OpenRounds

What OpenRounds does

OpenRounds, Inc., founded in 2014 and headquartered in Cambridge, Massachusetts, operates a private, web-based B2B2C platform that connects verified members of enrolled private golf clubs to a national network of affiliated private clubs for guest-round bookings and curated travel packages. Access is gated by membership verification at a participating private club; the platform currently spans 350+ private clubs across 48 U.S. states (500+ courses, including Top 100s, Best-in-State courses, and PGA Tour hosts), reached primarily through partnerships with 12+ regional PGA Sections and direct relationships with club PGA professionals. Core platform capabilities include club browsing, tee-time request submission, club-side review and approval, payment processing via Stripe (2.9% + $0.30 per transaction), a Designee feature that lets members delegate booking privileges to spouses or assistants, and a human concierge desk ("[email protected]", 888-765-7707) handling bespoke group and trip coordination.

The business model is largely freemium on the consumer side: member access to the site is free, and revenue is generated transactionally through guest fees (set by each course operator and paid at least 24 hours before tee time) plus the pass-through card-processing charge on each confirmed booking. There is also an add-on product line, OpenRounds Experiences, which packages private-jet transportation, lodging, and tee times into high-end curated trips, representing the company's move into a higher-AOV travel vertical. A gift card program, promoted November 2024 through January 2025, extends the purchase surface to gifting. Marketing and distribution are partner-led: PGA Section partnerships drive club onboarding, while the website, organic social, intermittent email newsletters, and earned media (Bloomberg Baystate Business Radio, Boston Globe, The Golf Wire) drive member awareness. The company has raised a single disclosed $300,000 seed round from Walnut Venture Associates in May 2017, has 1–10 employees, and operates without institutional PE/VC backing per available sources.

Customer concentration risk is inherently low given the two-sided, fragmented structure. On the member side, end users are individual verified private-club members — no individual member contributes meaningful revenue share, and the median member transacts only when traveling. On the club (B2B) side, the network comprises 350+ discrete private clubs, with onboarding free of charge and no disclosed enterprise contracts; no single club is named as a material revenue driver. Pricing is transactional (per booked tee time) rather than contracted, which eliminates large-anchor concentration but also means revenue depends on aggregate booking volume. The concierge desk and group/Experiences bookings create pockets of higher-AOV transactions (e.g., a booked 16-golfer group, private-jet packages), but these appear distributed rather than concentrated in identifiable accounts. Customer concentration risk is best characterized as Low, with the caveat that absence of disclosed revenue per club limits precise attribution.

Name

OpenRounds

Legal name

OpenRounds, Inc.

Website

https://openrounds.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

OpenRounds operates a private B2B2C web platform, founded in 2014 in Cambridge, MA, that enables verified members of enrolled private golf clubs to book guest rounds and curated travel (including private-jet packages) at 350+ affiliated private clubs across 48 U.S. states. Distribution is driven by 12+ regional PGA Section partnerships, and revenue is generated transactionally through course-set guest fees and payment-processing pass-through.

Ownership category

akta.pro rank

Product category

Private Golf Club Booking Platform

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private golf network
• Golf tee time booking
• Private club reciprocity
• Golf concierge service
• Golf travel packages

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Guest Fee Revenue: OpenRounds charges guest fees for each confirmed tee time booking. Guest fees are set by course operators and apply to all golfers including OpenRounds members and their guests. Payment is required at least 24 hours prior to tee time.
2. Payment Processing: Credit card processing fee of 2.9% + $0.30 per transaction, charged on top of guest fees. This is set by the third-party payment provider (Stripe).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

OpenRounds operates a web-based platform that connects verified members of enrolled private golf clubs to a network of 350+ affiliated private clubs across 48 U.S. states, allowing them to browse, request, and book guest tee times with club approval and payment processing. The platform also offers OpenRounds Experiences, which bundle tee times with transportation (including private jet options), lodging, and dining into curated golf travel packages.

Product overview

OpenRounds operates as a unified platform for private golf club members to access a network of affiliated clubs. The core OpenRounds Platform enables members to browse courses, submit tee time requests, and complete bookings with club approval and payment processing. OpenRounds Experiences extends the platform with curated travel packages that bundle transportation, lodging, and golf accommodations. Both offerings are accessible through the same member account and website interface.

Differentiator

Problem solved

Functional benefit

Brands

• OpenRounds Experiences: Travel packages providing exclusive experiences at high-end private golf courses, including transportation, lodging, and tee times.

