Gigaom
GigaOm is a privately held B2B technology research and advisory firm operating under Knowingly Inc., producing practitioner-led Radar reports, benchmark studies, and CxO briefs across 150+ enterprise technology topics for technology buyers and vendors.
- Company typePrivate
- Founded2015
- HeadquartersSanta Barbara, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Gigaom does
GigaOm (legally Knowingly Inc., a Delaware corporation; primary address Englewood, Colorado; secondary administrative address Santa Barbara, California) is a privately held B2B technology research and advisory firm operating as the successor to the original Gigaom media brand, which was founded in 2001 by Om Malik, ceased operations in 2015, and was subsequently acquired by Knowingly Corporation in May 2015. The current company employs 101-250 people and is led by CEO Tom Garske, with finance led by CFO Ian Sims.
GigaOm's core product is the GigaOm Radar report, a proprietary practitioner-led market analysis methodology that scores vendors across Key Features and Business Criteria and positions them on a radar chart with top performers occupying the inner Leaders circle. Radar reports are produced across 150+ technology topics in six domains — Data Analytics & AI, Cloud Infrastructure & Management, DevOps, Security & Risk, Network & Edge, and People Processes & Applications. The portfolio is extended through commissioned research products (Benchmark Reports, CxO Briefs, Compete Battlecards) and derivative offerings (CxO Brief Lite, Sales Enablement), plus hands-on advisory services such as Differentiation Workshops, Discovery Workshops, and analyst appearances.
The firm generates revenue through annual enterprise research subscriptions sold per concurrent user with non-refundable upfront invoicing, multi-year commissioned research contracts paid by technology vendors, advisory engagements, and sales enablement programs. It serves two primary customer segments: enterprise technology buyers (CIOs, CTOs, CISOs evaluating solutions) and technology vendors seeking third-party validation. The firm markets itself as approximately 90% more cost-effective than Gartner and claims up to 30x ROI for customers, with named enterprise logos including Microsoft, DataStax, NetApp, Commvault, Datadobi, and Immuta.
Gigaom firmographics
Firmographics- Name
- Gigaom
- Legal name
- Knowingly Inc.
- Website
- https://gigaom.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GigaOm is a privately held B2B technology research and advisory firm operating under Knowingly Inc., producing practitioner-led Radar reports, benchmark studies, and CxO briefs across 150+ enterprise technology topics for technology buyers and vendors.
- Ownership category
- akta.pro rank
Gigaom industry classification
Industry- Product category
- Technology Research and Advisory
- NAICS
- Marketing Research and Public Opinion Polling (54191), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industry
- B2B / Industrial Market Research (MPAAALAA)
Keywords
Where Gigaom is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Gigaom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Research Subscriptions: Annual subscription fees for accessing GigaOm research portal and Radar reports. Subscription licenses are sold per concurrent user with tiered pricing based on user count and scope.
- Commissioned Research Products: Custom research products including Benchmark Reports (lab-tested performance validation), CxO Briefs (executive-targeted documents), and Compete Battlecards (competitive analysis tools). Vendors pay for custom research to validate product claims and support sales narratives.
- Advisory Services: Hands-on advisory including Differentiation Workshops, Discovery Workshops, Sales Enablement Advisory, and Appearances (webinars or live events). Provides direct analyst engagement for strategic guidance.
- Sales Enablement: Training programs and derivative sales enablement that equip sales teams to use research in customer engagements. Includes competitive conversation training and insight-to-conversation translation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Research Subscription |
| Subscription | Multi-year contract | Custom/CxO Briefs |
| Subscription | Multi-year contract | Benchmark Reports |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Gigaom product offering
Product offeringCore offering
GigaOm is a practitioner-led technology research and advisory firm that sells syndicated research subscriptions (Radar Reports, CxO Brief Lite) and commissioned research products (Benchmark Reports, CxO Briefs, Compete Battlecards) to enterprise technology buyers and B2B technology vendors. The research covers more than 150 technology topics across six domains and is produced by analysts who are former CTOs, CIOs, and CISOs rather than traditional desk analysts. The company also offers advisory services including Differentiation Workshops, Discovery Workshops, Sales Enablement Advisory, and analyst appearances via a subscription-based research portal.
