Raceway
RaceWay is a convenience store and gas station franchisor operating 200+ locations across 11 southeastern U.S. states. It serves two customer groups: independent franchisee operators who run stores under the RaceWay brand, and retail consumers buying fuel and convenience items at franchised locations.
- Company typePrivate
- Founded1934
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Raceway does
RaceWay is a convenience store and fuel retail franchisor operating more than 200 locations across 11 southeastern U.S. states under parent RaceTrac, Inc. Each store is independently owned and operated by a franchisee, while RaceTrac retains ownership of the underlying site, building, and fuel facility, and RaceWay collects rent and franchise fees on that real estate. Franchisees earn the bulk of their income from inside-store merchandise, food programs (roller grill, deli, pizza, frozen yogurt), and beverages, and receive a 1 cent per gallon commission on fuel sales, with RaceWay absorbing fuel equipment maintenance and card processing fees.
The technology stack is modest and operational rather than differentiated: a RaceWay Rewards loyalty program operated by third-party PAR Retail allows members to accrue points on fuel purchases by entering a phone number at the pump or POS, with redemption available through in-store rewards and fuel offers. A companion mobile application, email and SMS marketing, and a LinkedIn corporate presence handle consumer engagement and franchisee recruitment. No AI/ML, proprietary platform, or third-party integrations beyond PAR Retail are disclosed.
RaceWay's revenue is generated through three streams: recurring rent on the franchised building, one-time franchise fees and security deposits on contract initiation, and the per-gallon fuel commission. Franchise investment ranges from $197,500 to $585,000 depending on whether the store is new or existing, with minimum liquid cash requirements of $350,000-$425,000. The customer base is two-sided: 200+ franchisee operators purchasing the right to run a store, and end consumers purchasing fuel and convenience merchandise at retail. Leadership is headed by CEO Laxman Charpe, with headquarters at 200 Galleria Parkway, Suite 900, Atlanta, Georgia.
Raceway firmographics
Firmographics- Name
- Raceway
- Legal name
- RaceTrac, Inc.
- Website
- https://racewaystores.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- RaceWay is a convenience store and gas station franchisor operating 200+ locations across 11 southeastern U.S. states. It serves two customer groups: independent franchisee operators who run stores under the RaceWay brand, and retail consumers buying fuel and convenience items at franchised locations.
- Ownership category
- akta.pro rank
Where Raceway is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Raceway business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Marketing or Sales, Personnel
Revenue model
- Franchise Rent and Fees: RaceWay collects rent on the building from franchisees. Franchisees pay an initial fee, security deposit, and ongoing rent as part of the franchise agreement.
- Fuel Sales Commission: RaceWay franchisees earn a commission of 1 cent on every gallon of fuel sold. RaceWay covers all repairs and maintenance for fuel dispensers and all credit/debit card fees for fuel transactions.
- Inside Store Sales: Franchisee income is driven by profits made inside the store from merchandise, food service, and other convenience store offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Existing RaceWay Location - Lower Investment Range |
| One time/ perpetual license | Multi-year contract | New RaceWay Location - Higher Investment Range |
| Transaction based/ take rate | Pay-as-you-go | Fuel Commission Revenue |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Raceway product offering
Product offeringCore offering
RaceWay is a gas station and convenience store franchise brand operating more than 200 locations across 11 southeastern U.S. states. The franchise model is structured so that parent company RaceTrac, Inc. owns the land, building, and fuel facility, while franchisees operate the inside store and earn profit from merchandise sales.
Product overview
RaceWay is a convenience store franchise chain operated by parent company RaceTrac, Inc. The business operates a platform-plus-programs model consisting of the RaceWay brand of over 200 independently owned and operated convenience stores across 11 southeastern states, the RaceWay Rewards loyalty program (operated by PAR Retail) that enables members to earn points on fuel purchases and redeem them for fuel offers and in-store rewards, franchise opportunities for entrepreneurs to operate their own stores, and a mobile application for Rewards program access and account management. The company traces its origins to 1934 and has evolved through multiple brand transitions to its current structure where RaceTrac owns company-operated stores and RaceWay serves contractor-operated franchise locations.
