Galls

What Galls does

Galls is a privately held national distributor of uniforms, tactical gear, footwear, and equipment for public safety professionals, headquartered in Lexington, Kentucky, and operating under the positioning "The Authority in Public Safety Equipment and Apparel." The company sells through multiple channels: a direct-to-consumer e-commerce platform at galls.com with 95,000+ SKUs; a dedicated fire/EMS storefront at FireAuthority.com; a network of retail stores and service centers expanded through acquisitions across New Jersey, Tennessee, the Carolinas, Florida, Ohio, and Pennsylvania; inside sales via 844-GO-GALLS; and a government agency/B2B motion delivered through the eQuip custom online portal, GSA Schedule contracting, eProcurement punchout, and dedicated agency account management. The company targets six vertical segments—law enforcement, fire and rescue, EMS and medical, military, corrections, and security professionals—plus a dedicated women's-fit sub-segment served through the acquired Her BlueWear Uniforms brand, and has outfitted award-winning uniform modernization programs at agencies such as the Atlanta Police Department, Philadelphia Police Department, and Fairfax County Sheriff's Office.

The business model is primarily one-time product sales of branded apparel and equipment (uniforms, tactical gear, footwear, flashlights, body armor, communication equipment), augmented by professional services revenue from in-house customization (custom hemming, embroidery, badge customization, nameplate engraving, emblem application) and managed-services revenue from B2B agency solutions and procurement integrations. Pricing uses unit pricing with selective quantity discounts, promotional pricing typically 15-25% off, free shipping above $125 order threshold, and BNPL offered through Sezzle. Distribution leverages a tiered retailer partnership with Original S.W.A.T. (#1 authorized dealer) and Garmont (#1 authorized dealer), and supplier partnerships with LION/Elbeco and Blauer (FlexRS system) that power the company's NAUMD award-winning uniform programs. Customer reach is reported at 1 million+ public safety professionals served annually.

Galls is led by CEO Mike Fadden and has pursued a deliberate, aggressive roll-up strategy between April 2025 and March 2026, completing at least eight acquisitions, including Howard Uniform Company, American Uniform Sales, Her BlueWear Uniforms, Pittsburgh Public Safety Supply, Phoenix Safety Outfitters, Uniform Works, Action Uniform Co., DesignLab, and CMS Uniforms and Equipment. These deals expanded the company's retail footprint, regional customer bases, and product specialization (notably female-officer uniforms and Ohio fire/EMS), while the October 2025 launch of FireAuthority.com added a vertical-specialized e-commerce platform. The combination of broad catalog depth, multi-channel distribution, GSA/government procurement access, and accelerating M&A points to a consolidator strategy in a fragmented regional distributor landscape.

Name

Galls

Legal name

Galls

Website

https://galls.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Galls is a privately held, Lexington, Kentucky-based national distributor of uniforms, tactical gear, footwear, and equipment serving more than one million law enforcement, fire, EMS, military, corrections, and security professionals annually through galls.com, FireAuthority.com, retail stores, and agency B2B portals under GSA Schedule contracts.

Ownership category

akta.pro rank

Product category

Public Safety Uniforms and Equipment

NAICS

Office Supplies, Stationery, and Gift Retailers (4594), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Public Safety & Law Enforcement Uniforms (CRAAALAC)

Keywords

• Public safety uniforms
• Tactical gear equipment
• Law enforcement apparel
• Firefighter protective gear
• Duty boots footwear

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Uniforms and Apparel: Core revenue from selling uniforms including shirts, pants, outerwear for law enforcement, security, EMS, fire, military, and corrections professionals
2. Tactical Gear and Equipment: Sales of duty gear, holsters, flashlights, body armor, communication equipment, and other tactical equipment
3. Footwear: Sales of boots and shoes including duty boots, tactical boots, and uniform footwear from brands like Original S.W.A.T., Garmont, Altama, and Bates
4. Customization Services: In-house customization including custom hemming, embroidery, badge customization, nameplate engraving, and emblem application
5. B2B Agency Solutions: Enterprise solutions for agencies including custom web portals, eProcurement punchout, and purchase programs

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Galls distributes uniforms, tactical gear, footwear, flashlights, body armor, badges, and related equipment to public safety professionals through e-commerce platforms (galls.com, FireAuthority.com), a nationwide retail store network, and direct B2B agency sales. The company serves law enforcement, firefighters, EMS, military, security, and corrections personnel with 95,000+ SKUs, in-house customization services, and proprietary agency procurement portals.

Product overview

Galls operates as a leading national supplier of uniforms, tactical gear, and equipment for public safety professionals, serving law enforcement, firefighters, EMS, military, security, and corrections sectors. The core Galls.com platform offers over 95,000+ products across clothing, footwear, flashlights, and gear categories, complemented by the FireAuthority.com sub-brand for fire and EMS professionals. Galls provides B2B solutions through its eQuip platform, customization services (embroidery, badges, hemming), and agency purchase programs. The company has expanded through multiple acquisitions including DesignLab, Inc. (Southeast expansion), Action Uniform Co. (New Jersey), Phoenix Safety Outfitters (independent division), Her BlueWear Uniforms (female-first responder focus), and CMS Uniforms (Tennessee market leadership).

Differentiator

Problem solved

Functional benefit

Brands

• FireAuthority.com: Dedicated e-commerce platform for fire and EMS professionals, offering a curated selection of protective equipment, station wear, technical rescue gear, and medical supplies.

