Uniterra

What Uniterra does

Uniterra (万域芳菲, legal entity 北京万域芳菲文化发展有限公司) is a Beijing-based ice sports and live-entertainment company founded in September 2017 that operates a vertically integrated platform around figure skating. The company owns and operates four physical ice rinks across Beijing (Hongshankou, Beichen, Olympic Forest, and Yizhuang) and delivers multi-level figure skating training through a proprietary L/F/P three-tier curriculum, from beginner to professional, supported by a mobile appointment-booking system (会员约课) and a member benefits mall. Uniterra also produces original ice dance theater productions — 《南华梦》(2018) and 《踏冰逐梦》(2019) — the first original Chinese figure skating ice dance works, the latter of which ranked #1 on Damai's concert ticket platform and toured nationally including a stop at Beijing Workers' Stadium. Auxiliary revenue lines include venue rental, corporate team-building, professional skate sharpening (80 yuan per session, free for premium tiers), and most recently Royal Academy of Dance (RAD) ballet courses launched in March 2021.

The company's core technology is its standardized teaching curriculum and operating playbook for ice rink operations, rather than software. The proprietary assets are physical: certified coaching talent, original theatrical IP, and a multi-venue Beijing footprint designated as a Citizens' Ice and Snow Sports Experience Base by the Chinese National Sports Foundation and Beijing Olympic City Development Foundation. The business model combines recurring membership subscriptions (figure skating lessons, gold/platinum/diamond tiers with bundled benefits), transactional revenue (event registration, skate sharpening, venue rental), and one-time/licensing revenue (original ice theater ticketing and touring). The company is privately held, received a $1.58M angel round from Bosideng in January 2018, and a subsequent round from New Oriental Education & Technology Group in June 2021. CEO and founder Yu Fei (郁菲) leads a management team that includes a Chief Competitive Officer (Zhang Dan), VPs for Performing Arts, Education, and Brand/PR, and a national master-level head coach (Gao Chongbo). Uniterra targets Beijing-based children, youth, and serious figure skating athletes, with secondary segments in corporate groups, schools, and government-organized mass ice-sports events.

Name

Uniterra

Legal name

北京万域芳菲文化发展有限公司

Website

https://uniterra.cn

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Ice Sports Training and Entertainment

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Figure skating training
• Ice rink operations
• Ice dance productions
• Youth sports training
• Ice venue rentals

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Figure Skating Training Programs: Core revenue stream from multi-level figure skating instruction spanning beginner, basic, and professional tiers. Operates membership-based training with curriculum levels L, F, P.
2. Original Ice Performances: Revenue from producing and touring original ice dance theater productions including "南华梦" and "踏冰逐梦", including ticket sales from venues like Beijing Workers' Stadium.
3. Venue Rental and Team Activities: Ice venue rental services and corporate team-building activity hosting for groups.
4. Ancillary Services: Professional skate sharpening services at 80 yuan per session, with free services for gold/platinum/diamond members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Uniterra (Beijing Wanyu Fangfei Cultural Development Co., Ltd., 北京万域芳菲文化发展有限公司) operates ice rinks in Beijing that deliver systematic figure skating training across beginner, intermediate, and professional levels using a proprietary L/F/P tiered curriculum. It also produces and tours original Chinese figure skating ice dance theater productions, and rents out its ice venues for corporate team-building and school/government mass-participation events.

Product overview

Uniterra operates as a comprehensive ice sports and performance company with three core offerings: figure skating training at multiple levels (L/F/P curriculum grades), original ice theater productions (南华梦, 踏冰逐梦), and venue rental services. The company operates three Beijing venues (红山口, 北辰, 奥森) and a second location in Yizhuang. Supporting services include a youth training base led by Olympic silver medalist Zhang Dan, RAD ballet courses launched in 2021, a member benefits e-commerce mall, mobile appointment booking system, and land-based training content. The architecture is a platform of physical ice venues supplemented by membership services, educational programs, and original performance IP.

