Superfeet

What Superfeet does

Superfeet Worldwide LLC is a Ferndale, Washington-based, privately held manufacturer of premium performance and orthotic insoles, founded in 1977 by Dennis Brown and Dr. Chris Smith out of the Sports Medicine Division of Northwest Podiatric Laboratory. The company designs and produces a broad portfolio of activity-specific insoles spanning running, hiking, cleated sports (soccer, football, baseball, lacrosse), court sports, hockey, winter sports, work/industrial, golf, and everyday categories, differentiated by a proprietary biomechanical shape, EVOLyte carbon fiber stabilizer caps, Aerospring Rebound foam, Moisturewick top covers, and Adaptive Comfort Technology, all protected by 100+ US and international patents and validated by 20+ third-party studies over three decades. APMA-certified models and an on-site biomechanics lab with 3D motion capture, EMG, IMU, and pressure analysis underpin credibility with podiatrists and physical therapists.

The business operates a hybrid go-to-market model: a primary direct-to-consumer e-commerce store (superfeet.com) with an interactive Insole Finder quiz, supplemented by specialty running and outdoor retailers, a dedicated healthcare professional sales line (Superfeet-RX), and direct workplace programs serving HR, wellness, and injury-prevention buyers. Standard insoles retail between $34.99 and $69.99 with bundle and gift-card incentives, and in 2026 the company launched ME3D, a browser-based iPhone 13+ scanning platform that produces custom 3D-printed insoles manufactured at its Bellingham, Washington facility, opening a premium personalized-product tier. Distribution reaches global markets via international distributors alongside a separate Canadian subsidiary, Superfeet Canada ULC.

Name

Superfeet

Legal name

Superfeet Worldwide LLC

Website

https://superfeet.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Premium Insoles and Orthotic Footwear Inserts

NAICS

Footwear Manufacturing (316210), Footwear Manufacturing (3162), Sporting Goods Retailers (45911), Shoe Retailers (458210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Sporting & Athletic Goods, Nec (3949), Retail-Shoe Stores (5661)

akta.pro primary industry

Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)

akta.pro secondary industries

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Performance Socks, Underlayers & Active Essentials (CRAAAEAJ)

Keywords

• Premium shoe insoles
• Orthotic foot support
• Performance athletic insoles
• Custom 3D printed insoles
• Workplace comfort insoles

Headquarters

HQ city

Ferndale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Superfeet sells insoles directly to consumers through superfeet.com, offering the full product range including standard and personalized ME3D insoles. This is the primary revenue channel.
2. Specialty Retail Partners: Superfeet distributes through specialty running stores, outdoor retailers, and work footwear retailers. The company has a store locator tool and relationships with independent retailers.
3. Healthcare Professional Channel: Superfeet sells to healthcare providers including podiatrists, physical therapists, and medical professionals who recommend or dispense Superfeet orthotics to patients.
4. Workplace Programs: Superfeet offers workplace programs for injury prevention service providers, HR departments, wellness teams, and workwear stores, selling insoles in bulk for employee wellness and safety protocols.
5. Personalized ME3D Insoles: Custom 3D-printed insoles generated from iPhone scans, manufactured at Superfeet's Bellingham, Washington facility. Premium pricing for personalized products.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Superfeet designs, manufactures, and sells premium insoles and orthotic shoe inserts built on a proprietary biomechanical shape with carbon fiber stabilizer caps and advanced foam cushioning. The portfolio spans activity-specific insoles for running, hiking, cleated sports, court sports, hockey, winter sports, golf, and workplace use, plus ME3D personalized 3D-printed insoles generated from iPhone scans and manufactured at the Bellingham, Washington facility.

