Blueberry Markets
Blueberry Markets is a privately held, ASIC-licensed retail FX and CFD broker founded in 2016, offering 2,000+ instruments across multiple platforms (MT4, MT5, TradingView, cTrader, and its own Blueberry X) to individual retail traders globally.
- Company typePrivate
- Founded2016
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Blueberry Markets does
Blueberry Markets is a privately held retail FX and CFD broker founded in 2016 in Sydney by Dean Hyde, a former Axi employee. The firm operates through a multi-jurisdictional structure — Blueberry Australia Pty Ltd (ASIC, AFSL 535887), Blueberry Markets (V) Ltd (Vanuatu FSC, License Classes A/B/C), Blueberry Markets (Mauritius) Ltd (Mauritius FSC Global Business Licence GB24203929), and a Dubai-based MENA office — and serves individual retail traders across Asia-Pacific, Europe, MENA, South America, and Southeast Asia via a localized website available in nine languages.
Its core offering is multi-platform access to 2,000+ tradable instruments spanning forex, commodities, metals, indices, share CFDs, and cryptocurrency CFDs. Traders can connect through MetaTrader 4, MetaTrader 5, cTrader, WebTrader, TradingView (via broker integration), and Blueberry's own platforms — Blueberry X (proprietary trading front-end), Blueberry Social (copy trading), and Blueberry Pulse (market context tool for MT4/MT5) — supplemented by DupliTrade automation, Forex VPS for low-latency execution, and the Blueberry Academy educational hub. Distribution is primarily self-serve through portal.blueberrymarkets.com with a 30-second demo sign-up, alongside a Blueberry Partners IB/affiliate channel.
The revenue model is anchored on bid-ask spreads on CFD transactions (with advertised spreads from 0.0 pips powered by top-tier liquidity providers), supplemented by the Blueberry Premium subscription-style rebates program and a referral scheme paying up to $1,500 per referred client. The go-to-market mixes product-led digital acquisition, an introducing-broker/affiliate network, content marketing via Academy and market-analysis channels, event-driven brand exposure (multi-year sponsorship of the Bonds Flying Roos Australia SailGP Team), and a sales-led regional build-out in MENA staffed from Pepperstone and VT Markets alumni.
Blueberry Markets firmographics
Firmographics- Name
- Blueberry Markets
- Legal name
- Blueberry Markets Pty Ltd
- Website
- https://blueberrymarkets.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blueberry Markets is a privately held, ASIC-licensed retail FX and CFD broker founded in 2016, offering 2,000+ instruments across multiple platforms (MT4, MT5, TradingView, cTrader, and its own Blueberry X) to individual retail traders globally.
- Ownership category
- akta.pro rank
Blueberry Markets industry classification
Industry- Product category
- Retail FX and CFD Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Liquidity Infrastructure (RFQ, order-book engines, matching, liquidity-as-a-service) (FSAPADAI)
- akta.pro secondary industry
- Market Makers & Liquidity Providers (OTC/prop/MM) (FSAPADAD)
Keywords
Where Blueberry Markets is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Blueberry Markets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- CFD Trading Spreads: Primary revenue from bid-ask spreads on forex, commodities, indices, share CFDs, and cryptocurrency CFDs. Offers spreads starting from 0.0 pips with low fees and transparent pricing.
- Premium Membership: Blueberry Premium program offering exclusive rebates and rewards to qualifying traders.
- Referral Program: Partner referral program earning cash bonuses of up to $1,500 per referred friend who signs up and trades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Live trading account with spreads from 0.0 pips |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Blueberry Markets product offering
Product offeringCore offering
Blueberry Markets is a retail FX and CFD broker that provides individual traders access to more than 2,000 tradeable instruments across forex, commodities, indices, share CFDs, and cryptocurrency CFDs. Trading is executed through multiple platforms including MetaTrader 4, MetaTrader 5, TradingView, cTrader, WebTrader, and its proprietary Blueberry X platform, complemented by copy-trading, market-analysis, premium membership, and partner/affiliate programs. The firm operates under ASIC, VFSC, and Mauritius FSC licenses and serves a global retail client base via a digital self-serve onboarding flow.
