Roast Master USA

What Roast Master USA does

Roast Master, legally Roast-Master Limited (Hong Kong SAR) with a regional US operation (Roast Master USA, San Diego, founded 2019), designs and manufactures Fluid Air Bed (FAB) coffee roasting equipment. The FAB line uses an electric heater with closed-loop air temperature control and true bean temperature measurement; higher-end FAB 2500 and FAB 6000 models add dual bean temperature probes. The company's product family covers four capacities: the FAB 300 (75g–300g batches, >1.5 kg/hr), FAB 1000 (0.3–1.0 kg, >6 kg/hr), FAB 2500 (0.4–2.5 kg, >15 kg/hr), and FAB 6000 (1.25–6 kg, >30 kg/hr), supported by a 15.6-inch Windows 10 touch interface, automatic green bean hopper, QR-code profile scanning, Wi-Fi connectivity, and PLC-based automation. Optional accessories include an automatic green bean weighting/feeding system, an acrylic hood for public installations, and an electric catalytic cleaner.

Manufacturing, prototyping, and worldwide shipping are run from a Taiwan facility in New Taipei City (operating since 2012), with Swedish design heritage as part of the brand narrative. Roast Master sells exclusively through a network of exclusive distributors in 13 countries (Australia, Canada, China, Hong Kong, Greece, Indonesia, Macau, New Zealand, South Africa, Sweden, Taiwan, Thailand, USA); distributors handle sales, service, financing, and green bean programs with matching roast profiles. Target buyers are coffee shops, restaurants, micro-roastery start-ups, and professional coffee roasters seeking repeatable roast quality without dedicated roasting staff; payback is cited at typically less than one year. Pricing is not publicly disclosed, and hardware configurations ship with 8–10 week lead times (some from stock), with CSA/UL certification for North America and CE elsewhere.

The company is privately held, has no disclosed institutional funding beyond an aggregate ~$870,000 raised in 2019 and 2020, operates with a 1–10 employee footprint at the US entity, and has no disclosed revenue or ARR. Founder and CEO Alex Lowe is the only named executive.

Name

Roast Master USA

Legal name

Roast-Master Limited

Website

https://roastmasterusa.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Roast Master (legally Roast-Master Limited, Hong Kong; operating in the US as Roast Master USA) designs and manufactures Fluid Air Bed (FAB) electric coffee roasters (FAB 300 to FAB 6000) in Taiwan and sells them through exclusive distributors in 13 countries to coffee shops, micro-roasteries, and professional roasters.

Ownership category

akta.pro rank

Product category

Commercial Coffee Roasting Equipment

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Industrial Process Furnaces & Ovens (3567)

akta.pro industry

PRIMARYAFAFADAB

Coffee Roasting & Grinding

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

Keywords

• Commercial coffee roasters
• Fluid bed roasting
• Specialty coffee equipment
• Coffee roasting machines
• Hot air coffee roaster

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Coffee Roaster Equipment Sales: Sale of commercial coffee roasting equipment including FAB 300, FAB 1000, FAB 2500, and FAB 6000 models. Equipment is available in different certifications (CSA/UL for North America, CE for other countries).
2. Spare Parts and Consumables: Sales of consumable kits (seals, gaskets), extended spare part kits, and replacement components like heaters, blowers, and PLC systems.
3. Accessories and Optional Systems: Sales of optional equipment such as automatic green bean weighting and feeding system, acrylic hood for public spaces, and electric catalytic cleaner for smoke reduction.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Roast Master USA designs, manufactures, and distributes commercial hot-air coffee roasting machines built on its proprietary Fluid Air Bed (FAB) technology. Its product line — FAB 300, FAB 1000, FAB 2500, and FAB 6000 — covers batch capacities from small craft roasteries up to mid-volume commercial operations, and is sold globally through exclusive national distributors rather than direct retail channels.

Product overview

Roast Master offers a unified portfolio of Fluid Air Bed (FAB) coffee roasters ranging from compact to industrial scale. The product line includes four models: FAB 300 (small batch, 75g-300g), FAB 1000 (small batch, 0.3-1.0kg), FAB 2500 (large batch, 0.4-2.5Kg), and FAB 6000 (industrial scale, 1.25-6Kg). All models share core technology including electric heating with closed-loop air temperature control, true bean temperature measurement, PLC automation, 15.6" vertical touch screen interface, and Wi-Fi connectivity for remote monitoring. The roasters can be started by scanning QR-codes on green bean bags to automatically load matching roast profiles.

