BeenVerified
BeenVerified is a New York-based public records aggregation platform founded in 2007, serving over 4 million active consumers and business users with 12+ subscription-based people, property, vehicle, and court record search tools delivered via web, mobile, and API.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What BeenVerified does
BeenVerified is a New York-based public records aggregation platform founded in 2007 and operated as BeenVerified, LLC under the holding company The Lifetime Value Co. LLC. The company compiles information from billions of public records and government database sources and exposes them through a single consumer-facing platform spanning 12+ search products, including people search, reverse phone, reverse email, reverse address, username, VIN/vehicle, property, court records, obituary, genealogy, unclaimed money, and IP/fraud lookups. The platform is accessible via website and native iOS and Android applications, and is used by more than 4 million active users who have collectively conducted over 484 million people searches according to company disclosures. BeenVerified has also established a registered trademark portfolio and a third-party review footprint of 2,500+ reviews on Trustpilot.
The business operates a recurring subscription revenue model across two tiers. The consumer tier offers monthly and annual subscription plans accessed primarily through a self-serve direct-to-consumer funnel with SEO, content marketing, and social media as the main acquisition channels. The business tier, marketed as BeenVerified for Business, sells monthly subscription plans with set search limits to professional users in real estate, home services, legal services, investigators and skip tracers, financial services, and insurance, with custom plans available for higher-volume needs. Enterprise customers can also access the underlying data through a REST API and bulk CSV enrichment for CRM and workflow integration. The company holds FCRA-related usage restrictions on the consumer product and uses partners such as Google Analytics, Google Ads, Meta, LinkedIn, Twitter/X, Cloudflare, and Google reCAPTCHA for analytics, advertising, infrastructure, and fraud prevention.
BeenVerified has been recognized as a Great Place to Work (2025), a Glassdoor Best Place to Work (2022), and a Timmy Awards Best Tech Work Culture in New York recipient (2022), and it operates with a headcount in the 11-50 range, including co-founder and Chief Operating Officer Ross Cohen. The operating footprint is limited to the United States and no public funding rounds, M&A activity, or outside investors are disclosed.
BeenVerified firmographics
Firmographics- Name
- BeenVerified
- Legal name
- BeenVerified, LLC
- Website
- https://beenverified.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeenVerified is a New York-based public records aggregation platform founded in 2007, serving over 4 million active consumers and business users with 12+ subscription-based people, property, vehicle, and court record search tools delivered via web, mobile, and API.
- Ownership category
- akta.pro rank
Where BeenVerified is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
BeenVerified business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Consumer Subscription Plans: Monthly and annual subscription plans for individual consumers to access the platform's search tools and reports.
- Business Plans: Subscription plans for business teams with set monthly search limits. Custom plans available for higher volume needs.
- API and Bulk Processing: Enterprise access via API or bulk CSV processing for organizations with large-scale data needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Consumer Subscription Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
BeenVerified product offering
Product offeringCore offering
BeenVerified operates an online public records search platform that aggregates billions of records from public records and government databases, offering consumers and businesses tools for people search, reverse phone, email and address lookup, vehicle records, property records, court records, genealogy, unclaimed money, and fraud/IP lookups. The service is delivered via subscription through a website, iOS/Android mobile apps, and a REST API for business and enterprise customers.
Product overview
BeenVerified is a consumer and business public records search platform offering 12+ search tools in one unified platform. The core consumer offering includes People Search, Reverse Phone Lookup, Email Lookup, Address Lookup, Username Search, Unclaimed Money, Vehicle Lookup (VIN), Obituaries, Genealogy/Ancestry, Fraud Scan (IP Lookup), and Court Records. The platform aggregates billions of records from public sources and government databases. A separate sub-brand, BeenVerified for Business, provides professional-tier features including bulk search, bulk CSV enrichment, REST API access, and industry-specific solutions for real estate, home services, legal services, investigators, financial services, and insurance. Both tiers are powered by the same underlying public records database with FCRA-compliant restrictions.
Differentiator
Problem solved
Functional benefit
Products and services
- BeenVerified Consumer Subscription Subscription-based consumer access to 12+ public records search tools (people search, reverse phone, email, address, vehicle VIN, court records, genealogy, unclaimed money, username, IP/fraud scan, obituaries, comprehensive public records) covering billions of aggregated public records. Targets individual consumers for personal safety verification, reconnecting with friends/family, genealogy, and property/vehicle research.
- BeenVerified for Business Subscription-based professional/enterprise tier of the BeenVerified platform featuring bulk search, bulk CSV enrichment, REST API access, and industry-specific solutions for lead generation, identity verification, CRM enrichment, fraud prevention, skip tracing, and case-intake research.
