The Andrew McDonough B+ Foundation

Name

The Andrew McDonough B+ Foundation

Legal name

The Andrew McDonough B+ Foundation

Website

https://bepositive.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pediatric Cancer Nonprofit Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Health & Medical Research Grantmaking Foundations (BPAGAKAL), Community Health & Prevention Program Funding (HLAJALAF)

Keywords

• Childhood cancer support
• Pediatric cancer research funding
• Family financial assistance
• Nonprofit charitable foundation
• Psychosocial support services

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Others, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Individual Donations: Direct charitable donations from individuals via website, mail, or event participation. Tax-deductible contributions to IRS-certified 501(c)(3) organization (Tax ID 42-1741037).
2. Campaign Fundraising Events: Third-party fundraising campaigns including Greatest Baker competition, Ms. and Mr. Health & Fitness competition organized by Colossal/DTCare. Cumulative $5,258,524 raised since 2022 through Greatest Baker alone.
3. Corporate Sponsorships: Support from corporate sponsors including Syndax, glassybaby, Visa, Wawa, Incyte, Barclays, Chase, Chick-fil-A, BMW and others who support events and campaigns.
4. Monthly Giving: Monthly Impact Club program for recurring monthly donations from supporters.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Andrew McDonough B+ Foundation is a 501(c)(3) nonprofit that provides direct financial assistance to families of children with cancer, funds cutting-edge pediatric cancer research at institutions worldwide, and offers free psychosocial support programs including virtual peer support groups and school re-entry resources. It is the largest provider of financial assistance to families of kids with cancer in the United States, helping over 4,000 families annually and funding over 250 research projects.

Product overview

The Andrew McDonough B+ Foundation is a nonprofit organization offering a suite of services to fight childhood cancer. Its core offerings include the Family Assistance Program (direct financial aid for families), B+ Hero Funds (personalized fundraising pages for young heroes), Psychosocial Supports (virtual support groups and educational webinars), Research Grants (funding for childhood cancer research), and the B+ Hero Program. The foundation also organizes various Events including marathons, obstacle races, and school fundraisers. The organization is the largest provider of financial assistance to families of children with cancer in the United States, helping over 4,000 families annually.

Differentiator

Problem solved

Functional benefit

Brands

• B+ Hero Funds: A program that allows B+ Heroes (children who have battled or are battling cancer) and their guardians to create mini-charities to support the fight against childhood cancer.
• Pursuit for Purpose

Products and services

• Family Assistance Program Direct financial assistance for U.S. families of children with cancer to cover prescription medications, travel costs, mortgage/rent, and other expenses attributable to the child's cancer diagnosis. Eligibility: child under 21, U.S. treatment, application completed by family and hospital social worker. Limited to one time per 12-month period, maximum of two times overall.
• Research Grants Program Funding for cutting-edge childhood cancer research projects at institutions globally, supporting work on leukemia, neuroblastoma, DIPG, Ewing sarcoma, osteosarcoma, and other pediatric cancers. Awarded to principal investigators through a grant application process; supports Project EveryChild under the Children's Oncology Group.
• Psychosocial Supports Program
• B+ Hero Funds
• B+ Hero Recognition Program
• B+ Fundraising Events
• Monthly Impact Club (Monthly Giving)
• School and University Engagement Program (B+ Clubs / UDance)
• Online Donation Portal

