Atlantic Tactical
Atlantic Tactical is a US tactical gear and law enforcement equipment retailer founded in 1972, distributing 100+ brands through e-commerce and physical stores to police, military, and security professionals.
- Company typePrivate
- Founded1972
- HeadquartersNew Cumberland, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Atlantic Tactical does
Atlantic Tactical Inc is a US-based tactical gear and law enforcement equipment retailer founded in 1972, headquartered at 772 Corporate Circle, New Cumberland, Pennsylvania. The company operates a direct-to-consumer e-commerce storefront hosted on BigCommerce alongside physical store locations, offering a multi-category catalog that spans apparel and uniforms, body armor (ballistic helmets, concealable and tactical armor, plates, carriers), duty gear (holsters, belts, mag pouches, restraint cases), equipment (bags, packs, pouches, flashlights, communications, EMS, evidence-testing, restraints, night vision, breaching tools), firearms (handguns, rifles, shotguns, ammunition, accessories, storage), and footwear. Customers can create accounts, manage wish lists, submit quote requests, and complete purchases online; certain restricted SKUs such as training handcuffs and Winchester Ranger-series ammunition require Public Safety/LEO identification verification.
Atlantic Tactical aggregates products from over 100 tactical and law-enforcement brands including 5.11 Tactical, Condor, Sig Sauer, Smith & Wesson, Winchester, Safariland, VertX, Vortex Optics, Blauer, Elbeco, and Benelli. Pricing follows a standard MSRP model with periodic promotional events (Summer Sale, Monthly Markdowns at 10–25% off), and unit prices span roughly $7 (basic accessories) to $9,750 (thermal imaging devices). Firearms range from $472 to $2,099 and ammunition from $11.99 to $27.99. Revenue is generated entirely through one-time direct product sales with no subscription or recurring component.
The go-to-market is direct-to-consumer via the branded storefront, supplemented by physical store purchasing and quote requests for larger orders. Marketing is overwhelmingly organic — SEO-driven catalog navigation, email newsletter, and social sharing on Facebook, X, and Pinterest — with no paid acquisition signals disclosed. The company does not develop proprietary product lines; it distributes third-party branded equipment. Operating footprint is limited to the United States, and the careers page linking to safariland.com suggests a possible corporate affiliation with the Safariland group, though no formal parent relationship is confirmed. Named institutional customers include Anne Arundel County Police for a customized carrier SKU.
Atlantic Tactical firmographics
Firmographics- Name
- Atlantic Tactical
- Legal name
- Atlantic Tactical Inc
- Website
- https://atlantictactical.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Atlantic Tactical is a US tactical gear and law enforcement equipment retailer founded in 1972, distributing 100+ brands through e-commerce and physical stores to police, military, and security professionals.
- Ownership category
- akta.pro rank
Atlantic Tactical industry classification
Industry- Product category
- Tactical and Law Enforcement Equipment Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Clothing and Clothing Accessories Retailers (458110), All Other Miscellaneous Retailers (459999)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
- akta.pro secondary industries
- Firearms & Ammunition Retail (CRAMAKAA), Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)
Keywords
Where Atlantic Tactical is headquartered
LocationHeadquarters
- HQ city
- New Cumberland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atlantic Tactical business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: Revenue generated through direct-to-consumer sales of tactical gear, law enforcement equipment, firearms, ammunition, body armor, uniforms, and accessories. Individual product transactions with per-item pricing based on MSRP, with periodic sales and markdowns. No subscription or recurring revenue model. Customers can create accounts, save wish lists, and track order history.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard MSRP pricing with periodic sales and markdowns |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Atlantic Tactical product offering
Product offeringCore offering
Atlantic Tactical sells tactical gear, law enforcement equipment, uniforms, body armor, firearms, ammunition, footwear, and accessories through its BigCommerce-hosted e-commerce storefront and physical store locations. The retailer carries products from 100+ brands including 5.11 Tactical, Sig Sauer, Smith & Wesson, Safariland, VertX, Condor, Vortex Optics, and Winchester, serving police departments, security personnel, and military buyers across the United States.
Product overview
Atlantic Tactical operates a multi-category e-commerce retail platform serving law enforcement and tactical professionals. The offering spans Apparel & Uniforms (tactical BDUs, base layers, outerwear, footwear), Body Armor (ballistic helmets, concealable armor, tactical carriers), Duty Gear (holsters, duty belts, holster accessories), Equipment & Gear (bags/packs/pouches, flashlights, communications, EMS, evidence testing, night vision, training gear), Firearms (handguns, rifles, shotguns, ammunition), and Footwear. Key product subcategories include the Vertx Tactigami System (MAK bands and multi-purpose holsters using VELCRO Brand ONE-WRAP fasteners for concealed carry and everyday organization), Condor outdoor and tactical gear (mag pouches, hydration systems), and Tufloc vehicle security solutions (locking drawers for SUVs). The platform sells third-party branded tactical equipment rather than operating a proprietary product line.
Differentiator
Problem solved
Functional benefit
Products and services
- Apparel & Uniforms
Companies that use Atlantic Tactical
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Atlantic Tactical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atlantic Tactical partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- 5.11 TacticalcoreAtlantic Tactical serves as an authorized reseller and distributor for 5.11 Tactical brand products including apparel, footwear, bags, and tactical gear. Featured brand with dedicated product category on the Atlantic Tactical website.
- CondorcoreAtlantic Tactical carries Condor Outdoor products including tactical vests, plate carriers, mag pouches, hydration packs, and duty gear. Extensive Condor product catalog across multiple categories including Bags/Packs, Duty Gear, and Body Armor accessories.
