Gigaom

What Gigaom does

GigaOm (legally Knowingly Inc., a Delaware corporation; primary address Englewood, Colorado; secondary administrative address Santa Barbara, California) is a privately held B2B technology research and advisory firm operating as the successor to the original Gigaom media brand, which was founded in 2001 by Om Malik, ceased operations in 2015, and was subsequently acquired by Knowingly Corporation in May 2015. The current company employs 101-250 people and is led by CEO Tom Garske, with finance led by CFO Ian Sims.

GigaOm's core product is the GigaOm Radar report, a proprietary practitioner-led market analysis methodology that scores vendors across Key Features and Business Criteria and positions them on a radar chart with top performers occupying the inner Leaders circle. Radar reports are produced across 150+ technology topics in six domains — Data Analytics & AI, Cloud Infrastructure & Management, DevOps, Security & Risk, Network & Edge, and People Processes & Applications. The portfolio is extended through commissioned research products (Benchmark Reports, CxO Briefs, Compete Battlecards) and derivative offerings (CxO Brief Lite, Sales Enablement), plus hands-on advisory services such as Differentiation Workshops, Discovery Workshops, and analyst appearances.

The firm generates revenue through annual enterprise research subscriptions sold per concurrent user with non-refundable upfront invoicing, multi-year commissioned research contracts paid by technology vendors, advisory engagements, and sales enablement programs. It serves two primary customer segments: enterprise technology buyers (CIOs, CTOs, CISOs evaluating solutions) and technology vendors seeking third-party validation. The firm markets itself as approximately 90% more cost-effective than Gartner and claims up to 30x ROI for customers, with named enterprise logos including Microsoft, DataStax, NetApp, Commvault, Datadobi, and Immuta.

Name

Gigaom

Legal name

Knowingly Inc.

Website

https://gigaom.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

GigaOm is a privately held B2B technology research and advisory firm operating under Knowingly Inc., producing practitioner-led Radar reports, benchmark studies, and CxO briefs across 150+ enterprise technology topics for technology buyers and vendors.

Ownership category

akta.pro rank

Product category

Technology Research and Advisory

NAICS

Marketing Research and Public Opinion Polling (54191), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHALAE

Industry & Sector Research (Syndicated/Custom)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYMPAAALAA

B2B / Industrial Market Research

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

Keywords

• Technology research services
• Market intelligence reports
• Enterprise advisory services
• Vendor benchmarking analysis
• CxO decision briefs

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Research Subscriptions: Annual subscription fees for accessing GigaOm research portal and Radar reports. Subscription licenses are sold per concurrent user with tiered pricing based on user count and scope.
2. Commissioned Research Products: Custom research products including Benchmark Reports (lab-tested performance validation), CxO Briefs (executive-targeted documents), and Compete Battlecards (competitive analysis tools). Vendors pay for custom research to validate product claims and support sales narratives.
3. Advisory Services: Hands-on advisory including Differentiation Workshops, Discovery Workshops, Sales Enablement Advisory, and Appearances (webinars or live events). Provides direct analyst engagement for strategic guidance.
4. Sales Enablement: Training programs and derivative sales enablement that equip sales teams to use research in customer engagements. Includes competitive conversation training and insight-to-conversation translation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

GigaOm is a practitioner-led technology research and advisory firm that sells syndicated research subscriptions (Radar Reports, CxO Brief Lite) and commissioned research products (Benchmark Reports, CxO Briefs, Compete Battlecards) to enterprise technology buyers and B2B technology vendors. The research covers more than 150 technology topics across six domains and is produced by analysts who are former CTOs, CIOs, and CISOs rather than traditional desk analysts. The company also offers advisory services including Differentiation Workshops, Discovery Workshops, Sales Enablement Advisory, and analyst appearances via a subscription-based research portal.

Product overview

GigaOm is a technology research and advisory firm offering a portfolio of syndicated and commissioned research products. The core offerings include GigaOm Radar reports (market positioning analysis), GigaOm Benchmark Reports (lab-tested performance validation), GigaOm CxO Briefs (executive decision documents), and GigaOm Compete Battlecards (competitive analysis). These products are complemented by derivative offerings like CxO Brief Lite and Sales Enablement that extend value from the Radar reports. The platform covers over 150 technology topics across six domains: Data, Analytics & AI; Cloud, Infrastructure & Management; DevOps; Security & Risk; Network & Edge; and People, Processes & Applications. Research is led by practitioners with direct industry experience rather than traditional analysts.