Product overview

Superfeet is a performance and comfort insole company offering a comprehensive portfolio of orthotic shoe insoles across multiple activity categories. The core product line includes activity-specific insoles (Running, Hiking, Cleat Sports, Court Sports, Hockey, Snow Sports, Work, Golf, Walking, Fitness) with various arch heights and cushioning levels. The company differentiates through proprietary technology including Carbitex carbon fiber plates, EVOLyte stabilizer caps, SuperRev supercritical foam, and Moisturewick moisture management. Recent innovation includes ME3D, a direct-to-consumer 3D-printed insole platform using iPhone scanning technology for personalized customization. The product range spans from standard trim-to-fit insoles ($34.99-$69.99) to premium performance models featuring carbon fiber technology, and the revolutionary ME3D personalized 3D-printed offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleat Playmaker Elite Flagship performance insole engineered for soccer, football, baseball, and lacrosse, featuring biomechanically engineered Carbitex carbon fiber plate, SuperStrike performance foam, and silicone grip top cover for explosive speed and stability.
• Cleat Playmaker Performance insole designed for cleated sports providing cushioned comfort and flexible support for athletes in soccer, baseball, football, lacrosse, rugby, and field hockey.
• Court Playmaker Elite Performance insole engineered specifically for court sports including basketball and volleyball, featuring carbon fiber plate for explosive speed and stability.
• Sport Ultralight Lightweight insole for multi-sport athletes seeking responsive feel underfoot for training and performance footwear.
• Sport Support Insole for athletes wanting a stable, underfoot foundation for powerful swings and strong strides in fitness and training footwear.
• Sport Cushion Durable cushioning insole for multi-sport athletes to fight fatigue during longer activities.
• ME3D Personalized 3D-Printed Insoles Personalized 3D-printed insoles generated from iPhone scans via the browser-based ME3D platform; users review foot profile, preview 3D model, choose foam options, and the order is manufactured at Superfeet's Bellingham, Washington facility.
• Run Pacer Elite Performance running insole featuring Carbitex carbon fiber plate and proprietary SuperRev supercritical foam technology delivering 39% more responsiveness than traditional insoles; validated by third-party testing.
• Run Support Medium Arch Running insole with medium arch height, maximum thickness, and mid cushioning, featuring EVOLyte carbon fiber cap and dual-layer Aerospring Rebound foam for stability and efficient energy transfer.
• All-Purpose Support High Arch Versatile everyday insole with high arch support, priced at $59.99, designed for wear across various footwear types.
• All-Purpose Support Medium Arch Versatile everyday insole with medium arch support for everyday wear across various footwear types.
• All-Purpose High Impact Support High impact everyday support insole priced at $64.99, designed for maximum support across various footwear.
• Casual Pain Relief Pain relief insole designed to address foot pain conditions such as plantar fasciitis, priced at $69.99 for everyday wear.
• Hike Cushion Hiking insole with Adaptive Comfort Technology and dual-layer Aerolyte foam, designed to fight foot fatigue with energizing heel cushion for long hikes; priced at $34.99.
• Hike Women's Support Women's-specific hiking insole with Aerospring Ascent foam and carbon fiber support, featuring a narrower heel cup designed for women's foot dimensions.
• Hockey Playmaker Plus Performance hockey insole with EVOLyte Carbon Fiber stabilizer cap and Flybridge design that dynamically loads and channels energy from foot flex through skate boot into blades.
• Hockey Playmaker Hockey insole with flexible polymer cap creating a contoured heel cradle, designed to minimize heel slippage, friction, and lace bite while adding comfort and stability.
• Winter Thin Support Ski and snowboard insole with thermal top cover, carbon fiber arch support, and Moisturewick technology for warmth and moisture management.
• Winter Support Ski and snowboard insole with thermal top cover, carbon fiber infusion, and enhanced support for steep slopes and demanding winter conditions.
• Work Cushion and Work Slim-Fit Workplace insoles designed for comfort and injury prevention for workers who spend long hours on their feet or on concrete surfaces, including safety footwear users.