Product overview
GigaOm is a technology research and advisory firm offering a portfolio of syndicated and commissioned research products. The core offerings include GigaOm Radar reports (market positioning analysis), GigaOm Benchmark Reports (lab-tested performance validation), GigaOm CxO Briefs (executive decision documents), and GigaOm Compete Battlecards (competitive analysis). These products are complemented by derivative offerings like CxO Brief Lite and Sales Enablement that extend value from the Radar reports. The platform covers over 150 technology topics across six domains: Data, Analytics & AI; Cloud, Infrastructure & Management; DevOps; Security & Risk; Network & Edge; and People, Processes & Applications. Research is led by practitioners with direct industry experience rather than traditional analysts.
Differentiator
Problem solved
Functional benefit
Products and services
- GigaOm Radar Syndicated research report using a proprietary market analysis methodology that synthesizes practitioner-led, data-driven analysis of technology sectors. Positions vendors on a radar chart based on relative scores for Key Features and Business Criteria, with top performers occupying the inner Leaders circle. Covers 150+ technology topics across six domains.
- GigaOm Benchmark Report Commissioned research product providing objective, technical clarity through lab-tested performance validation in multiple cloud environments, generating unbiased data to support vendor marketing and sales narratives on TCO, performance, ease of use, scalability, flexibility, and deployment metrics.
- GigaOm CxO Brief Commissioned executive-level decision brief that translates complex technical performance into persona-targeted evaluations for CFO, CISO, COO and other C-suite buyers, bridging engineering innovation and executive decision-making on technology investments.
- Advisory Services Hands-on advisory offerings including Differentiation Workshops, Discovery Workshops, Sales Enablement Advisory, and analyst Appearances via webinars or live events, providing direct practitioner-led engagement for strategic guidance to technology vendors and enterprise buyers.
- Commissioned Research Products Custom research products commissioned by clients including Benchmark Reports, CxO Briefs, and Competitive Battlecards tailored to specific vendor needs, supporting market positioning, sales enablement, and customer education.
Quantifiable outcome
- Customers report up to 30x ROI on their investment with GigaOm
- +3 more outcomes
Companies that use Gigaom
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Gigaom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gigaom partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core.
- ProofpointcoreProofpoint has been named Leader and Fast Mover in GigaOm Radar for DSPM v3 report. Proofpoint is recognized among only five vendors to achieve Leader status out of 25 evaluated, with acknowledgment for its AI-powered DSPM solution, clear roadmap, and strong performance in emerging AI fields.
- VersacoreVersa has been named a security leader in GigaOm Radar Report for Security Service Edge (SSE) for three consecutive years, placing among 22 evaluated global security vendors and receiving top 5-star ratings in multiple categories.
- DynatracecoreDynatrace named Leader and Outperformer in 2026 GigaOm Radar for Kubernetes Observability for second consecutive year, positioned closest to the centre of the Radar among 20 evaluated Kubernetes observability solutions.
- CynetcoreCynet, an AI-powered cybersecurity platform, has been named Leader and Outperformer in 2026 GigaOm Radar for Extended Detection and Response (XDR), positioned in Innovation/Platform Play quadrant for platform completeness and rapid innovation.
- Check PointcoreCheck Point named Leader and Fast Mover in application and API security for third consecutive year. The company has also been named Leader in GigaOm Radar for Cloud Network Security 2025 for third consecutive year with its Infinity architecture.
- NokiacoreNokia has been named Leader and Outperformer in GigaOm Radar for Data Center Switching for fifth consecutive year, with its Data Center Fabric solution receiving highest possible five-star ratings across all key feature categories.
- OpenSearchcoreOpenSearch has been named Leader and Fast Mover in GigaOm Radar for Vector Databases, positioned in Innovation/Platform Play quadrant. Users report 40-60% improvement in search relevance and 30-50% reduction in infrastructure costs.