Quantifiable outcome

• Over 4,000 families helped annually with financial assistance
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Blood Cancer UnitedcoreStrategic or Co-development Partner · 11 June 2026Blood Cancer United acquired investigational drug supply of luveltamab tazevibulin to continue compassionate use for children with ultra-rare CBFA2T3-GLIS2-rearranged AML. The B+ Foundation, through its Dare to Dream project, provided funding support for this intervention that enabled at least one child to achieve remission since early 2022.
• Colossal / DTCarecoreGTM or Marketing Partner · 22 April 2026Colossal organizes the Ms. and Mr. Health & Fitness competition which generated $4,915,559 for Action Initiative Team (AIT) to support B+ Foundation. DTCare manages grants to the foundation from these campaigns. Partnership since 2022 has raised over $5.2M through various competitions.
• Coalition Against Childhood Cancer (CAC2)coreStrategic or Co-development PartnerThe B+ Foundation is a Co-Founder of the Coalition Against Childhood Cancer (CAC2), demonstrating leadership in the childhood cancer advocacy community and commitment to collaboration across the sector.
• Alliance for Childhood CancercoreStrategic or Co-development PartnerMember of the Alliance for Childhood Cancer, working alongside other organizations to advocate for greater awareness of childhood cancer and increased funding of childhood cancer research.
• Corporate SponsorsminorGTM or Marketing PartnerMultiple corporate sponsors support the foundation including Syndax, glassybaby, Low Digit Tags, The Starboard, Brave the Shave, Visa, Wawa, Incyte, Hightop, Barclays, Chase, Chick-fil-A, and others. Sponsors appear on website homepage and support various events.
• glassybabyminorGTM or Marketing Partnerglassybaby founder Lee Rhodes, a three-time cancer survivor, co-hosted a webinar with B+ Foundation founder Joe McDonough on 'Turning Grief into Generosity'. Company donates and supports foundation initiatives.
• Children's Oncology Group (COG)coreStrategic or Co-development PartnerCOG is the preeminent body overseeing non-governmental childhood cancer research funded by NCI. 90% of children treated for cancer in the US are treated at COG hospitals. B+ Foundation supports Project EveryChild initiative to capture tissue samples from pediatric cancer patients nationwide.
• Research InstitutionscoreStrategic or Co-development PartnerOver 250 research projects funded at institutions globally including Baylor College of Medicine, Fred Hutchinson Cancer Center, Weill Cornell Medicine, Case Western Reserve, University of Michigan, Memorial Sloan Kettering, Children's Hospital of Philadelphia, and many others.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Coalition Against Childhood Cancer (CAC2): Coalition of organizations, individuals, and institutions working against childhood cancer. B+ is a co-founder, making CAC2 a peer-ecosystem organization enabling collaborative advocacy and shared resources.
• Children's Oncology Group: Not a fundraiser but the preeminent research consortium where 90% of U.S. pediatric cancer patients are treated. B+ already partners with COG on Project EveryChild, making it a strategic ecosystem peer rather than direct competitor.

Direct peers

• Alex's Lemonade Stand Foundation: Major U.S. nonprofit funding pediatric cancer research and providing family support; directly comparable because it combines research grants with family-facing financial and emotional support, just like B+. Headquartered in Wynnewood, PA.
• American Childhood Cancer Organization: National advocacy and support organization for children with cancer and their families. Comparable in family support services and advocacy positioning aligned with Alliance for Childhood Cancer membership.
• Rally Foundation for Childhood Cancer Research: Childhood cancer research grantmaker driven by youth-led community fundraising. Closely matches the B+ Hero Funds and school/university dance marathon fundraising model.
• National Pediatric Cancer Foundation: U.S. nonprofit focused on funding pediatric cancer research and supporting families; comparable mission overlap in research funding and family services, with similar coalition-style grantmaking.
• CureSearch for Children's Cancer: Funds children's cancer research and provides family resources. Comparable as a peer funder of pediatric oncology research with overlapping grant portfolios and family-support content.
• St. Baldrick's Foundation: Event-driven nonprofit that funds childhood cancer research grants through head-shaving and other community campaigns. Highly comparable model: combines volunteer-driven fundraising with research grantmaking to COG and other institutions.

Broad incumbents

• V Foundation for Cancer Research: Major cancer research grantmaker founded by Jim Valvano. Comparable as a grantmaking nonprofit, but adult cancer-inclusive and far larger; relevant as competitive donor-share in research funding space.
• Ronald McDonald House Charities: Large nonprofit providing lodging and support services to families of seriously ill children receiving treatment. Overlaps B+ on direct family financial/logistical support during treatment but at much larger scale with a broader pediatric (not just oncology) focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BePositiveFdn
• LinkedInlinkedin.com/company/the-andrew-mcdonough-b--foundation
• Facebookfacebook.com/BePositiveFdn
• Instagraminstagram.com/b_positive_foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Andrew McDonough B+ Foundation