What Thieve does

Thieve is a New Zealand-based product discovery platform founded in 2015 that curates direct-from-factory products for dropshippers and e-commerce merchants. The platform operates a two-tier subscription model: a Dropship plan at $15/month providing daily curated winning products, trend signals, supplier/niche finder, and conversion/popularity scores; and a Pro plan at $49/month adding early access to trending items, premium product imagery, a curated e-commerce keyword tracker, and unlimited supplier and image search. A 14-day free trial gates the Pro tier, and annual billing offers approximately 23% savings versus monthly. Pricing is targeted at stores scaling past $10,000 per month for the Pro tier, with a separately observable free membership tier.

The product layer centers on a curated feed of trending products with cost-to-retail pricing comparisons (typical 3-6x markup potential implied), real-time sale signals, popularity scores, and a supplier finder. Distribution is product-led and self-serve through thieve.co, with social login via Google, and the platform is also listed on the Shopify App Store as 'Thieve Fulfillment,' enabling one-click product imports directly into Shopify stores with images, copy, and pricing. Niche segmentation spans Homeware, Electronics, Beauty & Care, Fashion, Kids & Baby, Pets, Fitness & Sport, Outdoors, and Toys. Marketing relies on community, third-party editorial coverage, and a Product Hunt #1 Product of the Day credential, with no public enterprise go-to-market.

Thieve reports 500k+ members and operates with a stated headcount of 1-10 employees. Its disclosed capital is a NZ$127,206 R&D grant from Callaghan Innovation in June 2022 and prior participation in the Flux Accelerator with Icehouse Ventures in April 2018; no venture funding rounds are disclosed. Ownership, founder bios beyond names (Jeshua Sharkey, co-founder; Timothy Scullin, founder), and financial details are not present in the source material, and the company has not disclosed revenue.

Name

Thieve

Website

https://thieve.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Thieve is a New Zealand-based SaaS platform that curates direct-from-factory products for dropshippers and small e-commerce merchants, offering subscription tiers at $15 and $49 per month with trend signals, supplier tools, and a native Shopify integration.

Ownership category

akta.pro rank

Product category

E-commerce Product Research Software

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)

Keywords

• Product research platform
• Ecommerce product discovery
• Winning products curation
• Dropshipping intelligence
• Shopify product sourcing

Headquarters

HQ city

Parnell

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Subscription - Dropship Plan: Monthly or annual subscription at $15/mo providing access to daily curated winning products, real-time trend signals, supplier finder, and limited image and niche search usage.
2. Subscription - Pro Plan: Premium tier at $49/mo offering early access to trending products, premium product images and galleries, unlimited supplier and image search, and curated eCom keyword tracker. Targets scaling stores past $10k/mo.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Thieve is a curated product research and dropshipping intelligence platform that helps e-commerce entrepreneurs discover winning products to sell. It provides daily curated product picks, AI scoring, supplier information, competitor store spying, and direct integration with Shopify to import products into online stores. The platform is sold as a SaaS subscription targeted at individual dropshippers and Shopify merchants.

Product overview

Thieve is a product research platform for dropshippers and e-commerce sellers, offering a curated daily feed of trending direct-from-factory products. The service operates on a two-tier subscription model: the Dropship Plan ($15/month) provides core product discovery features including daily curated products, real-time trend signals, and supplier/niche finder tools; the Pro Plan ($49/month) adds early access to trending products, premium images and galleries, an e-commerce keyword tracker, and unlimited search capabilities. Both plans include conversion scores and popularity metrics, with the platform integrating directly with Shopify for one-click product importing.

Differentiator

Problem solved

Functional benefit

Products and services

• Thieve Dropship

Quantifiable outcome

• Over 500,000 members sourcing products on the platform
• +1 more outcomes

Named customers29 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationDeep integration with Shopify enabling one-click product imports. Users can push winning products straight to their store with images, copy, and pricing included. Available via Shopify App Store listing (Thieve Fulfillment app) and website connect option during onboarding.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Niche Scraper: Niche Scraper offers product research, store analysis, and niche identification tools aimed at the same Shopify dropshipper target audience as Thieve.
• Pipiads: Pipiads focuses on TikTok ad and product research for e-commerce sellers, addressing the same winning-product discovery workflow but with a different channel emphasis.
• Zik Analytics: Zik Analytics provides product research and supplier data for eBay sellers, comparable to Thieve in product-discovery tooling but serving a different marketplace.
• AutoDS: AutoDS provides dropshipping automation including product research, supplier integration, and order fulfillment — adjacent to Thieve's discovery layer but extending further into operations.
• Sell The Trend: Sell The Trend is a direct competitor offering AI-powered product research, store exploration, and trend identification for dropshippers on Shopify and other channels, mirroring Thieve's core use case.
• Ecomhunt: Ecomhunt publishes a daily curated list of winning dropship products with margin data, ads, and supplier info — directly comparable to Thieve's curated daily feed and dropshipper audience.
• Dropship.io: Dropship.io provides product research, competitor analysis, and supplier discovery tailored to Shopify dropshippers, overlapping closely with Thieve's feature set and customer base.
• Minea: Minea offers ad intelligence and winning product research across Facebook, TikTok, and Pinterest for e-commerce sellers, addressing the same trend-discovery and product validation workflow as Thieve.

Broad incumbents

• Jungle Scout: Jungle Scout is a well-established Amazon seller toolset with product research and supplier intelligence, providing comparable functionality to Thieve within a larger, more generalist platform.
• Helium 10: Helium 10 is a broader e-commerce SaaS suite (Amazon-focused) with product research, keyword tools, and operations features; overlaps Thieve's product-research use case as part of a wider portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thieve