- BeenVerified Mobile App Native iOS and Android applications enabling users to run public records searches and reports from mobile devices, with companion access to the same subscription-backed tools available on the website.
- BeenVerified Public Records API REST API and bulk CSV processing service that allows organizations to plug BeenVerified public records data directly into existing systems and workflows for large-scale data needs, with custom enterprise plans for higher search volumes.
Quantifiable outcome
- 484,993,234+ people searches conducted
- +3 more outcomes
Companies that use BeenVerified
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles7 records
BeenVerified technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature10 records
BeenVerified partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Google AnalyticsminorUsed for website analytics to help understand how visitors use the website and improve performance.
- Google Ads/AdSenseminorAdvertising partner for delivering relevant ads, measuring ad performance, and providing personalized marketing.
- Meta (Facebook, Instagram)minorSocial media platform used for integration, content personalization, and engagement measurement. May also set cookies for advertising purposes.
- LinkedInminorSocial media platform that may set cookies for integration and engagement purposes.
- Twitter/XminorSocial media platform that may set cookies for integration and engagement purposes.
- CloudflareminorWeb hosting and CDN provider that helps maintain platform integrity and provides security and fraud prevention through cookies.
- Google reCAPTCHAminorSecurity and fraud prevention tool that helps protect the website from abuse and detect fraudulent activity.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
BeenVerified competitors and assessment
Company assessmentDirect peers
- TruthFinder: Direct competitor offering consumer people-search and public-records subscriptions including reverse phone lookup, background reports, and dark web scan. Same GTM (DTC subscription), same data sources, and commonly co-owned within The Lifetime Value Co. portfolio.
- Instant Checkmate: Direct competitor in the consumer public-records subscription space, offering people search, criminal records, and background reports. Operates under the same parent (The Lifetime Value Co.) as BeenVerified, making it the closest internal comparable.
- Spokeo: Direct competitor offering consumer people search, reverse phone/email lookup, and background reports via subscription. Comparable product surface area and direct-to-consumer motion in the same U.S. public-records category.
- Intelius: Direct competitor providing people search, background checks, reverse phone lookup, and public records reports through subscription. Long-standing brand in the same category with comparable product breadth.
- Whitepages: Direct competitor offering people search, reverse phone lookup, background checks, and address lookup with a freemium-to-premium subscription model. Highly comparable product set and consumer-facing GTM.
- PeopleFinder: Direct competitor in consumer public-records search with people search, reverse phone lookup, and address lookup. Comparable subscription model and similar data aggregation approach.
- USSearch: Direct competitor offering people search, background reports, and public records via subscription. Same category, same U.S. consumer focus, comparable subscription pricing structure.
- ThatsThem: Direct competitor offering free and paid people search, reverse phone/email/address lookup, and public records access. Comparable product surface in the same consumer public-records category.
Emerging players
- Pipl: Identity resolution and people-search API provider focused on B2B fraud prevention, KYC, and trust & safety. Comparable underlying data asset but more enterprise/API-centric and less consumer-facing than BeenVerified.
- NumLookup: Reverse phone lookup and people-search service offering free and premium tiers. Partial overlap with BeenVerified's phone-lookup and people-search products; smaller scale but same fundamental offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BeenVerified social profiles
Digital presenceBeenVerified financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeenVerified leadership team
Management profileNumber of profiles
Profiles2 records
BeenVerified funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeenVerified M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeenVerified
What does BeenVerified do?
BeenVerified operates an online public records search platform that aggregates billions of records from public records and government databases, offering consumers and businesses tools for people search, reverse phone, email and address lookup, vehicle records, property records, court records, genealogy, unclaimed money, and fraud/IP lookups. The service is delivered via subscription through a website, iOS/Android mobile apps, and a REST API for business and enterprise customers.
Is BeenVerified a public or private company?
BeenVerified is a private company. It is classified as corporate owned and is currently operating.
When was BeenVerified founded?
BeenVerified was founded in 2007. It employs 11 to 50 people.
Where is BeenVerified based?
BeenVerified is headquartered in New York, United States, in the North America region.
How does BeenVerified make money?
Three revenue lines are on record. Consumer Subscription Plans are the primary driver. The others are business Plans and API and Bulk Processing.
Who are BeenVerified's main competitors?
Direct peers on record are TruthFinder, Instant Checkmate, Spokeo, Intelius, Whitepages, PeopleFinder, USSearch and ThatsThem. Emerging players are Pipl and NumLookup.
Does BeenVerified have an API?
Yes. REST API for plugging public records data directly into existing systems and workflows. Access public record data on demand for large-scale data needs. Also supports bulk CSV processing for enrichment workflows. Enterprise/custom plans available with potential integration options for higher search volumes or specialized workflows.