Differentiator

Problem solved

Functional benefit

Products and services

• FAB 300
• FAB 1000
• FAB 2500
• FAB 6000

Quantifiable outcome

• Payback period typically less than one year for roaster investment
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• Roast Master USAcoreChannel Partner/ Reseller/ DistributorExclusive North American distributor for Roast Master coffee roasters, providing sales, service, support, financing solutions, and green bean programs for customers in the USA.
• Mic Drop CoffeecoreChannel Partner/ Reseller/ DistributorExclusive Northern Europe distributor for Roast Master products, serving customers in Germany. Provides local sales, service, and support for coffee roasters.
• Roast Master TaiwancoreChannel Partner/ Reseller/ DistributorManufacturing partner and world distribution center for Roast Master, located in New Taipei City, Taiwan. Handles global distribution logistics and manufacturing quality control.
• Fresh Roast Coffee Tonya Co., LtdcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Roast Master products in Japan. Provides wholesale distribution, sales, and service support for the Japanese market.
• Koffeeplus RoastercoreChannel Partner/ Reseller/ DistributorExclusive distributor for Roast Master products in Thailand. Provides local sales, service, and support for coffee roasters in the Thai market.
• Dongguan Chenyi Trade Co., LtdcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Roast Master products in China. Provides local sales, service, and support for the Chinese market.
• Paul Coffee Roastery LabcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Roast Master products in Cambodia. Provides local sales, service, and support for coffee roasters in Cambodia.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Toper: Toper is a Turkish manufacturer of commercial coffee roasters with strong presence in emerging markets and a wide distributor network. Comparable to Roast Master in target customer base (coffee shops and micro-roasteries) and international distribution-led model.
• Has Garanti: Has Garanti is a Turkish manufacturer of small to medium-capacity commercial coffee roasters. Comparable to Roast Master in product portfolio scope and target segment of coffee shops and aspiring roasters.
• Joper Roasters: Joper manufactures small and medium-batch coffee roasters with strong distribution in Latin America. Comparable to Roast Master in serving coffee shops and micro-roasteries with accessible equipment.
• Diedrich Manufacturing: Diedrich manufactures drum and IR-series commercial coffee roasters popular among specialty coffee shops and micro-roasteries in North America. Directly comparable to Roast Master in targeting small-batch commercial customers and aspiring roasters.
• Loring Smart Roast: Loring is a leading US-based manufacturer of energy-efficient, low-emission commercial coffee roasters. Directly comparable to Roast Master in serving artisan roasters and coffee shops with single-roaster technology emphasizing repeatability and ease-of-use.
• Petroncini: Petroncini is an Italian manufacturer of industrial and commercial coffee roasting equipment. Directly comparable in product category and customer segments, particularly across European coffee markets where Roast Master also distributes.

Emerging players

• Behmor: Behmor produces consumer and prosumer coffee roasting equipment with app-connected controls. Comparable to Roast Master's ease-of-use and connectivity story, though focused on home/prosumer rather than commercial buyers.
• Aillio: Aillio manufactures the Bullet smart roaster targeting home and small-batch prosumer coffee roasting. Partially comparable to Roast Master's FAB 300 entry-level model in addressing aspirational/non-professional roasters, though in a smaller-batch consumer category.
• Stronghold Technology: Stronghold manufactures commercial coffee roasters with emphasis on smoke-reduction technology and urban-friendly operation. Comparable to Roast Master in targeting commercial coffee shops concerned with operational simplicity and urban placement.

Broad incumbents

• Probat: Probat is the world's largest industrial coffee roasting equipment manufacturer, serving large-scale commercial roasters globally. Comparable to Roast Master in core product category (coffee roasting machinery) but operates at much larger scale with a broader portfolio from lab to industrial.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roastmasterusa
• Instagraminstagram.com/roastmaster
• LinkedInlinkedin.com/company/roast-master-usa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roast Master USA