ offering within the Salesforce CRM ecosystem, dominating horizontal enterprise CPQ. Competes with Packitoo at enterprise deals but lacks Packitoo's packaging-specific configuration and pricing logic.
- SAP CPQ (formerly CallidusCloud): Enterprise CPQ from SAP, integrated with SAP ERP. Overlaps with Packitoo in industrial accounts but lacks vertical depth in packaging converters.
- Oracle CPQ (BigMachines): Oracle's CPQ cloud solution, part of its CX suite. Competes with Packitoo in larger enterprise deals; broader portfolio but no packaging-specific specialization.
Others
- Esko: Danish packaging pre-press and CAD software provider, listed as a Packitoo technology partner. While not a direct CPQ competitor, both companies serve the same packaging converter customers and increasingly integrate in the digital packaging workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Packitoo social profiles
Digital presencePackitoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Packitoo leadership team
Management profileNumber of profiles
Profiles2 records
Packitoo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Packitoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Packitoo
What does Packitoo do?
Packitoo develops and sells HIPE, an AI-powered cloud-based CPQ (Configure, Price, Quote) platform purpose-built for packaging converters including corrugated cardboard and flat carton manufacturers. The platform combines a product configurator, automated pricing engine, CRM, project management modules, and AI-driven sales automation features (including the Smart Pricing Assistant and HIPE AI agents). Packitoo complements the software with professional services for implementation, integration with MIS/ERP and e-commerce systems, training, and digital transformation consulting.
Is Packitoo a public or private company?
Packitoo is a private company. It is classified as corporate owned and is currently operating.
When was Packitoo founded?
Packitoo was founded in 2017. It employs 1 to 10 people.
Where is Packitoo based?
Packitoo is headquartered in Pau, France, in the Europe region.
How does Packitoo make money?
Two revenue lines are on record. Subscription Software (SaaS) is the primary driver. The others are professional Services.
Who are Packitoo's main competitors?
Direct peers on record are Conga (formerly Apttus), Tacton, PROS, Configit, Pricefx and Zilliant. Broad incumbents are Salesforce CPQ (formerly Steelbrick), SAP CPQ (formerly CallidusCloud) and Oracle CPQ (BigMachines). Esko is listed as an others.
Does Packitoo have an API?
Yes. Packitoo offers a public API accessible via a Developer Portal (developers.packitoo.com). The API is described as facilitating integrations with HIPE, enabling developers to connect HIPE with external systems such as E-Commerce sites, MIS/ERP, pre-press tools, CAD systems, and workflow automation solutions. No further technical details on protocol (REST/GraphQL), authentication method, rate limits, or versioning are provided in the source material. Developer documentation is at developers.packitoo.com.
What industry is Packitoo in?
Packitoo's product category is Configure Price Quote (CPQ) Software for Packaging Manufacturers. Its primary akta.pro industry code is IMALAOAL, Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines). Its NAICS code is 541511 and its SIC code is 7372.