- Zero NetworkscoreZero Networks identified as Leader and Outperformer in 2026 GigaOm Radar Report for Microsegmentation, positioned in Innovation/Platform Play quadrant for identity-driven microsegmentation and automated policy creation.
- CYFIRMAcoreCYFIRMA, a Singapore-based global leader in preemptive external threat landscape management, has been named Leader and Fast Mover in GigaOm Radar for Attack Surface Management, positioned in the Leader quadrant.
- Hitachi VantaracoreHitachi Vantara named Leader and Fast Mover in 2026 GigaOm Radar for Object Storage, with its Virtual Storage Platform One Object recognized for scalable, software-defined object storage with AI-optimized data paths.
- SonicWallcoreSonicWall named Leader and Fast Mover in 2026 GigaOm Radar for Enterprise Firewalls, recognized for product innovation and platform capabilities. Build on achievement of perfect 100% threat efficacy scores.
- BeyondTrustcoreBeyondTrust named Leader and Outperformer in 2026 GigaOm Radar for Cloud Infrastructure Entitlement Management (CIEM), placing in Innovation and Platform Play quadrant with its Pathfinder platform. Reports having 20,000 customers including 75 of the Fortune 100.
- Acalvio TechnologiescoreAcalvio Technologies named Leader and Outperformer in GigaOm Radar Report for Deception Technology for fourth consecutive year, with ShadowPlex platform positioned closest to center reflecting top marks for maturity, innovation, and execution.
- Proofpoint (Data Security)coreProofpoint named both Leader and Outperformer in GigaOm Radar for Data Security Platforms v3 report, positioned in Innovation/Platform Play quadrant among 19 evaluated vendors with only three achieving Outperformer rating.
- QualyscoreQualys recognized as Leader and Outperformer in 2025 GigaOm Radar Report for Cloud-Native Application Protection Platforms (CNAPP), positioned in Innovation/Platform Play quadrant among 18 vendors evaluated.
- WeaviatecoreWeaviate, an Amsterdam-based AI database company, named Leader and Outperformer in 2025 GigaOm Radar for Vector Databases, also recognized as Emerging Leader in Gartner's Innovation Guide for Generative AI Engineering.
- ClearBladecoreClearBlade, a pioneer in Edge AI, IoT, and connected Digital Twins software, recognized as Leader and Outperformer in GigaOm Radar for Full-Stack Edge Deployments (2025), outperforming 15 other global vendors.
- WatchGuard TechnologiescoreWatchGuard Technologies recognized as Leader and Outperformer in 2025 GigaOm Radar Report for Endpoint Detection and Response, citing delivery of innovative features, consistent release cadence, and execution against ambitious roadmap.
- HYCUcoreHYCU recognized as leader and Fast Mover in 2025 GigaOm Cloud Data Protection Radar Report, highlighted for advanced SaaS-based data protection platform R-Cloud with strengths in ransomware resilience and data mobility.
- ColorTokenscoreColorTokens named Leader and Outperformer in 2026 GigaOm Radar Report for Microsegmentation, becoming the only vendor among 15 evaluated solutions to achieve perfect 5.0 scores across every key feature category.
- AppSentinelscoreAppSentinels, a cybersecurity company specializing in API and AI agent security, has been recognized as Leader and Outperformer in GigaOm Radar for API Security report, positioned for strong execution and rapid innovation.
- OpenSearch Software FoundationcoreOpenSearch Software Foundation oversees OpenSearch project recognized as Leader and Fast Mover in GigaOm Radar for Vector Databases v3, positioned in Innovation/Platform Play quadrant for production-ready hybrid and vector search capabilities.
- Knowingly CorporationcoreKnowingly Corporation is the parent company operating GigaOm. The privacy policy and legal documents state GigaOm refers to all websites, mobile sites, applications owned or operated by Knowingly Corporation.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Gigaom competitors and assessment
Company assessmentBroad incumbents
- Gartner: Largest IT research and advisory firm, serving enterprise technology buyers and vendors with syndicated Magic Quadrant reports, advisory subscriptions, and conferences. GigaOm positions explicitly as a 90% cost-effective alternative to Gartner.
