Reckon

What Reckon does

Reckon Limited is an Australian software company founded in 1987 and publicly listed on the ASX under ticker RKN, providing accounting, payroll, and point-of-sale software primarily to small and medium businesses, accountants, bookkeepers, and a separate legal-sector line of business. Its core product is Reckon One, a cloud-based accounting and payroll platform featuring real-time cash flow monitoring, invoicing, bank feeds via Open Banking, GST/BAS management, and Single Touch Payroll reporting, offered through tiered subscription plans (Accounting Plus/Premium, Payroll Essentials/Plus/Premium) and accompanied by three mobile applications (Reckon Payroll, Reckon Invoices, and the employee-facing Reckon Mate). Higher-end and legacy workloads are served by Reckon Accounts Hosted (subscription) and desktop products (Reckon Accounts, Reckon Desktop POS), with the ATO-approved GovConnect STP add-on handling Phase 2 compliance. Underlying infrastructure comprises Australian-hosted data centres for local data residency, public APIs (Reckon One API and Reckon Accounts Hosted API) with a developer portal and marketplace, and integrations with Stripe, PayPal, Yodlee, Open Banking, Ozedi, Novatti, and Prospa.

The business model is dominated by recurring subscription revenue across Reckon One, Reckon Accounts Hosted, and the Zebraworks legal-software division, with a smaller referral-revenue stream from the Prospa business-loan partnership. Pricing ranges from a A$1-per-month promotional entry point reverting to recommended retail pricing, through tiered mid-market payroll and accounting plans, to a flat higher price for Reckon Accounts Hosted; free 30-day trials, free data migration, and 1-for-1 onboarding are used as conversion levers. Go-to-market is hybrid: product-led growth via self-serve online sign-up, supported by a 400-plus certified partner network (Accredited Partners, Professional Partners, Cloud Advisors) that delivers the majority of mid-market and accountant-led acquisitions. The customer base includes more than 100,000 Australian businesses and over 400,000 employees paid through Reckon payroll; the Zebraworks legal division serves approximately 5,000 attorneys across Australia, the UK, and the US.

In FY25 group revenue reached A$62.4 million (+15% year-on-year), EBITDA A$26.1 million (+29%), and NPAT A$7.0 million (+94%), with Reckon One cloud product revenue up 27 percent and Zebraworks subscription revenue roughly doubled. Strategic activity in 2024-2025 included the okke acquisition in December 2024, the A$8.75 million Cashflow Manager acquisition completed in January 2025, and the rollout of Payday Super compliance features ahead of the 1 July 2026 mandate. DataQ AI, an AI-powered analytics platform for law firms, launched in January 2026 within the Zebraworks unit, representing Reckon's first standalone AI product; its contribution to overall revenue is not yet material given the company's predominantly traditional SaaS profile.

Name

Reckon

Legal name

Reckon Limited

Website

https://reckon.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Reckon is an ASX-listed Australian software company providing cloud and desktop accounting, payroll, and point-of-sale software to over 100,000 small businesses, accountants, and bookkeepers, plus the Zebraworks legal-software division serving approximately 5,000 attorneys.

Ownership category

akta.pro rank

Product category

Small Business Accounting Software

NAICS

Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Cloud accounting software
• Payroll software
• Single touch payroll
• Bookkeeping solutions
• Small business accounting

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Cloud Subscriptions (Reckon One): Monthly and annual subscription revenue from cloud accounting and payroll software. Tiered plans (Accounting Plus/Premium, Payroll Essentials/Plus/Premium) with increasing employee limits and features. Driven by customer acquisition and migration from legacy products.
2. Desktop/Hosted Subscriptions: Subscription revenue from Reckon Accounts Hosted and desktop accounting software products, including legacy Reckon Accounts Enterprise.
3. Acquisition Revenue (Cashflow Manager): Revenue contribution from January 2025 acquisition of Cashflow Manager, expanding customer base and transitioning users to Reckon One cloud solutions.
4. Legal Group Subscriptions (Zebraworks): Subscription revenue from Zebraworks billing workflow software for law firms, with doubled subscription revenue reported and approximately 5,000 attorneys using the platform.
5. Business Loans Partnership: Revenue from partnership with Prospa providing business loans and financing solutions to Reckon customers, with Reckon receiving referral fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Reckon develops and sells cloud and desktop accounting, payroll, and point-of-sale software primarily for Australian small and medium businesses, accountants, and bookkeepers. Its flagship offering, Reckon One, delivers tiered cloud accounting and payroll subscriptions with bank feeds, GST/BAS management, Single Touch Payroll, mobile apps, and integrated payments. The company also operates Reckon Accounts Hosted (hosted desktop accounting), Reckon Cloud POS (retail/hospitality), and the Zebraworks Legal Group platform for law firm billing workflows.

Product overview

Reckon offers a multi-product ecosystem for Australian small to medium businesses, accountants, and bookkeepers. The core cloud platform consists of Reckon One (accounting and payroll with tiered plans) and Reckon Accounts Hosted (all-in-one hosted solution), complemented by mobile apps (Reckon Payroll App, Reckon Invoices App, Reckon Mate for employees), Reckon Cloud POS for retail/hospitality, and GovConnect STP for Single Touch Payroll compliance. Legacy desktop products (Reckon Accounts, Reckon Point of Sale) serve customers preferring on-premise deployment. The ecosystem includes the Reckon Marketplace for third-party add-ons, business loans via Prospa partnership, and data migration services. The Legal Group operates as Zebraworks providing practice management solutions. The January 2025 acquisition of Cashflow Manager expanded the customer base for cloud migration.

Differentiator

Problem solved

Functional benefit

Brands

• Reckon One: Flagship cloud accounting and payroll platform for small businesses featuring real-time cash flow, invoicing, bank feeds, and mobile companion apps.
• Reckon Mate
• Reckon Accounts Hosted
• Zebraworks
• GovConnect STP
• Reckon Insights

Products and services

• Reckon One Flagship cloud accounting and payroll platform for Australian small businesses. Includes invoicing, expense tracking, bank feeds, GST/BAS management, payroll processing with STP compliance, superannuation calculations, leave entitlements, timesheets, project management, and reporting. Offered on tiered monthly subscriptions bundled with mobile companion apps.
• Reckon Accounts Hosted All-in-one hosted accounting software package based on Reckon Accounts Enterprise desktop software, designed for small to enterprise-level accounting requirements. Receives compliance updates and bug fixes and includes SuperStream compliance. Priced as a single monthly subscription with no tiered packages.
• Reckon Cloud POS Cloud point-of-sale system for retail and hospitality businesses accessible via the Reckon Portal login. Operates as a distinct point-of-sale product line separate from the desktop POS system.
• Reckon Desktop Accounting Desktop-based accounting software for Australian businesses and personal users, comprising the Reckon Accounts Business Range and Reckon Accounts Personal Range. Distributed via downloads and member portals for customers preferring on-premise deployment.
• Reckon Desktop Point of Sale Desktop point-of-sale solution deployed for Australian retail and hospitality businesses as an on-premise alternative to Reckon Cloud POS.
• Cashflow Manager Legacy accounting software acquired by Reckon in January 2025 for $8.75 million. Provides an established accounting solution whose customer base is being transitioned onto the Reckon One cloud platform.
• Zebraworks Legal software and billing workflows product operated by Reckon's Legal Group subsidiary (nQ Zebraworks), providing practice management for attorneys. The platform is used by approximately 5,000 attorneys across Australia, the US, and the UK, and now includes the DataQ AI analytics module launched in January 2026.
• Business Loans Business loan and financing solutions offered to Reckon customers through the Prospa partnership, providing cash flow loans and small business financing within the Reckon ecosystem.
• DataQ AI AI-powered analytics platform within the Zebraworks Legal Group that analyzes billing, collections, and receivable data to identify and address revenue cycle issues before cash flow is impacted, enabling proactive revenue management for law firms.

Quantifiable outcome

• Save more than 40 staff payroll processing time to under 1 hour per week
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• ProspaminorStrategic or Co-development PartnerPartnership providing business loans and financing solutions to Reckon customers through Prospa, enabling small business financing integration within the Reckon ecosystem.
• ComputershareminorOthersExternal shareholder registry management provider contracted to maintain Reckon's register of members including personal details, security holdings, tax file numbers, and bank account information.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Xero: Xero is the leading cloud accounting platform for small businesses globally and Reckon's primary direct competitor in Australia/NZ. Both target SMBs and accountants with subscription cloud accounting and payroll, competing head-to-head on features, integrations, and partner networks.
• MYOB: MYOB is Reckon's closest Australian-headquartered competitor, offering SME accounting and payroll software including MYOB Business, AccountRight and PayGlobal. Both vendors serve the same Australian SMB and bookkeeper segments with comparable STP/compliance positioning.
• Intuit QuickBooks: Intuit QuickBooks is the global category leader in cloud accounting for small businesses and a direct competitor in Australia through QuickBooks Online. Both compete on SMB accounting, payroll and ecosystem integrations at similar price points.
• Sage: Sage is a global provider of accounting and payroll software for SMBs and mid-market, including Sage Business Cloud Accounting and Sage Intacct. Comparable on subscription cloud accounting targeting SMBs and accountants, with overlapping distribution in the UK market alongside Reckon's UK subsidiary.
• FreshBooks: FreshBooks is a cloud accounting platform focused on service-based small businesses and freelancers. Both Reckon and FreshBooks compete in subscription-based SMB invoicing, expense tracking and accounting with similar product positioning and pricing tiers.
• Wave Financial: Wave Financial offers free and low-cost cloud accounting, invoicing and payment solutions to small businesses. Comparable in targeting the SMB segment with subscription and freemium accounting, invoicing and payroll offerings similar to Reckon One.

Broad incumbents

• NetSuite (Oracle): NetSuite, owned by Oracle, is an established cloud ERP/accounting suite that also serves SMBs and mid-market. While broader than Reckon, it overlaps on cloud accounting, financial reporting and subscription billing for businesses that outgrow entry-level tools.
• ADP: ADP is a global incumbent in payroll and HR services for businesses of all sizes. While far larger and broader than Reckon, ADP competes on payroll processing accuracy, compliance (including STP-equivalent reporting) and integrations with SMB accounting workflows.

Emerging players

• Gusto: Gusto is a US-based SMB payroll, HR and benefits platform that has expanded into accounting-adjacent features. Comparable on payroll-led SMB bundles targeting small employers, and a relevant competitor for Reckon's payroll-anchored value proposition in Australia.

Regional players

• FreeAgent: FreeAgent is a UK-focused cloud accounting platform (owned by NatWest) targeting freelancers, micro-businesses and accountants. Comparable in product scope (invoicing, expenses, payroll) and in being a regional SMB accounting specialist competing in the UK, where Reckon also operates a subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reckonhq
• YouTubeyoutube.com/@ReckonHQvideos
• Facebookfacebook.com/reckonhq
• LinkedInlinkedin.com/company/reckon
• Instagraminstagram.com/reckonhq
• TikToktiktok.com/@reckonhq

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reckon