Hearsay Systems
Hearsay Systems provides compliant social media (Hearsay Social) and 1:1 client engagement (Hearsay Relate) tools for regulated financial advisors and wealth managers, now operating as a product line within Yext's enterprise agentic marketing platform.
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Hearsay Systems does
Hearsay Systems, founded in 2009 and headquartered in San Francisco, originally built a digital client engagement platform focused on regulated financial services. Its flagship products, Hearsay Social and Hearsay Relate, enable financial advisors and wealth managers to run compliant social media programs and enterprise-grade 1:1 client communications aligned with FINRA, SEC, and state insurance requirements. Over its independent history the company raised approximately $51M across 2011-2013 rounds from Sequoia Capital and New Enterprise Associates, with a strategic investment from Salesforce Ventures in 2020, and acquired Mast Mobile in October 2017 to extend mobile-first advisor engagement.
Following its acquisition by Yext, Hearsay Systems now operates as a product line within Yext's enterprise agentic marketing platform. Under that architecture, Hearsay's compliance-oriented offerings sit alongside Yext's core products (Scout, Listings, Knowledge Graph, Reviews, Social, Pages, Search, and Yext AI), all wired through a single Knowledge Graph that powers generative AI content agents, distribution agents, and direct syndication to publishers including Google Business Profile, Apple Business Connect, Facebook, OpenAI, Bing, and Tripadvisor. The combined platform manages verified brand data across 4M+ locations and is sold via annual enterprise subscriptions with quote-based pricing. The customer footprint spans financial services as the primary vertical, with adjacent verticals including healthcare (Brookdale), retail (Domino's), food services (Sorbet), hospitality (IHG), technology (Samsung), and logistics (FedEx). Go-to-market is enterprise field sales with a consultative motion targeting large financial services organizations alongside other multi-location enterprises.
Hearsay Systems firmographics
Firmographics- Name
- Hearsay Systems
- Legal name
- Hearsay Systems
- Website
- https://hearsaysystems.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Hearsay Systems provides compliant social media (Hearsay Social) and 1:1 client engagement (Hearsay Relate) tools for regulated financial advisors and wealth managers, now operating as a product line within Yext's enterprise agentic marketing platform.
- Ownership category
- akta.pro rank
Hearsay Systems industry classification
Industry- Product category
- Advisor Marketing and Compliance Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Q&A and Knowledge Discovery Platforms (BPAMAAAF)
Keywords
Where Hearsay Systems is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hearsay Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Platform Subscription: Yext operates as a cloud-based enterprise software platform providing verified data management, AI-powered content generation, and distribution syndication. The platform appears to be sold on a subscription basis with enterprise contracts. The Knowledge Graph and agentic marketing capabilities are core value drivers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform with customized pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Hearsay Systems product offering
Product offeringCore offering
Hearsay Systems builds compliant digital client engagement software for financial services professionals, delivered as two named products: Hearsay Social, which enables financial advisors to publish regulator-compliant content across social networks at scale, and Hearsay Relate, an enterprise-grade compliant 1:1 messaging and engagement platform for advisors and wealth managers. After being acquired by Yext, these products are sold as specialized offerings inside Yext's broader enterprise agentic marketing platform and inherit the Yext Knowledge Graph, AI agents, and publisher network for content syndication.
Product overview
Hearsay Systems operates as a comprehensive enterprise agentic marketing platform under the Yext ecosystem. The product portfolio includes Hearsay Social (compliant social media for financial advisors) and Hearsay Relate (compliant 1:1 engagement), alongside Yext's core platform products including Scout (AI competitive intelligence), Listings, Knowledge Graph, Reviews, Social, Pages, Search, and Yext AI. The platform provides verified brand data management, AI-powered content generation and distribution, and visibility insights across traditional search, AI search engines, and directories. Products integrate through a unified Knowledge Graph architecture with publisher network distribution capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Hearsay Social: Compliant social media management platform for financial advisors, now part of Yext's platform ecosystem.
- Hearsay Relate
Products and services
- Hearsay Social Hearsay Social is a compliant social media management platform that enables financial advisors to scale client engagement and publishing across social channels while maintaining regulatory compliance (FINRA, SEC, state insurance) with pre-approved content, supervisory review, and archiving.
- Hearsay Relate Hearsay Relate is an enterprise-grade compliant 1:1 messaging and engagement platform that enables financial advisors and wealth managers to have personalized, regulator-compliant client conversations at scale with built-in archiving and supervisory controls.
Quantifiable outcome
- Businesses that manage their digital presence rank up to six positions higher in Google's most competitive markets
- +2 more outcomes
Companies that use Hearsay Systems
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles1 record
Hearsay Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature7 records
Hearsay Systems partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and secondary.