- Sig SauercoreAtlantic Tactical is an authorized dealer for Sig Sauer firearms and accessories including handguns (P320 series, P365), grip modules, and magazines. Featured as a top brand with dedicated brand page.
- VertXcoreAtlantic Tactical distributes VertX tactical bags, packs, holsters, and accessories including the Tactigami modular organization system, Commuter XL packs, and organizational pouches. Featured brand with dedicated brand page.
- SafarilandcoreAtlantic Tactical carries Safariland body armor, handcuffs, holsters, and tactical gear products. Multiple Safariland products featured including armor accessories and restraint equipment.
- WinchestercoreAtlantic Tactical distributes Winchester ammunition including rifle ammunition, handgun ammunition, and law enforcement-specific ammunition (Ranger series). Featured brand with dedicated page.
- ElbecocoreAtlantic Tactical carries Elbeco professional apparel and uniforms for law enforcement. Listed among Popular Brands with dedicated brand page.
- BlauercoreAtlantic Tactical distributes Blauer tactical and duty apparel including uniforms, outerwear, and specialized law enforcement clothing. Listed among Popular Brands.
- Vortex OpticscoreAtlantic Tactical carries Vortex Optics products including riflescopes, red dots, and binoculars. Listed among Popular Brands with dedicated brand page.
- Smith & WessoncoreAtlantic Tactical is an authorized dealer for Smith & Wesson firearms including M&P series handguns, shotguns, and accessories. Featured brand on homepage.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Atlantic Tactical competitors and assessment
Company assessmentDirect peers
- Botach Tactical: Online retailer of tactical, military, and law enforcement equipment including body armor, firearms accessories, and less-lethal — overlapping specialty assortment and direct-to-consumer channel.
- LA Police Gear: Online-first retailer of tactical gear, apparel, body armor, firearms accessories, and duty equipment targeting law enforcement and civilian self-defense buyers — directly overlapping Atlantic Tactical's e-commerce assortment and value proposition.
- GT Distributors: Public-safety specialty retailer offering uniforms, duty gear, firearms, body armor, and accessories to law enforcement agencies — closely comparable B2G product mix and customer base to Atlantic Tactical.
- Galls: One of the largest U.S. distributors of uniforms, body armor, duty gear, and law enforcement equipment, serving municipal, state, and federal agencies — a direct competitor across nearly every category Atlantic Tactical carries.
- OpticsPlanet: Large online-only retailer of optics, tactical gear, hunting, and shooting sports equipment — overlapping catalog breadth, e-commerce-only model, and sportsmen/LEO customer mix.
- Midway USA: Mail-order and online retailer of firearms, ammunition, reloading, and shooting accessories serving civilian, law enforcement, and competitive shooters — direct overlap on firearms, ammunition, and accessories categories.
- Police1 Store: Online marketplace and retail store for law enforcement gear, including apparel, body armor, duty gear, and accessories — overlapping target buyer (U.S. sworn officers) and curated LEO-only assortment.
Broad incumbents
- Safariland: Major manufacturer and broader public-safety brand portfolio (body armor, holsters, restraints) with a careers link embedded in Atlantic Tactical's site — a possible parent/affiliate and a broader incumbent whose branded retail overlaps Atlantic Tactical's catalog.
- 5.11 Tactical: Vertically integrated tactical apparel and gear brand that operates its own D2C and physical retail stores in addition to authorized-reseller networks — partially overlaps Atlantic Tactical's apparel/footwear assortment and competes at the brand level.
- Bass Pro Shops: Large outdoor and hunting retailer with firearms, ammunition, tactical optics, and apparel across many stores and online — broad-incumbent competitor on firearms, ammo, and outdoor/tactical outdoor gear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Atlantic Tactical social profiles
Digital presenceAtlantic Tactical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic Tactical leadership team
Management profileNumber of profiles
Atlantic Tactical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic Tactical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic Tactical
What does Atlantic Tactical do?
Atlantic Tactical sells tactical gear, law enforcement equipment, uniforms, body armor, firearms, ammunition, footwear, and accessories through its BigCommerce-hosted e-commerce storefront and physical store locations. The retailer carries products from 100+ brands including 5.11 Tactical, Sig Sauer, Smith & Wesson, Safariland, VertX, Condor, Vortex Optics, and Winchester, serving police departments, security personnel, and military buyers across the United States.
Is Atlantic Tactical a public or private company?
Atlantic Tactical is a private company. It is classified as unknown and is currently operating.
When was Atlantic Tactical founded?
Atlantic Tactical was founded in 1972. It employs 101 to 250 people.
Where is Atlantic Tactical based?
Atlantic Tactical is headquartered in New Cumberland, United States, in the North America region.
How does Atlantic Tactical make money?
One revenue line is on record: direct Product Sales.
Who are Atlantic Tactical's main competitors?
Direct peers on record are Botach Tactical, LA Police Gear, GT Distributors, Galls, OpticsPlanet, Midway USA and Police1 Store. Broad incumbents are Safariland, 5.11 Tactical and Bass Pro Shops.
Does Atlantic Tactical have an API?
No public API is recorded for Atlantic Tactical.
What industry is Atlantic Tactical in?
Atlantic Tactical's product category is Tactical and Law Enforcement Equipment Retail. Its primary akta.pro industry code is CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers, with a secondary code of CRAMAKAA, Firearms & Ammunition Retail. Its NAICS code is 45911 and its SIC code is 5940.