MIT

What MIT does

Marketing Technology Inc. (マーケティングテクノロジー株式会社) is a privately-held Japanese market research firm headquartered in Shibuya-ku, Tokyo, specializing in quantitative consumer research services for Japanese enterprise clients. The company focuses on conjoint analysis as its signature offering, complemented by MaxDiff analysis, in-house web-based questionnaire programming, overseas research support, and a proprietary research monitor panel. Its service offering is structured around tiered conjoint analysis plans, technical survey design capabilities, demo experiences, free seminars, and an active content marketing program through its recurring MT Letter newsletter series (MTレター), which has published at least 141 issues including method-focused content through May 2026.

The firm operates as a small privately-held kabushiki kaisha (株式会社) governed by Japanese corporate law, with no public listing, no disclosed parent company, no external funding rounds, and a stated headcount of 1–10 employees. Revenue mechanics are not publicly disclosed; the firm appears to monetize through fee-based conjoint analysis engagements, web survey design services, and overseas research projects rather than software licensing or subscription products. The legal entity was incorporated with documentation traceable to a personal information protection policy dated May 10, 2006, signed by Miki Fujii (藤井美紀), who appears to act in an executive capacity. The firm also maintains a brand extension into consumer media via a LINE Sticker Shop product (product ID 1100513) and an active Twitter presence (@MarketingTech).

Name

MIT

Legal name

マーケティングテクノロジー株式会社

Website

https://m-te.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing Technology Inc. (マーケティングテクノロジー株式会社) is a privately-held Japanese market research firm headquartered in Tokyo, offering conjoint analysis, web-based questionnaire programming, MaxDiff analysis, and overseas research services to enterprise clients.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Professional, Scientific, and Technical Services (54)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

Keywords

• Market research services
• Conjoint analysis
• Web survey programming
• Consumer panel research
• Overseas research

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Patent Licensing Royalties: MIT licenses proprietary patents to companies (e.g., exclusive rights on patents previously licensed to Ikigai Labs transferred to Celonis as part of Celonis' acquisition of Ikigai Labs; MIT also became a Celonis shareholder as part of the same transaction).
2. Federal Research Grants and Awards: MIT's research enterprise is supported significantly by federal research awards, which the institution reported had fallen more than 20% as of May 2026 amid a $300 million shortfall driven by federal funding cuts, a new 8% endowment tax, and reduced international student applications.

Go-to-market motion2 records

Marketing channels5 records

Core offering

MIT (Marketing Technology Inc.) is a Tokyo-based market research firm that plans and designs general surveys and web questionnaires, delivers conjoint analysis services, and operates a proprietary consumer research panel. The company sells quantitative marketing research services to Japanese client businesses, including overseas research coordination and consumer panel surveys.

Product overview

MIT operates a portfolio of research platforms, AI tools, academic programs, and collaborative labs rather than a single unified product. Core offerings include the Parley generative AI platform (available to MIT faculty, staff, and students), the MIT.nano shared-access nanofabrication facility (managed via the NEMO open-source platform), and a series of academic initiatives such as MIT OpenCourseWare, MIT RAISE (Responsible AI for Social Empowerment and Education), and the MIT-IBM Watson AI Lab/MIT-IBM Computing Research Lab. Specialized research products span FTTE (privacy-preserving federated learning), EnergAIzer (AI power prediction), PhysiOpt (generative AI + physics), PhenoMol (predictive analytics for fitness), PlasmoSniff (breath sensor), the virtual violin simulator, Sandook (storage management), MoCAT (space traffic modeling), the warehouse robot coordination AI, and the Magno-bots microfabrication platform. These are developed across departments including CSAIL, MIT.nano, and collaborations with partners such as IBM, Symbotic, GE HealthCare, Hartford HealthCare, and Oxford Royale Academy.

Differentiator

Problem solved

Functional benefit

Brands

• MT Letter: The company's regular newsletter series (MTレター) published on its website, presenting conjoint analysis tips, market research updates, and staff columns.

