Netcall
- Company typePublic
- Founded1996
- HeadquartersHemel Hempstead, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Netcall firmographics
Firmographics- Name
- Netcall
- Legal name
- Netcall plc
- Website
- https://www.netcall.com/
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Netcall industry classification
Industry- Product category
- Enterprise Process Automation and Customer Engagement Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)
- akta.pro secondary industry
- Strategy & IT Advisory (BPAEAAAA)
Keywords
Where Netcall is headquartered
LocationHeadquarters
- HQ city
- Hemel Hempstead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Netcall business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscriptions: SaaS-based subscription revenue from Liberty platform solutions including Liberty Converse, Create, RPA, Spark, and IDP. Customers pay for platform access with modules for contact centre, low-code development, automation, and document processing.
- Professional Services: Implementation, training, and consulting services for platform deployment and digital transformation projects
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing based on organization requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Netcall product offering
Product offeringCore offering
Netcall designs, develops, sells and supports the Liberty platform — an AI-powered software suite that unifies omnichannel customer engagement (Liberty Converse), low-code application development (Liberty Create), robotic process automation (Liberty RPA), process intelligence and mapping (Liberty Spark), intelligent document processing (Liberty IDP) and accessible digital experience solutions (portals, forms, CMS). It sells these modules primarily as annual subscriptions to UK public sector organisations (NHS trusts, councils, housing associations) and enterprise customers in insurance, banking, rail, utilities and retail, complemented by implementation and professional services.
Product overview
Netcall offers the Liberty Platform, an AI-powered unified platform for building, automating and connecting enterprise systems. The platform follows a modular, composable architecture with core product modules including Liberty Converse (AI-powered omnichannel contact centre), Liberty Create (low-code application development), Liberty RPA (robotic process automation), Liberty Spark (AI process mapping and improvement using Universal Process Notation), Liberty IDP (intelligent document processing), and Digital Experience solutions (accessible portals, forms and websites, including Jadu Agent-Ex AI website search, Jadu Connect no-code case management, and Jadu Central accessible CMS). Industry-specific solution suites span Healthcare (Patient Hub for NHS patient engagement), Local Government (Citizen Hub, Revenues and Benefits automation), Housing (Tenant Hub, Rent-IQ), Insurance, Financial Services, Rail and Transportation, Utilities, and Retail. Netcall has pursued an active acquisition strategy to expand capabilities, acquiring Skore Labs (process mapping, 2024), Govtech (Revenues and Benefits automation, 2024), Parble (generative AI document processing, 2024), and Jadu (digital experience platform, 2025). The platform serves hundreds of organisations across UK public sector, healthcare, insurance and enterprise markets.
Differentiator
Problem solved
Functional benefit
Brands
- Liberty Platform: AI-powered platform for building, automating and connecting systems that run organisations. Includes Liberty Converse (AI-powered contact centre), Liberty Create (low-code application development), Liberty RPA (AI-powered automation), Liberty Spark (process mapping and improvement), and Liberty IDP (intelligent document processing).
- Liberty Converse
- Liberty Create
- Liberty RPA
- Liberty Spark
- Liberty IDP
- Patient Hub
- Citizen Hub
- Tenant Hub
- Rent-IQ
- Govtech
- Jadu
Products and services
- Liberty Platform AI-powered unified platform for building, automating and connecting enterprise systems, providing composable capabilities across contact centre, low-code development, RPA, process mapping and intelligent document processing.
- Liberty Converse AI-powered omnichannel contact centre solution delivering customer service across voice, email, chat, WhatsApp, SMS, social media and video, with AI virtual assistants, autonomous agents and workforce engagement management.
- Liberty Create
Quantifiable outcome
- Up to 80% automation rate achieved for 47 councils with Govtech revenues and benefits solutions
- +8 more outcomes
Companies that use Netcall
Customer profileNamed customers24 records
Segments8 records
Ideal customer profiles4 records
Netcall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability12 records
Feature7 records
Netcall partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and strategic.
- Vision33coreSystem integrator partner delivering cloud ERP and Netcall integration projects for government clients. Joint go-to-market for digital transformation initiatives.
- C2-AIcoreStrategic partnership for AI-powered risk management solutions across NHS, councils, and housing sectors. Combines C2-AI risk analytics with Netcall's platform capabilities.
- Analyze ConsultingcoreStrategic partnership for process consulting and transformation services. Great Minds Align initiative for delivering process improvement projects.
- AmillancoreChannel partner delivering AI-enhanced contact centre solutions. Strategic partnership for expanding reach in enterprise contact centre market.