- Forrester Research: Public research and advisory firm offering Wave evaluations, syndicated research, and consulting for enterprise technology buyers. Directly comparable syndicated analyst product format targeting similar enterprise buyers and vendors.
- IDC (International Data Corporation): Global provider of market intelligence, advisory services, and events for the IT, telecommunications, and consumer technology markets. Closely comparable to GigaOm in syndicated research, vendor benchmarking, and CxO-targeted advisory.
Direct peers
- Constellation Research: Mid-sized research and advisory firm founded by former Forrester analyst R 'Ray' Wang, focused on disruptive and emerging enterprise technologies with a practitioner-led methodology similar to GigaOm's positioning.
- Nucleus Research: Boutique IT research firm producing ROI-focused case studies and technology evaluations for enterprise buyers. Similar practitioner-led, ROI-quantified approach to GigaOm's benchmark and CxO research products.
- Enterprise Strategy Group (ESG): IT analyst and research firm (now part of CyberRisk Alliance) producing research for enterprise technology buyers and vendors, including validation reports, market landscapes, and buyer behavior studies comparable to GigaOm's Radar methodology.
- 451 Research (part of S&P Global): Technology research firm specializing in enterprise IT innovation, providing syndicated research and advisory across cloud, data, security, and emerging technology — overlapping heavily with GigaOm's six-domain coverage.
- Omdia (Informa Tech): Technology research and advisory group within Informa Tech covering enterprise IT, telecom, and emerging technology markets with syndicated research, vendor benchmarking, and consulting similar to GigaOm's portfolio.
- Moor Insights & Strategy: Analyst firm providing technology research and advisory with deep focus on enterprise infrastructure, AI/ML, and emerging platforms — practitioner-led approach that directly mirrors GigaOm's model.
Others
- TechTarget (now part of Informa): B2B technology media and purchase-intent data provider serving enterprise technology vendors with content syndication and lead-generation services. Adjacent ecosystem participant rather than direct analyst competitor but overlapping customer base with GigaOm's vendor-side clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gigaom social profiles
Digital presenceGigaom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gigaom leadership team
Management profileNumber of profiles
Profiles12 records
Gigaom funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gigaom M&A and investment
M&A and investmentM&A4 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gigaom
What does Gigaom do?
GigaOm is a practitioner-led technology research and advisory firm that sells syndicated research subscriptions (Radar Reports, CxO Brief Lite) and commissioned research products (Benchmark Reports, CxO Briefs, Compete Battlecards) to enterprise technology buyers and B2B technology vendors. The research covers more than 150 technology topics across six domains and is produced by analysts who are former CTOs, CIOs, and CISOs rather than traditional desk analysts. The company also offers advisory services including Differentiation Workshops, Discovery Workshops, Sales Enablement Advisory, and analyst appearances via a subscription-based research portal.
Is Gigaom a public or private company?
Gigaom is a private company. It is classified as unknown and is currently operating.
When was Gigaom founded?
Gigaom was founded in 2015. It employs 101 to 250 people.
Where is Gigaom based?
Gigaom is headquartered in Santa Barbara, United States, in the North America region.
How does Gigaom make money?
Four revenue lines are on record. Research Subscriptions are the primary driver. The others are commissioned Research Products, advisory Services and sales Enablement.
Who are Gigaom's main competitors?
Broad incumbents on record are Gartner, Forrester Research and IDC (International Data Corporation). Direct peers are Constellation Research, Nucleus Research, Enterprise Strategy Group (ESG), 451 Research (part of S&P Global), Omdia (Informa Tech) and Moor Insights & Strategy. TechTarget (now part of Informa) is listed as an others.
Does Gigaom have an API?
No public API is recorded for Gigaom.
What industry is Gigaom in?
Gigaom's product category is Technology Research and Advisory. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 54191 and its SIC code is 8742.