Everyday Dose
Everyday Dose is a privately held Austin-based functional beverage company that sells mushroom-infused coffee, matcha, and protein coffee directly to health-conscious consumers via subscription e-commerce, using proprietary blends of Lion's Mane, Chaga, collagen, and L-Theanine.
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Everyday Dose does
Everyday Dose, Inc. is a privately held Austin, Texas-based functional beverage company founded in 2020 by Jack Savage. The company manufactures and sells mushroom-infused coffee and matcha products under the Coffee+ and Matcha+ sub-brands, positioning them as daily supplement delivery vehicles rather than standalone beverages. Its core technology is a proprietary formulation platform combining 100% Arabica coffee extract or ceremonial-grade matcha with hydrolyzed bovine collagen peptides, organic Lion's Mane and Chaga fruiting body extracts, and L-Theanine, delivered in three caffeine tiers (40mg Matcha+, 45mg Coffee+ Mild Roast, 90mg Coffee+ Medium Roast). A 2025 line extension, Protein Coffee+, adds a cold brew protein variant. Products are sold as 30-serving starter kits at a $55 price point through the company's own Shopify storefront on a subscription or one-time purchase basis, with a 45-day money-back guarantee and free shipping designed to lower acquisition friction.
The company's go-to-market is product-led growth via direct-to-consumer e-commerce, supplemented by experiential event marketing (Runningman Festival sponsorship) and emerging wholesale distribution (Beyond Juicery + Eatery in Michigan, including Michigan Stadium during fall football games). Its primary customer segment is health-conscious individual consumers seeking clean-label, low-caffeine functional beverages that consolidate multiple supplement goals — cognitive support, gut health, collagen intake, and sustained energy — into a single daily ritual. Marketing leverages organic social across Instagram, TikTok, Facebook, Pinterest, and YouTube, plus earned media in Forbes, NY Post, and BevNET. Brand traction is evidenced by 100,000+ five-star reviews and a 4.9-star average rating, though the company operates with only 1–10 employees and has not disclosed external funding, suggesting lean, subscription-driven unit economics underpin the business.
Everyday Dose firmographics
Firmographics- Name
- Everyday Dose
- Legal name
- Everyday Dose, Inc.
- Website
- https://everydaydose.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Everyday Dose is a privately held Austin-based functional beverage company that sells mushroom-infused coffee, matcha, and protein coffee directly to health-conscious consumers via subscription e-commerce, using proprietary blends of Lion's Mane, Chaga, collagen, and L-Theanine.
- Ownership category
- akta.pro rank
Everyday Dose industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Beverage Manufacturing (3121), Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)
- akta.pro secondary industries
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Caffeinated Functional Beverage Production (Non-Energy) (AFAFAFAG), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
Keywords
Where Everyday Dose is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Everyday Dose business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Product Sales: Direct-to-consumer online sales of Coffee+, Matcha+, and Protein Coffee+ products via everydaydose.com. Products sold as 30-serving starter kits with optional subscription. Primary revenue stream through the company's own e-commerce storefront.
- Wholesale / B2B Distribution: Wholesale distribution of functional coffee and matcha products to retail and foodservice partners such as Beyond Juicery + Eatery. Products are distributed under the Everyday Dose brand to partner locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Coffee+ Mild Roast 30-serving Starter Kit |
| Subscription | Monthly | Coffee+ Medium Roast 30-serving Starter Kit |
| Subscription | Monthly | Matcha+ 30-serving Starter Kit |
| Subscription | Monthly | Protein Coffee+ Cold Brew |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Everyday Dose product offering
Product offeringCore offering
Everyday Dose manufactures and sells functional instant beverages that pair coffee or matcha with a proprietary blend of Lion's Mane and Chaga mushroom extracts, bovine collagen peptides, and L-Theanine. Products are packaged as single-serve sachets or pouches sold direct-to-consumer via the company's e-commerce site through one-time purchases and monthly subscriptions, with additional availability through select retail/wholesale partners such as Beyond Juicery + Eatery. The line is positioned as a focus-and-gut-health-supporting alternative or adjunct to regular coffee.
Product overview
Everyday Dose is a functional beverage company offering mushroom-based coffee and matcha products designed as daily health supplements. The core product line includes Coffee+ in Mild Roast (45mg caffeine) and Medium Roast (90mg caffeine) variants, Matcha+ (40mg caffeine), and Protein Coffee+ as a cold brew protein option. All products combine functional ingredients including organic mushroom extracts (Lion's Mane, Chaga), grass-fed bovine collagen peptides, and L-Theanine, marketed as alternatives to conventional coffee that provide energy, focus, gut health, and stress management benefits without crash or jitters. The company operates primarily through a subscription model offering 30-serving starter kits with a 45-day money-back guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- Coffee+: Mushroom coffee blend with collagen, lion's mane, chaga, and L-theanine. Available in Mild Roast (45mg caffeine) and Medium Roast (90mg caffeine).
- Matcha+
- Protein Coffee+
Products and services
- Coffee+ Mild Roast Single-origin instant coffee in a mild roast, blended with Lion's Mane and Chaga mushroom extracts, bovine collagen peptides, and L-Theanine, packaged as ready-to-mix sachets/pouches for daily functional coffee consumption.
- Coffee+ Medium Roast Single-origin instant coffee in a medium roast, combined with Lion's Mane and Chaga mushroom extracts, bovine collagen peptides, and L-Theanine, designed for consumers who prefer a more robust coffee flavor.
- Matcha+ Functional matcha blend combining ceremonial-grade matcha with Lion's Mane and Chaga mushroom extracts, bovine collagen peptides, and L-Theanine, sold as a ready-to-mix powder for a coffee-free focus-and-gut-health beverage.
- Protein Coffee+ Protein-enriched functional coffee combining instant coffee with the brand's mushroom, collagen, and L-Theanine blend plus added protein, marketed toward consumers who want focus support together with higher protein intake.
Quantifiable outcome
- 100,000+ five-star reviews across product offerings with a 4.9-star average rating
- +2 more outcomes
Companies that use Everyday Dose
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Everyday Dose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Everyday Dose partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Runningman FestivalminorEveryday Dose served as the event's exclusive coffee sponsor at the three-day endurance and wellness festival held in Rome, Georgia. The brand provided functional Coffee+ and Matcha+ products as part of the festival's morning routine and recovery experience. New subscribers received a 10% discount using code RUNNINGDOSE. The partnership targeted the endurance and wellness community culture through experiential marketing activations.
- Beyond Juicery + EaterycoreBeyond Juicery + Eatery, a wellness beverage brand in Michigan, partnered with Everyday Dose to launch a functional coffee and matcha lineup across its Michigan café locations. The partnership introduced six new drinks combining coffee and ceremonial grade matcha with functional ingredients (collagen, chaga, lion's mane mushroom, L-theanine) starting August 27 at the Madison Heights location. Products were also distributed at Michigan Stadium during fall football games, marking Everyday Dose's first entry into foodservice and event-based retail distribution.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Everyday Dose competitors and assessment
Company assessmentDirect peers
- MUD\WTR: MUD\WTR offers a coffee alternative using mushrooms, adaptogens, and cacao with low caffeine. Targets the same wellness-focused morning ritual consumer and competes on similar functional, low-caffeine positioning.
- Cuzen Matcha: Cuzen Matcha is a premium ceremonial-grade matcha brand selling directly to consumers with subscription options. Closely comparable on the Matcha+ SKU, target consumer (low-caffeine wellness seekers), and DTC subscription model.
- Four Sigmatic: Four Sigmatic is a pioneer in mushroom coffee and functional beverages, offering mushroom coffee, elixirs, and superfood blends with overlapping SKUs (mushroom coffee, matcha, protein) and direct DTC subscription model.
- La Republica Mushroom Coffee: La Republica is a direct-to-consumer mushroom coffee brand combining specialty coffee with functional mushrooms, positioned similarly to Everyday Dose on clean-label ingredients and adaptogen benefits.
- Ryze Mushroom Coffee: Ryze is a direct mushroom coffee competitor that combines mushroom extracts (Lion's Mane, Chaga, Cordyceps, Reishi) with MCT oil and coffee. Targets health-conscious consumers with a similar subscription DTC model and adaptogen positioning.
Emerging players
- Chamberlain Coffee: Chamberlain Coffee is a premium DTC coffee brand expanding into functional and flavored formats. Comparable audience overlap (millennial/Gen-Z wellness consumers) and DTC subscription distribution model.
- Bloom Nutrition: Bloom Nutrition is a fast-growing DTC functional beverage brand targeting health-conscious women with greens, collagen, and pre-workout products. Comparable DTC model, demographic targeting, and functional ingredient storytelling.
- Cometeer: Cometeer is a specialty coffee brand offering flash-frozen concentrated coffee capsules via DTC subscription. Comparable premium DTC coffee model and direct-to-consumer subscription mechanics.
Broad incumbents
- AG1 (Athletic Greens): AG1 is a leading daily greens and functional nutrition supplement brand with subscription DTC. Competes for the same morning-ritual consumer wallet but with a broader nutrient blend versus coffee-anchored positioning.
- Blue Bottle Coffee: Blue Bottle Coffee is an established premium specialty coffee brand with DTC, retail, and café channels. Comparable premium coffee consumer base and overlapping audience of discerning coffee drinkers, though at much larger scale and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Everyday Dose social profiles
Digital presenceEveryday Dose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Everyday Dose leadership team
Management profileNumber of profiles
Profiles1 record
Everyday Dose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Everyday Dose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Everyday Dose
What does Everyday Dose do?
Everyday Dose manufactures and sells functional instant beverages that pair coffee or matcha with a proprietary blend of Lion's Mane and Chaga mushroom extracts, bovine collagen peptides, and L-Theanine. Products are packaged as single-serve sachets or pouches sold direct-to-consumer via the company's e-commerce site through one-time purchases and monthly subscriptions, with additional availability through select retail/wholesale partners such as Beyond Juicery + Eatery. The line is positioned as a focus-and-gut-health-supporting alternative or adjunct to regular coffee.
Is Everyday Dose a public or private company?
Everyday Dose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Everyday Dose founded?
Everyday Dose was founded in 2020. It employs 1 to 10 people.
Where is Everyday Dose based?
Everyday Dose is headquartered in Austin, United States, in the North America region.
How does Everyday Dose make money?
Two revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are wholesale / B2B Distribution.
Who are Everyday Dose's main competitors?
Direct peers on record are MUD\WTR, Cuzen Matcha, Four Sigmatic, La Republica Mushroom Coffee and Ryze Mushroom Coffee. Emerging players are Chamberlain Coffee, Bloom Nutrition and Cometeer. Broad incumbents are AG1 (Athletic Greens) and Blue Bottle Coffee.
Does Everyday Dose have an API?
No public API is recorded for Everyday Dose.
What industry is Everyday Dose in?
Everyday Dose's product category is Functional Beverages. Its primary akta.pro industry code is AFAFABAH, Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics), with a secondary code of AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production. Its NAICS code is 3121 and its SIC code is 2080.