Differentiator

Problem solved

Functional benefit

Products and services

• GigaOm Radar Syndicated research report using a proprietary market analysis methodology that synthesizes practitioner-led, data-driven analysis of technology sectors. Positions vendors on a radar chart based on relative scores for Key Features and Business Criteria, with top performers occupying the inner Leaders circle. Covers 150+ technology topics across six domains.
• GigaOm Benchmark Report Commissioned research product providing objective, technical clarity through lab-tested performance validation in multiple cloud environments, generating unbiased data to support vendor marketing and sales narratives on TCO, performance, ease of use, scalability, flexibility, and deployment metrics.
• GigaOm CxO Brief Commissioned executive-level decision brief that translates complex technical performance into persona-targeted evaluations for CFO, CISO, COO and other C-suite buyers, bridging engineering innovation and executive decision-making on technology investments.
• Advisory Services Hands-on advisory offerings including Differentiation Workshops, Discovery Workshops, Sales Enablement Advisory, and analyst Appearances via webinars or live events, providing direct practitioner-led engagement for strategic guidance to technology vendors and enterprise buyers.
• Commissioned Research Products Custom research products commissioned by clients including Benchmark Reports, CxO Briefs, and Competitive Battlecards tailored to specific vendor needs, supporting market positioning, sales enablement, and customer education.

Quantifiable outcome

• Customers report up to 30x ROI on their investment with GigaOm
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core.

• ProofpointcoreStrategic or Co-development PartnerProofpoint has been named Leader and Fast Mover in GigaOm Radar for DSPM v3 report. Proofpoint is recognized among only five vendors to achieve Leader status out of 25 evaluated, with acknowledgment for its AI-powered DSPM solution, clear roadmap, and strong performance in emerging AI fields.
• VersacoreStrategic or Co-development PartnerVersa has been named a security leader in GigaOm Radar Report for Security Service Edge (SSE) for three consecutive years, placing among 22 evaluated global security vendors and receiving top 5-star ratings in multiple categories.
• DynatracecoreStrategic or Co-development PartnerDynatrace named Leader and Outperformer in 2026 GigaOm Radar for Kubernetes Observability for second consecutive year, positioned closest to the centre of the Radar among 20 evaluated Kubernetes observability solutions.
• CynetcoreStrategic or Co-development PartnerCynet, an AI-powered cybersecurity platform, has been named Leader and Outperformer in 2026 GigaOm Radar for Extended Detection and Response (XDR), positioned in Innovation/Platform Play quadrant for platform completeness and rapid innovation.
• Check PointcoreStrategic or Co-development PartnerCheck Point named Leader and Fast Mover in application and API security for third consecutive year. The company has also been named Leader in GigaOm Radar for Cloud Network Security 2025 for third consecutive year with its Infinity architecture.
• NokiacoreStrategic or Co-development PartnerNokia has been named Leader and Outperformer in GigaOm Radar for Data Center Switching for fifth consecutive year, with its Data Center Fabric solution receiving highest possible five-star ratings across all key feature categories.
• OpenSearchcoreStrategic or Co-development PartnerOpenSearch has been named Leader and Fast Mover in GigaOm Radar for Vector Databases, positioned in Innovation/Platform Play quadrant. Users report 40-60% improvement in search relevance and 30-50% reduction in infrastructure costs.
• Zero NetworkscoreStrategic or Co-development PartnerZero Networks identified as Leader and Outperformer in 2026 GigaOm Radar Report for Microsegmentation, positioned in Innovation/Platform Play quadrant for identity-driven microsegmentation and automated policy creation.
• CYFIRMAcoreStrategic or Co-development PartnerCYFIRMA, a Singapore-based global leader in preemptive external threat landscape management, has been named Leader and Fast Mover in GigaOm Radar for Attack Surface Management, positioned in the Leader quadrant.
• Hitachi VantaracoreStrategic or Co-development PartnerHitachi Vantara named Leader and Fast Mover in 2026 GigaOm Radar for Object Storage, with its Virtual Storage Platform One Object recognized for scalable, software-defined object storage with AI-optimized data paths.
• SonicWallcoreStrategic or Co-development PartnerSonicWall named Leader and Fast Mover in 2026 GigaOm Radar for Enterprise Firewalls, recognized for product innovation and platform capabilities. Build on achievement of perfect 100% threat efficacy scores.
• BeyondTrustcoreStrategic or Co-development PartnerBeyondTrust named Leader and Outperformer in 2026 GigaOm Radar for Cloud Infrastructure Entitlement Management (CIEM), placing in Innovation and Platform Play quadrant with its Pathfinder platform. Reports having 20,000 customers including 75 of the Fortune 100.
• Acalvio TechnologiescoreStrategic or Co-development PartnerAcalvio Technologies named Leader and Outperformer in GigaOm Radar Report for Deception Technology for fourth consecutive year, with ShadowPlex platform positioned closest to center reflecting top marks for maturity, innovation, and execution.
• Proofpoint (Data Security)coreStrategic or Co-development PartnerProofpoint named both Leader and Outperformer in GigaOm Radar for Data Security Platforms v3 report, positioned in Innovation/Platform Play quadrant among 19 evaluated vendors with only three achieving Outperformer rating.
• QualyscoreStrategic or Co-development PartnerQualys recognized as Leader and Outperformer in 2025 GigaOm Radar Report for Cloud-Native Application Protection Platforms (CNAPP), positioned in Innovation/Platform Play quadrant among 18 vendors evaluated.
• WeaviatecoreStrategic or Co-development PartnerWeaviate, an Amsterdam-based AI database company, named Leader and Outperformer in 2025 GigaOm Radar for Vector Databases, also recognized as Emerging Leader in Gartner's Innovation Guide for Generative AI Engineering.
• ClearBladecoreStrategic or Co-development PartnerClearBlade, a pioneer in Edge AI, IoT, and connected Digital Twins software, recognized as Leader and Outperformer in GigaOm Radar for Full-Stack Edge Deployments (2025), outperforming 15 other global vendors.
• WatchGuard TechnologiescoreStrategic or Co-development PartnerWatchGuard Technologies recognized as Leader and Outperformer in 2025 GigaOm Radar Report for Endpoint Detection and Response, citing delivery of innovative features, consistent release cadence, and execution against ambitious roadmap.
• HYCUcoreStrategic or Co-development PartnerHYCU recognized as leader and Fast Mover in 2025 GigaOm Cloud Data Protection Radar Report, highlighted for advanced SaaS-based data protection platform R-Cloud with strengths in ransomware resilience and data mobility.
• ColorTokenscoreStrategic or Co-development PartnerColorTokens named Leader and Outperformer in 2026 GigaOm Radar Report for Microsegmentation, becoming the only vendor among 15 evaluated solutions to achieve perfect 5.0 scores across every key feature category.
• AppSentinelscoreStrategic or Co-development PartnerAppSentinels, a cybersecurity company specializing in API and AI agent security, has been recognized as Leader and Outperformer in GigaOm Radar for API Security report, positioned for strong execution and rapid innovation.
• OpenSearch Software FoundationcoreStrategic or Co-development PartnerOpenSearch Software Foundation oversees OpenSearch project recognized as Leader and Fast Mover in GigaOm Radar for Vector Databases v3, positioned in Innovation/Platform Play quadrant for production-ready hybrid and vector search capabilities.
• Knowingly CorporationcoreOthersKnowingly Corporation is the parent company operating GigaOm. The privacy policy and legal documents state GigaOm refers to all websites, mobile sites, applications owned or operated by Knowingly Corporation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gartner: Largest IT research and advisory firm, serving enterprise technology buyers and vendors with syndicated Magic Quadrant reports, advisory subscriptions, and conferences. GigaOm positions explicitly as a 90% cost-effective alternative to Gartner.
• Forrester Research: Public research and advisory firm offering Wave evaluations, syndicated research, and consulting for enterprise technology buyers. Directly comparable syndicated analyst product format targeting similar enterprise buyers and vendors.
• IDC (International Data Corporation): Global provider of market intelligence, advisory services, and events for the IT, telecommunications, and consumer technology markets. Closely comparable to GigaOm in syndicated research, vendor benchmarking, and CxO-targeted advisory.

