Marketplace Agro2Business.com

What Marketplace Agro2Business.com does

Marketplace Agro2Business.com is a Brazilian digital marketplace platform founded in 2018 that connects buyers and sellers of agricultural subproducts, coproducts, and inputs, with an explicit circular-economy thesis. The company operates as AGRO2BUSINESS TECNOLOGIA AGRO LTDA from a headquarters in Taboão da Serra (São Paulo) and a distribution center in Jaboticabal, serving agricultural producers, agroindustries, livestock operations, and input distributors across Brazil. Its product surface spans the core marketplace, a reverse-auction mechanism (Leilão Reverso) for buyer-posted demand, the proprietary PEDDG balanced ruminant diet, plus complementary modules including Agro Vagas (jobs board), Agro News (content portal), and Lojas Oficiais (official brand storefronts for suppliers such as Elanco, Zoetis, Trouw Nutrition, Phibro, and others).

The platform's transactional layer combines a tiered commission model (6.9% down to 1% based on sale value, charged only after successful completion), integrated nationwide freight with insurance and up to seven-day post-delivery dispute windows, and Banco Central-homologated payment processing via Pagar.me (StoneCo). No mobile app, public API, or proprietary AI capabilities are disclosed; the technology stack is a conventional marketplace with rules-engine logistics and payments integration. The company has been accelerated by Distrito, AgTech Garage, and Plug and Play since founding, holds partnerships with ABRA, ABComm, and Biofílica, and has raised a single disclosed funding round of approximately $238,212 in July 2019.

The business serves primarily SMBs and individual producers; all named testimonial customers are small operators (e.g., individual feedlot buyers, small feed producers, grass seedling sellers). With 1–10 employees, no subsequent funding disclosed since 2019, no enterprise anchor customers, and no reported revenue, the company appears to be a small, bootstrapped marketplace with meaningful product breadth relative to its scale but limited capital to drive accelerated expansion.

Name

Marketplace Agro2Business.com

Legal name

AGRO2BUSINESS TECNOLOGIA AGRO LTDA

Website

https://agro2business.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Agro2Business.com is a Brazilian digital marketplace founded in 2018 that connects buyers and sellers of agro subproducts, coproducts, and inputs across Brazil, monetizing via tiered commissions (1–6.9%), reverse-auction fees, and integrated nationwide logistics, with a circular-economy focus.

Ownership category

akta.pro rank

Product category

Agricultural Marketplace

NAICS

Farm Supplies Merchant Wholesalers (42491), Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Wholesale-Farm Product Raw Materials (5150), Retail-Nonstore Retailers (5960)

akta.pro industry

PRIMARYCRAFAHAL

Agriculture Inputs & Farm Supply Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYCRAFAAAF

Wholesale/B2B Generalist Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

SECONDARYAFABAJAA

Farm Supply Retail (Independent Dealers)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

Keywords

• Agribusiness marketplace
• Animal nutrition products
• Circular economy agriculture
• Agro coproducts trading
• Agricultural inputs supply

Headquarters

HQ city

Taboão Da Serra

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission: Platform charges commission ranging from 6.9% to 1% of sale value, with lower rates for higher transaction amounts. Commission is only deducted after successful transaction completion and buyer satisfaction confirmation.
2. Freight and Logistics Services: Platform organizes and coordinates freight delivery across Brazil, including collection from sellers and delivery to buyers. Freight costs are added to transaction value and paid by buyers.
3. Administrative Fee - Reverse Auction: For reverse auction transactions, platform charges 1% administrative fee plus freight value, paid upon delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Agro2Business.com operates a Brazilian digital marketplace where sellers (agroindustries, food producers) list agricultural by-products, coproducts, and inputs, and buyers (livestock operations, farmers, feed producers) purchase them through protected transactions with integrated nationwide logistics. The platform supports a reverse auction mechanism for buyers to post purchase orders and receive competitive bids from suppliers, and earns commission (6.9% to 1%) only after successful transaction completion.

Product overview

Agro2Business.com is a Brazilian digital marketplace for agribusiness operating since 2018, focused on circular economy. The core platform enables buying and selling of agricultural by-products, coproducts, and inputs with protected purchasing and reverse auction mechanisms. Key products include the main Marketplace, the Leilão Reverso (Reverse Auction) for volume procurement, the proprietary PEDDG balanced diet product for ruminant nutrition, plus employment (Agro Vagas) and news (Agro News) modules. Official Stores allow branded suppliers to sell directly. The platform handles logistics across Brazil and charges commission only after successful transactions.

