CARE Concierge

What CARE Concierge does

CARE Concierge (legal entity: My Care Concierge Sdn Bhd) is a Malaysia-based integrated senior care provider founded in 2017 by Martin Yap following a personal experience caring for his stroke-affected grandmother. The company delivers end-to-end eldercare services across four integrated modules: at-home care (Care Plus live-in, Flexi Care part-time, Flexi Nurse, Care Palliative, Care X physiotherapy, and doctor house calls); assisted living residences under sub-brands including The Mansion, Care Luxe, Tanjung Point Residences, and Angsana Home; senior day care (Clubhouse) centres; and the Care Concierge Academy, which runs UTAR-jointly-certified caregiver training. The proprietary Care Concierge mobile and web application enables real-time tracking of patient vitals, daily tasks, and medication intake, with family members receiving care summaries remotely; this app is complemented by dedicated Care Managers who coordinate personalized care plans for every client.

The technology stack is fundamentally coordination and tracking software, distributed via iOS, Android, and web, with WhatsApp Business serving as the primary booking and communication channel and bank transfers via CIMB for payments. The company is the first in Asia to partner with UTAR (Universiti Tunku Abdul Rahman) to certify professional caregivers, and runs the Khazanah-sponsored K-Youth Development Programme 2026 to expand its talent pipeline. The infrastructure footprint includes 8+ owned assisted living residences across Selangor, Kuala Lumpur, Penang, and Sarawak (with Care Collective in Kuching slated for June 2026).

The business model operates on recurring subscription and rental pricing, with monthly at-home care packages at RM4,700–RM10,800, assisted living rooms at RM3,100–RM18,000+, and day care at RM180 per 3-day pass. A complementary B2B corporate wellness line sells employee wellness workshops to employers via direct sales outreach. Revenue streams are diversified across consumer subscriptions, residential rental income, day care utilization, training fees, and corporate contracts, with go-to-market executed via direct-to-consumer channels (toll-free hotline, WhatsApp, mobile app, website) supplemented by Care Manager-led consultative sales and B2B corporate outreach. The company is venture-backed with minority investments from Bintang Capital Partners, OSK Ventures International (October 2022), and Gobi Dana Impak Ventures (April 2023).

Name

CARE Concierge

Legal name

My Care Concierge Sdn Bhd

Website

https://mycareconcierge.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CARE Concierge is a Malaysia-based integrated senior care provider founded in 2017, delivering at-home care, assisted living residences, day care, and UTAR-certified caregiver training via a proprietary mobile app and network of 2,500+ care professionals across Malaysia.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA), Chronic Care & Complex Care Management (HSABAIAD), Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia Personal Care (ADLs) Support (HSABAEAB), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Home care services
• Assisted living facilities
• Caregiver training
• Senior day care
• Elder care services

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. At-Home Care Packages: Monthly subscription-based packages for in-home caregiving and nursing services. Includes Care Plus (live-in and live-out), Care Palliative, Flexi Care (part-time/hourly), Flexi Nurse, Care X (physiotherapy and medical procedures), and Doctor House Call services. Charged per month or per hour depending on package.
2. Assisted Living Residences: Monthly rental fees for accommodation at managed senior living facilities (The Mansion, Care Luxe, Tanjung Point Residences, Angsana Home, Care Collective). Includes room rates ranging from RM3,100 to RM18,000+ per month depending on residence and care level.
3. Senior Day Care / Clubhouse: Daily or weekly day care services for seniors at community centers. Charges per day or session (e.g., RM180 for a 3-day pass). Operates Monday to Friday, excluding public holidays.
4. Care Concierge Academy — Training Courses: Revenue from caregiving training courses including short courses for family caregivers (RM50 discount vouchers available), Mastery in Caregiving certification program (jointly certified with UTAR), refresher courses for experienced caregivers, and corporate wellness workshops.
5. Corporate Wellness Programs: Customized employee wellness workshops and programs for corporate clients. Includes mental health, nutrition, fitness, healthcare, and professional care support workshops. Over 100 workshops and 30+ trainers and partner institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

CARE Concierge delivers professional in-home caregivers, nurses, and therapists (collectively "CARE Pros") to seniors for post-hospitalization recovery and ongoing eldercare. It also operates a network of assisted living residences and senior day care centers across Malaysia, supported by a proprietary mobile/web app for real-time care tracking and a UTAR-certified caregiver training academy.

Product overview

Care Concierge is a Malaysian senior living care platform offering an integrated suite of care services under a platform-plus-modules model. The core Care Concierge App serves as the technology hub, enabling caregivers to log daily tasks and vitals and Care Managers to monitor and advise families remotely. The service portfolio comprises four main modules: (1) At-Home Care Services (Care Plus, Care Palliative, Flexi Care, Flexi Nurse, Rehabilitation Care, and Medical Care), delivered in-home across Peninsular Malaysia; (2) Assisted Living Residences, including branded sub-properties The Mansion (Petaling Jaya, Ampang, Sri Aman, Ara Woods), Care Luxe (Kuala Lumpur), Tanjung Point Residences (Penang), Angsana Home (Penang), and the upcoming Care Collective in Kuching (2026); (3) Senior Day Care (Clubhouse) centres in KL, Selangor, and Penang; and (4) the Care Concierge Academy, offering caregiver certification programmes (including a UTAR-joint Mastery in Caregiving course), short courses, and corporate wellness workshops. A supplementary Corporate Wellness Programme extends wellness services to enterprise clients. Together, these modules provide end-to-end senior care from home-based support to residential living and daytime community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• The Mansion: Premium assisted living residences in the Klang Valley area featuring resort-style living with comprehensive care services.
• Tanjung Point Residences
• Angsana Home
• Care Luxe
• Care Concierge Academy

