DataRock Ingeniería SAS
DataRock Ingeniería SAS is a Colombian precision-agriculture company that combines satellite imagery, drone data and ground sensors with proprietary AI to deliver crop monitoring, multispectral analysis and predictive insights to farmers, banks and insurers in Colombia via its SatDrone platform.
- Company typePrivate
- Founded2016
- HeadquartersMedellín, Colombia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What DataRock Ingeniería SAS does
DataRock Ingeniería SAS is a Colombian precision-agriculture company founded in 2016 and headquartered in Medellín, operating a cloud-based platform that combines satellite imagery, drone telemetry, and ground-sensor data with proprietary AI/ML models to deliver crop monitoring, multispectral analysis, density analytics, predictive insights and precision-spraying recommendations. Its flagship product, SatDrone, is a self-serve web application that integrates climate, soil, vigor and productivity layers into dynamic geospatial maps with sub-minute analysis latency, and is offered alongside complementary modules — SatDrone Analytics, CropMonitor Pro, Field Intelligence and DataRock Cloud — plus operational solutions for intelligent spraying, crop-density analysis and georeferencing. The company's core AI capability is an in-house land-cover classification neural network co-developed with Davivienda and Seguros Bolívar that classifies coffee, forest, bare soil, construction and other crops from satellite imagery at an average 83.2% precision, supported by a proprietary data asset of 2.5M+ processed images and 150K+ analyzed hectares.
DataRock monetizes through three parallel streams: subscription-style self-serve access to SatDrone for an installed base of 2,500+ farmers, project-based custom AI/co-development engagements with enterprise clients in banking and insurance, and managed spraying/density-analytics services delivered across identified hectare footprints. Distribution is hybrid — direct-to-consumer through datarock.com.co and the SatDrone web app for individual producers, alongside direct enterprise sales for co-development projects in Colombia. The company has raised approximately $108,696 in disclosed funding (December 2022) and remains privately held with no parent entity, no public listing, and an 11–50 employee band; its named team includes Andrea Pérez, promoted in 2025 to leader of the drone operations group after being trained internally from a farming background.
DataRock Ingeniería SAS firmographics
Firmographics- Name
- DataRock Ingeniería SAS
- Legal name
- DataRock S.A.S
- Website
- https://datarock.com.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DataRock Ingeniería SAS is a Colombian precision-agriculture company that combines satellite imagery, drone data and ground sensors with proprietary AI to deliver crop monitoring, multispectral analysis and predictive insights to farmers, banks and insurers in Colombia via its SatDrone platform.
- Ownership category
- akta.pro rank
DataRock Ingeniería SAS industry classification
Industry- Product category
- Precision Agriculture Software
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB)
- akta.pro secondary industries
- Satellite Imagery & Monitoring Platforms (AFAAAFAI), Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
Keywords
Where DataRock Ingeniería SAS is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
DataRock Ingeniería SAS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SatDrone Platform Subscription: Likely recurring SaaS access to the SatDrone web app for satellite monitoring, multispectral analytics, and predictive insights; self-serve sign-up via "Comenzar ahora" CTA suggests subscription-style monetization for individual farmers (2,500+ users).
- Custom AI / Co-development Projects: Project-based revenue from enterprise engagements such as the Davivienda and Seguros Bolívar neural-network crop classification co-development; documented outcomes (+80% efficiency, +28% prevention) indicate outcome-oriented, project-based contracts.
- Precision Spraying (Aspersión Inteligente) Operations: Delivery of intelligent spraying services covering 15,623 HA and crop density analytics across 6,872 HA, suggesting a managed-services/operations revenue stream tied to acreage.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
DataRock Ingeniería SAS product offering
Product offeringCore offering
DataRock builds an AI-driven precision agriculture platform (SatDrone) that integrates satellite imagery, drone data, and ground sensors with machine learning to deliver real-time crop monitoring, multispectral analysis, and predictive insights. The company sells self-serve SaaS subscriptions to individual farmers (2,500+ users) and delivers custom AI co-development projects and intelligent spraying/density analytics services to enterprise clients in banking and insurance.
Product overview
DataRock offers a platform-plus-modules architecture for precision agriculture, centered on its flagship product SatDrone and extended through complementary modules listed in the site's "Soluciones" section and footer navigation. SatDrone is the unified core that ingests satellite imagery, drone captures and sensor data and applies AI (computer-vision classification, predictive analytics and anomaly detection) to deliver monitoring, multispectral analysis and predictive insights. Around it, SatDrone Analytics, CropMonitor Pro and Field Intelligence function as specialized analytical modules, while DataRock Cloud serves as the underlying data-management platform. Operational solutions — Aspersión Inteligente, Análisis de Densidad de Cultivos and Georreferenciación — translate the platform's insights into field-level actions such as intelligent spraying, density quantification and plot georeferencing.
Differentiator
Problem solved
Functional benefit
Brands
- SatDrone: Star product ('Producto Estrella') and flagship precision-agriculture platform providing satellite monitoring, multispectral analysis, instant AI processing and predictive insights. Has its own dedicated web application and dedicated entry in the site navigation.
Products and services
- SatDrone Flagship precision-agriculture platform combining satellite monitoring, drone data, multispectral analysis, instant AI processing, and predictive insights. Provides 99.9% precision, 24/7 monitoring, and sub-minute analysis for farmers to increase productivity, reduce costs, and optimize water and resource use.
- SatDrone Analytics Analytics module of the SatDrone portfolio referenced in the site footer; provides the analytical layer powering crop monitoring and geospatial visualization.
- CropMonitor Pro Crop-health monitoring module referenced in the site footer; tracks crop condition and supports early detection of hydric stress, plagues, and diseases through predictive models.