Differentiator

Problem solved

Functional benefit

Brands

• PEDDG: Proprietary balanced diet solution for ruminants, providing 100% of nutritional needs with significant weight gain without addition of other ingredients. Combines DDG, yeasts, ionophores, prebiotics, probiotics, mycotoxin adsorbents, vitamins A.E.D, and complete mineral nucleus in pelleted form.

Products and services

• Agro2Business.com Marketplace Digital marketplace platform connecting buyers and sellers of agricultural by-products, coproducts, and inputs across multiple categories including animal nutrition, crop protection, seeds, animal health, equipment, and machinery. Features protected purchasing, integrated logistics for Brazil-wide delivery, and free advertising for sellers.
• Leilão Reverso (Reverse Auction) Reverse auction mechanism where buyers register purchase orders for agro products, coproducts, and subproducts, and multiple suppliers submit competitive bids to win the order. Platform charges a 1% administrative fee plus freight value upon delivery.
• PEDDG (Produto Ecobio/Agronutri) Registered trademark and proprietary balanced diet product for ruminants combining DDG (dried distillers grains), yeasts, ionophores, prebiotics, probiotics, mycotoxin adsorbents, vitamins A.E.D, and complete mineral nucleus in pelleted form, designed for accelerated cattle fattening.

Quantifiable outcome

• Sellers only pay commission after successful transaction and buyer satisfaction confirmation
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ABRA (Associação Brasileira de Reciclagem)coreGTM or Marketing PartnerBrazilian Recycling Association partnership providing advantages for members using the Agro2Business platform for circular economy transactions.
• BiofílicaminorStrategic or Co-development PartnerPartner for carbon credits and legal reserve compensation services, supporting the platform's sustainability and circular economy focus.
• Pagar.mecoreTechnology or IntegrationPayment processing integration (now part of StoneCo) for secure payment transactions including Pix and boleto bancário through the platform.
• ABComm (Associação Brasileira de Comércio Eletrônico)minorGTM or Marketing PartnerBrazilian e-commerce association providing credibility certification for the platform.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• Udaan: India-based B2B marketplace covering agriculture, FMCG, and industrial inputs. Comparable model of digitizing fragmented SMB supply chains; while regional (India), its playbook of vertical marketplaces is directly relevant to Agro2Business.
• Taranis: AI-driven precision agriculture platform with imagery-based crop intelligence. Comparable in being a digital agtech serving Brazilian/LATAM growers, though focused on agronomic intelligence rather than input commerce.
• Indigo Agriculture: US-based digital agriculture platform including input marketplace and biological products. Comparable focus on digitizing ag inputs and adjacent products (biologicals, microbes) for crop and livestock systems.

Direct peers

• Agrofy: Largest Latin American ag-input marketplace operating in Argentina and Brazil. Most directly comparable: both are digital B2B marketplaces connecting agribusiness buyers and sellers with multi-category catalogs and integrated services.

Broad incumbents

• Bayer (Climate FieldView): Global ag-input giant's digital farming platform offering input marketplace and decision-support tools. Comparable input-purchasing features combined with agronomy; could expand marketplace ambitions into Brazil.
• Mercado Livre: Latin America's largest e-commerce marketplace, with significant agro and rural SMB seller base in Brazil. Comparable business model (commission-based marketplace) and platform infrastructure, though operating at vastly greater scale and category breadth.
• Syngenta (Cropwise): Global crop-protection and seed major with growing digital platform for input discovery and purchase. Comparable B2B ag-input commerce, with stronger brand relationships but narrower category focus.
• Alibaba: Global B2B marketplace with agricultural inputs and commodities categories. Comparable wholesale marketplace model with cross-border reach; could enter Brazilian agro inputs more aggressively with capital backing.

Regional players

• Solinftec: Brazilian agtech offering digital farm management and input-purchasing solutions to Brazilian growers. Comparable regional focus and Brazilian agtech ecosystem positioning, though differs in being a SaaS-plus-marketplace hybrid.
• Orbia (formerly BrasilAgro): Brazilian agricultural input retailer (BrasilAgro rebranded) operating physical retail plus digital channels. Comparable regional focus on input distribution to Brazilian farmers with multi-category catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/agro2business
• YouTubeyoutube.com/channel/UCPXXGQcNQUIDuGtwcurOOhw
• Facebookfacebook.com/agro2business
• LinkedInlinkedin.com/company/agro2business/about/?viewAsMember=true
• Instagraminstagram.com/marketplace_agro2business

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketplace Agro2Business.com