NINA SUSHI

What NINA SUSHI does

Nina Sushi is a privately held French restaurant chain operating a Japanese–New York fusion sushi concept ("culture Nippone" and "New-Yorkaise") across 12 physical locations — 11 in France (Paris and the Île-de-France region, plus Marseille) and 1 international unit in Netanya, Israel. The chain offers a single brand menu of sushi, sashimi, californias, bagels, and hot dishes, complemented by a publicly available allergen chart and downloadable PDF menu (MENU-NINA-2023-24). Its technical footprint is minimal: a WordPress-based marketing site with embedded Google Maps tiles, a direct online ordering portal ("Commander en ligne") for delivery and takeaway, and standard restaurant POS — no proprietary technology stack, API surface, or mobile application is disclosed.

The business operates three revenue streams: dine-in restaurant sales across the 12 units, direct online ordering for delivery/takeaway, and franchise/license fees from a recruitment program ("Devenez franchisé") that enables third-party operators to open additional Nina Sushi-branded restaurants. Distribution is exclusively through company-owned and franchised physical storefronts plus the company-controlled online ordering channel — no third-party delivery marketplace presence is referenced. The customer base is entirely consumer-facing (B2C), targeting urban French diners seeking varied Japanese-fusion cuisine for lunch and dinner.

Nina Sushi is owned and operated privately with no disclosed parent company, institutional shareholders, cap table, or management team beyond Anis Djemai as "manager/Head of Department." The company has raised at least one disclosed funding round (€2.4M from M Capital Partners in November 2016). No revenue, headcount (corporate staff listed at 1–10), or financial performance data is publicly disclosed.

Name

NINA SUSHI

Legal name

Nina Sushi

Website

https://ninasushi.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Nina Sushi is a privately held French restaurant chain operating 12 Japanese–New York fusion sushi locations across France (Paris region and Marseille) and Netanya, Israel, serving urban diners via dine-in, online ordering, and a franchise network.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Ethnic & international prepared meals manufacturing (AFAKAHAG)

akta.pro secondary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Japanese fusion cuisine
• Sushi restaurant chain
• Casual dining
• Online food ordering
• Restaurant franchise

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in restaurant sales: Revenue generated from in-restaurant dining across 11 locations in France (Paris, Île-de-France, Marseille) and 1 in Netanya, Israel. Operates standard lunch/dinner service with extended hours.
2. Online ordering (delivery/takeaway): Direct online ordering channel ("Commander en ligne") generating per-transaction revenue from delivery and takeaway orders.
3. Franchise fees / franchise network revenue: Franchise model promoted on the website ("Devenez franchisé"), enabling licensees to operate under the Nina Sushi brand in exchange for franchise-related fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nina Sushi operates a chain of Japanese-New York fusion sushi restaurants offering dine-in, takeaway, and delivery service across 12 locations (11 in France, 1 in Israel). The menu blends Japanese ("Nippone") and New York ("New-Yorkaise") culinary cultures, serving sushi, maki, california rolls, sashimi, bagels, and hot dishes. The company also runs a franchise program enabling partners to open Nina Sushi-branded restaurants.

Product overview

Nina Sushi is a single-brand restaurant chain offering Japanese-New York fusion cuisine through physical dine-in locations and an online ordering channel. The core product is the Nina Sushi restaurant experience (operated across multiple locations in France and Israel), supported by the Nina Sushi Online Ordering service for remote purchases. The offering is anchored by the Nina Sushi Menu (La Carte), which defines the food catalog served in restaurants and available for online order. Alongside its retail restaurant operations, Nina Sushi also runs a Franchise Program enabling partners to open and operate their own Nina Sushi locations under the brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Nina Sushi Restaurants Chain of Japanese-New York fusion sushi restaurants operating dine-in service across 11 locations in France (Paris, Île-de-France, Marseille) and 1 location in Netanya, Israel. Offers sushi, sashimis, californias, bagels, and hot dishes in a welcoming setting for individual diners.
• Nina Sushi Online Ordering Company-owned online ordering channel enabling customers to place delivery or pickup orders from any Nina Sushi location directly through the website ("Commander en ligne").
• Nina Sushi Menu (La Carte)

Quantifiable outcome

• Operates 12 restaurant locations across France and Israel
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Le LaboArtOireminorStrategic or Co-development PartnerLe LaboArtOire is credited as the agency that designed and built the Nina Sushi website ("Réalisé par : Le LaboArtOire"). It is a digital/creative services partner rather than a commercial or capital partner.
• Facebook (Meta)minorGTM or Marketing PartnerNina Sushi maintains an official Facebook page (facebook.com/NinaSushiFrance) as a social media channel for brand engagement and customer outreach.
• Instagram (Meta)minorGTM or Marketing PartnerNina Sushi maintains an official Instagram account (instagram.com/ninasushiofficiel) for visual marketing of dishes and brand building.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jenine's: French Asian-fusion restaurant group operating multiple themed brands including sushi concepts. Comparable multi-brand urban Asian-fusion operator targeting French diners.
• KYO Sushi: French sushi and Japanese-fusion restaurant chain with dine-in and takeaway. Directly comparable in product category, urban French customer base and multi-location model.
• Eat Sushi: French sushi chain offering dine-in, delivery and takeaway with a broad Japanese-fusion menu. Directly comparable in product offering, customer base and multi-channel sales model.
• Planet Sushi: Major French sushi restaurant chain with dine-in and delivery across Paris and other French cities. Comparable urban Japanese-fusion concept, target demographic and multi-location franchise-style model.
• Sushiman: French sushi restaurant/delivery brand with a multi-city footprint. Directly comparable in product category (sushi, Japanese cuisine) and urban French consumer target.
• Matsuri: Japanese restaurant chain in France offering sushi and broader Japanese dishes in a dine-in format. Comparable urban Japanese-cuisine focus and neighborhood-restaurant footprint in France.
• Sushi Shop: Largest French sushi restaurant chain, operating urban dine-in and delivery locations across France with a comparable Japanese-leaning menu and franchise/owned model. Directly comparable in product category, target customer (urban French diners) and price tier.

Broad incumbents

• YO! Sushi: Established UK-based Japanese restaurant and takeaway chain with a much larger international footprint. Comparable in sushi/Japanese product category and urban dine-in + delivery model, but at significantly greater scale and brand reach.
• Wasabi: UK-based sushi and bento chain operating urban grab-and-go locations. Overlaps with Nina Sushi in Japanese-fusion cuisine and quick-service urban positioning, though primarily UK-focused and at larger scale.

Emerging players

• Pokawa: French poke-bowl and Asian-inspired fast-casual chain. Comparable in French urban consumer targeting and raw-fish menu positioning, partially overlapping with Nina Sushi's sushi offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NinaSushiFrance
• Instagraminstagram.com/ninasushiofficiel
• Xx.com/ninasushi1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NINA SUSHI