Oliver

What Oliver does

Oliver is a vertical software-as-a-service platform serving veterinary clinics with client communication, scheduling, and practice workflow tools. The product suite spans two-way text messaging, online booking, an automated waitlist, digital forms, health service reminders, a loyalty program, payment and deposit collection, a phone system integration, and surveys and reviews, all positioned around a unified client inbox for front-desk staff. The company has expanded into AI-native functionality with Oliver On Call, an autonomous conversational agent that handles inbound calls (scheduling, triage routing, FAQ), and an enterprise tier with AI analytics targeted at multi-location groups.

The platform is sold primarily as a $79/month annual subscription aimed at small and mid-sized independent veterinary practices, with a separate enterprise tier for multi-location groups. Go-to-market is direct to veterinary clinics, with the product integrating into veterinary practice management systems (PIMS) and adjacent services such as phone systems (Mango) and client verification (VetVerifi). The company is headquartered in San Francisco with an additional office in Lehi, Utah, and operates under The Brandtech Group, which has provided corporate backing since 2015 in lieu of ongoing external venture financing.

Name

Oliver

Legal name

Oliver Software, Inc.

Website

https://getoliver.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Oliver is a veterinary SaaS platform that provides client communication, scheduling, AI call handling, and practice workflow tools to independent and multi-location veterinary clinics, primarily via a $79/month subscription.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA)

akta.pro secondary industries

Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD), Client Engagement & CRM Platforms (Reminders, Messaging, Loyalty, Reviews) (HLAMAGAC), Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

Keywords

• Veterinary practice software
• Client communication platform
• Appointment scheduling software
• Veterinary SMS messaging
• Practice management integration

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly subscription model at $79 per month billed annually. Includes all-in-one platform with online scheduling, reminders, texting, forms, payment collection, loyalty program, and PIMS integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Oliver is a vertical-SaaS client experience platform exclusively for veterinary clinics, sold as a single $79/month (billed annually) all-in-one subscription. Its ten integrated modules cover online appointment booking with real-time PIMS sync, two-way SMS/MMS texting, automated waitlist backfill, digital forms, multi-channel health service reminders, a points-based loyalty program, text-based payment and deposit collection, click-to-call phone system, and survey/review requests. An AI call assistant (Oliver On Call) and an enterprise AI analytics layer for multi-location groups sit on top of the same platform.

Product overview

Oliver is a unified client experience platform for veterinary clinics consisting of ten integrated products. The core platform centers on Online Booking (appointment scheduling with real-time PIMS sync), Veterinary Text Messaging (two-way SMS/MMS from clinic's existing number), and Oliver On Call (AI-powered call assistant for autonomous appointment booking and call handling). These connect to Automated Waitlist (smart cancellation backfill), Digital Forms (mobile-friendly intake forms with PIMS sync), Health Service Reminders (multi-channel reminders with suppression logic), Loyalty Program (points-based rewards), Payment & Deposit Collection (text-based payment collection), Veterinary Phone System (click-to-call with Mango integration), and Surveys & Reviews. An enterprise tier adds AI Analytics for cross-location pattern detection and predictive insights. All products sync bidirectionally with PIMS systems and share a unified inbox for front desk operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Oliver On Call (AI Call Assistant) AI-powered virtual receptionist for veterinary clinics that handles inbound calls, books and manages appointments, processes refill requests, provides emergency triage and routing, runs outbound campaigns, sends post-call texts, and supports Spanish language interactions using live PIMS data for real-time availability and client records.
• Online Booking (Veterinary Appointment Scheduling) Real-time PIMS-integrated online scheduling platform that allows veterinary clients to book, reschedule, or request appointments 24/7 outside business hours, with automatic deposit collection, appointment-specific reminders, and customizable scheduling rules that prevent double bookings.
• Veterinary Text Messaging Two-way SMS/MMS texting platform that operates from the clinic's existing number and lets clients reply without downloading an app, including automated reminders, broadcast messages, Spanish translation, text-to-pay, and PIMS-synced conversation history.
• Automated Waitlist Smart waitlist software that monitors clinic schedules for cancellations and automatically matches openings with waitlisted clients based on appointment type, doctor preference, and timing, sending text invitations and creating appointments upon acceptance.
• Digital Forms Digital form builder for veterinary practices that converts paper/PDF forms into mobile-friendly digital versions, sends forms via reminders or text, and automatically syncs completed forms back to patient records in the PIMS.
• Health Service Reminders Multi-channel reminder system for vaccines, checkups, and overdue services sent via text, email, or postcard with intelligent suppression logic that checks multiple conditions before sending and combines multiple due services into single messages.
• Loyalty Program Points-based client loyalty system integrated with the PIMS that automatically tracks points per visit, manages redemptions, and supports bonus campaigns and promotions without manual staff intervention.
• Payment & Deposit Collection Text-based payment collection system that handles deposits at booking, surgical deposits, pre-authorizations, exam room checkout, curbside payments, and outstanding AR through secure payment links sent via SMS and processed via Stripe (PCI-DSS compliant).
• Veterinary Phone System Click-to-call and missed call auto-text system integrated with the Mango telephony platform that routes calls through the web interface or desk phones and automatically sends text responses to unanswered calls 24/7.
• Surveys & Reviews Follow-up survey and review request system triggered by completed appointments to collect client feedback and drive online reviews and reputation management across review platforms.
• AI Analytics (Enterprise) AI-powered analytics layer for multi-location veterinary groups that identifies patterns across locations, flags no-show risk, detects lapsing clients, and surfaces reactivation opportunities using data from connected PIMS systems.