Products and services

• Conjoint Analysis Service (コンジョイント分析) A quantitative marketing research service that helps Japanese businesses evaluate consumer preferences, product features, pricing trade-offs, and share-of-preference through conjoint analysis studies with custom survey gimmicks.
• Web Survey Programming / Design (WEBアンケート技術) Custom design and programming of web-based questionnaires for general surveys, including interactive gimmicks such as drag-and-drop ranking, accordion panels, and sub-question table displays.
• Research Monitor Panel (リサーチモニターパネル) Access to the firm's owned consumer research panel for conducting quantitative surveys with Japanese respondents, used for projects such as the firm's recurring celebrity recognition and ad-recall studies.
• Overseas Research (海外調査) Coordination and execution of market research projects outside Japan for Japanese client businesses that need international consumer insights.

Quantifiable outcome

• 1,500+ peer-reviewed articles and 210+ research projects produced under the MIT-IBM collaboration prior to the new Computing Research Lab
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability23 records

Feature15 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Celonis (via Ikigai Labs acquisition)coreOEM/ Whitelabel/ Licensing Partner · 18 May 2026Celonis acquired Ikigai Labs, gaining exclusive rights to MIT patents previously licensed to Ikigai Labs. As part of the transaction, MIT became a Celonis shareholder. The combined technology powers Celonis' Context Model, a real-time digital twin of business operations enabling AI agent decision intelligence.
• Oak Ridge National LaboratorycoreStrategic or Co-development Partner · 13 May 2026MIT and Oak Ridge National Laboratory developed a technique to precisely move tens of thousands of atoms in three dimensions using an electron beam at room temperature, generating 40,000 quantum defects in 40 minutes (vs. IBM's 35 atoms over hours in 1989), with applications in programmable matter and quantum devices.
• National Institute of Standards and Technology (NIST)coreTechnology or Integration · 4 May 2026MIT.nano completed a three-year transition from the CORAL lab management platform to NEMO, an open-source system originally developed at NIST. As one of the largest shared-access research facilities deploying NEMO, MIT.nano contributed enhancements now being adopted by other institutions globally.
• IBMflagshipStrategic or Co-development Partner · 29 April 2026IBM and MIT launched the MIT-IBM Computing Research Lab on April 29, 2026, expanding collaboration from the original MIT-IBM Watson AI Lab (2017) to include quantum computing alongside foundational AI research. The lab focuses on hybrid computing systems integrating AI with quantum and classical computing, supporting IBM's roadmap to deliver the world's first fault-tolerant quantum computer by 2029. The collaboration has previously funded over 210 research projects involving more than 150 MIT faculty members and 200 IBM researchers, producing over 1,500 peer-reviewed articles.
• SymboticcoreStrategic or Co-development Partner · 29 April 2026MIT and Symbotic jointly developed an AI system using deep reinforcement learning combined with a fast planning algorithm to coordinate warehouse robot traffic, achieving approximately 25% greater throughput versus traditional methods in simulations. The system adapts to different warehouse layouts and robot counts.
• GE HealthCare and U.S. Military Academy at West PointcoreStrategic or Co-development Partner · 28 April 2026MIT, GE HealthCare, and West Point jointly developed PhenoMol, a computational model linking over 50,000 molecular biomarkers to physical fitness levels, using data from 86 cadets training for the Sandhurst Military Skills Competition.
• Harvard University and Beth Israel Deaconess Medical CentercoreStrategic or Co-development Partner · 28 April 2026MIT-led study (published in Nature Methods) used the pencil-beam laser technique for 3D imaging of the blood-brain barrier in collaboration with Harvard and Beth Israel Deaconess Medical Center, enabling applications for neurological diseases such as Alzheimer's and ALS.
• Oxford Royale AcademyminorGTM or Marketing Partner · 24 April 2026Oxford Royale Academy and MIT's Responsible AI for Social Empowerment and Education (RAISE) initiative are collaborating to bring AI education to Oxford Royale summer school students via the MIT RAISE FutureBuilders AI pathway (developed with Pharos Education); students receive an official MIT RAISE certificate upon completion in summer 2026.
• Hasso Plattner Institute (HPI)flagshipStrategic or Co-development Partner · 20 March 2026MIT and the Hasso Plattner Institute (Potsdam) established MHACH, a 10-year collaborative hub to foster joint research, teaching, and student exchange in AI and creativity. The initiative is led by MIT's Morningside Academy for Design and Schwarzman College of Computing and Hasso Plattner Institute.
• Harvard UniversityflagshipStrategic or Co-development Partner · 20 March 2026Long-standing collaboration through the Harvard-MIT Health Sciences and Technology (HST) program, spanning medical, biomedical, and health-sciences research and education.
• GE VernovacoreStrategic or Co-development Partner · 6 February 2026GE Vernova announced a $50 million partnership with MIT alongside more than $600 million in U.S. operational investments and a $5 billion R&D budget focused on small nuclear reactors, supporting joint work on power generation and AI-driven energy systems.
• Hartford HealthCarecoreStrategic or Co-development Partner · 28 January 2026Hartford HealthCare and MIT co-developed H2O, an analytics platform utilizing machine learning to enhance hospital efficiency, including reducing length of stay and staffing optimization.
• AmorepacificminorStrategic or Co-development Partner · 9 January 2026MIT collaborated with Amorepacific to develop Skinsight™, an AI-powered electronic skin platform recognized as a CES 2026 Innovation Award Honoree in the Beauty Tech category.
• ComfiknitminorStrategic or Co-development Partner · 1 January 2024Hong Kong health-tech startup Comfiknit has been collaborating with MIT since January 2024 on research to develop standards for functional sportswear, expected to complete in 2027. Comfiknit showcased its sweat-wicking and cooling smart fabric technology at the MIT Sports Summit.
• 2U (edX) / Harvard UniversityflagshipChannel Partner/ Reseller/ Distributor · 1 January 2012edX online learning platform was originally co-founded by Harvard and MIT and operates as a global online learning platform serving over 100 million people through more than 5,300 programs with 250+ institutional and enterprise partners.

Scale indicators15 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Intage: Major Japanese market research company (formerly Video Research affiliate lineage) providing consumer panel data, custom research, and analytics. Comparable as a full-service domestic research firm serving enterprise clients across Japan.
• Cross Marketing: Tokyo-based online market research firm operating its own consumer panel and offering custom quantitative research, digital research, and overseas research. Directly comparable across service portfolio, panel ownership, and overseas coverage.
• Macromill: Largest Japan-headquartered online market research firm with its own consumer panel (Macromill Monitor) and a full suite of quantitative and qualitative research services, including conjoint-style offerings. Directly comparable as a Tokyo-based panel-and-research operator.
• Rakuten Insight: Operates one of Japan's largest proprietary online consumer panels and offers custom online survey research. Comparable as a Japan-focused, panel-based online research firm competing for similar custom quantitative projects.
• Central Research (CRC): Tokyo-based general market research company offering quantitative and qualitative research, including custom survey design and analysis, to Japanese enterprise clients across industries.
• GMO Research: Japan-headquartered online research panel and digital research provider with the 'ASIA Cloud Panel' spanning multiple Asian markets. Comparable as a panel-led research operator with international reach, similar to Marketing Technology's overseas research offering.

Broad incumbents

• Video Research: Long-established Japanese research firm best known for TV ratings data, now offering broader consumer and media research. Comparable as a large domestic incumbent providing custom research to enterprise clients.
• Kantar Japan: Japan operations of Kantar, offering brand, advertising, and consumer research services including advanced analytics. Comparable as a global research incumbent serving multinational brands in Japan.
• Ipsos Japan: Japan subsidiary of global research group Ipsos, providing full-service market research including brand, advertising, and product testing. Comparable as a competitor for multinational and large domestic brands' custom research work.
• Nielsen Japan: Japan operations of Nielsen, offering consumer panel, retail measurement, and custom research services. Comparable as a global incumbent with a Japanese consumer panel competing for enterprise custom research budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MarketingTech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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