What GenY Medium does

GenY Medium (legal entity ZMOT PRO PVT LTD) is a Hyderabad-based, full-service digital marketing agency founded in 2012, serving enterprise and mid-market clients across India and select global markets. The company delivers digital marketing services across six practice areas: Performance Marketing, Digital Presence, Marketing Automation, B2B Marketing, Social Listening, and Transformation Consulting. Its client base spans 60+ brands including Google, Wipro, Tata Sky, Lenovo, HCL, Apollo Hospitals, Unacademy, and Max Bupa, with active targeting of Healthcare, Financial Services, Education, and Consumer Internet verticals.

The agency differentiates through a portfolio of five proprietary technology platforms developed between 2015 and 2019: Auris (AI/NLP-based social listening and market research under the GenY Labs subsidiary), TrueROI (ROI measurement and predictive analytics), Accurator (advertising accuracy optimization), Social Echo (social media analytics), and ReputePro (online reputation management). These platforms enable capabilities such as real-time sentiment analysis, crisis detection, and predictive campaign analytics. Site functionality is noted as patent-pending, and GenY Labs operates as a wholly-owned subsidiary focused on AI/NLP technology development. The company also holds Google Partner certification and acquired Tailcurrent Technologies in 2016.

GenY Medium operates a sales-led go-to-market model targeting B2B enterprise and mid-market clients, using 'Request A Demo' and 'Get Quote' CTAs on its website to initiate consultations. Revenue is generated through project-based engagements and retainer contracts with quote-based pricing (no publicly disclosed fee structures). Marketing channels include an active blog (since 2012), case studies, and YouTube advertising with brand lift studies. Total disclosed funding across six rounds from 2013-2018 totals approximately $1.85M, indicating the company is privately held and likely founder-owned without institutional venture capital backing.

Name

GenY Medium

Legal name

ZMOT PRO PVT LTD

Website

https://genymedium.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

GenY Medium is a Hyderabad-based full-service digital marketing agency serving enterprise and mid-market clients across Healthcare, Financial Services, Education, and Consumer Internet verticals with proprietary AI/NLP-powered platforms (Auris, TrueROI, ReputePro) covering performance marketing, social listening, and transformation consulting.

Ownership category

akta.pro rank

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Agency Services: GenY Medium generates revenue through providing digital marketing services to enterprise and mid-market clients. Services include Performance Marketing, Digital Presence, Marketing Automation, B2B Marketing, Social Listening, and Transformation Consulting. Revenue is generated through project-based engagements and retainer contracts with major brands across industries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GenY Medium is a full-service digital marketing agency that delivers performance marketing, social media marketing, marketing automation, social listening, online reputation management, B2B marketing, and digital transformation consulting to enterprise and mid-market brands. The agency's service offerings are powered by proprietary AI/NLP-based technology platforms (Auris, TrueROI, Accurator, Social Echo, ReputePro) that enable real-time social listening, ROI measurement, and reputation management.

Product overview

GenY Medium is a digital marketing agency offering a suite of proprietary AI-powered marketing technology platforms combined with service offerings. Their core technology stack includes Auris (AI/NLP social listening and market research), TrueROI (predictive analytics), Social Echo (social analytics), and Accurator (advertising optimization). Services span performance marketing, social media marketing, marketing automation, social listening, online reputation management, transformation consulting, B2B marketing, market research and website development. The proprietary platforms enable their agency services with AI/ML-powered insights.

Differentiator

Problem solved

Functional benefit

Brands

• GenY Labs: Proprietary AI/NLP technology division developing social listening and market research platforms including Auris
• TrueROI
• Accurator
• Social Echo
• ReputePro

Products and services

• Auris AI/NLP-based social listening and market research technology platform built by GenY Labs that monitors brand mentions in real time across social media, news articles, and review platforms, enabling crisis detection, customer service tracking, sentiment analysis, and root cause identification.
• TrueROI AI-powered ROI measurement and predictive analytics platform for digital marketing campaigns that tracks and optimizes return on marketing investment across channels.
• Accurator

Quantifiable outcome

• Revenue increased by 30X and cost of acquisition reduced to 1/16th for leading online education player
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Google PartnerscoreTechnology or IntegrationGenY Medium is a certified Google Partner agency, shown with the Google Partner badge on their website. This certification indicates expertise in Google advertising platforms and access to Google's advertising technology ecosystem including DoubleClick (now Google Display & Video 360).
• GlassdoorminorGTM or Marketing PartnerGlassdoor partnership through employer branding badge displayed on website, helping attract talent through employer brand visibility.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• NetElixir: India-based digital marketing agency specializing in performance marketing, programmatic, and analytics for enterprise retail and consumer brands — comparable offering and customer profile to GenY Medium.
• Webchutney (now VMLY&R): Indian digital marketing agency (now part of WPP/VMLY&R network) offering performance marketing, social media, and digital strategy — a direct competitor to GenY Medium for the same enterprise and mid-market Indian brand clients.
• FoxyMoron (Zoo Media): Mumbai-based digital advertising agency offering social media marketing, ORM, and content services — comparable in size, vertical breadth, and client type to GenY Medium.
• Mirum India (Wunderman Thompson): Indian digital agency offering social media marketing, web development, and digital transformation — overlapping with GenY Medium's core digital presence and social listening practice areas.
• Pinstorm Technologies: India-headquartered digital marketing and brand management firm serving enterprise clients across consumer, technology, and financial services — overlapping client verticals and service offerings with GenY Medium.
• Resultrix: India-based digital marketing agency providing SEO, paid media, and analytics services to global enterprise clients — comparable in service mix and digital-first orientation to GenY Medium.
• iProspect India (Dentsu): Global performance and digital marketing agency under Dentsu serving enterprise clients with paid media, SEO, and content — competes head-to-head with GenY Medium for performance marketing mandates in India.
• WATConsult (Dentsu): Mumbai-based digital and social media agency under Dentsu offering video, content, influencer marketing, and ORM — directly competitive with GenY Medium on social media and ORM services for Indian enterprise brands.
• Sokrati (Accenture Interactive): Performance marketing and digital advertising firm acquired by Accenture — directly comparable to GenY Medium's performance marketing and Accurator offerings, now scaled by Accenture's global network.

Broad incumbents

• Sprinklr: Global enterprise social listening, CXM, and reputation management SaaS platform — overlaps directly with GenY Medium's Auris and ReputePro offerings at a larger scale, representing both a competitor and a benchmark for productized growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GenYmedium
• YouTubeyoutube.com/channel/UCwHu1B0fR1eEAKlKK2qR5og
• Facebookfacebook.com/genymedium
• LinkedInlinkedin.com/company/geny-medium
• Instagraminstagram.com/genymedium

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GenY Medium