Economics of Mutuality

Name

Economics of Mutuality

Legal name

Economics of Mutuality Alliance

Website

https://eom.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Economics of Mutuality is a non-profit alliance spun out of Mars that helps companies operationalize a "mutuality" framework balancing profit, purpose, and societal impact, using an AI-powered language mapping methodology, executive education, and consulting, with offices in Geneva, London, Bogotá, and Johannesburg.

Ownership category

akta.pro rank

Product category

Management Consulting Services

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

akta.pro secondary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Stakeholder value consulting
• Executive education programs
• Impact-led management
• Sustainability consulting
• Business model innovation

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Executive Education Programs: The Leading With Purpose virtual executive education program is a 9-week course delivered by Mutual Value Labs. The program has helped over 500 senior business leaders and investors integrate social and environmental impact into core business strategy.
2. Digitally Enabled Consulting: Mutual Value Labs provides consulting services to equip companies to implement the operating model through proprietary tools and leadership development.
3. Philanthropic Funding: The Economics of Mutuality Foundation raises philanthropic capital for place-based transformation initiatives and engages with family offices for long-term funding support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Economics of Mutuality Alliance delivers a proprietary four-domain operating model (DISCOVER, ANALYZE, INNOVATE, EVOLVE) that helps companies embed purpose-driven strategies and generate mutual value across financial, human, social, and natural capital. Core commercial offerings include digitally enabled consulting through Mutual Value Labs, the Leading With Purpose 9-week virtual executive education program, the Knowledge Hub content repository, the Business vs. Loneliness initiative, and place-based Mutual Living Labs.

Product overview

The Economics of Mutuality Alliance is a non-profit alliance (comprising two non-profits and two for-profit subsidiaries: For Good Societies, Mutual Value Labs, Mutual Value Investments, and Human Flourishing Foundation) that offers the Economics of Mutuality operating model—a business methodology framework with four domains (DISCOVER, ANALYZE, INNOVATE, EVOLVE)—alongside educational programs and research initiatives. The core product is the operating model itself, supported by the Leading With Purpose executive education program, the Knowledge Hub content repository, the Business vs. Loneliness initiative, and place-based transformation projects called Mutual Living Labs. These offerings work together to equip companies to create mutual value for business, people, and planet.

Differentiator

Problem solved

Functional benefit

Brands

• Economics of Mutuality Foundation: For Good Societies - Advancing the operating model through events, thought leadership, education, research, and cross-sector stakeholder orchestration.
• Mutual Value Labs
• Mutual Value Investments
• Human Flourishing Foundation

Products and services

• Economics of Mutuality Operating Model A proprietary impact-led management framework with four domains (DISCOVER, ANALYZE, INNOVATE, EVOLVE) that equips companies to generate enduring mutual value for multiple stakeholders and embed purpose-driven strategies and metrics into day-to-day operations.
• Leading With Purpose Executive Education Program
• Business vs. Loneliness Initiative A global initiative mobilizing the private sector to address loneliness through business model innovation, including research reports, the Loneliness Change Compass framework, webinars, and a multi-stakeholder change platform.
• Knowledge Hub An online repository of articles, research papers, masterclasses, case studies, and expert interviews on Economics of Mutuality principles and applications across industries.
• Place-Based Transformation / Mutual Living Labs On-the-ground systemic transformation projects that create long-term value for communities, planet, and business, convened by the Economics of Mutuality Foundation with Mutual Value Labs and SecondMuse.
• Masterclasses and Workshops Facilitated sessions combining frameworks such as Three Horizons with the Economics of Mutuality approach, including half-day workshops focused on recognizing under-valued sources of mutual value.