- DifferentisminorAI process-mapping technology partnership. Joint delivery of The Christie NHS Foundation Trust project combining Liberty Spark with Differentis expertise.
- Salesforce (Trailhead)strategicSalesforce recognizes UPN (Universal Process Notation) as part of their free Trailhead online learning for business analysts. Netcall's Liberty Spark uses UPN as its core process mapping methodology.
Scale indicators18 records
Recent moves6 records
Expansion highlights5 records
Netcall competitors and assessment
Company assessmentDirect peers
- Appian: Appian provides a low-code process automation and AI platform for enterprise and public sector, directly competing with Liberty Create, Liberty Spark, and Liberty RPA across government and financial services use cases.
- Pegasystems (Pega): Pega offers a unified low-code platform combining BPM, CRM, RPA, and AI, competing head-to-head with Netcall's Liberty suite in insurance, financial services, and public sector accounts.
- SS&C Blue Prism: Blue Prism is a UK-headquartered RPA and intelligent automation vendor directly competing with Liberty RPA and Liberty IDP across UK financial services, insurance, and public sector customers.
- UiPath: UiPath is a leading enterprise RPA and process mining platform, overlapping with Liberty RPA, Liberty Spark (process intelligence), and Liberty IDP across shared target verticals.
- NICE Ltd. NICE provides AI-driven contact centre and workforce engagement solutions, directly competing with Liberty Converse in omnichannel engagement and AI virtual assistant capabilities.
- Genesys: Genesys is a major cloud contact centre and customer experience platform with overlapping AI and omnichannel capabilities, competing with Liberty Converse in enterprise and public sector segments.
- Nintex: Nintex provides process mapping, workflow automation, and document generation tools that overlap with Liberty Spark and Liberty Create, particularly in regulated and public sector customers.
Broad incumbents
- ServiceNow: ServiceNow is a broad enterprise workflow and hyperautomation platform; its low-code, RPA, IDP, and AI agent offerings increasingly overlap with Netcall's Liberty suite across NHS, councils, and enterprise customers.
- Microsoft (Power Platform): Microsoft Power Platform bundles Power Apps, Power Automate (RPA), and AI Builder into the Microsoft 365 ecosystem, posing bundled competition to Liberty Create, Liberty RPA, and Liberty IDP across UK enterprise and public sector.
- OpenText: OpenText offers a broad content and process automation portfolio, competing with Liberty IDP and Liberty Spark in document processing, records management, and regulated industry workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Netcall social profiles
Digital presenceNetcall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netcall leadership team
Management profileNumber of profiles
Profiles15 records
Netcall subsidiaries and ownership
Company hierarchySubsidiaries6 records
Netcall funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netcall M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netcall
What does Netcall do?
Netcall designs, develops, sells and supports the Liberty platform — an AI-powered software suite that unifies omnichannel customer engagement (Liberty Converse), low-code application development (Liberty Create), robotic process automation (Liberty RPA), process intelligence and mapping (Liberty Spark), intelligent document processing (Liberty IDP) and accessible digital experience solutions (portals, forms, CMS). It sells these modules primarily as annual subscriptions to UK public sector organisations (NHS trusts, councils, housing associations) and enterprise customers in insurance, banking, rail, utilities and retail, complemented by implementation and professional services.
Is Netcall a public or private company?
Netcall is a public company. It is classified as public and is currently operating.
When was Netcall founded?
Netcall was founded in 1996. It employs 251 to 500 people.
Where is Netcall based?
Netcall is headquartered in Hemel Hempstead, United Kingdom, in the Europe region.
How does Netcall make money?
Two revenue lines are on record. Software Platform Subscriptions are the primary driver. The others are professional Services.
Who are Netcall's main competitors?
Direct peers on record are Appian, Pegasystems (Pega), SS&C Blue Prism, UiPath, NICE Ltd., Genesys and Nintex. Broad incumbents are ServiceNow, Microsoft (Power Platform) and OpenText.
Does Netcall have an API?
Yes. Netcall's Patient Hub (healthcare solution) integrates with Patient Administration Systems (PAS), Trust Integration Engines (TIE), and other healthcare systems. Data can be exchanged using HL7, FHIR, APIs, or CSV. No public developer portal or API documentation URL identified in source materials.
What industry is Netcall in?
Netcall's product category is Enterprise Process Automation and Customer Engagement Software. Its primary akta.pro industry code is BPADAEAL, Digital Development & ICT4D / GovTech Technical Assistance, with a secondary code of BPAEAAAA, Strategy & IT Advisory. Its NAICS code is 5132 and its SIC code is 7370.