La Vie
Paris-based La Vie (77 Foods SAS) develops and markets plant-based pork alternatives — bacon, lardons, ham, salami, meatballs, and tofu — using a patented sunflower-oil-based fat recipe. It sells through French and UK retail chains, QSR partners like Burger King France, and European foodservice distributors.
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What La Vie does
La Vie (legal entity 77 Foods SAS) is a Paris-headquartered plant-based food company that develops and commercializes pork-substitute products — including lardons, bacon, ham, salami sticks, meatballs, apéro snacks, and ready-to-eat sandwiches — built on a patented sunflower-oil-based fat recipe developed over three years and more than 5,000 formulations. The recipe is engineered to replicate the sensory and cooking behavior of pork fat (caramelizing, crisping, infusing flavor), with beechwood smoking and a clean-label formulation (seven ingredients, no nitrites, GMO-free) achieving a Yuka green score and NutriScore C. Manufacturing is based in Vendée, France, and the company sources roughly 90% of ingredients in Europe.
La Vie operates a hybrid B2B/B2B2C distribution model. On the foodservice side it supplies Burger King France (430+ locations), Burger King UK, Hank Burger, Pokawa, and Purezza, alongside an extensive European wholesale network spanning Sysco, Brakes, Metro, Transgourmet, and others. On the retail side it is listed in major French supermarkets (Carrefour, Leclerc, Monoprix, Franprix, Cora) and is expanding in UK retail, with a direct e-commerce channel and a B2B restaurant partner onboarding portal. Pricing is positioned at parity-with-meat targets, with lardons retailing at ~€2.69 per 2x75g tray, approximately 35% below organic pork references. The company has raised approximately $55 million+ cumulatively across a €25M Series A (January 2022), a Crowdcube crowdfunding round (September 2023), and a ~$25M round led by Sparkfood and Zintinus (October 2024), and disclosed €19 million in revenue alongside the 2024 round. Its primary customer segments are omnivores and flexitarians seeking to reduce meat consumption without sacrificing taste, with secondary reach into committed vegetarians/vegans and foodservice operators needing menu-grade plant-based charcuterie.
La Vie firmographics
Firmographics- Name
- La Vie
- Legal name
- 77 Foods SAS
- Website
- https://laviefoods.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Paris-based La Vie (77 Foods SAS) develops and markets plant-based pork alternatives — bacon, lardons, ham, salami, meatballs, and tofu — using a patented sunflower-oil-based fat recipe. It sells through French and UK retail chains, QSR partners like Burger King France, and European foodservice distributors.
- Ownership category
- akta.pro rank
La Vie industry classification
Industry- Product category
- Plant-Based Meat Alternatives
- NAICS
- Food Manufacturing (311), Animal Slaughtering and Processing (3116)
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)
- akta.pro secondary industries
- Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA), Plant-Based Beef/Pork Alternatives (Analog Red Meat) (AFANAKAM), Fat & Flavor Systems for Meat Alternatives (Cultivated Fats, Flavor Precursors, Masking) (AFANAKAH)
Keywords
Where La Vie is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
La Vie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: La Vie generates revenue through the sale of plant-based meat products (lardons, bacon, ham, tofu, meatballs, salami sticks, sandwiches, appetizer products) through retail supermarket chains in France and the UK. Products are sold as packaged goods at retail price points (~€2.69 for 2x75g lardons tray).
- Foodservice / Restaurant Distribution: La Vie supplies its plant-based meat products to restaurant and fast-food chains (e.g., Burger King France, Hank Burger, Pokawa, Purezza) and other foodservice operators. Revenue is generated through bulk B2B sales to restaurant distributors and directly to restaurant groups.
- Crowdfunding / Public Capital Raise: In September 2023, La Vie opened its capital to the general public through a crowdfunding campaign (invest.laviefoods.com), allowing retail investors to participate in the company's equity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lardons 2x75g tray at €2.69 RRP |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
La Vie product offering
Product offeringCore offering
La Vie develops and manufactures 100% plant-based meat alternatives using a proprietary sunflower-oil-based fat recipe developed over 3+ years and 5,000+ formulations. The company's core product line centers on plant-based bacon, lardons, ham, salami, meatballs, tofu, and ready-to-eat sandwiches sold through supermarket retail and restaurant/foodservice channels across France and the UK.
Product overview
La Vie is a Paris-based plant-based food company offering a comprehensive portfolio of meat alternative products under its patented plant-based fat technology. The core product line centers on plant-based bacon (bacon végétal) and bacon bits (lardons végétaux), which use a proprietary sunflower-based fat recipe developed over 3 years and 5000+ recipes. The product range has expanded to include plant-based ham (jambons végétaux) awarded Product of the Year 2025, plant-based salami (saucissons végétaux) in sliced format, an apéro range with croquettes and mini sticks, plant-based meatballs in Italian and Asian flavors, tofu products made with French soybeans, and ready-to-eat sandwiches. All products are 100% plant-based, manufactured in France (Vendée), use non-GMO ingredients, and emit 88% less CO2 than conventional meat counterparts.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant-Based Bacon (Bacon Végétal) Plant-based bacon made from rehydrated soy protein with patented sunflower oil fat recipe, smoked with beech wood, designed as a direct substitute for pork bacon in sandwiches, burgers, and recipes.
- Plant-Based Lardons (Lardons Végétaux) Plant-based lardons/bacon bits made from rehydrated soya protein (82%) and sunflower oil, with patented fat recipe. Contains 7-8x less saturated fat than pork lardons, no nitrites, 15x more fiber. RRP €2.69 per 2x75g tray.
- Plant-Based Ham (Jambons Végétaux) Plant-based ham made from pea protein (91%), designed as a direct substitute for conventional ham in sandwiches, croissants, pizzas, and other dishes. Awarded Product of the Year 2025 in France.
- Plant-Based Salami (Saucissons Végétaux) Plant-based salami products available in sliced and stick formats, positioned as 2x less fatty than meat counterparts, rich in proteins, for raclette, fondues, and aperitifs.
- Plant-Based Meatballs (Meatballs Végétales) Plant-based meatballs in Italian Style and Spicy Asian flavors, positioned as a 100% veggie version of childhood favorites with enhanced flavor.
- Apéro Veggie (Aperitif Snack Range) Apero snack range including mini sticks of plant-based salami, plant-based croquettes with a crispy exterior and melting center, and thinly sliced plant-based ham for sharing platters.
- Plant-Based Tofu (Tofu La Vie) Clean-label tofu products made with French soybeans, positioned as a meat alternative that is naturally rich in proteins, smoked with beech wood, and available in nugget and cube formats with teriyaki sauce.
- Plant-Based Sandwiches (Végétal & Bon) First 100% vegan sandwiches in the snack aisle, including club sandwiches with three gourmet recipes and XXL sandwiches in American sauce style. Ready-to-eat format requiring no preparation.
Quantifiable outcome
- 88% less CO2 emissions compared to conventional meat production
- +6 more outcomes
Companies that use La Vie
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
La Vie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
La Vie partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major, supporting and core.
- PurezzamajorExclusive partnership with UK plant-based pizza chain Purezza, launching La Vie salami sticks on January 19, 2026 as part of Veganuary activations.
- PETAsupportingPETA partnership for out-of-home advertising campaign supporting the launch of the UK's first vegan salami sticks for Veganuary 2026. PETA provides marketing/advocacy support and co-branding for the campaign.
- Restaurant Foodservice Distributors (multiple)coreLa Vie works with a network of restaurant/foodservice distributors including Ashdown Farms, Bidfood, Brakes, Cretagel/Vegetal Square, Délice & Création, Forezia Snacking, France Frais, GreenPro, Hanos NL, Metro, Pomona Passion Froid, QSTA NL, ServiceBund DE, Sligro NL & BE, Sysco, The Menu Partners, Transgourmet, Vegetal Food, VHC NL, and Wholegood. These distributors supply La Vie products to restaurant and catering customers across Europe.
- Burger King FrancecoreLa Vie's vegan bacon is featured in Burger King France's Veggie Steakhouse burger and other menu items across 430+ Burger King locations in France. This was a landmark deal that brought plant-based bacon to a major QSR chain nationwide.
- Burger King UKcoreLa Vie's vegan bacon was served at Burger King's fully vegan London restaurant pilot, marking an early foodservice win in the UK market.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
La Vie competitors and assessment
Company assessmentBroad incumbents
- Quorn Foods: Quorn is a UK-based market leader in mycoprotein-based meat alternatives with broad retail and foodservice distribution across Europe. While using different core technology (mycoprotein vs. plant proteins), Quorn competes with La Vie for the same flexitarian consumers and UK/European retail shelf space, including the meat-free category.
- Nestlé Garden Gourmet: Nestlé's Garden Gourmet brand offers plant-based burgers, mince, and pieces across European markets through mass-market retail. As a broad incumbent in the plant-based category, it competes with La Vie for shelf space in supermarkets like Carrefour and Leclerc, leveraging Nestlé's distribution scale and R&D resources.
Direct peers
- Impossible Foods: Impossible Foods produces plant-based burgers and ground products using soy leghemoglobin technology, competing with La Vie in foodservice channels including QSR partnerships. While focused on beef alternatives rather than pork, it competes for the same flexitarian consumer segment and restaurant menu slots in Europe.
- Beyond Meat: Beyond Meat is the largest global plant-based meat alternative brand, producing burgers, sausages, and ground products. Despite different core technology (pea protein vs. sunflower oil-based fat), Beyond Meat is the most direct competitor in the European plant-based meat space, competing for the same retail and foodservice customers as La Vie.
- Heura: Heura is a Barcelona-based plant-based meat company producing burgers, nuggets, and strips for European retail and foodservice. As a direct competitor in the European plant-based meat space with similar retail penetration and marketing approach, it is highly comparable to La Vie in business model and target market.
- LikeMeat: LikeMeat is a German plant-based meat brand owned by Plukon Food Group, producing schnitzels, burgers, and ground products for European retail. Like La Vie, it focuses on making plant-based products that fit local culinary traditions (German cuisine in this case), making it a strong direct peer in European plant-based meat manufacturing.
- Moving Mountains: Moving Mountains is a UK plant-based food company producing burgers, meatballs, and other meat alternatives for retail and foodservice. As a UK-based competitor with similar size and stage, it competes with La Vie for UK retail partnerships and restaurant accounts, particularly in the premium plant-based segment.
Emerging players
- Meatable: Meatable is a Dutch cultivated meat company developing cell-based pork and beef alternatives. While using fundamentally different technology (cell cultivation vs. plant-based), Meatable is targeting the same end-market of pork-substitute products in Europe and could become a future competitor in the same foodservice and retail channels as La Vie.
- Planterra Foods (Ozo): Planterra Foods produces plant-based meat products including the Ozo brand, primarily focused on the North American market with some European presence. As a similarly sized plant-based meat manufacturer with comparable product categories (bacon, deli meats), it represents a relevant emerging peer for La Vie's expansion ambitions.
Regional players
- Carrefour Veggie (private label): Carrefour's private-label plant-based meat range competes directly with La Vie on Carrefour shelves, where La Vie has achieved top-5 rotation. As a regional retail-led competitor, it represents the threat of retailer-owned brands cannibalizing branded plant-based products like La Vie's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
La Vie social profiles
Digital presenceLa Vie financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Vie leadership team
Management profileNumber of profiles
Profiles2 records
La Vie funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Vie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Vie
What does La Vie do?
La Vie develops and manufactures 100% plant-based meat alternatives using a proprietary sunflower-oil-based fat recipe developed over 3+ years and 5,000+ formulations. The company's core product line centers on plant-based bacon, lardons, ham, salami, meatballs, tofu, and ready-to-eat sandwiches sold through supermarket retail and restaurant/foodservice channels across France and the UK.
Is La Vie a public or private company?
La Vie is a private company. It is classified as venture growth investor backed and is currently operating.
When was La Vie founded?
La Vie was founded in 2021. It employs 101 to 250 people.
Where is La Vie based?
La Vie is headquartered in Paris, France, in the Europe region.
How does La Vie make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are foodservice / Restaurant Distribution and crowdfunding / Public Capital Raise.
Who are La Vie's main competitors?
Broad incumbents on record are Quorn Foods and Nestlé Garden Gourmet. Direct peers are Impossible Foods, Beyond Meat, Heura, LikeMeat and Moving Mountains. Emerging players are Meatable and Planterra Foods (Ozo). Carrefour Veggie (private label) is listed as a regional player.
Does La Vie have an API?
No public API is recorded for La Vie.
What industry is La Vie in?
La Vie's product category is Plant-Based Meat Alternatives. Its primary akta.pro industry code is AFANAKAA, Plant-Based Meat Manufacturers (End-to-End Brands), with a secondary code of AFAKAGAA, Plant-Based Meat & Seafood Analogues Manufacturing. Its NAICS code is 311 and its SIC code is 2013.