Product overview
Blueberry Markets is a multi-platform CFD broker offering access to 2000+ instruments across forex, commodities, indices, and crypto. The core offering consists of multiple trading platforms: MetaTrader 4 and MetaTrader 5 (the most widely-used platforms), TradingView (for charting), Blueberry X (proprietary platform), cTrader (advanced tools), and WebTrader (browser-based access). These platforms are complemented by social trading features including Blueberry Social (copy trading) and DupliTrade integration, market analysis tools like Blueberry Pulse, educational resources through the Academy, premium membership rewards program, and execution tools such as Forex VPS. The company operates dual entities under ASIC regulation (Australia) and Vanuatu Financial Services Commission, serving traders globally with competitive spreads starting from 0.0 pips.
Differentiator
Problem solved
Functional benefit
Brands
- Blueberry Premium: Exclusive rebates and rewards program for traders.
- Blueberry X
- Blueberry Social
- Blueberry Pulse
Products and services
- MetaTrader 4 Trading Platform Industry-standard forex and CFD trading platform providing advanced charting, automation capabilities, and access to global markets for Blueberry Markets' retail clients.
- MetaTrader 5 Trading Platform Next-generation multi-asset trading platform with enhanced features and functionality for trading forex, CFDs, and other asset classes through Blueberry Markets.
- TradingView Integration Charting and trading platform integration allowing Blueberry Markets traders to analyze markets and execute trades directly from TradingView.
- Blueberry X Trading Platform Proprietary trading platform developed by Blueberry Markets for retail clients to execute forex and CFD trades with configurability and customization.
- WebTrader Browser-based MetaTrader access enabling Blueberry Markets traders to access their accounts and trade without downloading or installing software.
- cTrader Platform Advanced CFD trading platform with professional tools designed for forex and CFD trading, available to Blueberry Markets clients.
- Blueberry Social Copy Trading Proprietary copy trading service that allows Blueberry Markets users to automatically duplicate trades from top-performing traders on the platform.
- Blueberry Premium Membership Subscription-style membership program offering exclusive rebates and rewards to qualifying active traders on the Blueberry Markets platform.
- Forex Trading Access to the global forex market through Blueberry Markets' multi-platform trading infrastructure, offering currency pair trading with spreads from 0.0 pips.
- CFD Share Trading CFD trading on the world's most popular shares, accessible through Blueberry Markets' multi-platform offering for retail clients.
- Crypto CFD Trading CFD trading on major cryptocurrencies including Bitcoin and Ethereum, offered through Blueberry Markets' trading platforms.
- Commodities and Metals CFD Trading CFD trading access to global commodities and metals markets through Blueberry Markets' multi-platform trading infrastructure.
- Indices CFD Trading CFD trading on global indices, offered through Blueberry Markets' trading platforms to retail clients.
- Blueberry Partners Introducing Broker Program Introducing broker and affiliate partnership program allowing partners to refer clients to Blueberry Markets and earn commissions and cash bonuses (up to $1,500 per referral).
Quantifiable outcome
- Spreads starting from 0.0 pips
- +2 more outcomes
Companies that use Blueberry Markets
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Blueberry Markets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Blueberry Markets partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor, flagship and core.
- Augusto (Creative Agency)minorCreative agency appointed to support Blueberry Markets' partnership with the Bonds Flying Roos SailGP Team. Augusto delivers creative storytelling and content development for the partnership following a competitive pitch process.
- Bonds Flying Roos (Australia SailGP Team)flagshipMulti-year partnership making Blueberry Markets the Official Online Trading Partner of the Bonds Flying Roos Australia SailGP Team. Blueberry branding appears on the team's boat and apparel. Provides clients exclusive event experiences and aligns with the 2026 SailGP season. Hugh Jackman and Ryan Reynolds are co-owners of the team.
- TradingViewcoreBlueberry Markets is integrated as a broker on TradingView's platform, allowing TradingView users to trade directly through their Blueberry accounts.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Blueberry Markets competitors and assessment
Company assessmentDirect peers
- Pepperstone: Australia-headquartered retail FX and CFD broker offering MT4/MT5/TradingView/cTrader with tight spreads and a strong MENA presence. Highly comparable to Blueberry on product, regulatory architecture (ASIC), and target retail client; Ghaith Alghatas (Blueberry's Head of Partners MENA) joined from Pepperstone.
