What Mudafy does

Mudafy is a tech-enabled real estate broker headquartered in Mexico City that operates digital property-discovery platforms across Latin America. Founded in 2019, the company runs localized country-level portals — mudafy.com.ar for Argentina and mudafy.com.mx for Mexico — alongside a global AI-enabled portal at mudafy.ai. Its product is a consumer-facing digital real estate marketplace targeting individual property seekers in markets where real estate discovery has historically been offline and broker-mediated.

The core platform provides online property search and discovery functionality, with Mudafy positioning itself as a modernized digital alternative to traditional brokerage. The company employs a direct-to-consumer, self-serve distribution model through its country-specific websites, distributing nationally to SMB and individual consumer buyers and renters. No proprietary listings-management system, CRM, or matching engine is publicly detailed, though the "AI-powered" branding of the global portal suggests at least baseline AI-assisted functionality (e.g., search relevance or recommendations) layered onto the property discovery experience. No integrations, APIs, patents, certifications, or formal partnerships are disclosed.

On the commercial side, Mudafy's revenue model is consistent with transaction-fee-based real estate intermediation, though specific pricing, take rates, and contract structures are not publicly disclosed. The company has raised approximately $13.4 million across three rounds — a 2019 seed of $1.875M backed by Y Combinator and a syndicate of early-stage funds, a 2020 follow-on of roughly $1.5M, and a $10M Series A in August 2022 led by Founders Fund. The business is not yet profitable but reports positive unit economics, and Series A proceeds are earmarked for workforce expansion and technology investment. The company employs 251-500 staff and is led by co-founder and CEO Franco Forte and co-founder and COO Lucas Diaz.

Name

Mudafy

Website

https://mudafy.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Mudafy is a tech-enabled digital real estate broker headquartered in Mexico City, operating localized property-discovery platforms in Argentina (mudafy.com.ar) and Mexico (mudafy.com.mx), plus a global AI-powered portal (mudafy.ai), serving individual property seekers across Latin America.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Digital real estate platform
• Property listing marketplace
• Online property search
• Real estate brokerage
• Property discovery platform

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Real Estate Services: Mudafy operates as a digital real estate platform connecting property seekers with properties. Based on the digital-first nature of the business and real estate industry norms, revenue is likely generated through transaction fees on property listings or sales, though specific revenue model details are not publicly disclosed.

Go-to-market motion1 record

Distribution channels3 records

Core offering

Mudafy is a tech-enabled real estate broker for Latin America, operating as a digital platform that connects property seekers with properties across Argentina and Mexico, with an additional AI-powered property search capability through mudafy.ai. The company generates revenue through transaction fees on property listings or sales, serving individual property seekers as its primary customer segment.

Product overview

Mudafy is a unified digital real estate platform that enables users to find properties across multiple markets. The platform operates regionally in Argentina (mudafy.com.ar) and Mexico (mudafy.com.mx), with a global AI-powered version available at mudafy.ai. The company has raised $10 million in Series A funding to boost its digital real estate operations and continues to expand its workforce while investing in technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Mudafy Platform A digital real estate platform that connects property seekers with available properties in Latin America. Available across Argentina, Mexico, and globally, it enables users to browse and discover property listings through country-specific websites and an AI-powered search interface.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compass: Compass is a US-based tech-enabled real estate brokerage that uses a digital platform to connect agents and consumers, closely mirroring Mudafy's digital-first brokerage model across multiple markets.
• Redfin: Redfin is a technology-powered residential real estate brokerage that combines a consumer-facing digital platform with agent services, directly comparable to Mudafy's online property discovery and transaction model.
• Properati: Properati is a LatAm-focused digital real estate marketplace operating primarily in Argentina, Brazil, and other regional markets, directly overlapping with Mudafy's Argentina and broader LatAm property search focus.
• VivAnuncios: VivAnuncios is a major Mexican online classifieds platform with a strong real estate category, making it a direct competitor to Mudafy's Mexico property discovery platform.
• Inmuebles24: Inmuebles24 is a leading LatAm real estate portal with deep presence in Mexico and Argentina, competing head-on with Mudafy for property seekers and listings.
• eXp Realty: eXp Realty operates a cloud-based, agent-centric real estate brokerage model with operations across the Americas, providing a relevant comparison to Mudafy's distributed, digital-first brokerage approach.

Broad incumbents

• Mercado Libre: Mercado Libre operates the dominant LatAm e-commerce and classifieds platform, including a substantial real estate listings vertical, giving it unmatched traffic and a broad incumbent threat to dedicated brokerages like Mudafy.
• Zillow: Zillow is the largest US digital real estate platform, providing a relevant benchmark for Mudafy's consumer-facing property discovery experience and global product strategy.

Emerging players

• Tokko Broker: Tokko Broker (now Torkko) is a LatAm proptech that provides CRM and digital tools to real estate brokerages and agents, addressing the same digital transformation of property sales that Mudafy pursues.
• Homie: Homie is a Mexico-based digital real estate startup that offers tech-enabled brokerage services with a modern consumer experience, competing directly with Mudafy's Mexican operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/mudafy_ar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mudafy