- Field Intelligence Field-level intelligence module referenced in the site footer; complements SatDrone with agronomic decision-support for in-field operations.
- DataRock Cloud
Quantifiable outcome
- +80% efficiency in the Davivienda crop-detection project (2025)
- +4 more outcomes
Companies that use DataRock Ingeniería SAS
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
DataRock Ingeniería SAS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
DataRock Ingeniería SAS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- DaviviendaflagshipCo-developed a next-generation neural network with DataRock and Seguros Bolívar capable of identifying different land cover types (coffee 80.5%, forest 82.5%, bare soil 81.2%, construction 85.5%, other crops 81.3%) from satellite imagery. Featured as a highlighted "Proyectos Destacados" case study (Davivienda Detección de cultivos, 2025) reporting +80% efficiency.
- Seguros BolívarflagshipJoint partner with DataRock and Davivienda on the AI land-cover classification neural network from satellite imagery, extending the platform's applicability into agricultural insurance risk and underwriting use cases.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
DataRock Ingeniería SAS competitors and assessment
Company assessmentDirect peers
- CropX: Soil-sensor and satellite-based precision agriculture platform providing irrigation, nutrient and crop-stress recommendations. Overlaps with DataRock's Detección Temprana product and sensor integration, especially around water-stress and predictive analytics.
- xFarm Technologies: European/LATAM precision-agriculture platform combining satellite monitoring, IoT sensors and farm management software for farmers and agribusinesses. Directly comparable to SatDrone's farmer-facing, self-serve SaaS model with similar satellite + sensor + analytics stack.
- EOS Data Analytics: Satellite-based monitoring and analytics platform offering crop classification, field monitoring and AI insights for agriculture. Closely matches DataRock's land-cover classification neural network use case and SatDrone multispectral analytics capabilities.
- Taranis: AI-powered precision agriculture platform combining aerial imagery (drones and satellites), leaf-level analytics and predictive insights for crop monitoring. Closely mirrors DataRock's satellite + drone + AI architecture and serves similar enterprise agribusiness and farmer segments globally.
Broad incumbents
- Granular (Corteva): Corteva-owned farm management and analytics software providing field-level insights, yield forecasting and operational planning. Comparable to DataRock Cloud and Field Intelligence modules in delivering data-driven decision support to agricultural producers.
- Trimble Agriculture: Established precision-agriculture suite covering GNSS guidance, variable-rate application, water management and farm data analytics. Comparable to DataRock's CropMonitor Pro and Field Intelligence modules in offering agronomic and field-level intelligence to producers.
- Climate FieldView (Bayer): Bayer's flagship precision-agriculture platform offering satellite imagery, field data analytics and decision support to farmers globally. Directly comparable to SatDrone in product category (satellite + analytics for farmers) but operates at much larger global scale and via a major incumbent's distribution.
Emerging players
- Gamaya: Hyperspectral imaging and AI platform for crop monitoring and diagnostics, with a focus on specialty crops in LATAM and emerging markets. Comparable to DataRock's multispectral analysis and crop-classification work, particularly for coffee and other specialty crops in Colombia.
- Aerobotics: Aerial imagery and AI analytics for tree-crop and row-crop health, originally focused on South Africa and increasingly on the Americas. Comparable to DataRock's SatDrone Analytics and density analytics modules in using drone/satellite imagery plus AI for crop health and yield optimization.
Regional players
- Solinftec: Brazilian/LATAM ag-tech platform offering field operations, equipment integration and analytics for large-scale farmers in Latin America. Comparable to DataRock's intelligent spraying and field-intelligence offerings and a relevant regional competitor in the same geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DataRock Ingeniería SAS social profiles
Digital presenceDataRock Ingeniería SAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataRock Ingeniería SAS leadership team
Management profileNumber of profiles
Profiles1 record
DataRock Ingeniería SAS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataRock Ingeniería SAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataRock Ingeniería SAS
What does DataRock Ingeniería SAS do?
DataRock builds an AI-driven precision agriculture platform (SatDrone) that integrates satellite imagery, drone data, and ground sensors with machine learning to deliver real-time crop monitoring, multispectral analysis, and predictive insights. The company sells self-serve SaaS subscriptions to individual farmers (2,500+ users) and delivers custom AI co-development projects and intelligent spraying/density analytics services to enterprise clients in banking and insurance.
Is DataRock Ingeniería SAS a public or private company?
DataRock Ingeniería SAS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DataRock Ingeniería SAS founded?
DataRock Ingeniería SAS was founded in 2016. It employs 11 to 50 people.
Where is DataRock Ingeniería SAS based?
DataRock Ingeniería SAS is headquartered in Medellín, Colombia, in the Latin America region.
How does DataRock Ingeniería SAS make money?
Three revenue lines are on record. SatDrone Platform Subscription is the primary driver. The others are custom AI / Co-development Projects and precision Spraying (Aspersión Inteligente) Operations.
Who are DataRock Ingeniería SAS's main competitors?
Direct peers on record are CropX, xFarm Technologies, EOS Data Analytics and Taranis. Broad incumbents are Granular (Corteva), Trimble Agriculture and Climate FieldView (Bayer). Emerging players are Gamaya and Aerobotics. Solinftec is listed as a regional player.
Does DataRock Ingeniería SAS have an API?
No public API is recorded for DataRock Ingeniería SAS.
What industry is DataRock Ingeniería SAS in?
DataRock Ingeniería SAS's product category is Precision Agriculture Software. Its primary akta.pro industry code is AFAAAFAB, Field Mapping, GIS & Remote Sensing Analytics, with a secondary code of AFAAAFAI, Satellite Imagery & Monitoring Platforms. Its NAICS code is 333111 and its SIC code is 700.