Quantifiable outcome

• Royal Canin achieved 20 years of double-digit revenue growth using the Economics of Mutuality model
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Mars, IncorporatedcoreStrategic or Co-development Partner · 1 January 2020Mars developed the Economics of Mutuality through a multi-year business innovation program, investing $60+ million over 15+ years. The program delivered proof of concept across business units, sectors, and markets along with teaching curricula and case studies. The team spun out of Mars in 2020 to form the Alliance.
• Oxford University Saïd Business SchoolcoreStrategic or Co-development PartnerOxford's Saïd Business School collaborated on the Economics of Mutuality research and development program, contributing to teaching curricula and case studies. The school continues to host the Economics of Mutuality Forum and Oxford Book publication.
• SecondMusecoreStrategic or Co-development PartnerSecondMuse is a leading innovation firm with global remit dedicated to creating economic value through market-driven solutions. They partner with the Foundation and Mutual Value Labs for place-based transformation projects including work in Portland Oregon and Sulawesi Indonesia.
• NO.17 FoundationcoreStrategic or Co-development PartnerPartner in Discovery Fund for wellbeing economy experiments, collaborating on creating living labs of experiments for alternative economic systems.
• TPC (Tsao Pao Chee)coreStrategic or Co-development PartnerPartner in Discovery Fund and Indonesia work on place-based systemic transformation and local economy alternatives.
• Sheffield University Management SchoolmajorStrategic or Co-development PartnerLeading UK business school with Triple Crown accreditation (AMBA, EQUIS, AACSB) that co-hosted the Social Health at Work Roundtable. Specializes in responsible leadership and societal impact.
• University of ManchestermajorStrategic or Co-development PartnerConducted the Business vs. Loneliness research with Economics of Mutuality Alliance, surveying 10,000 people across 5 countries. Funded by Mars, Incorporated.
• Family Offices in ColombiamajorStrategic or Co-development PartnerOver 100 members of Family Offices in Colombia participated in a special gathering in Bogota on the Economics of Mutuality, exploring place-based systemic transformation.
• Global Alliance for Conscious Business EducationmajorStrategic or Co-development PartnerCo-founded alliance including UPF Barcelona School of Management, Munich Business School, Tecnologico de Monterrey's Conscious Business Enterprise Center, and Fordham University's Humanistic Leadership Academy to transform management curricula.
• Hanyang UniversitymajorStrategic or Co-development PartnerLaunching Asia Center for Economics of Mutuality to catalyze the approach in the Asian region.
• NHH Norwegian School of EconomicsmajorStrategic or Co-development PartnerPartner to catalyze Economics of Mutuality in the Nordic region through the EoM Forum in Bergen.
• Plastic BankminorStrategic or Co-development PartnerPartner in Mars Wrigley Australia and Coles circular display initiative, providing ocean-bound plastic collected by communities in the Philippines.
• 5P GroupminorStrategic or Co-development PartnerExternal partner in Mars Wrigley Australia and Coles circular display innovation project.
• Carly Santer (Future Delta)minorStrategic or Co-development PartnerFormer Impact Officer at Bayer and Founder of Future Delta who co-hosted masterclass on Three Horizons and Economics of Mutuality.
• Financial Conduct AuthorityminorOthersUK financial regulator represented at Healthy Money Roundtable exploring financial wellbeing and mutual value in modern banking.
• NestminorOthersUK pension provider represented at Healthy Money Roundtable on financial wellbeing.
• Skoll Centre for Social EntrepreneurshipminorOthersLeading social entrepreneurship center represented at Healthy Money Roundtable.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BSR (Business for Social Responsibility): BSR is a global nonprofit consulting network that helps corporations develop sustainability and inclusive-business strategies. Like EoM, it focuses on translating stakeholder and impact considerations into operating practices for large enterprises.
• Volans: Volans is a purpose-led strategy and innovation consultancy that helps companies and investors reinvent capitalism through new business models. Its focus on collaborative, purpose-driven transformation directly parallels the EoM approach.
• GlobeScan: GlobeScan is a research and strategy consultancy that pairs large-scale public research with advisory on sustainable business strategy. Its combination of multi-country research, insight-driven advisory, and corporate client base mirrors EoM's research-to-advisory model.
• FSG (now part of Tapestry Networks): FSG advises foundations, corporations, and governments on strategy and evaluation for social impact. Its operating-model, measurement, and stakeholder-engagement work overlap directly with EoM's mutual value methodology.
• KKS Advisors: KKS Advisors is a strategy and organizational advisory firm that helps executives translate purpose and stakeholder priorities into operating decisions, closely paralleling EoM's enterprise strategy and capability-building work.

Emerging players

• The B Team: The B Team is a nonprofit coalition of business leaders advocating a new model of sustainable, inclusive capitalism. It complements EoM through leader convening and narrative-building rather than framework delivery, making it a thematic peer.
• B Lab Global: B Lab sets the B Corp standards and certification that operationalize stakeholder governance and impact performance. Its certification and standards work is adjacent to EoM's measurement system and provides complementary infrastructure for purpose-led companies.

Broad incumbents

• SustainAbility (an ERM group company): SustainAbility was a long-standing sustainability strategy consultancy whose thought leadership (e.g., The Green Economy) shaped corporate impact strategy. It now sits within ERM, providing scaled benchmarking and advisory that overlaps with EoM's research and advisory offering.

Others

• Impact Hub: Impact Hub is a global network of innovation hubs supporting impact-driven entrepreneurs through community, learning, and partnerships. Its global alliance model and ecosystem-building role are structurally similar to EoM's Alliance construction.
• Ashoka: Ashoka is the world's largest network of social entrepreneurs with decades of experience convening cross-sector partnerships. Its changemaker ecosystem and global footprint operate alongside EoM in shaping the field of purpose-led business and investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/economics-of-mutuality
• Xx.com/econ_mutuality

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Economics of Mutuality