What Augusto does

Augusto is a privately held strategic and creative agency founded in 2005 and headquartered in Auckland, New Zealand, with a second office in Brooklyn, New York. The agency operates across four core disciplines — Creative, Design, Production, and Strategy — delivering brand strategy, creative direction, design, storytelling, and production services for enterprise clients. Its published portfolio spans global brand campaigns for adidas (You Got This, Run For The Oceans, NSW Blues 2025 Jersey Launch, Ilona Maher women's rugby boot launch), Tourism New Zealand (the Clio Award-winning 'No Place Like It On Earth' campaign featuring Taika Waititi), Te Puia, Pathfinder, Havana, Arvida, Black Ferns, and Blueberry Markets.

The business model is professional services: revenue is earned through project-based fees and ongoing client engagements, with pricing typically quote-based and determined by scope, complexity, and duration. The go-to-market motion is sales-led enterprise engagement, with clients acquired via competitive pitches and long-term creative partnerships (e.g., the 2026 SailGP-related Blueberry Markets appointment). Augusto is B Corporation certified and a member of the UFO Rodeo collective, a corral of creative companies (Wrestler, Ballyhoo Events, Dark Doris, Corner Store) that provides access to complementary capabilities ranging from long-form documentary to always-on social content. The company employs 11-50 people across its two offices, has no disclosed external funding, and operates as an independent, founder-/privately-held entity.

Name

Augusto

Legal name

Augusto

Website

https://augusto.co.nz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Augusto is a New Zealand-headquartered strategic and creative agency, with a Brooklyn office, that delivers brand strategy, creative direction, design, storytelling, and production services to enterprise clients including adidas, Tourism New Zealand, Te Puia, and Black Ferns.

Ownership category

akta.pro rank

Product category

Creative & Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative agency services
• Brand strategy
• Advertising campaigns
• Content production
• Brand storytelling

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Augusto generates revenue through strategic marketing and advertising solutions, delivering brand strategy, creative direction, design, storytelling, and production services to enterprise clients. Revenue is earned through project-based fees and ongoing client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Augusto is a strategic and creative agency that helps brands define what they stand for and express it through ideas and experiences that inspire action. The agency delivers brand strategy, creative direction, design, storytelling, and production services across brand platforms, advertising campaigns, content ecosystems, and digital experiences. It operates as a unified service offering organized around four disciplines (Creative, Design, Production, Strategy) delivered through project- and retainer-based engagements for enterprise clients globally.

Product overview

Augusto is a strategic and creative agency that delivers brand strategy, creative direction, design, storytelling, and production services. The agency works across brand platforms, advertising campaigns, content ecosystems, and digital experiences for clients including adidas, Te Puia, Tourism New Zealand, Pathfinder, Havana, and Arvida. The company operates as a single unified service offering rather than a modular product portfolio, organizing its work around core disciplines (Creative, Design, Production, Strategy) delivered through campaign and project-based engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic and Creative Agency Services A unified agency offering delivering brand strategy, creative direction, design, storytelling, and production services for enterprise clients. Operates across brand platforms, advertising campaigns, content ecosystems, and digital experiences, organized around four core disciplines (Creative, Design, Production, Strategy) and delivered through project-based and retainer engagements.

Quantifiable outcome

• 500M+ content views, 7M runners inspired, 25M plastic bottles cleaned up for Run For The Oceans campaign
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Blueberry MarketscoreGTM or Marketing Partner · 12 February 2026Creative agency Augusto appointed by Sydney technology provider Blueberry Markets to support the brand's partnership with the Bonds Flying Roos SailGP Team. Augusto delivers creative storytelling and content development for the partnership aligned with 2026 SailGP season launching in New Zealand.
• UFO RodeocoreStrategic or Co-development PartnerAugusto is part of the UFO Rodeo collective - a corral of creative companies spanning the creative universe from long form narrative documentaries to always on social content creation. Member companies include Wrestler, Ballyhoo Events, Dark Doris, and Corner Store.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mother London: Independent, founder-led creative agency known for brave, values-led work and integrated brand campaigns. Highly comparable to Augusto on independence, creative philosophy, and brand storytelling remit, though headquartered in London with a larger global footprint.
• Colenso BBDO: Award-winning New Zealand creative agency, part of the BBDO/Omnicom network. Highly comparable to Augusto on geography, full-service creative offering, and brand campaign work for major NZ enterprise clients, though it benefits from network scale Augusto lacks.
• Special Group: Independence-led creative agency with offices in Auckland, Sydney, Melbourne, and Los Angeles, founded in 2007. Closest head-to-head peer to Augusto given shared NZ heritage, similar size, integrated brand strategy + creative + production offering, and comparable sports, tourism, and consumer brand client mix.
• The Monkeys (Droga5 Australia): Australia-based creative agency (now part of Droga5/Accenture Song) known for brand strategy, creative, and content production. Closest Australia-headquartered peer to Augusto given similar services, comparable sports and consumer brand work, and indie-to-network evolution trajectory.

Regional players

• Bashful (NZ): New Zealand-based creative and production agency serving NZ enterprise clients. Comparable to Augusto on geography, scale, and full-service creative remit, making it a direct local competitor for the same NZ brand budgets.

Broad incumbents

• Wieden+Kennedy: Independent, founder-led global creative agency known for brand storytelling and iconic campaigns. Highly comparable creative philosophy to Augusto but with hundreds of staff across Portland, New York, London, Tokyo, Shanghai, Delhi and São Paulo.
• Droga5: Globally recognized independent creative agency known for integrated brand strategy and award-winning campaigns. Comparable to Augusto on creative ambition and brand-platform work, but operates at materially greater scale (Accenture Song) and on larger enterprise budgets.
• BBDO Worldwide: One of the largest global creative networks (Omnicom). Direct competitor for the same enterprise clients Augusto targets, offering global media and integrated production at scale that Augusto's 11-50 person shop cannot match.
• TBWA\Worldwide: Global creative network (Omnicom) with strong sports, tourism, and consumer brand credentials. Direct competitor to Augusto on enterprise pitch lists, particularly for adidas-tier global accounts, but with materially greater resourcing.
• Saatchi & Saatchi: Global full-service creative agency network (Publicis). Comparable to Augusto on full-service creative + brand strategy offering, but operates at vastly greater scale with global media buying capabilities Augusto cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/augusto
• Instagraminstagram.com/augusto_nz
• Xx.com/augustomedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augusto