Direct peers

• Constellation Research: Mid-sized research and advisory firm founded by former Forrester analyst R 'Ray' Wang, focused on disruptive and emerging enterprise technologies with a practitioner-led methodology similar to GigaOm's positioning.
• Nucleus Research: Boutique IT research firm producing ROI-focused case studies and technology evaluations for enterprise buyers. Similar practitioner-led, ROI-quantified approach to GigaOm's benchmark and CxO research products.
• Enterprise Strategy Group (ESG): IT analyst and research firm (now part of CyberRisk Alliance) producing research for enterprise technology buyers and vendors, including validation reports, market landscapes, and buyer behavior studies comparable to GigaOm's Radar methodology.
• 451 Research (part of S&P Global): Technology research firm specializing in enterprise IT innovation, providing syndicated research and advisory across cloud, data, security, and emerging technology — overlapping heavily with GigaOm's six-domain coverage.
• Omdia (Informa Tech): Technology research and advisory group within Informa Tech covering enterprise IT, telecom, and emerging technology markets with syndicated research, vendor benchmarking, and consulting similar to GigaOm's portfolio.
• Moor Insights & Strategy: Analyst firm providing technology research and advisory with deep focus on enterprise infrastructure, AI/ML, and emerging platforms — practitioner-led approach that directly mirrors GigaOm's model.

Others

• TechTarget (now part of Informa): B2B technology media and purchase-intent data provider serving enterprise technology vendors with content syndication and lead-generation services. Adjacent ecosystem participant rather than direct analyst competitor but overlapping customer base with GigaOm's vendor-side clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gigaom
• YouTubeyoutube.com/gigaom
• Facebookfacebook.com/Gigaom
• LinkedInlinkedin.com/company/gigaom
• Instagraminstagram.com/gigaom

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gigaom