Hearsay Systems

What Hearsay Systems does

Hearsay Systems, founded in 2009 and headquartered in San Francisco, originally built a digital client engagement platform focused on regulated financial services. Its flagship products, Hearsay Social and Hearsay Relate, enable financial advisors and wealth managers to run compliant social media programs and enterprise-grade 1:1 client communications aligned with FINRA, SEC, and state insurance requirements. Over its independent history the company raised approximately $51M across 2011-2013 rounds from Sequoia Capital and New Enterprise Associates, with a strategic investment from Salesforce Ventures in 2020, and acquired Mast Mobile in October 2017 to extend mobile-first advisor engagement.

Following its acquisition by Yext, Hearsay Systems now operates as a product line within Yext's enterprise agentic marketing platform. Under that architecture, Hearsay's compliance-oriented offerings sit alongside Yext's core products (Scout, Listings, Knowledge Graph, Reviews, Social, Pages, Search, and Yext AI), all wired through a single Knowledge Graph that powers generative AI content agents, distribution agents, and direct syndication to publishers including Google Business Profile, Apple Business Connect, Facebook, OpenAI, Bing, and Tripadvisor. The combined platform manages verified brand data across 4M+ locations and is sold via annual enterprise subscriptions with quote-based pricing. The customer footprint spans financial services as the primary vertical, with adjacent verticals including healthcare (Brookdale), retail (Domino's), food services (Sorbet), hospitality (IHG), technology (Samsung), and logistics (FedEx). Go-to-market is enterprise field sales with a consultative motion targeting large financial services organizations alongside other multi-location enterprises.

Name

Hearsay Systems

Legal name

Hearsay Systems

Website

https://hearsaysystems.com

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

101–250 employees

Short description

Hearsay Systems provides compliant social media (Hearsay Social) and 1:1 client engagement (Hearsay Relate) tools for regulated financial advisors and wealth managers, now operating as a product line within Yext's enterprise agentic marketing platform.

Ownership category

akta.pro rank

Product category

Advisor Marketing and Compliance Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Q&A and Knowledge Discovery Platforms (BPAMAAAF)

Keywords

• Compliant social media
• Financial advisor software
• Client engagement platform
• Regulatory compliance marketing
• Enterprise wealth platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Platform Subscription: Yext operates as a cloud-based enterprise software platform providing verified data management, AI-powered content generation, and distribution syndication. The platform appears to be sold on a subscription basis with enterprise contracts. The Knowledge Graph and agentic marketing capabilities are core value drivers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hearsay Systems builds compliant digital client engagement software for financial services professionals, delivered as two named products: Hearsay Social, which enables financial advisors to publish regulator-compliant content across social networks at scale, and Hearsay Relate, an enterprise-grade compliant 1:1 messaging and engagement platform for advisors and wealth managers. After being acquired by Yext, these products are sold as specialized offerings inside Yext's broader enterprise agentic marketing platform and inherit the Yext Knowledge Graph, AI agents, and publisher network for content syndication.

Product overview

Hearsay Systems operates as a comprehensive enterprise agentic marketing platform under the Yext ecosystem. The product portfolio includes Hearsay Social (compliant social media for financial advisors) and Hearsay Relate (compliant 1:1 engagement), alongside Yext's core platform products including Scout (AI competitive intelligence), Listings, Knowledge Graph, Reviews, Social, Pages, Search, and Yext AI. The platform provides verified brand data management, AI-powered content generation and distribution, and visibility insights across traditional search, AI search engines, and directories. Products integrate through a unified Knowledge Graph architecture with publisher network distribution capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Hearsay Social: Compliant social media management platform for financial advisors, now part of Yext's platform ecosystem.
• Hearsay Relate

Products and services

• Hearsay Social Hearsay Social is a compliant social media management platform that enables financial advisors to scale client engagement and publishing across social channels while maintaining regulatory compliance (FINRA, SEC, state insurance) with pre-approved content, supervisory review, and archiving.
• Hearsay Relate Hearsay Relate is an enterprise-grade compliant 1:1 messaging and engagement platform that enables financial advisors and wealth managers to have personalized, regulator-compliant client conversations at scale with built-in archiving and supervisory controls.

Quantifiable outcome

• Businesses that manage their digital presence rank up to six positions higher in Google's most competitive markets
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, flagship and secondary.

• Google Business ProfilecoreTechnology or IntegrationGoogle Business Profile integration allows brands to architect their digital first impression through Google's business listings. Yext provides direct access to manage and optimize location data on Google.
• Apple Business ConnectcoreTechnology or IntegrationApple Business Connect integration enables brands to manage location data with Apple for discovery through Apple Maps and related services.
• FacebookcoreTechnology or IntegrationFacebook integration allows brands to control facts about their brand presence on the Facebook platform through Yext's management interface.
• OpenAIflagshipTechnology or IntegrationOpenAI integration delivers natural language responses to user queries from verified brand data organized in Yext's Knowledge Graph, ensuring AI accuracy.
• BingcoreTechnology or IntegrationBing integration increases local discoverability on Microsoft's search engine through Yext's distribution network.
• TripadvisorsecondaryTechnology or IntegrationTripadvisor integration connects brands with travelers and enables guest discovery and business growth through the travel platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wealthbox: Advisor-focused CRM and engagement platform for RIAs and wealth managers; competes with Hearsay Relate for the 1:1 client relationship management workflow inside advisory practices.
• Smarsh: Provider of compliance archiving and communications surveillance for financial services firms; overlaps with Hearsay's compliance-centric value proposition for regulated advisor communications.
• FMG Suite: Direct competitor offering curated marketing, social media, and compliant content specifically for financial advisors and insurance agents — the closest head-to-head to Hearsay Social's advisor-marketing proposition.
• Sprinklr: Enterprise social media management and customer experience platform with compliance, governance, and AI features used by regulated enterprises; competes with Hearsay Social for enterprise social deployments.
• Redtail Technology: Leading CRM purpose-built for financial advisors and RIAs. Overlaps with Hearsay Relate on advisor client engagement, contact management, and workflow for wealth management firms.
• Snappy Kraken: Digital marketing and lead-generation platform purpose-built for financial advisors, including compliant content and campaigns; direct competitor to Hearsay Social on advisor marketing.
• Orion Advisor Technology: Wealthtech platform providing portfolio accounting, CRM, and client-engagement tools to RIAs and advisor firms; competes with Hearsay for the advisor-tech stack inside wealth management organizations.

Broad incumbents

• Hootsuite: Broad social media management platform used across industries including financial services; competes with Hearsay Social for social-scheduling and publishing workloads, with lighter compliance depth.
• Salesforce Financial Services Cloud: Broad CRM incumbent with a dedicated financial-services vertical offering advisor engagement, compliance, and AI features. Competes with Hearsay at the enterprise end of the market where Salesforce has entrenched relationships.
• Broadridge Financial Solutions: Large incumbent fintech serving broker-dealers, wealth managers, and insurance firms with communications, data, and advisor technology — competes for enterprise wallet and platform consolidation decisions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HearsaySystems
• Facebookfacebook.com/hearsaysystems
• LinkedInlinkedin.com/company/hearsay-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearsay Systems