Quantifiable outcome

• Reduce strain on plantar fascia by 24%
• +6 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• iPhone (Apple)coreTechnology or Integration · 4 June 2026Superfeet's ME3D platform integrates with iPhone 13 and newer devices for browser-based foot scanning without requiring a standalone app, leveraging Apple iOS camera technology.
• CQL (with Riess Group acquisition)minorImplementation/ SI/ Consulting Partner · 18 February 2026CQL is a Shopify agency that implemented Superfeet's digital and eCommerce platforms. CQL acquired Riess Group to become a leading global Shopify agency for unified commerce.
• Sanya Richards-Ross (Olympian)coreGTM or Marketing Partner · 9 October 2025Olympic sprinter Sanya Richards-Ross joined Superfeet's pro athlete roster as part of the company's rebranding effort and renewed mission to serve athletes through biomechanical innovation.
• Colleen Quigley (Olympian)coreGTM or Marketing Partner · 24 September 2025Olympic steeplechaser and NCAA champion Colleen Quigley joined Team Superfeet as an athlete ambassador. She embodies the Superfeet mission through her athletic achievements and dedication to community wellness.
• Professional Women's Hockey League (PWHL)coreStrategic or Co-development PartnerSuperfeet is the official insole partner of the Professional Women's Hockey League, providing performance insoles to elite women hockey players.
• Kitchener RangerscoreStrategic or Co-development PartnerSuperfeet is the official insole partner of the Kitchener Rangers junior hockey team, supporting player performance and skate fit.
• HeeluxeminorStrategic or Co-development PartnerThird-party testing partner for Superfeet product validation. Heeluxe conducted independent testing for Run Pacer Elite insoles.
• University of Calgary Human Performance LabminorStrategic or Co-development PartnerAcademic research partner that conducted third-party validation testing for Superfeet Run Pacer Elite insoles.
• Specialty Run RetailerscoreChannel Partner/ Reseller/ DistributorIn-store ME3D scanning is available at participating specialty run retailers for users with non-compatible devices, expanding access to personalized insoles.
• 1% for the PlanetminorOthersSuperfeet donates 1% of annual sales to environmental causes through 1% for the Planet membership, supporting their sustainability mission.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dr. Scholl's: Dr. Scholl's is the largest OTC insole brand in the US, offering a broad mass-market portfolio across drugstores, grocery, and specialty retail. It is Superfeet's closest direct competitor with comparable sports insole market share (15-19%) but vastly wider distribution and lower price points.
• Currex: Currex is a German-headquartered performance insole brand focused on running and athletic use cases with activity-specific profiles. It is explicitly named alongside Superfeet and Dr. Scholl's as a top player in the sports and athletic insoles market.
• Powerstep: Powerstep manufactures OTC orthotic insoles distributed through podiatry channels, specialty running retail, and online. It competes directly with Superfeet's all-purpose and pain-relief product lines at similar mid-tier price points.
• Spenco: Spenco produces orthotic insoles and foot care products with strong positioning in healthcare professional channels and specialty running retail. It directly overlaps with Superfeet's arch support and pain relief portfolio.
• Sof Sole: Sof Sole offers performance insoles for running, walking, and athletic footwear distributed through sporting goods retailers and Amazon. It competes with Superfeet's athletic and all-purpose product lines at lower price points.
• Aetrex: Aetrex manufactures orthotic insoles and comfort footwear with both OTC and professional channels, including podiatrist-recommended products. It directly competes in Superfeet's pain-relief and arch-support categories with comparable APMA-style positioning.
• Footbalance: Footbalance provides custom-molded insoles via in-store foot analysis systems at specialty running retailers. It competes with Superfeet's ME3D personalized offering through a retail-based scanning and molding process.

Broad incumbents

• Birkenstock: Birkenstock is a globally recognized footbed footwear brand with deep heritage in contoured arch support. While primarily a footwear manufacturer, its molded footbeds overlap with Superfeet's biomechanical support positioning in the consumer mindset.
• New Balance: New Balance is a major athletic footwear brand that bundles branded insoles with its shoes and offers removable sock liners. While primarily a footwear manufacturer, its insole bundle strategy overlaps with Superfeet's athletic performance positioning.

Emerging players

• Upstep: Upstep is a DTC custom-orthotics company that sells personalized insoles direct to consumers online. It represents the emerging DTC-custom category that competes with Superfeet's ME3D platform through a different scanning and fulfillment model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SuperfeetVideos
• Facebookfacebook.com/superfeet
• LinkedInlinkedin.com/company/superfeet-worldwide-inc.
• Instagraminstagram.com/superfeet
• Xx.com/superfeet

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superfeet