Quantifiable outcome

• 25% average reduction in inbound call volume across Oliver clinics
• +5 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• MangocoreTechnology or IntegrationMango is a web-based phone system that integrates with Oliver to provide click-to-call functionality and missed call text-back automation. Oliver+ Mango integration is included at no additional cost for existing customers of both platforms, allowing calls to route through web or desk phone and missed calls to trigger automatic text responses.
• The Brandtech GroupcoreStrategic or Co-development PartnerOliver is part of The Brandtech Group, returning as sponsor for the Mark Awards 2026 Innovation pillar. This affiliation positions Oliver within a larger marketing technology holding company.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PetDesk: PetDesk is a veterinary client engagement platform offering two-way texting, appointment reminders, online booking, and loyalty programs to vet clinics — the same core use cases Oliver serves and the most direct competitive overlap.
• VitusVet: VitusVet provides veterinary practices with two-way texting, online booking, reminders, digital forms, and payment tools, making it a close direct competitor to Oliver in the vet client communication stack.
• Vetstoria: Vetstoria is a veterinary-specific online booking and appointment scheduling platform that integrates with major PIMS systems, directly competing with Oliver's core scheduling and online booking offering.
• Digitail: Digitail offers a cloud-based veterinary practice management platform with built-in client communication, AI features, and online booking, overlapping Oliver's PIMS-adjacent functionality and target audience.
• ALLYDVM: ALLYDVM is a veterinary client engagement and reminders platform with two-way texting, surveys, and loyalty tools, competing for the same SMB and mid-market vet clinic customers as Oliver.
• Petsy: Petsy is a veterinary client communication and engagement platform with texting, reminders, and review management, serving the same small and mid-sized veterinary practices that are Oliver's primary customer segment.

Broad incumbents

• ezyVet: ezyVet is a widely deployed veterinary PIMS that increasingly bundles its own client communication, booking, and AI features, making it a broader incumbent that overlaps with Oliver's PIMS-integrated workflow.
• ProVet: ProVet is a cloud veterinary practice management system with communication and scheduling capabilities, competing for the same clinics at the PIMS layer rather than as a pure communication overlay.
• Covetrus (AVImark): Covetrus is a large animal-health technology and distribution company whose AVImark PIMS is widely used in U.S. vet clinics and which competes with Oliver both as a PIMS vendor and as a bundled communication provider.

Others

• Mango: Mango is Oliver's telephony integration partner providing click-to-call and missed-call text-back functionality; it is adjacent rather than competitive but is materially connected to Oliver's product stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/getoliver
• Facebookfacebook.com/getoliver
• LinkedInlinkedin.com/company/oliver-online

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oliver