Differentiator
Problem solved
Functional benefit
Brands
- RaceWay Rewards: Loyalty rewards program allowing members to earn points on fuel purchases and redeem rewards at participating locations.
Products and services
- RaceWay Franchise Opportunity
Companies that use Raceway
Customer profileSegments2 records
Ideal customer profiles2 records
Raceway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Raceway partnerships and signals
Strategic signalScale indicators4 records
Recent moves10 records
Expansion highlights4 records
Raceway competitors and assessment
Company assessmentBroad incumbents
- RaceTrac: RaceWay's parent company, operating company-owned convenience-store-and-fuel locations under the RaceTrac brand in parallel with the franchised RaceWay system. Highly comparable operating model and customer base; RaceTrac is the broader sister brand covering company-operated stores.
- Pilot Flying J: Large travel-center-and-convenience operator owned by Berkshire Hathaway, with significant southeastern footprint including diesel and fleet services. Overlaps with RaceWay's EDO (Expanded Diesel Offer) commercial fleet initiative and broader fuel-retail category.
Direct peers
- 7-Eleven: Operates one of the largest franchised convenience-store-and-fuel networks in the US with broad geographic coverage. Directly comparable franchise model, fuel-plus-c-store offering, and Southeastern US store density make 7-Eleven a primary direct peer.
- Wawa: Privately held convenience-store-and-fuel chain with strong regional density on the East Coast. Comparable fuel-plus-c-store offering, loyalty program, and corporate-operated format make Wawa a key regional reference comparable.
- Sheetz: Privately held, family-operated convenience-store-and-fuel chain concentrated in the Mid-Atlantic and Southeast. Comparable format, made-to-order food program, and loyalty engagement; Sheetz is a relevant adjacent regional peer with overlapping southeastern expansion.
- QuikTrip: Privately held, large-scale convenience-store-and-fuel operator with significant southeastern presence. Comparable fuel-plus-c-store model, corporate-operated stores, and loyalty program make QuikTrip a strong direct comparable.
- Casey's General Stores: Publicly traded convenience-store-and-fuel operator with a multi-state footprint across the Midwest and South. Comparable fuel-and-food offering, inside-store revenue mix, and franchise-or-corporate-store economics make Casey's a direct peer for unit-economics benchmarking.
- Kwik Trip: Privately held convenience-store-and-fuel chain with strong regional density in the Upper Midwest. Comparable corporate-operated/owner-operator mix, fuel-plus-c-store model, and food-service program make Kwik Trip a relevant regional peer.
Regional players
- Royal Farms: Mid-Atlantic regional convenience-store-and-fuel chain with comparable format, made-to-order food, and loyalty program. Limited geographic overlap with RaceWay's Southeast footprint makes it a regional peer rather than direct competitor.
- Maverik: Western US-based convenience-store-and-fuel chain recently expanding into the Midwest/Southeast via the Kum & Go acquisition. Comparable fuel-plus-c-store format with growing southeastern overlap positions Maverik as an emerging regional peer.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Raceway social profiles
Digital presenceRaceway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raceway leadership team
Management profileNumber of profiles
Profiles1 record
Raceway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raceway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raceway
What does Raceway do?
RaceWay is a gas station and convenience store franchise brand operating more than 200 locations across 11 southeastern U.S. states. The franchise model is structured so that parent company RaceTrac, Inc. owns the land, building, and fuel facility, while franchisees operate the inside store and earn profit from merchandise sales.
Is Raceway a public or private company?
Raceway is a private company. It is classified as corporate owned and is currently operating.
When was Raceway founded?
Raceway was founded in 1934. It employs 5,001 to 10,000 people.
Where is Raceway based?
Raceway is headquartered in Atlanta, United States, in the North America region.
How does Raceway make money?
Three revenue lines are on record. Franchise Rent and Fees are the primary driver. The others are fuel Sales Commission and inside Store Sales.
Who are Raceway's main competitors?
Broad incumbents on record are RaceTrac and Pilot Flying J. Direct peers are 7-Eleven, Wawa, Sheetz, QuikTrip, Casey's General Stores and Kwik Trip. Regional players are Royal Farms and Maverik.
Does Raceway have an API?
No public API is recorded for Raceway.