Products and services

• Galls.com E-commerce Platform Self-serve online retail platform offering 95,000+ products including uniforms, tactical gear, footwear, flashlights, body armor, and equipment for law enforcement, firefighters, EMS, military, security, and corrections professionals.
• FireAuthority.com Dedicated e-commerce platform for fire and EMS professionals offering curated protective equipment, station wear, technical rescue gear, and medical supplies.
• eQuip B2B Agency Portal Proprietary custom online portal enabling agencies and corporate customers to manage uniform programs, place orders, and streamline procurement with custom configurations (e.g., CDCR-specific portal).
• Customization Services In-house customization services including custom hemming, cap customization, embroidery, custom badges, nameplate engraving, and emblem application for individual and agency customers.
• Agency Purchase Programs Purchase programs including Galls Agency for small businesses, OMNIA Purchase Program, Galls Grant Program, and eProcurement Punchout solutions designed for government and agency procurement workflows.
• Galls Retail Stores and Service Centers Nationwide retail locations and service centers providing in-person support, uniform fittings, and individual and department purchases, expanded through acquisitions including Action Uniform Co. and CMS Uniforms.

Quantifiable outcome

• Over 1 million public safety professionals served annually
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major, medium and minor.

• LION/ElbecocoreStrategic or Co-development Partner · 6 May 2026Primary apparel manufacturing partner for Galls' award-winning uniform modernization programs. Products used in NAUMD award-winning implementations for Atlanta Police Department and other agencies, including the Blauer FlexRS system for tactical uniform transitions.
• BlauercoreStrategic or Co-development Partner · 6 May 2026Apparel manufacturer supplying Blauer FlexRS system for tactical uniform transitions used in award-winning uniform programs with Atlanta PD and Fairfax County Sheriff's Office.
• CMS Uniforms and Equipment, Inc.majorOthers · 30 March 2026Regional provider acquired to strengthen market position in Tennessee. CMS brings over 670 accounts including police officers, deputy sheriffs, and firefighters. Clients gain access to Galls' custom web portals and enhanced supply chain capabilities.
• DesignLab, Inc.majorOthers · 6 January 2026Regional supplier acquired to expand footprint in Southeast United States, specifically South Carolina and Florida. Added six new retail locations.
• Action Uniform Co.majorOthers · 6 January 2026Regional distributor based in Pleasantville, New Jersey with four retail locations and 40 employees. Combined with existing branches in Trenton and Newark to create largest service footprint for NJ first responders.
• Phoenix Safety Outfitters, LLCmediumOthers · 11 August 2025Ohio-based safety outfitter acquired to expand product offerings and services for first responders. Kept as independent division.
• Her BlueWear UniformsmediumOthers · 10 April 2025Acquisition to expand uniform options for female first responders and improve access to uniforms tailored for women in law enforcement and public safety roles.
• SezzleminorGTM or Marketing PartnerBuy Now Pay Later payment partnership offering flexible installment payment options for customers at checkout.
• Original S.W.A.T.coreChannel Partner/ Reseller/ DistributorGalls is the #1 Original S.W.A.T. authorized dealer, offering their full lineup of tactical boots and footwear.
• GarmontcoreChannel Partner/ Reseller/ DistributorGalls is a #1 authorized Garmont dealer offering high-performance tactical footwear for law enforcement, military, and tactical professionals.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LA Police Gear: Large direct-to-consumer e-commerce retailer of police uniforms, duty gear, and tactical equipment for law enforcement and public safety professionals. Closest like-for-like competitor to Galls' online catalog model across similar SKU breadth.
• GT Distributors: Texas-based distributor of law enforcement uniforms, duty gear, body armor, and footwear serving agencies nationwide. Direct competitor with overlapping product categories and agency-supply business model similar to Galls' B2B agency channel.
• U.S. Patriot Tactical: Specialty retailer of tactical gear, uniforms, and military/public-safety apparel and equipment. Direct competitor in the tactical and military segment, serving a substantially overlapping customer base.
• Botach Tactical: Specialty retailer of tactical, military, and law enforcement equipment, apparel, and footwear. Direct competitor with comparable SKU breadth and mission/customer overlap with Galls.
• Atlantic Tactical: Regional distributor of uniforms, body armor, weapons, and tactical equipment to law enforcement agencies, primarily in the Northeast. Direct competitor with strong regional presence that overlaps with Galls' agency-supply footprint.

Broad incumbents

• 5.11 Tactical: Vertically integrated tactical apparel, footwear, and gear brand that both manufactures and retails direct to consumer and through dealers. Larger incumbent operating broadly in Galls' core categories with a stronger consumer brand presence.
• The Safariland Group: Established manufacturer of holsters, body armor, communications, and law enforcement equipment with broader portfolio and distribution partnerships. Broader incumbent that competes in duty gear and tactical equipment categories central to Galls' offering.
• Propper International: Manufacturer and supplier of military, tactical, and public safety apparel with both direct sales and dealer channels. Broader incumbent in the uniform/apparel manufacturing layer that supplies and competes within Galls' product categories.
• Point Blank Enterprises: Body armor and ballistic protection manufacturer serving law enforcement, military, and corrections customers. Broader incumbent in a key equipment category where Galls is a distributor; comparable customer base and procurement channels.

Emerging players

• Ray Allen Manufacturing: Specialty manufacturer/distributor of K9 equipment and tactical gear for law enforcement and military. Adjacent player in a public-safety niche that overlaps with Galls' broader tactical/gear category mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gallsconnect
• YouTubeyoutube.com/user/GallsPublicSafety
• Facebookfacebook.com/gallsconnect
• LinkedInlinkedin.com/company/galls
• Instagraminstagram.com/gallsauthority

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galls