Name

Otodom

Legal name

Grupa OLX sp. z o.o.

Website

https://otodom.pl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Listing Fees - Individual Users: Individual users can add property listings for sale or rent. The platform offers pricing tiers for individual users (Cennik dla użytkowników indywidualnych).
2. Professional Listings - Real Estate Agencies: Real estate agencies (biura nieruchomości) pay for premium listings and enhanced visibility on the platform (Cennik dla biur nieruchomości).
3. Developer Listings - New Construction: Property developers (deweloperzy) pay for listings of new construction properties on the primary market (Cennik dla deweloperów).
4. Promoted/Sponsored Listings: Featured and promoted property listings generate revenue through premium placement on search results.
5. Otodom Analytics Subscriptions: Professionals subscribe to Otodom Analytics for market data and sales tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Otodom operates Poland's largest real estate marketplace, enabling individuals to search and list apartments, houses, plots, and commercial properties for sale or rent. The platform monetizes via paid listing subscriptions for individuals, real estate agencies, and developers, plus promoted/sponsored listings and the Otodom Analytics professional data subscription.

Product overview

Otodom is a unified real estate platform offering the largest database of property listings in Poland, covering both primary and secondary markets for buying, selling, and renting residential and commercial properties. The product portfolio centers on the core Otodom platform, supplemented by professional tools (Otodom Analytics for market data, Agent PRO and Akademia Agenta PRO for agent training and best practices), research initiatives (Projekt Szczęśliwy Dom), and the Lighthouse Magazine publication. Additional offerings include tenant certification (Certyfikat Najemcy) and market sentiment tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Agent PRO: Professional platform for real estate agents promoting best practices and providing tools for professional work, including Agent PRO Academy for training.
• Otodom Analytics

Products and services

• Otodom Poland's primary real estate marketplace supporting buying, selling, and renting of apartments, houses, plots, and commercial properties. Serves both individual consumers and professional agencies/developers with paid subscription tiers for listings and enhanced visibility.
• Otodom Analytics A professional subscription data and analytics tool providing current offering prices, return rate verification, and market trend tracking for the Polish housing market. Used by real estate professionals for market analysis and as a sales tool.
• Agent PRO A professional program and portal for real estate agents and agencies that promotes industry best practices, provides professional workflow tools, and includes the Agent PRO Academy training resource. Supports real estate professionals in improving operations and listing quality.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• OLX Group (Grupa OLX sp. z o.o.)coreOthersOtodom is operated by Grupa OLX sp. z o.o., part of the OLX Group. OLX Group operates multiple classifieds platforms including OLX.pl (general classifieds), Otomoto.pl (automotive), Fixly.pl (services), and international properties in Romania (Storia.ro) and Portugal (Imovirtual.com).

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Immobilienscout24: Germany's leading real estate marketplace with subscription and advertising revenue; comparable European peer for scale, professional tools, and data product positioning relative to Otodom.
• Rightmove: UK's dominant property portal monetising agent subscriptions and premium listing placements; comparable business model to Otodom's agency tier and a benchmark for ARPU and pricing power in a mature market.
• Zillow: Global benchmark for residential real estate marketplaces combining listings, data (Zestimate), and agent/advertising revenue; relevant as a strategic analogue for where Otodom Analytics and Agent PRO could evolve.
• Idealista: Leading residential listings platform in Spain, Italy, and Portugal operating a listing-pack subscription model; comparable European peer and a credible expansion template into Polish and other CEE markets.

Direct peers

• Oferty.net: Polish real estate classifieds portal with multi-category coverage (apartments, houses, commercial); competes with Otodom primarily on listing volume and pricing for individual and professional sellers.
• Domy.pl: Polish real estate portal focused on houses and broader property listings; direct competitor to Otodom in Polish secondary and primary markets with similar subscription packages.
• Storia.ro: Romania's leading real estate marketplace operated by OLX Group under the same brand playbook as Otodom; near-identical product (listings + analytics + agent tools) and shared corporate parent, making it the closest functional twin for cross-market benchmarking.
• Nieruchomości-online.pl: Polish residential and commercial real estate portal competing head-to-head with Otodom for agency and developer spend; comparable freemium listing model and audience of Polish home seekers.
• Imovirtual.com: Portugal's largest real estate vertical operated by OLX Group; same product architecture, subscription tiers, and professional tools as Otodom, making it a directly comparable OLX-Group sibling.
• Gratka.pl: One of Poland's longest-standing real estate classifieds portals, directly competing with Otodom for individual listings and agency subscriptions in the same Polish market with overlapping categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otodom