The Movement Athlete
- Company typePrivate
- Founded2017
- HeadquartersGlasgow, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
The Movement Athlete firmographics
Firmographics- Name
- The Movement Athlete
- Legal name
- The Movement Athlete LTD
- Website
- https://themovementathlete.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Movement Athlete industry classification
Industry- Product category
- Fitness Training Software
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Functional Fitness & Mobility Training (HSADAAAD)
Keywords
Where The Movement Athlete is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Movement Athlete business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Subscription Membership: Auto-renewing subscription model providing access to the full TMA Academy platform including personalized training plans, thousands of exercise tutorials, and adaptive workout programming. Pricing starts at $3.7/week as stated on the website. Subscriptions can be cancelled anytime through account settings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full Academy Access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
The Movement Athlete product offering
Product offeringCore offering
The Movement Athlete operates an AI-driven adaptive calisthenics training platform delivered through a mobile and web application. Users take a free 5-minute assessment to receive a personalized training program, then access thousands of workout combinations and 100+ progressive calisthenics skills through an auto-renewing subscription starting at $3.7/week. The platform adapts daily workouts based on user feedback, energy, and progress via proprietary algorithms, supported by a complementary branded merchandise shop.
Product overview
The Movement Athlete Academy is a comprehensive calisthenics training ecosystem built around an adaptive AI-driven app. The core offering combines the Progressive Calisthenics Academy methodology with the TMA Academy App, which delivers personalized workout programs adjusting to user assessment results and daily feedback. Users access training through subscription, starting with a free assessment tool. The ecosystem extends to educational content via the TMA Blog with ultimate guides, branded merchandise through the TMA Gear shop, and partnership programs including Ambassador and Affiliate tracks. The platform emphasizes progressive bodyweight training toward mastering 100+ calisthenics skills from fundamentals to advanced levels like muscle-ups and levers.
Differentiator
Problem solved
Functional benefit
Products and services
- TMA Academy App Mobile and web application providing personalized, AI-driven calisthenics training with adaptive programming that adjusts to user skill level, goals, and daily feedback, featuring over 100 calisthenics skills and thousands of exercise combinations.
- TMA Academy Subscription Paid subscription service providing access to the full TMA Academy platform with personalized training plans, daily workout adjustments, and all tutorial content, priced starting at $3.7/week with auto-renewal and cancellable anytime.
- Free Calisthenics Assessment Free 5-minute assessment that determines the user's current skill level and creates a personalized training plan with recommendations and workouts, no credit card required.
- Free Ultimate Guides Free downloadable training guides for specific calisthenics skills including Handstand, Front Lever, Planche, Press to Handstand, Back Lever, and Ring Dips.
- TMA Gear (Merchandise Shop) Branded athletic apparel and accessories store including women's sports bras, men's athletic shorts, muscle shirts, water bottles, phone cases, and embroidered patches.
Quantifiable outcome
- 100k+ lives transformed through the platform
- +1 more outcomes
Companies that use The Movement Athlete
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
The Movement Athlete technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature4 records
The Movement Athlete partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
The Movement Athlete competitors and assessment
Company assessmentDirect peers
- Future: Future is a personal training app that pairs users with remote coaches for personalized fitness programming. While broader than calisthenics, it competes directly for users willing to pay for adaptive, personalized remote training and represents the higher-touch end of the same category.
- Freeletics: Freeletics is a direct competitor offering AI-driven bodyweight and fitness training via a subscription app. Both companies compete on AI personalization, at-home bodyweight training, and a similar subscription price point, making it the most directly comparable peer.
- Thenx / Heria Training: Thenx is a calisthenics-focused training brand offering app-based and YouTube-distributed calisthenics skill training. It directly competes for calisthenics skill learners and shares the same bodyweight training philosophy and at-home audience.
- GMB Fitness (Bodyweight Fitness): GMB focuses specifically on bodyweight skill development, mobility, and calisthenics-style progressions through programs and apps. It targets the same progression-focused, joint-friendly training niche as TMA and competes for the same advanced skill-learner segment.
Emerging players
- Caliverse: Caliverse is an emerging calisthenics-focused training app offering structured programs and skill progressions. It targets the same niche audience as TMA with a similar bodyweight and skill-development focus, making it a relevant niche competitor.
- Aaptiv: Aaptiv is an audio- and video-guided fitness subscription app spanning strength, running, and mobility. It overlaps with TMA on at-home guided training but offers broader programming rather than calisthenics-specific depth.
- Centr (Chris Hemsworth): Centr is a subscription fitness app offering personalized training, meal plans, and mindfulness programming. It competes for the same premium subscription fitness user and overlaps with TMA on strength and mobility content.
Broad incumbents
- Apple Fitness+: Apple Fitness+ is a subscription fitness service integrated with Apple Watch offering guided workouts including strength, HIIT, yoga, and mobility. As a platform incumbent with bundled distribution, it competes for the same at-home, personalized workout audience as TMA.
- Peloton App: Peloton offers a fitness app with strength, yoga, stretching, and bodyweight classes alongside its connected hardware. While hardware-led, the app portion competes for at-home strength and mobility subscribers and is bundled with the broader Peloton ecosystem.
- Nike Training Club: Nike Training Club is a free, broad fitness app from a global incumbent covering strength, endurance, mobility, and bodyweight training. It competes for the same at-home training audience but at no price point, pressuring TMA's subscription model through a free alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Movement Athlete social profiles
Digital presenceThe Movement Athlete financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Movement Athlete leadership team
Management profileNumber of profiles
Profiles1 record
The Movement Athlete funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Movement Athlete M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Movement Athlete
What does The Movement Athlete do?
The Movement Athlete operates an AI-driven adaptive calisthenics training platform delivered through a mobile and web application. Users take a free 5-minute assessment to receive a personalized training program, then access thousands of workout combinations and 100+ progressive calisthenics skills through an auto-renewing subscription starting at $3.7/week. The platform adapts daily workouts based on user feedback, energy, and progress via proprietary algorithms, supported by a complementary branded merchandise shop.
Is The Movement Athlete a public or private company?
The Movement Athlete is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Movement Athlete founded?
The Movement Athlete was founded in 2017. It employs 1 to 10 people.
Where is The Movement Athlete based?
The Movement Athlete is headquartered in Glasgow, United Kingdom, in the Europe region.
How does The Movement Athlete make money?
One revenue line is on record: subscription Membership.
Who are The Movement Athlete's main competitors?
Direct peers on record are Future, Freeletics, Thenx / Heria Training and GMB Fitness (Bodyweight Fitness). Emerging players are Caliverse, Aaptiv and Centr (Chris Hemsworth). Broad incumbents are Apple Fitness+, Peloton App and Nike Training Club.
Does The Movement Athlete have an API?
No public API is recorded for The Movement Athlete.
What industry is The Movement Athlete in?
The Movement Athlete's product category is Fitness Training Software. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 61162 and its SIC code is 7997.