Differentiator

Problem solved

Functional benefit

Brands

• 张丹花样滑冰青训基地: Zhang Dan Figure Skating Youth Training Base - specialized youth figure skating training base led by world champion Zhang Dan
• 南华梦
• 踏冰逐梦

Products and services

• Figure Skating Training Programs (花样滑冰培训教学)
• Original Ice Dance Theater Productions (冰上舞剧演出)
• Venue Rental and Team-Building Activities (场馆租赁包冰及团建活动)
• Zhang Dan Figure Skating Youth Training Base (张丹花样滑冰青训基地)
• Royal Academy of Dance Ballet Courses (英皇芭蕾舞课)
• Synchronized Skating Course (花样滑冰团体课)
• Professional Skate Sharpening Service (专业磨刀服务)

Quantifiable outcome

• First original Chinese figure skating ice theater production ranked #1 on Damai concert ticket platform
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• 萨马兰奇体育发展基金会 (Samaranch Foundation)flagshipGTM or Marketing Partner · 6 December 2020Co-organized Samsung Youth Snow Sports Promotion event with Samaranch Sports Development Foundation and China Samsung Group on December 6, 2020. Vice President of International Olympic Committee Yu Zaiging attended, praising the club's contribution to China's winter sports initiative.
• 中国三星集团 (Samsung China)flagshipGTM or Marketing Partner · 6 December 2020Co-organized Samsung Youth Snow Sports Promotion event with support from Beijing 2022 Winter Olympics Organizing Committee, hosting hundreds of youth participants in ice experiences.
• Karepova Anastasia IgorevnacoreStrategic or Co-development Partner · 25 July 2019Second Russian figure skating star recruited as star coach, expanding international coaching roster.
• Benjamin NaggiarcoreStrategic or Co-development Partner · 27 May 2019Italian figure skating star recruited as star coach, bringing elite international skating expertise to the training program.
• 陈伟群 (Chen Weiqun)coreStrategic or Co-development Partner · 29 January 2019Legendary world champion became strategic partner on January 29, 2019, conducting winter camps and summer camps, and establishing exchange programs with Canadian clubs.
• Genrikh SretenskicoreStrategic or Co-development Partner · 21 November 2018First world champion-level master recruited as special invited coach and ice dance arrangement expert, bringing international expertise to training programs.
• 姚滨 (Yao Bin)coreStrategic or Co-development Partner · 20 October 2018Signed advisory cooperation agreement with China's figure skating father Yao Bin on October 20, 2018, providing strategic guidance for the company's figure skating training and performance programs.

Scale indicators5 records

Recent moves10 records

Regional players

• All Star Ice Skating Club: Figure skating training club operating outside mainland China with comparable youth-focused multi-level curriculum and competition-pathway programming. Relevant comparable for curriculum design and member progression, but geographically distinct.
• Harbin-based Ice Rink Operators (e.g., Harbin Ice Skating Hall): Operators in China's traditional winter-sports hub offering ice training and skating experiences. Comparable training infrastructure, but in a colder-climate region with deeper ice-sports culture and a different competitive set.

Others

• Samsung China (Winter Sports Sponsorship arm): Co-organized Samsung Youth Snow Sports Promotion event with Samaranch Foundation at Uniterra venues in 2020. Not a competitor but a strategically relevant ecosystem partner for understanding corporate sponsorship economics in Chinese winter sports.
• Royal Academy of Dance: UK-based dance education body whose curriculum Uniterra adopted in 2021 for its RAD ballet courses. Adjacent rather than direct competitor — represents partnership/ecosystem context for Uniterra's diversification into dance.

Direct peers

• iSKATE Skating Club: China-based figure skating training operator offering multi-level programs and coaching to youth segments. Direct comparable on training curriculum, coaching tiers, and target demographic.
• Champion Rink (冠军冰场): Beijing-based ice rink operator focused on figure skating and ice hockey training. Comparable operating model (membership-based, multi-level curriculum) and same Beijing addressable market.
• Century Star Skating Club (世纪星滑冰俱乐部): One of China's largest multi-city figure skating training chains. Directly comparable to Uniterra in operating ice rinks, offering structured figure skating curricula, and serving youth segments, but with broader geographic reach.

Broad incumbents

• Disney on Ice / Feld Entertainment: Global producer and tour operator of large-scale ice entertainment shows. Comparable to Uniterra's original ice theater production business (南华梦, 踏冰逐梦), demonstrating the international scale potential of ice-based touring IP.
• Capital Indoor Stadium (国家体育馆/冰立方): Beijing's flagship Olympic ice venue and a major public-sector ice sports operator. Overlaps on venue operation and elite figure skating training, but operates as a government-linked broader venue rather than a specialized training/IP company.
• LeCool Ice Rink (国贸溜冰场): Established Beijing commercial ice rink operator serving recreational and training demand. Comparable venue operations but with a more recreational rather than systematic-training orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniterra