Zii
- Company typePrivate
- Founded2003
- HeadquartersDeepdene, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Zii does
Zii, legally ZIITECH PTY LTD, is an Australian cloud-based point-of-sale (POS) software company founded in Melbourne in 2003 (originally as Digifield) that builds a unified POS platform for the Food & Beverage and Retail verticals. The platform comprises two core products, ZiiPOS for F&B and ZiiPOS for Retail, supported by an ecosystem of add-on modules including self-order kiosks, QR/online ordering (ZiiTO), kitchen display systems (KDS), eBooking reservations, loyalty programs, gift card management, inventory control, a mobile stocktake PDA, and real-time online reporting. Underlying architecture is a cloud SaaS delivery model with 50+ pre-built integrations across payments (Stripe, ANZ, Westpac, Tyro, Smartpay, Windcave, Zeller, Alipay, WeChat Pay), delivery aggregators (UberEats, DoorDash, Deliveroo, HungryPanda, Menulog), accounting (Xero, MYOB), and e-commerce (Shopify, WooCommerce).
The company generates revenue through monthly SaaS subscriptions, hardware sales (terminals, printers, kiosks, kitchen screens), white-label licensing to partners and resellers, and professional deployment services. Go-to-market combines direct inside sales with 'Book a demo' CTAs targeting enterprise and multi-site chains, channel/reseller distribution, a white-label program for system integrators and payment providers, and an SMB-facing online hardware shop. Zii reports 9,000+ merchants across 7 countries (Australia, New Zealand, Singapore, Hong Kong, Bangladesh, Japan, UK), 80 team members, and offices in Melbourne, Sydney, Adelaide, Darwin, Perth, Brisbane (coming soon), Singapore (APAC regional HQ), and Tokyo.
Recent strategic activity centers on Asia-Pacific expansion (Singapore 2023, Hong Kong 2023, Japan office, Tech Week Singapore 2025), the September 2025 PINTEC Technology Holdings minority investment giving it approximately 25% ownership and consolidating ZIITECH's financials, and co-marketed partnership bundles with Smartpay and Windcave that materially subsidize merchant acquisition costs. The 2022 acquisition of Melbourne-based Suntech Enterprises Australia consolidated the domestic POS market, and Austrade EMDG recognition formally underwrites international expansion targeting AI and digital infrastructure for SMEs.
Zii firmographics
Firmographics- Name
- Zii
- Legal name
- ZIITECH PTY LTD
- Website
- https://ziicloud.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Zii industry classification
Industry- Product category
- Cloud Point of Sale Software
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industry
- POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA)
Keywords
Where Zii is headquartered
LocationHeadquarters
- HQ city
- Deepdene
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
Zii business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Software Subscriptions: SaaS-based POS platform subscriptions with various modules including POS, KDS, Kiosk, Ordering, Loyalty, and Booking features
- Hardware Sales: Sale of POS terminals, printers, kiosks, kitchen screens with sourcing and logistics support
- White Label Licensing: Revenue from partners, resellers, and enterprise operators launching their own branded POS platform under white label arrangements
- Professional Services: Optional deployment services including site audits and hardware installation for white label partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ZiiPOS F&B Main Modules |
| Subscription | Monthly | ZiiPOS Retail Main Modules |
| Subscription | Monthly | Value Added Modules |
| Subscription | Monthly | Smartpay Partnership Offer |
| Subscription | Monthly | Windcave Partnership Offer |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Zii product offering
Product offeringCore offering
Zii develops and operates a unified cloud-based Point of Sale (POS) platform consisting of ZiiPOS for Food & Beverage and ZiiPOS for Retail verticals, supplemented by add-on modules for ordering (QR, kiosk, table), kitchen display, inventory, loyalty, delivery integration, and online reporting. The company also offers white-label POS solutions enabling partners and resellers to launch their own branded POS platforms, and distributes associated hardware through its online shop.
Product overview
Zii is a unified cloud-based POS (Point of Sale) platform offered by ZIITECH PTY LTD, an Australian company founded in 2003. The platform consists of two core products: ZiiPOS for Food & Beverage and ZiiPOS for Retail, supplemented by a comprehensive suite of add-on modules. The F&B suite includes Self Order (Kiosk), Order Anywhere (QR & Online), Table Order (ZiiTO), Kitchen Display (KDS), eBooking, and Delivery Integration. The retail suite includes Inventory management and Zii Smart PDA for stock management. Both suites support the Loyalty program, Gift Card Management, and Online Reporting modules. The platform integrates with numerous payment providers (Stripe, ANZ, Westpac, Tyro, Windcave, Smartpay, WeChat Pay, Alipay, Till, MX51, Zeller, Linkly), accounting software (Xero, MYOB), delivery platforms (Deliverect, UberEats, DoorDash, Deliveroo, HungryPanda, Menulog), and e-commerce platforms (Shopify, WooCommerce). Zii operates across multiple industry verticals including cafes, restaurants, sushi & hot pot, milk tea, frozen yogurt & gelato, quick-service restaurants, grocery, butchers, bottle shops, mobile repair shops, and kitchenware retailers.
