VML

What VML does

VML is a global creative company and wholly-owned subsidiary of WPP, formed in 2023 through the merger of VMLY&R and Wunderman Thompson and now operating across 50+ markets with 26,000+ employees in 150+ offices. The company serves blue-chip multinational clients through three integrated practices — Brand Experience, Customer Experience (CX) and Commerce — supplemented by a dedicated Enterprise Solutions unit that delivers consulting, technology modernization, AI-driven operating models, CRM and commerce platform work via 10,000+ technology and data experts, plus a distinct VML Health vertical for pharmaceutical and healthcare marketing. Its service portfolio spans creative campaigns, digital platform builds, loyalty programs, omnichannel commerce, B2B marketing and health communications, with marquee engagements for clients including Nestlé, Mondelēz, Coca-Cola, Ford, Colgate-Palmolive, AstraZeneca, Microsoft, Volvo, Sainsbury's and Avon.

Underlying the offering is WPP Open, an AI-powered marketing operating system that powers generative content, personalization at scale, predictive analytics and process automation, complemented by deep technology alliances with Adobe (Platinum Solution Partner), Salesforce, Microsoft, AWS, Shopify, Braze and the MACH Alliance. Recent innovations extend VML beyond traditional advertising into adjacent commercial lines: T-Rex Leather (lab-grown leather from reconstructed dinosaur collagen with The Organoid Company and Lab-Grown Leather Ltd), MenoSkin (3D bio-printed menopausal skin model for Avon), Imperium (AI platform for U.S. information operations with Leidos), and branded microdrama content for Crocs, Maybelline and Starbucks. The go-to-market is direct enterprise field sales with regional CEO leadership across North America, EMEA, APAC and LATAM, leveraging the broader WPP network for cross-selling and global client acquisition. Pricing is quote-based and not publicly disclosed, with revenue generated through professional services (creative agency work, healthcare communications) and managed services (Enterprise Solutions technology delivery).

Name

VML

Legal name

VML

Website

https://vml.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

VML is a global WPP-owned creative company with 26,000+ people across 50+ markets, delivering integrated brand experience, customer experience, commerce, technology transformation and healthcare marketing services to blue-chip multinational clients such as Nestlé, Mondelēz, Ford, Coca-Cola and AstraZeneca.

Ownership category

akta.pro rank

Product category

Creative and Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industry

Digital Strategy & Transformation (BPAHAEAA)

Keywords

• Creative agency services
• Brand experience design
• Digital commerce solutions
• Customer experience transformation
• Marketing technology consulting

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices62 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Creative Agency Services: Project-based creative work including advertising, brand experience, content marketing, and campaign development. VML reports $217 million in organic growth from 130 client partners in 2024.
2. Enterprise Solutions & Technology Services: Technology modernization, AI-driven operating models, consulting, CRM, data services, and platform delivery through a 10,000+ expert team
3. Health Communications: Healthcare marketing, medical communications, patient engagement, and health equity services through VML Health division

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

VML is a global creative company that operates a platform-plus-services model, combining three integrated practices: Brand Experience, Customer Experience, and Commerce, powered by a unified Enterprise Solutions unit with 10,000+ technology and data experts. The agency delivers end-to-end brand transformation for blue-chip enterprise clients across 50+ markets, blending award-winning creativity with deep technical expertise. Revenue is generated through project-based creative work, technology modernization, consulting, and managed services for enterprise clients including Nestlé, Coca-Cola, Ford, Colgate-Palmolive, AstraZeneca, and Microsoft.

Product overview

VML is a global creative company that operates a platform-plus-services model, combining three core integrated practices — Brand Experience, Customer Experience (CX), and Commerce — powered by a unified Enterprise Solutions unit with over 10,000 technology and data experts. The connected vision brings together Brand Experience (attract), CX (bond), and Commerce (action) into seamless customer journeys. Enterprise Solutions serves as the technology backbone, integrating consulting, technology transformation, AI-driven operating models, and specialized service companies (MAP, Proto, Diff, Corebiz, DTI) to address complex business challenges. VML Health operates as a distinct vertical for healthcare marketing. The company's Human First creative philosophy underpins all offerings, delivered across 50+ markets by 26,000 people. Key technology partnerships with Adobe, Salesforce, AWS, Microsoft, Braze, and MACH Alliance extend platform capabilities. Recent innovations include T-Rex Leather™ bio-material and MenoSkin 3D bio-printed skin model.

