Caring Senior Service
Caring Senior Service is a private San Antonio-based franchisor founded in 1991 that operates 50+ non-medical in-home senior care locations across 17 US states. It delivers personal care, dementia care, companion care, and respite services through franchise owners using its proprietary GreatCare® caregiver education methodology and scheduling software.
- Company typePrivate
- Founded1991
- HeadquartersSan Antonio, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Caring Senior Service does
Caring Senior Service is a private, founder-led franchisor of non-medical in-home senior care services, headquartered in San Antonio, Texas, and founded in 1991 by Jeff Salter. The company operates a 51+ location franchise network across 17 US states, with heaviest concentration in Texas (17 locations), New Jersey (4), and California (2), and began franchising in 2002 after operating company-owned units for the prior eleven years. Service delivery is organized around the proprietary GreatCare® methodology, which mandates structured caregiver education across four achievement levels (Qualified, Certified, Advanced, GreatCare Master), background screening, and care coordination with healthcare providers. The core offering spans personal care, companion care, specialty care, dementia care, veteran care, respite care, fall prevention, hospital discharge support, and ancillary services including meal preparation, light housekeeping, transportation, errands, and medication reminders, priced on an hourly flat-rate basis determined through a free in-home assessment.
The technology stack centers on a second-generation proprietary scheduling and client management platform that has been deployed across all franchise locations, with planned voice technology integration to reduce caregiver administrative burden. The company has layered AI capabilities onto operations through AI Assistant Kerry (launched March 2025) and strategic technology partnerships with Sensi.AI for voice AI in caregiver screening and call handling, and PocketRN for virtual nursing services in dementia care. Marketing and customer acquisition rely on direct-to-consumer inquiries via website and phone, community referrals per the 2026 growth strategy articulated by CEO Salter, an active content marketing blog authored by named staff, social media presence across six platforms, the company-hosted 'At the Heart of Caregiving' podcast, and free downloadable resources such as a Fall Risk Cheat Sheet and Home Safety Assessment.
Revenue is generated through two streams: recurring fee capture from the franchise network (royalty, marketing, and technology fees from 50+ franchise owners) and direct service revenue from founder-operated locations. The company is held within Caring Senior Service Franchise Partnership, L.P., a Texas limited partnership, with no disclosed external institutional investor participation; control remains concentrated with founder/CEO Jeff Salter alongside COO Jeff Bevis and a small executive team. Franchise sales are accelerating in late 2025 and early 2026, with five new units opened across Kentucky, Florida, Arizona, New Jersey, and South Carolina within a 75-day window, while the company continues to invest in AI-enabled operational tooling as a differentiator against competing home care franchise systems.
Caring Senior Service firmographics
Firmographics- Name
- Caring Senior Service
- Legal name
- Caring Senior Service Franchise Partnership, L.P.
- Website
- https://caringseniorservice.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Caring Senior Service is a private San Antonio-based franchisor founded in 1991 that operates 50+ non-medical in-home senior care locations across 17 US states. It delivers personal care, dementia care, companion care, and respite services through franchise owners using its proprietary GreatCare® caregiver education methodology and scheduling software.
- Ownership category
- akta.pro rank
Caring Senior Service industry classification
Industry- Product category
- Non-Medical Senior Home Care
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)
Keywords
Where Caring Senior Service is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Caring Senior Service business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Non-Medical In-Home Care Services: The company charges an hourly, flat rate for non-medical home care services regardless of what services are required. Care plans are created based on full assessments to determine hours needed. Services include personal care, companion care, dementia care, specialty care, respite care, and veteran care. The company invoices clients for services rendered.
- Franchise Operations: Caring Senior Service operates as a franchisor with franchisees operating individual locations. The company began franchising in 2002 and now has over 50 locations across the United States operated by franchise owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Hourly flat rate pricing model |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Caring Senior Service product offering
Product offeringCore offering
Caring Senior Service provides non-medical in-home care services for seniors, delivered by W-2 caregivers through a franchise network of more than 50 locations across 17 states. Core offerings include personal care, companion care, specialty care, dementia care, veteran care, respite care, fall prevention, and hospital discharge support, all delivered under the company's proprietary GreatCare® methodology with a structured four-level caregiver education program. Service plans are customized based on a free in-home assessment and billed at an hourly flat rate.
Product overview
Caring Senior Service is a non-medical home care company operating on a franchise model with over 50 locations across the United States. The company offers a comprehensive portfolio of in-home care services organized around its proprietary GreatCare® Method platform, which includes a structured caregiver education program with four achievement levels. Core service offerings include Personal Care, Companion Care, Specialty Care, Dementia Care, Veteran Care, Respite Care, Fall Prevention, and Hospital Discharge Care, supplemented by additional services such as Meal Preparation, Light Housekeeping, Errand Services, Transportation, and Medication Reminders. The company differentiates through technology-enabled operations including second-generation scheduling and client management software, an AI-powered caregiving assistant named Kerry, and voice technology integration plans. Services are delivered through independent franchise owners following standardized GreatCare® protocols, with the company headquartered in San Antonio, Texas, founded in 1991.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Care In-home personal care assistance including bathing, dressing, incontinence care, mobility support, exercise assistance, and other activities of daily living, delivered by trained W-2 caregivers for seniors who want to remain at home.
