ZILIO

What ZILIO does

ZILIO is a Melbourne-based B2B SaaS company that provides AI-powered virtual sizing technology to apparel e-commerce brands and enterprise uniform providers. Its core product, Size Advisor, uses machine learning models trained on over 500,000 body scans to create Digital Twins (3D avatars) of online customers, match their reconstructed body measurements against garment-specific fit data, and deliver personalized size recommendations in approximately 25 seconds. The platform includes product-level sizing rule configuration, a browser-stored Fit Memory feature, and an analytics dashboard for brands, with claimed outcomes of 7x higher conversion rates, 40% reduction in returns, and 5x higher site engagement.

The company monetizes Size Advisor through a subscription model starting at $49 USD per month, with additional fees for customization and tailored integration services provided by an in-house technical team. Its product integrates into existing e-commerce platforms (Shopify is explicitly named) and is also deployed via channel partners such as Belgravia Apparel for enterprise uniform programs serving large workforces including Coles. ZILIO targets two primary customer segments: SMB to mid-market fashion e-commerce brands (e.g., Newagestyle, Denimsmith, By Bettina Liano) and enterprise uniform providers requiring high-volume accurate sizing (e.g., Belgravia Apparel for Coles). Distribution combines direct sales-led outreach with product-led growth, as the widget integrates directly into brand storefronts and channel partnerships.

ZILIO Holdings Pty Ltd is a private, founder-owned company founded in 2019 by Anthony Kwok (CEO), Mike Pearce (CTO), and Andrew Tuo (Chief of Operations), based in Melbourne, Australia. The company has received limited disclosed external funding (one early round of $105,600 in 2019) and has been recognized through Australian startup awards including the B&T 30 Under 30 Entrepreneur Award (2022) and Pause Awards Prodigy Award finalist (2021). The company operates with a small team of 1-10 employees and is actively expanding into new verticals (workwear/uniforms) with planned entry into brick-and-mortar retail experiences.

Name

ZILIO

Legal name

ZILIO HOLDINGS Pty Ltd

Website

https://zilio.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ZILIO is a Melbourne-based B2B SaaS company providing AI-powered virtual sizing technology for apparel e-commerce brands and enterprise uniform providers, using 3D avatar models trained on 500,000+ body scans to deliver personalized size recommendations within seconds.

Ownership category

akta.pro rank

Product category

Virtual Fitting Room Software

NAICS

Other Measuring and Controlling Device Manufacturing (334519)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Virtual fitting room
• AI sizing technology
• Apparel e-commerce software
• Size recommendation engine
• 3D body scanning

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Size Advisor SaaS Subscription: Monthly subscription model for access to ZILIO's AI-powered Size Advisor platform. Includes base subscription plus customization and integration support. Starting price of $49 USD per month for the core product.
2. Integration & Customization Services: Tailored integration support from the in-house tech team. Setup requires garment size charts and fit details from the brand. Additional fees may apply beyond base subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

ZILIO provides an AI-powered Size Advisor SaaS platform that recreates customer body measurements using machine learning models trained on over 500,000 body scans and matches them against garment-specific fit data to deliver personalized size recommendations within seconds. The solution is delivered as a subscription SaaS (starting at USD $49/month) with e-commerce platform integrations and optional in-house customization and integration services.

Product overview

ZILIO is a cloud-based virtual fitting room technology platform for e-commerce, consisting of a single core product: Size Advisor. Size Advisor is an AI-driven sizing solution that transforms online customers into Digital Twins by precisely recreating body measurements and matching them with garment fit data for flawless sizing recommendations. The platform includes features such as product-level control for customizing sizing rules from categories to SKUs, Fit Memory for saving customer measurements across visits, Analytics for insights into returns and engagement, and Instant Recommendations that deliver size suggestions in 25 seconds instead of 3-5 minutes with traditional size charts. ZILIO's technology is powered by AI and 3D avatar capabilities, processing over half a million body scans to generate personalized recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Size Advisor AI-powered sizing SaaS platform for apparel e-commerce brands that recreates customer body measurements using algorithms trained on over 500,000 body scans and matches them against garment-specific fit data to provide personalized size recommendations within seconds. Includes Fit Memory for accountless measurement storage, product-level SKU sizing rule customization, an analytics dashboard, and seamless e-commerce platform integration. Delivered as a subscription starting at USD $49/month with optional in-house customization and integration services.

