Beyond Juicery + Eatery
Beyond Juicery + Eatery is a Michigan-founded health-focused quick-service franchise operating 50+ locations across Michigan, Ohio, Florida, and Georgia, serving health-conscious consumers, fitness-oriented customers, and corporate caterers with cold-pressed juices, smoothies, cleanses, wraps, salads, and a recently launched functional coffee and breakfast menu.
- Company typePrivate
- Founded2005
- HeadquartersBirmingham, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Beyond Juicery + Eatery does
Beyond Juicery + Eatery is a health-focused quick-service restaurant brand founded in 2005 in Birmingham, Michigan, operating through a franchise model with 50+ independently owned and operated locations across Michigan, Ohio, Florida, and Georgia. The legal entity is Beyond Juicery + Eatery Franchising, LLC, and growth is funded organically through franchising rather than disclosed equity rounds. The company is led by co-founders Mijo Alanis and Pam Vivio, with an in-house nutritionist (Skylar Smith) supporting menu development.
The core product portfolio centers on cold-pressed juices and juice cleanses (1-, 2-, and 3-day programs priced $65–$165), a broad smoothie program (classic, specialty/functional, and a customer-driven secret menu of 100+ items accessed via the proprietary mobile app), wellness shots, infused lemonades, and refreshers. The food side includes wraps, salads (including high-protein SKUs in the 30–46g range), a recently launched breakfast menu (2024), sorbet bowls, and a functional coffee/matcha lineup introduced in 2025 through a partnership with Everyday Dose. Production relies on standard cold-pressed juicing and blending technology.
The business makes money across five streams: per-transaction retail food and beverage sales at franchise locations, franchise licensing/royalties to the franchisor entity, bundled 1–3-day juice cleanses and immune booster bundles ($55), corporate/event catering including a mobile food trailer, and a points-based loyalty program (Beyond Rewards: 1 point per $1, redeemable at 75–1000-point thresholds) that supports repeat purchase frequency rather than recurring subscription billing. Customer segments are primarily health-conscious consumers and the fitness/active-lifestyle cohort, with secondary B2B catering demand and specialized dietary accommodation including Halal-certified meat at select locations. Marketing leverages Instagram, Facebook, TikTok, the proprietary mobile app, and a content/blog layer covering wellness topics and community stories.
Beyond Juicery + Eatery firmographics
Firmographics- Name
- Beyond Juicery + Eatery
- Legal name
- Beyond Juicery + Eatery Franchising, LLC
- Website
- https://beyondjuiceryeatery.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Beyond Juicery + Eatery is a Michigan-founded health-focused quick-service franchise operating 50+ locations across Michigan, Ohio, Florida, and Georgia, serving health-conscious consumers, fitness-oriented customers, and corporate caterers with cold-pressed juices, smoothies, cleanses, wraps, salads, and a recently launched functional coffee and breakfast menu.
- Ownership category
- akta.pro rank
Beyond Juicery + Eatery industry classification
Industry- Product category
- Healthy Fast Casual Restaurant
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)
- akta.pro secondary industries
- Smoothie & Protein Shake Bars (THAFAKAB), Juice Bars & Cold-Pressed Juice Shops (THAFAKAA), Beverages-to-Go (Coffee, Smoothies, Juices, Fountain/Dispensed) (CRAHAKAI), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)
Keywords
Where Beyond Juicery + Eatery is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices41 records
Markets served
Beyond Juicery + Eatery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Food and Beverage Sales: Direct retail sales of juices, smoothies, wraps, salads, breakfast items, and other food products through company-owned and franchise locations
- Loyalty/Rewards Program: Points-based rewards program where customers earn 1 point per dollar spent, redeemable for free products at various thresholds (75-1000 points)
- Catering Services: Corporate and event catering with customizable packages including smoothies, wraps, salads, and the Beyond food trailer
- Juice Cleanses and Bundles: 1, 2, or 3-day juice cleanses ($65-$165) and immune booster bundles ($55) sold as bundled packages
- Franchise Licensing: Franchise model where independently owned and operated locations pay licensing fees to operate under the Beyond Juicery + Eatery brand
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1, 2, or 3 Day Juice Cleanse packages |
| Unit Pricing | Pay-as-you-go | Immune Booster Bundle |
| Subscription | Monthly | Beyond Rewards Loyalty Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Beyond Juicery + Eatery product offering
Product offeringCore offering
Beyond Juicery + Eatery is a health-focused quick-service restaurant franchise that sells fresh, organic cold-pressed juices, juice cleanses, smoothies, wraps, salads, sorbet bowls, breakfast items, wellness shots, and functional beverages (including a coffee/matcha lineup) through its 50+ franchise locations across Michigan, Ohio, Florida, and Georgia. It also offers corporate catering and a mobile food trailer for events, with online ordering and a mobile app for direct-to-consumer purchases.
Product overview
Beyond Juicery + Eatery is a health-focused quick service restaurant operating a franchise model across Michigan, Ohio, Georgia, and Florida. The core product portfolio centers on cold-pressed juices and cleanses, bottled wellness juices (ImmunityHero, BoostHero, GreensHero, DetoxHero, FocusHero, ComplexionHero, EssentialsHero), and a comprehensive smoothie program featuring both classic and specialty varieties. The company expanded into functional beverages through a partnership with Everyday Dose for coffee and matcha offerings. Additional offerings include sorbet bowls, a breakfast menu (breakfast burritos, grilled cheese items), wraps, salads, wellness shots, and infused lemonades. A secret menu with over 100 customer-created drink combinations is accessible via the mobile app. The business operates a loyalty program (Beyond Rewards), provides catering services including a food trailer, and offers juice cleanse bundles in 1-3 day programs. The company celebrated its 20th anniversary in 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Cold-Pressed Juices 100% fresh raw juices made to order, including varieties such as Up-Beet, The Root, Citrus Circuit, The Caliente, Green Machine, and Lively Greens, sold to health-conscious customers seeking fresh, organic beverage options.
- Bottled Juices
- Juice Cleanses
- Classic Smoothies
- Specialty Smoothies
Quantifiable outcome
- 46g protein in Bacon, Egg & Avocado Grilled Cheese
- +3 more outcomes
Companies that use Beyond Juicery + Eatery
Customer profileSegments4 records
Ideal customer profiles4 records
Beyond Juicery + Eatery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Beyond Juicery + Eatery partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Everyday DosecoreBeyond Juicery + Eatery partnered with wellness beverage brand Everyday Dose to launch a functional coffee and matcha lineup at Michigan locations, marking Beyond's first entry into the coffee category. The partnership introduced six new drinks combining coffee and ceremonial grade matcha with functional ingredients including collagen, chaga, lion's mane mushroom, and L-theanine. Products launched August 27 at Madison Heights location and expanded to Michigan Stadium during fall football games.
- Rising Stars AcademycoreRising Stars Academy is a local organization providing a place for intellectually and developmentally disabled adults to participate in their community. Each month, students produce over 10,000 pieces of product for Beyond Juicery + Eatery, including making products, packaging, and distributing. The organization's salad dressings are made by Rising Stars Academy students.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Beyond Juicery + Eatery competitors and assessment
Company assessmentDirect peers
- Vitality Bowls: Superfood-bowl and smoothie franchise with a focus on organic, allergy-friendly ingredients. Closely comparable menu and franchise model to Beyond's juice/smoothie/bowl offerings.
- Playa Bowls: Rapidly scaling franchise concept built around acai bowls, smoothies, and health-focused food. Direct competitor in the smoothie/bowl space with a similar franchisor growth playbook and target customer.
- Clean Juice: Certified-organic juice and food franchise with a wellness-forward brand. Highly comparable on positioning (organic, cold-pressed juices, bowls, wraps, salads) and franchise expansion model.
- Juice Press: Premium cold-pressed juice and clean-eating chain with both retail stores and grocery distribution. Comparable on cold-pressed juice cleanses, smoothies, and bowls, though more company-operated and coastal-focused.
- Tropical Smoothie Cafe: One of the largest U.S. smoothie and food franchise chains (1,000+ locations). Directly comparable franchise-based model combining smoothies with wraps, sandwiches, and salads, targeting similar health-conscious consumers.
- Smoothie King: National smoothie franchise with a strong focus on fitness, protein, and wellness positioning. Closely comparable menu (smoothies with protein, cleanse-style programs) and franchise growth strategy to Beyond Juicery + Eatery.
- Jamba: Long-established U.S. smoothie and bowl chain, now majority-owned by Focus Brands. Directly competes in the same product categories (smoothies, juices, bowls) with comparable health-and-wellness branding and a mix of company-owned and franchised stores.
- Robeks: Premium smoothie and juice franchise with a long heritage in cold-pressed juice and acai bowls. Closely matches Beyond's juice-plus-food concept and franchise model, with overlapping customer demographics.
- Nekter Juice Bar: Fast-growing franchise concept built around cold-pressed juices, smoothies, and bowls with a clean-label positioning. Direct competitor in the premium juice/smoothie bar category with a similar franchise-led national rollout.
Emerging players
- Frutta Bowls: Emerging acai bowl and smoothie franchise expanding primarily in the eastern U.S. Partial overlap with Beyond's smoothie/bowl category, primarily regional and franchise-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Beyond Juicery + Eatery social profiles
Digital presenceBeyond Juicery + Eatery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond Juicery + Eatery leadership team
Management profileNumber of profiles
Profiles3 records
Beyond Juicery + Eatery funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond Juicery + Eatery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond Juicery + Eatery
What does Beyond Juicery + Eatery do?
Beyond Juicery + Eatery is a health-focused quick-service restaurant franchise that sells fresh, organic cold-pressed juices, juice cleanses, smoothies, wraps, salads, sorbet bowls, breakfast items, wellness shots, and functional beverages (including a coffee/matcha lineup) through its 50+ franchise locations across Michigan, Ohio, Florida, and Georgia. It also offers corporate catering and a mobile food trailer for events, with online ordering and a mobile app for direct-to-consumer purchases.
Is Beyond Juicery + Eatery a public or private company?
Beyond Juicery + Eatery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beyond Juicery + Eatery founded?
Beyond Juicery + Eatery was founded in 2005. It employs 101 to 250 people.
Where is Beyond Juicery + Eatery based?
Beyond Juicery + Eatery is headquartered in Birmingham, United States, in the North America region.
How does Beyond Juicery + Eatery make money?
Five revenue lines are on record. Retail Food and Beverage Sales are the primary driver. The others are loyalty/Rewards Program, catering Services, juice Cleanses and Bundles and franchise Licensing.
Who are Beyond Juicery + Eatery's main competitors?
Direct peers on record are Vitality Bowls, Playa Bowls, Clean Juice, Juice Press, Tropical Smoothie Cafe, Smoothie King, Jamba, Robeks and Nekter Juice Bar. Frutta Bowls is listed as an emerging player.
Does Beyond Juicery + Eatery have an API?
No public API is recorded for Beyond Juicery + Eatery.
What industry is Beyond Juicery + Eatery in?
Beyond Juicery + Eatery's product category is Healthy Fast Casual Restaurant. Its primary akta.pro industry code is THAFABAO, Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly), with a secondary code of THAFAKAB, Smoothie & Protein Shake Bars. Its NAICS code is 722515 and its SIC code is 5810.