- Google Business ProfilecoreGoogle Business Profile integration allows brands to architect their digital first impression through Google's business listings. Yext provides direct access to manage and optimize location data on Google.
- Apple Business ConnectcoreApple Business Connect integration enables brands to manage location data with Apple for discovery through Apple Maps and related services.
- FacebookcoreFacebook integration allows brands to control facts about their brand presence on the Facebook platform through Yext's management interface.
- OpenAIflagshipOpenAI integration delivers natural language responses to user queries from verified brand data organized in Yext's Knowledge Graph, ensuring AI accuracy.
- BingcoreBing integration increases local discoverability on Microsoft's search engine through Yext's distribution network.
- TripadvisorsecondaryTripadvisor integration connects brands with travelers and enables guest discovery and business growth through the travel platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Hearsay Systems competitors and assessment
Company assessmentDirect peers
- Wealthbox: Advisor-focused CRM and engagement platform for RIAs and wealth managers; competes with Hearsay Relate for the 1:1 client relationship management workflow inside advisory practices.
- Smarsh: Provider of compliance archiving and communications surveillance for financial services firms; overlaps with Hearsay's compliance-centric value proposition for regulated advisor communications.
- FMG Suite: Direct competitor offering curated marketing, social media, and compliant content specifically for financial advisors and insurance agents — the closest head-to-head to Hearsay Social's advisor-marketing proposition.
- Sprinklr: Enterprise social media management and customer experience platform with compliance, governance, and AI features used by regulated enterprises; competes with Hearsay Social for enterprise social deployments.
- Redtail Technology: Leading CRM purpose-built for financial advisors and RIAs. Overlaps with Hearsay Relate on advisor client engagement, contact management, and workflow for wealth management firms.
- Snappy Kraken: Digital marketing and lead-generation platform purpose-built for financial advisors, including compliant content and campaigns; direct competitor to Hearsay Social on advisor marketing.
- Orion Advisor Technology: Wealthtech platform providing portfolio accounting, CRM, and client-engagement tools to RIAs and advisor firms; competes with Hearsay for the advisor-tech stack inside wealth management organizations.
Broad incumbents
- Hootsuite: Broad social media management platform used across industries including financial services; competes with Hearsay Social for social-scheduling and publishing workloads, with lighter compliance depth.
- Salesforce Financial Services Cloud: Broad CRM incumbent with a dedicated financial-services vertical offering advisor engagement, compliance, and AI features. Competes with Hearsay at the enterprise end of the market where Salesforce has entrenched relationships.
- Broadridge Financial Solutions: Large incumbent fintech serving broker-dealers, wealth managers, and insurance firms with communications, data, and advisor technology — competes for enterprise wallet and platform consolidation decisions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Hearsay Systems social profiles
Digital presenceHearsay Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hearsay Systems leadership team
Management profileNumber of profiles
Profiles12 records
Hearsay Systems funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hearsay Systems M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hearsay Systems
What does Hearsay Systems do?
Hearsay Systems builds compliant digital client engagement software for financial services professionals, delivered as two named products: Hearsay Social, which enables financial advisors to publish regulator-compliant content across social networks at scale, and Hearsay Relate, an enterprise-grade compliant 1:1 messaging and engagement platform for advisors and wealth managers. After being acquired by Yext, these products are sold as specialized offerings inside Yext's broader enterprise agentic marketing platform and inherit the Yext Knowledge Graph, AI agents, and publisher network for content syndication.
Is Hearsay Systems a public or private company?
Hearsay Systems is a private company. It is classified as corporate owned and is currently acquired.
When was Hearsay Systems founded?
Hearsay Systems was founded in 2009. It employs 101 to 250 people.
Where is Hearsay Systems based?
Hearsay Systems is headquartered in San Francisco, United States, in the North America region.
How does Hearsay Systems make money?
One revenue line is on record: enterprise Platform Subscription.
Who are Hearsay Systems's main competitors?
Direct peers on record are Wealthbox, Smarsh, FMG Suite, Sprinklr, Redtail Technology, Snappy Kraken and Orion Advisor Technology. Broad incumbents are Hootsuite, Salesforce Financial Services Cloud and Broadridge Financial Solutions.
Does Hearsay Systems have an API?
Yes. Yext provides APIs and a developer platform for custom agent and workflow development. The platform offers MCP (Model Context Protocol) connectivity to integrate internal agents with the Knowledge Graph and publisher network. Documentation and developer resources available via Hitchhikers Yext platform at hitchhikers.yext.com. Developer documentation is at hitchhikers.yext.com/docs.
What industry is Hearsay Systems in?
Hearsay Systems's product category is Advisor Marketing and Compliance Software. Its primary akta.pro industry code is BPAMAAAF, Q&A and Knowledge Discovery Platforms. Its NAICS code is 5132 and its SIC code is 7372.