Quantifiable outcome

• 7X higher conversion rates for customers using Size Advisor compared to regular shoppers
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• DenimsmithcoreStrategic or Co-development Partner · 30 July 2025Partnership with Denimsmith, a Melbourne-born denim brand certified by Ethical Clothing Australia. ZILIO's Size Advisor was integrated on Denimsmith's new Shopify store to digitize the in-store fitting experience online. Results include up to 40% fewer returns and up to 7x higher engagement and conversions.
• ColesflagshipOthers · 11 March 2025Coles, a major Australian supermarket chain, serves as the end-customer受益ing from the Belgravia Apparel + ZILIO partnership. Tens of thousands of Coles team members use ZILIO's Size Advisor monthly for uniform ordering through the Belgravia Apparel portal. This represents one of ZILIO's largest enterprise deployments.
• Belgravia ApparelcoreStrategic or Co-development Partner · 1 January 2025Strategic partnership with Belgravia Apparel, one of Australia's leading uniform providers, to bring cutting-edge sizing technology into the uniform industry. Belgravia serves major enterprises including Coles with tens of thousands of employees ordering uniforms monthly. This partnership addresses the industry-wide frustration with inconsistent fits, high return rates, and operational challenges of handling size exchanges.
• Newagestyle (NAS)coreStrategic or Co-development Partner · 1 January 2025First mover partnership with Newagestyle (NAS), an Australian streetwear brand bringing London-inspired fashion to style-conscious young men. NAS piloted smartphone body scanning and 3D avatar technology before adopting ZILIO's AI-powered Size Advisor. Achieved 20% conversion rate among Size Advisor users.
• Snapchat / B&TminorGTM or Marketing Partner · 17 July 2022Featured in B&T X Snapchat Shorthand Series exploring GenZ and Millennial trends. Part of the Connect With The Snapchat Generation conversation as one of B&T 30 Under 30 2022 winners.
• Creative CubesminorOthers · 11 July 2022Won 12-month of free office space at Creative Cubes, one of Australia's most renowned co-working spaces, through the Pitch for a Spot competition. Interview conducted with Creative Cubes CEO Tobi Skovron.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Virtusize: Virtusize offers virtual fitting and size recommendation technology for online fashion retailers, with operations across Asia, Europe, and the Americas. It is a direct competitor in apparel e-commerce sizing.
• True Fit: True Fit is a direct competitor offering AI-driven fit recommendations and personalization for apparel e-commerce brands, with a large footwear and apparel dataset. It targets the same customer base as ZILIO (fashion retailers and brands) with very similar core functionality.
• Sizebay: Sizebay provides virtual fitting room and size recommendation technology for online fashion retailers, particularly strong in Latin America. It is a direct competitor in the e-commerce apparel sizing niche.
• 3DLOOK: 3DLOOK provides AI-driven body scanning and measurement solutions for apparel and uniform industries, including mobile body scanning and avatar generation. It competes directly with ZILIO in the body-scan-to-sizing value chain.
• Fit Analytics (Snap Inc.): Acquired by Snap Inc., Fit Analytics provides AI-powered size and fit recommendations for fashion e-commerce. It is a direct competitor in the same sizing recommendation category, with broader resources via Snap.
• Bold Metrics: Bold Metrics delivers AI-based body measurement prediction and size recommendations for apparel brands. It is a direct competitor targeting the same e-commerce fashion customer base with a similar recommendation engine approach.

Emerging players

• Fitiquette: Fitiquette offers virtual try-on and size recommendation technology for fashion e-commerce. It is an emerging player with partial overlap with ZILIO in the apparel sizing recommendation category.

Broad incumbents

• Shopify (Fit Quiz apps): Shopify is the dominant e-commerce platform on which ZILIO integrates, and offers various fit quiz and sizing apps in its app marketplace. It is a broad incumbent that could either be a channel partner or a competitive threat to standalone sizing solutions.
• Revieve: Revieve provides a beauty and fashion personalization platform, including AI-driven recommendations. It is a broader incumbent that has overlap with ZILIO in the personalization/recommendation space, though primarily in beauty.
• Vue.ai: Vue.ai is a broader retail AI platform that includes size and fit recommendations among many other personalization tools. It is a broader incumbent that overlaps with ZILIO in the apparel e-commerce personalization category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zilio.co
• LinkedInlinkedin.com/company/zilio
• Instagraminstagram.com/zilio.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZILIO