Woobo

What Woobo does

Woobo is a Cambridge, Massachusetts-based private technology company founded in 2015 that develops companion robots for children. The company sits in the consumer social robotics category, designing hardware products intended to interact with kids through conversational and possibly educational interfaces; the co-founding team includes a designer (Shen Guo) and a CTO (Di Wang) alongside co-founder Feng Tan, indicating a design-led and engineering-oriented product approach.

The company originated in the MIT entrepreneurial ecosystem, having been incubated via MIT delta v in 2015. Its disclosed capital base is modest: an $800,000 round led by KUNLUN in January 2016, followed by engagement with Boston Angel Club and Plug and Play in late 2018 (with no disclosed proceeds). Total raised to date is approximately $800,000 against a small team of 11–50 employees, suggesting a capital-constrained operating profile.

No public pricing, distribution model, customer logos, revenue figures, or product specifications are disclosed in the available source data. The company's go-to-market, monetization mechanics, and current operating status cannot be confirmed from the inputs provided.

Name

Woobo

Website

https://woobo.io

Company type

Private

Founded year

2015

Headcount range

11–50 employees

Short description

Woobo is a Cambridge, Massachusetts-based private technology company founded in 2015 that designs and develops companion robots for children. It originated in the MIT delta v accelerator and operates with a small team of 11–50 employees.

Ownership category

akta.pro rank

Product category

Consumer Robotics

NAICS

Doll, Toy, and Game Manufacturing (33993), Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Home Companion & Social Robots (CRACARAE)

Keywords

• Companion robots
• Children robotics
• Interactive toy robots
• AI companion devices
• Edutainment robots

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Core offering

Woobo is a technology company that designs and develops companion robots intended for children. The company builds interactive robotic products aimed at providing kids with an engaging, AI-driven companion experience that combines entertainment, education, and conversational interaction. The firm operates out of Cambridge, United States, and was founded in 2015 to bring socially interactive robotic companions to the consumer children's market.

Differentiator

Problem solved

Functional benefit

Products and services

• Woobo Companion Robot

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ozobot: Ozobot produces small educational robots for kids, used in classrooms and homes. Comparable child-facing robotics product with STEAM-learning angle.
• Wonder Workshop: Maker of Dash and Dot educational robots for children. Comparable kid-focused robotics category with similar age demographic and educational/play positioning.
• WowWee: WowWee is an established consumer robotics brand producing companion/entertainment robots for kids and families (e.g., Fingerlings, Chip). Comparable product category and mass-market retail presence.
• Embodied: Embodied builds Moxie, an AI-powered companion robot specifically designed for children. Closest direct competitor to Woobo in the kids companion robot category with similar emotional/social engagement use case.
• Sphero: Sphero makes programmable robots for education and play, including family/kid-focused products. Comparable as a small-company consumer robotics brand competing in the same retail and home channels.
• Digital Dream Labs (Anki): Acquired Anki's IP and continues Cozmo and Vector, social/companion robots for home and family use. Directly comparable consumer robot category, target demographic, and price tier.

Broad incumbents

• VTech: VTech produces electronic learning toys and kid-targeted smart devices (e.g., Kidi line). Comparable child-focused electronics category with established retail presence.
• UBTECH Robotics: Large Chinese robotics company producing humanoid robots including kid-targeted models like Alpha series. Overlaps in kids companion/humanoid robotics but operates at much greater scale and broader scope.
• Mattel (including earlier Aristotle effort): Mattel is a global toy incumbent that has explored AI companion products for kids. Comparable end consumer and retail channels but vastly larger scale and portfolio breadth.
• LEGO (Mindstorms/Spike): LEGO's robotics product lines (Mindstorms, Spike) compete for kids' robotics attention and parental spend, though LEGO is far broader in scope and uses a block-based paradigm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/askwoobo
• Facebookfacebook.com/askwoobo
• LinkedInlinkedin.com/company/woobo-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woobo