- Companion Care Social interaction and companionship services for seniors, including activities such as playing games, sharing stories, and providing emotional support to combat isolation and improve quality of life.
- Specialty Care Personalized care plans tailored to clients with specific medical conditions including Alzheimer's disease, post-surgery recovery, and stroke rehabilitation, addressing complex care needs beyond standard assistance.
- Veteran Care
Companies that use Caring Senior Service
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Caring Senior Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature3 records
Caring Senior Service partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- PocketRNcoreCaring Senior Service partnered with PocketRN, a leader in virtual nursing, to expand dementia support services. The partnership brings virtual nursing capabilities to enhance care for clients with dementia and their families.
- Close the Gap (Nonprofit)minorCaring Senior Service has an associated nonprofit organization called Close the Gap in Senior Care. All franchise locations are independently owned and operated, with the nonprofit supporting the company's mission.
Scale indicators4 records
Recent moves11 records
Expansion highlights6 records
Caring Senior Service competitors and assessment
Company assessmentDirect peers
- Right at Home: Right at Home is a global in-home senior care franchise offering personal care, companion care, and specialized support for chronic conditions and dementia. Franchise model, service portfolio, and target customer base closely mirror Caring Senior Service.
- Senior Helpers: Senior Helpers is a national franchise specializing in in-home senior care, with notable strength in Alzheimer's and dementia care programs. Operates a similar W-2 caregiver model and franchise-driven growth strategy, competing with Caring Senior Service in many of the same markets.
- BrightStar Care: BrightStar Care operates a franchise network combining medical and non-medical home care services, including personal care, skilled nursing, and dementia support. Slightly broader scope than Caring Senior Service but directly comparable on the non-medical side and on franchise structure.
- Amada Senior Care: Amada Senior Care operates a franchise network focused on in-home senior care, including specialized dementia care and assistance with long-term care insurance claims. Comparable franchise structure and service mix to Caring Senior Service, often competing for the same franchisee candidates.
- Visiting Angels: Visiting Angels is one of the largest privately held U.S. senior home care franchises, offering non-medical in-home care including personal care, companion care, dementia care, and respite. Competes head-to-head with Caring Senior Service for franchisees and clients across overlapping geographies.
- Home Instead: Home Instead is the largest non-medical home care franchise network in the U.S., offering personal care, companionship, dementia care, and respite services through a franchise model very similar to Caring Senior Service. Both compete directly for franchisees in the same target geographies and serve the same senior demographic.
- FirstLight Home Care: FirstLight Home Care is a U.S. franchise providing non-medical in-home care, dementia care, and companion services to seniors. Comparable in scale (roughly 100+ units) and competes with Caring Senior Service in multiple state markets.
- Homewatch CareGivers: Homewatch CareGivers is an international franchise providing person-directed home care services, including personal care, dementia care, and companion care. Operates a similar franchise model with comparable caregiver employment approach to Caring Senior Service.
- Comfort Keepers: Comfort Keepers is a global non-medical home care franchise providing personal care, companion care, and specialized dementia and Alzheimer's support. The overlap with Caring Senior Service is near-complete on services, customer base, and franchise-driven GTM motion.
Broad incumbents
- Amedisys: Amedisys is a large, publicly traded home health and hospice provider focused primarily on skilled (medical) home health services. While it overlaps with Caring Senior Service on hospital discharge and post-acute pathways, its core service line is skilled nursing rather than non-medical personal care, positioning it as a broader incumbent rather than a direct franchise competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Caring Senior Service social profiles
Digital presenceCaring Senior Service compliance and trust
Trust signalCompliance2 records
Caring Senior Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caring Senior Service leadership team
Management profileNumber of profiles
Profiles5 records
Caring Senior Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caring Senior Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caring Senior Service
What does Caring Senior Service do?
Caring Senior Service provides non-medical in-home care services for seniors, delivered by W-2 caregivers through a franchise network of more than 50 locations across 17 states. Core offerings include personal care, companion care, specialty care, dementia care, veteran care, respite care, fall prevention, and hospital discharge support, all delivered under the company's proprietary GreatCare® methodology with a structured four-level caregiver education program. Service plans are customized based on a free in-home assessment and billed at an hourly flat rate.
Is Caring Senior Service a public or private company?
Caring Senior Service is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caring Senior Service founded?
Caring Senior Service was founded in 1991. It employs 501 to 1,000 people.
Where is Caring Senior Service based?
Caring Senior Service is headquartered in San Antonio, United States, in the North America region.
How does Caring Senior Service make money?
Two revenue lines are on record. Non-Medical In-Home Care Services are the primary driver. The others are franchise Operations.
Who are Caring Senior Service's main competitors?
Direct peers on record are Right at Home, Senior Helpers, BrightStar Care, Amada Senior Care, Visiting Angels, Home Instead, FirstLight Home Care, Homewatch CareGivers and Comfort Keepers. Amedisys is listed as a broad incumbent.
Does Caring Senior Service have an API?
No public API is recorded for Caring Senior Service.
What industry is Caring Senior Service in?
Caring Senior Service's product category is Non-Medical Senior Home Care. Its primary akta.pro industry code is HSABAHAB, Live-In Care (Single Caregiver, 24-Hour Presence), with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 624120 and its SIC code is 8082.