Differentiator
Problem solved
Functional benefit
Brands
- ZiiPOS: Point of Sale platform for Food & Beverage and Retail industries
- ZiiPOS F&B
- ZiiPOS Retail
- ZiiTO
- ZiiKiosk
- ZiiKDS
- ZiiAPP
- ZiiPSI
Products and services
- ZiiPOS - F&B
- ZiiPOS - Retail Retail point-of-sale solution connecting the entire value chain from front of house to back of house, including accounting and inventory management with multi-store support. Includes inventory, supplier, purchase, warranty management, and reporting functionality.
- White Label POS Solutions
Quantifiable outcome
- 9,000+ merchants trust the platform
- +2 more outcomes
Companies that use Zii
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Zii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
Feature15 records
Zii partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SmartpaycoreSmartpay Zero Cost EFTPOS partnership offering best-in-class payments integrated with ZiiPOS. Provides no merchant service fees, automated surcharging solution, local 24/7 customer support, and no terminal rental for businesses processing $10,000+ monthly. Joint marketing with up to 12-month free ZiiPOS subscription offer for Smartpay customers.
- WindcavecoreWindcave payment integration offering over 300+ integrations with secure, efficient, and adaptable API for various payment environments including in-store, unattended, and online. Partnership includes promotional offer with 3-month free ZiiPOS core for 12-month prepay customers.
- XerocoreAccounting software integration available for organisations in the UK, Australia, and New Zealand. Subscription costs $10/month through Xero connect service.
- MYOBcoreAccounting software integration for bookkeeping and financial management.
- Imagiro ConceptsminorStrategic partnership to enter Hong Kong market announced November 2023.
- ShopbackminorCashback and rewards platform partnership.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Zii competitors and assessment
Company assessmentDirect peers
- Toast: Toast is a cloud-based restaurant POS platform serving F&B operators with ordering, KDS, loyalty, payments, and integrations. It is the closest US analog to ZiiPOS F&B, addressing the same SMB-to-mid-market restaurant segment with a comparable SaaS-plus-hardware-plus-integrations model.
- Lightspeed Restaurant: Lightspeed Restaurant is a cloud POS for full-service and quick-service restaurants, with multi-location reporting, inventory, and payments. Lightspeed also serves retail via Lightspeed Retail, mapping directly to Zii's two-vertical (F&B and Retail) product strategy and target SMB/enterprise mix.
- TouchBistro: TouchBistro is an iPad-first POS built for restaurants, covering ordering, payments, reservations, loyalty, and inventory. It competes head-to-head with ZiiPOS F&B in the SMB restaurant segment with a similarly bundled ecosystem of payment and delivery integrations.
Broad incumbents
- Square for Restaurants (Block): Square (Block) offers a restaurant POS alongside its dominant payments business, with deep bank-and-card processor integration. As an established incumbent with global brand recognition, Square competes with Zii for SMB merchants and increasingly for F&B market share in APAC, though Square is much broader than pure POS.
- Clover (Fiserv): Clover is Fiserv's app-based POS terminal and marketplace serving SMB merchants globally with payments, inventory, and a third-party app ecosystem. Clover overlaps with Zii's hardware-plus-app positioning and is even a Zii integration partner, but Fiserv's scale and merchant-services revenue dwarf Zii's standalone platform business.
- Shopify POS: Shopify POS extends Shopify's e-commerce platform into in-person retail with hardware, payments, and inventory. It competes with ZiiPOS Retail for retail merchants who already use Shopify online, and is a Zii integration partner as well, making it both a competitor and an ecosystem ally.
Regional players
- Impos: Impos is an Australian hospitality POS vendor focused on pubs, clubs, and restaurants in ANZ with kitchen display, reservations, and member/loyalty modules. It is one of Zii's closest ANZ-only competitors for hospitality venues and overlaps directly with Zii's primary F&B customer segment in Australia.
- Sapaad: Sapaad is a cloud-based restaurant POS serving the Middle East and parts of South/Southeast Asia, with online ordering, KDS, and inventory. Sapaad and Zii both target SMB F&B operators in emerging APAC markets, making them regional peers competing for the same multi-country restaurant digitalization opportunity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Zii social profiles
Digital presenceZii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zii leadership team
Management profileNumber of profiles
Profiles1 record
Zii funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zii
What does Zii do?
Zii develops and operates a unified cloud-based Point of Sale (POS) platform consisting of ZiiPOS for Food & Beverage and ZiiPOS for Retail verticals, supplemented by add-on modules for ordering (QR, kiosk, table), kitchen display, inventory, loyalty, delivery integration, and online reporting. The company also offers white-label POS solutions enabling partners and resellers to launch their own branded POS platforms, and distributes associated hardware through its online shop.
Is Zii a public or private company?
Zii is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zii founded?
Zii was founded in 2003. It employs 51 to 100 people.
Where is Zii based?
Zii is headquartered in Deepdene, Australia, in the Oceania region.
How does Zii make money?
Four revenue lines are on record. Software Subscriptions are the primary driver. The others are hardware Sales, white Label Licensing and professional Services.
Who are Zii's main competitors?
Direct peers on record are Toast, Lightspeed Restaurant and TouchBistro. Broad incumbents are Square for Restaurants (Block), Clover (Fiserv) and Shopify POS. Regional players are Impos and Sapaad.
Does Zii have an API?
No public API is recorded for Zii.
What industry is Zii in?
Zii's product category is Cloud Point of Sale Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of FSAMADAA, POS Terminal Hardware (Countertop, Mobile, PIN Pads).