- IC Markets: Australian ASIC-regulated retail ECN forex/CFD broker offering MT4/MT5/cTrader and similar raw-spread pricing. Directly competes with Blueberry on platform coverage, spreads from 0.0 pips, and global self-serve onboarding; Alghatas also previously worked at IC Markets.
- Axi: Australian retail forex/CFD broker where Blueberry's founder Dean Hyde previously worked. Competes head-to-head on ASIC-regulated MT4/MT5 offering, copy-trading, and emerging-markets client acquisition.
- VT Markets: Multi-jurisdictional retail FX/CFD broker with strong MENA marketing operations. Blueberry's Head of Marketing MENA (Magdy Mohamed) joined from VT Markets, and the two compete directly for Arabic-speaking retail CFD traders.
- eToro: Global multi-asset retail broker famous for social/copy trading. Comparable to Blueberry on retail FX/CFD offering, copy-trading functionality (Blueberry Social vs eToro CopyTrader), and platform-led onboarding.
- XM Group: Large Cyprus/CySEC-regulated retail FX/CFD broker with global reach, MT4/MT5 offering, and heavy investment in emerging markets (MENA, LATAM, APAC). Competes with Blueberry for the same retail trader segments across similar product scope.
- Tickmill: Multi-jurisdictional (FCA, CySEC, FSA, DFSA) retail FX/CFD broker offering MT4/MT5 with low-spread pricing. Comparable to Blueberry on tight spreads, multi-license architecture, and emerging-markets client focus.
- Plus500: Publicly listed multi-jurisdictional CFD broker with a proprietary platform and retail-focused global distribution. Comparable to Blueberry on CFD-centric product mix and self-serve onboarding, though at materially larger scale.
- Eightcap: Australia-based ASIC-regulated retail FX/CFD broker offering MT4/MT5/TradingView. Direct geographic and product peer to Blueberry with overlapping target retail audience and platform stack.
Broad incumbents
- IG Group: Larger, publicly listed, multi-asset broker with broader product scope (equities, options, futures) and proprietary platform. Overlaps with Blueberry in retail FX/CFD but operates at much greater scale and across more geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Blueberry Markets social profiles
Digital presenceBlueberry Markets compliance and trust
Trust signalCompliance3 records
Blueberry Markets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueberry Markets leadership team
Management profileNumber of profiles
Profiles4 records
Blueberry Markets subsidiaries and ownership
Company hierarchySubsidiaries2 records
Blueberry Markets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueberry Markets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueberry Markets
What does Blueberry Markets do?
Blueberry Markets is a retail FX and CFD broker that provides individual traders access to more than 2,000 tradeable instruments across forex, commodities, indices, share CFDs, and cryptocurrency CFDs. Trading is executed through multiple platforms including MetaTrader 4, MetaTrader 5, TradingView, cTrader, WebTrader, and its proprietary Blueberry X platform, complemented by copy-trading, market-analysis, premium membership, and partner/affiliate programs. The firm operates under ASIC, VFSC, and Mauritius FSC licenses and serves a global retail client base via a digital self-serve onboarding flow.
Is Blueberry Markets a public or private company?
Blueberry Markets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blueberry Markets founded?
Blueberry Markets was founded in 2016. It employs 11 to 50 people.
Where is Blueberry Markets based?
Blueberry Markets is headquartered in Sydney, Australia, in the Oceania region.
How does Blueberry Markets make money?
Three revenue lines are on record. CFD Trading Spreads are the primary driver. The others are premium Membership and referral Program.
Who are Blueberry Markets's main competitors?
Direct peers on record are Pepperstone, IC Markets, Axi, VT Markets, eToro, XM Group, Tickmill, Plus500 and Eightcap. IG Group is listed as a broad incumbent.
Does Blueberry Markets have an API?
No public API is recorded for Blueberry Markets.
What industry is Blueberry Markets in?
Blueberry Markets's product category is Retail FX and CFD Brokerage. Its primary akta.pro industry code is FSAPADAI, Liquidity Infrastructure (RFQ, order-book engines, matching, liquidity-as-a-service), with a secondary code of FSAPADAD, Market Makers & Liquidity Providers (OTC/prop/MM). Its NAICS code is 5231 and its SIC code is 6200.