Products and services

• At-Home Care Services In-home caregiving and nursing services including Care Plus (live-in/live-out care), Care Palliative, Flexi Care (part-time/hourly care), Flexi Nurse, Rehabilitation Care (physiotherapy, occupational therapy, speech therapy), and Medical Care (chaperone services and medical procedures). Delivered to seniors across Peninsular Malaysia.
• Assisted Living Residences Full-service assisted living facilities offering 24/7 professional caregiver supervision, daily vital sign monitoring, medication management, weekly doctor check-ups, meals, housekeeping, and community activities. Branded properties include The Mansion (multiple locations), Care Luxe, Tanjung Point Residences, and Angsana Home.
• Senior Day Care (Clubhouse) Senior day care centers offering therapeutic activities, social engagement, cognitive exercises, and professional elderly care from certified nurses and caregivers. Operates Monday to Friday at locations in Petaling Jaya, Kuala Lumpur, and Penang.
• Care Concierge Academy Caregiver training institute offering short courses for family caregivers, the Mastery in Caregiving certification programme jointly certified with UTAR (Universiti Tunku Abdul Rahman), refresher courses for experienced caregivers, corporate wellness workshops, and specialised training for domestic helpers.
• Corporate Wellness Programme Over 100 corporate wellness workshops covering mental health, nutrition, fitness, professional caregiving support, and team-building activities, sold directly to employers and organisations.
• Stroke Care Specialised stroke patient care and rehabilitation services including in-home caregivers trained in stroke-specific protocols and dedicated stroke care at assisted living residences.
• Geriatric Physiotherapy Physiotherapy services tailored for seniors, including in-home sessions and rehabilitation support, delivered by trained therapists as part of the Rehabilitation Care module.

Quantifiable outcome

• Over 2,500 care professionals (caregivers, nurses, therapists) in network
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• UTAR (Universiti Tunku Abdul Rahman)coreStrategic or Co-development PartnerCare Concierge is the first in Asia to partner with UTAR to certify professional caregivers. The Mastery in Caregiving course is jointly certified by UTAR and Care Concierge Academy, qualifying graduates as certified healthcare assistants. This partnership provides academic credibility to the caregiver training program and creates a pipeline of qualified talent for the company.
• Centre of Corporate and Community Development, UTARcoreStrategic or Co-development PartnerThe Mastery in Caregiving certification programme is jointly conferred with Centre of Corporate and Community Development, UTAR — an established not-for-profit private research university in Malaysia. This academic partnership enables certification and professional employment opportunities for graduates within the senior care industry.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Homage: Singapore-headquartered tech-enabled home and personal care platform operating across Southeast Asia. Directly comparable to Care Concierge's at-home care and care-management model, with overlapping service categories (elderly care, nursing, therapy) and a tech-enabled matching platform.
• Jaga-Me: Singapore-based on-demand home nursing and caregiving platform. Comparable to Care Concierge's at-home care and Flexi Care modules, with similar professional caregiver matching and booking flows in Southeast Asia.
• Green Leaf Retirement Resort: Sepang-based premium retirement resort where Care Concierge's CEO Martin Yap previously worked. Directly comparable in the Malaysian assisted living and retirement residence category.
• Caring Senior Service: US-based non-medical senior home care franchise with comparable service categories (live-in care, part-time care, dementia care, care management). Comparable operating model and customer segments (families seeking eldercare).

Broad incumbents

• Speedoc: Singapore-headquartered digital healthcare platform offering house-call doctors, nursing, and telemedicine. Overlaps with Care Concierge's Doctor House Call and Flexi Nurse services, with a broader healthcare delivery portfolio.
• Tzu Chi Malaysia (TIMA): Established Malaysia-based eldercare and community services operator under the Tzu Chi Foundation. Overlaps with Care Concierge's at-home care and elderly community services, with a larger operational footprint and nonprofit backing.
• Wellness by Design (ASEAN senior living operators): ASEAN-focused senior living and wellness community operators. Overlaps with Care Concierge's assisted living residences (The Mansion, Care Luxe) in the broader regional senior-living category.

Regional players

• Ninkatec: Malaysia-based home healthcare provider offering nursing, rehabilitation, and medical equipment. Comparable to Care Concierge's at-home care and geriatric physiotherapy modules within the same Malaysian market.
• Homage Malaysia / Homedoc: Malaysia-based home medical and care services providers serving elderly and chronic-condition patients. Directly comparable to Care Concierge's at-home nursing, post-hospitalisation care, and chronic care management offerings.

Others

• Rockwills Group (Will-writing & Trust Services): Malaysian estate planning and trust services group. Comparable as an adjacent ecosystem partner in the Malaysian senior-affluent segment — Care Concierge co-markets corporate wellness with Rockwills — though not a direct care competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARE Concierge