Products and services

• OpenRounds Platform A web-based platform that serves private golf clubs and their verified members, enabling members to browse affiliated clubs, submit tee time requests, complete club-approved bookings, and pay guest fees via Stripe. Access is free for members who hold active golf membership at an enrolled private club.
• OpenRounds Experiences Pre-planned golf travel packages that bundle private-jet or other transportation, lodging, tee times at high-end private clubs, and dining, customized to the member's preferences for trip length, group size, and budget.
• OpenRounds Gift Cards Purchasable gift cards usable toward guest fees at participating OpenRounds partner clubs, promoted during the November 2024–January 2025 holiday season.

Quantifiable outcome

• 500+ courses in network across 48 states
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Carolinas PGAcoreStrategic or Co-development PartnerRegional PGA section partnership providing credibility and member introductions to the OpenRounds platform for clubs in the Carolinas region.
• Colorado PGAcoreStrategic or Co-development PartnerRegional PGA section partnership supporting club professional onboarding and member access in Colorado.
• Illinois PGAcoreStrategic or Co-development PartnerRegional PGA section partnership for member verification and club introductions in Illinois.
• Indiana PGAcoreStrategic or Co-development PartnerRegional PGA section partnership supporting OpenRounds adoption among Indiana golf professionals.
• Michigan PGAcoreStrategic or Co-development PartnerRegional PGA section partnership providing access to Michigan golf club professionals and members.
• Middle Atlantic PGAcoreStrategic or Co-development PartnerRegional PGA section partnership covering Mid-Atlantic region golf clubs.
• New England PGAcoreStrategic or Co-development PartnerRegional PGA section partnership supporting OpenRounds in New England clubs.
• Northern California PGAcoreStrategic or Co-development PartnerRegional PGA section partnership covering Northern California golf clubs.
• PGA Northern OhiocoreStrategic or Co-development PartnerRegional PGA section partnership for clubs in Northern Ohio.
• Pacific NorthWest PGAcoreStrategic or Co-development PartnerRegional PGA section partnership covering Pacific Northwest region.
• Philadelphia PGAcoreStrategic or Co-development PartnerRegional PGA section partnership for Philadelphia area golf clubs.
• Southern California PGAcoreStrategic or Co-development PartnerRegional PGA section partnership covering Southern California clubs.
• Wisconsin PGAcoreStrategic or Co-development PartnerRegional PGA section partnership for Wisconsin golf clubs.
• CoreBridge FinancialminorOthersAppears as parent company branding in website navigation and logo placement.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GolfNow: Operated by NBC Sports Next, GolfNow is the largest online tee-time booking marketplace in the U.S. It is directly comparable to OpenRounds as a digital golf-tee-time booking platform, though GolfNow focuses primarily on public courses while OpenRounds focuses on private clubs.
• ezLinks Golf: ezLinks provides tee-sheet and online booking software for golf courses and is closely comparable to OpenRounds' booking technology layer, though ezLinks serves public and semi-private facilities more than private clubs.
• Lightspeed Golf: Lightspeed Golf offers cloud-based management, POS, and tee-time software for golf course operators. It is comparable to OpenRounds as a technology platform serving golf facilities, though it sits more on the operator side of the stack.
• ForeUp: ForeUp provides tee-sheet, POS, and online booking software for golf courses. It is comparable to OpenRounds as a booking/management technology vendor for golf operators, including private clubs.
• ClubReady: ClubReady delivers club management software for fitness and golf clubs including member management and billing. It is comparable to OpenRounds as a software platform serving private club operations and member engagement.
• Jonas Club Software: Jonas Club Software provides full management software to private golf, country, athletic, and yacht clubs. It is comparable to OpenRounds as a technology vendor serving private clubs, with overlap in member-facing functionality.
• Golf Genius Software: Golf Genius provides tournament management and event software used by private clubs and PGA professionals. It is comparable to OpenRounds as a software platform serving private clubs and their PGA professionals, with overlap in club-level workflows.

Broad incumbents

• Invited (formerly ClubCorp): Invited (formerly ClubCorp) is the largest owner-operator of private golf and country clubs in the U.S. It is comparable to OpenRounds as a major force in the private club ecosystem and a potential partner or competitor depending on strategic direction.
• Troon: Troon is a leading golf and club management company that operates and manages a portfolio of private and resort clubs. It is comparable to OpenRounds as a large-scale player in the private club industry, though Troon's model is management services rather than a booking platform.

Others

• PGA of America: The PGA of America is the industry's governing body and the parent of the regional PGA Sections that OpenRounds partners with. It is comparable as the institutional anchor of the OpenRounds distribution model and a potential competitive threat if it launched its own reciprocal platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/openrounds
• LinkedInlinkedin.com/company/10159893/admin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpenRounds