PeopleFinders.com
PeopleFinders.com is a subscription-based public records search platform aggregating 120 billion records from 6,000+ sources, enabling consumers and small businesses to find people, verify identities, run background checks, and research properties across the US, Canada, and UK.
- Company typePrivate
- Founded1999
- HeadquartersSacramento, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What PeopleFinders.com does
PeopleFinders.com is a privately held public records aggregation and people search platform operating as PeopleFinders, LLC from Sacramento, California. Founded in 1999 and self-described as the "original people finder site," the company runs a self-serve consumer platform that aggregates data from over 6,000 sources to provide access to approximately 120 billion public records and 157 million property records across more than 3 million lifetime customers, with registration available in the United States, Canada, and the United Kingdom.
The product suite comprises six integrated search tools — People Search, Reverse Phone Lookup, Email Lookup, Address Search, Criminal Records Check, and Public Records Search — delivered through a web platform, native iOS and Android applications, a Developer API in partnership with Enformion, a Real Estate API through PropertyReach, and an associated sub-brand, Find a Neighborhood. PeopleFinders explicitly disclaims Consumer Reporting Agency status under the FCRA, restricting use of its criminal and background data to non-employment, non-credit, and non-tenant-screening purposes.
The business runs a three-tier monthly subscription model (Basic Membership, Premium Membership with background and criminal records, and Rewards Membership with $1 reports and ancillary perks), supplemented by one-time report purchases and B2B API licensing. Distribution is product-led and SEO-driven: self-serve web signup, app store downloads, an extensive editorial content library, and recurring earned-media coverage in CNN, Wall Street Journal, CBS, The New York Times, ABC, and MSN. Headcount is 51–100 employees, and revenue is not publicly disclosed.
PeopleFinders.com firmographics
Firmographics- Name
- PeopleFinders.com
- Legal name
- PeopleFinders, LLC
- Website
- https://peoplefinders.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PeopleFinders.com is a subscription-based public records search platform aggregating 120 billion records from 6,000+ sources, enabling consumers and small businesses to find people, verify identities, run background checks, and research properties across the US, Canada, and UK.
- Ownership category
- akta.pro rank
PeopleFinders.com industry classification
Industry- Product category
- People Search & Public Records Lookup
- NAICS
- Directory and Mailing List Publishers (513140), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where PeopleFinders.com is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PeopleFinders.com business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- PeopleFinders Membership: Basic membership providing people searches, reverse phone lookups, phone numbers, addresses, emails, age data, and information for cell, landline, and unlisted numbers
- PeopleFinders Premium Membership: Enhanced membership including all basic features plus background checks, public records reports, property records, criminal records, bankrupcies, judgments, misdemeanors/felonies, and sex offender records
- PeopleFinders Rewards: Discounted report access at $1 per report, plus PeopleFinders Local, genealogy records, assisted searches, and free monthly self-background checks
- One-Time Report Purchases: Users can purchase individual search reports without a membership subscription
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PeopleFinders Membership - Basic people search and reverse phone lookup access |
| Subscription | Monthly | PeopleFinders Premium Membership - Full access including background checks and criminal records |
| Subscription | Monthly | PeopleFinders Rewards - Discounted reports and additional perks |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
PeopleFinders.com product offering
Product offeringCore offering
PeopleFinders.com operates an online people-search and public-records platform that aggregates records on the U.S. adult population from more than 6,000 data sources into a single searchable database of 120+ billion records. It sells subscription memberships (and one-off reports) that let individual consumers run people, reverse phone, email, address, criminal records, and neighborhood searches through its website and iOS/Android apps, and it also licenses API access (including a Real Estate API) to developer and business customers.
Product overview
PeopleFinders.com is a public records search platform and people finder service that aggregates data from over 6,000 sources to provide access to information on U.S. adults. The core offering consists of search tools (People Search, Reverse Phone Lookup, Email Lookup, Address Search, Criminal Records Check, Public Records Search) that work together as an integrated people search engine. The company operates a tiered membership model: PeopleFinders Membership provides basic contact information and phone lookups; PeopleFinders Premium Membership adds comprehensive background checks, property records, and criminal data; and PeopleFinders Rewards Membership offers discounted reports and local deals. Additional offerings include the Find a Neighborhood sub-brand for real estate research, mobile applications for iOS and Android, and a Developer API for programmatic access to their data services.
Differentiator
Problem solved
Functional benefit
Products and services
- People Search Name-based lookup that returns full name, aliases, age, current and past addresses, phone numbers, and possible relatives/associates for a U.S. adult, designed for individual consumers trying to find or learn about a specific person.
- Reverse Phone Lookup Phone-number-based lookup that identifies the owner of a U.S. phone number and surfaces name, address, and other associated public records, for consumers screening unknown callers or verifying a contact.
- Email Lookup Lookup that takes an email address as input and returns the person's name, location, and related public records, intended for consumers verifying who is behind an email contact.
- Address/People Search at Address Address-input lookup that returns current and historical residents at a U.S. address along with associated contact records, used by consumers for property/neighborhood due diligence.
- Criminal Records Check Criminal-records search that surfaces state and county criminal/offense history associated with a U.S. adult, designed for consumers seeking background information about a specific individual.
- Comprehensive Background Check Full background report aggregating multiple public-records categories (contact, location history, relatives, criminal, etc.) for a U.S. adult, intended for consumers wanting a deeper single-person dossier than a basic lookup.
- Developer API API product that exposes PeopleFinders' people-search and public-records lookup capabilities to software developers for embedding in their own applications and workflows.
- Real Estate API Vertical API package designed for real estate investors and property platforms, providing programmatic access to property, owner, and resident public-records data via PeopleFinders' underlying database.
- Find a Neighborhood Neighborhood-research sub-brand product that lets U.S. consumers enter a neighborhood/location to discover residents, property records, and community-related public-record context.
- PeopleFinders iOS Mobile App Native iOS app version of the PeopleFinders search platform that lets consumers run people, phone, email, address, criminal, and neighborhood lookups from iPhone and iPad.
- PeopleFinders Android Mobile App Native Android app version of the PeopleFinders search platform that lets consumers run people, phone, email, address, criminal, and neighborhood lookups from Android smartphones and tablets.
Quantifiable outcome
- 120 billion public records accessible
- +3 more outcomes
Companies that use PeopleFinders.com
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
PeopleFinders.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
PeopleFinders.com partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
PeopleFinders.com competitors and assessment
Company assessmentDirect peers
- Instant Checkmate: Instant Checkmate is a subscription-based public-records search platform focused on background checks, criminal records, and people search. Heavily competes for the same personal-safety and reconnection users, with similar media-driven marketing.
- Intelius: Intelius offers people search, reverse phone lookup, background checks, and public records reports on subscription. It is part of the PeopleConnect family that aggregates several direct peers (USSearch, Instant Checkmate), making it one of the largest competing platforms to PeopleFinders.
- BeenVerified: BeenVerified offers people search, reverse phone lookup, and background checks under a tiered subscription and one-time report model — virtually the same product structure as PeopleFinders, including mobile apps. Operates under the same FCRA-non-CRA disclosure framework.
- Spokeo: Spokeo operates a near-identical people search and public records subscription product targeting the same consumer use cases (reconnecting, identity verification, safety). It is PeopleFinders' closest direct competitor in feature set, pricing model, and SEO-driven acquisition strategy.
- TruthFinder: TruthFinder provides public-records-based people search and background reports with monthly subscriptions, directly competing for the same fraud/safety and reconnection use cases. It is one of the most aggressive consumer brands in the people-search category.
- Whitepages: Whitepages provides people search, reverse phone lookup, address lookup, and background checks, both free and paid. Closely comparable offering to PeopleFinders and one of the most recognized brands in the category.
- Thatsthem: Thatsthem is a free-and-paid people search platform providing reverse phone, address, and email lookup built from public records. Direct product overlap with PeopleFinders, particularly on the free/entry tier.
- USSearch: USSearch delivers people search and background reports with the same subscription/one-time pricing structure as PeopleFinders. Same FCRA non-CRA positioning and same US-centric data licensing model make it directly comparable.
- Pipl: Pipl offers people search and identity resolution primarily via API and enterprise integrations (fraud, KYC, risk). Comparable data asset, but skews more API/enterprise vs. PeopleFinders' consumer-weighted mix — useful as a peer for understanding the API trajectory.
Others
- Enformion: Enformion is the upstream data/API partner through which PeopleFinders distributes its Developer API. Comparable people and property data aggregation asset, focused on enterprise and integrator use cases rather than direct consumer subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PeopleFinders.com social profiles
Digital presencePeopleFinders.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
PeopleFinders.com leadership team
Management profileNumber of profiles
Profiles6 records
PeopleFinders.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PeopleFinders.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PeopleFinders.com
What does PeopleFinders.com do?
PeopleFinders.com operates an online people-search and public-records platform that aggregates records on the U.S. adult population from more than 6,000 data sources into a single searchable database of 120+ billion records. It sells subscription memberships (and one-off reports) that let individual consumers run people, reverse phone, email, address, criminal records, and neighborhood searches through its website and iOS/Android apps, and it also licenses API access (including a Real Estate API) to developer and business customers.
Is PeopleFinders.com a public or private company?
PeopleFinders.com is a private company. It is classified as unknown and is currently operating.
When was PeopleFinders.com founded?
PeopleFinders.com was founded in 1999. It employs 51 to 100 people.
Where is PeopleFinders.com based?
PeopleFinders.com is headquartered in Sacramento, United States, in the North America region.
How does PeopleFinders.com make money?
Four revenue lines are on record. PeopleFinders Membership is the primary driver. The others are peopleFinders Premium Membership, peopleFinders Rewards and one-Time Report Purchases.
Who are PeopleFinders.com's main competitors?
Direct peers on record are Instant Checkmate, Intelius, BeenVerified, Spokeo, TruthFinder, Whitepages, Thatsthem, USSearch and Pipl. Enformion is listed as an others.
Does PeopleFinders.com have an API?
Yes. PeopleFinders offers a Developer API that provides access to their public records and people search data for developers and partners. The API allows programmatic access to search for people, phone numbers, addresses, and public records data. Documentation is available at https://go.enformion.com/sign-up/pf/ Developer documentation is at go.enformion.com/sign-up/pf.
What industry is PeopleFinders.com in?
PeopleFinders.com's product category is People Search & Public Records Lookup. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists). Its NAICS code is 513140 and its SIC code is 7320.