Differentiator

Problem solved

Functional benefit

Brands

• VML Enterprise Solutions: Enterprise Solutions unit delivering technology transformation, consulting, and digital services with over 10,000 experts across 40+ global offices

Products and services

• VML Brand Experience VML's Brand Experience practice creates brand worlds and creative platforms that build emotional connections from first touchpoint. Services include advertising, brand strategy and design, social and influencer marketing, content marketing, sports/experiential/entertainment, and multicultural marketing for enterprise clients.
• VML Customer Experience (CX) VML's Customer Experience practice designs and builds intelligent digital platforms and loyalty programs that deepen connections between people and brands. Services include Customer Experience Transformation, CRM and Loyalty, Digital Products and Platforms, and Personalization at Scale.
• VML Commerce VML Commerce engineers seamless omnichannel commerce solutions that convert interest into action. Services include Omnichannel Commerce, Marketplaces and eRetail (Amazon, Walmart, Instacart, TikTok), and Commerce Platforms implementation.
• VML Enterprise Solutions VML Enterprise Solutions addresses complex business challenges through consulting, CX, commerce, and technology transformation practices. Includes specialized service companies (MAP, Proto, Diff, Corebiz, DTI) and global partnerships with Adobe, Salesforce, Google, Microsoft, Braze, and MACH Alliance.
• VML Technology Transformation VML Technology Transformation modernizes legacy systems and implements AI-driven operating models. Services include Content Supply Chain (human-first, AI-supercharged framework), Technology Modernization, AI-driven Operating Models, and Data Build and Enablement.
• VML Consulting VML Consulting advises companies on innovation, brand strategies, and advanced analytics. Services include Growth Consulting, Transformation and Change Management Consulting, Futures and Intelligence (including Future100 report), Data Design and Consulting, Marketing Effectiveness (via Gain Theory), and Insights, Analytics and Research.
• VML Health VML Health provides healthcare marketing and communications services including Early Commercialization, Health Equity, Medical Communications, Patient Engagement and Advocacy, and Payer Marketing. Ranked #3 in MM+M's top 100 healthcare marketing companies for 2026.
• VML B2B VML's B2B practice focuses on enterprise marketing and sales enablement, including the REWIRE '26 playbook covering 15 forces reshaping B2B marketing, buyer decision-making strategies, and account-based marketing.
• Inclusion Experience Consultancy dedicated to helping clients design inclusive experiences and products for people with disabilities. VML is the torchbearer for agencies starting their own Inclusion Experience consultancy.

Quantifiable outcome

• KitKat Heist campaign generated $224 million in earned media within 10 days with 31% share of voice across 93 markets
• +3 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability14 records

Feature5 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• BursonflagshipStrategic or Co-development Partner · 25 June 2026PR agency partnership for the KitKat Heist campaign that won the Cannes Lions PR Grand Prix, achieving 31% share of voice and $224 million in earned media.
• AvoncoreStrategic or Co-development Partner · 1 June 2026VML Brazil developed campaign for Avon's MenoSkin 3D bio-printed menopausal skin model, featuring microscopic print advertisement on lab-grown skin in São Paulo.
• The Organoid CompanyflagshipStrategic or Co-development Partner · 2 April 2026Genomic engineering leader collaborating with VML and Lab-Grown Leather Ltd to create the world's first lab-grown T-Rex Leather™ product using reconstructed dinosaur collagen and advanced computational biology.
• Lab-Grown Leather LtdflagshipStrategic or Co-development Partner · 2 April 2026Sustainable biotechnology pioneer providing its Advanced Tissue Engineering Platform (ATEP™) to cultivate lab-grown leather materials for luxury brands and fashion applications.
• Enfin LevécoreStrategic or Co-development Partner · 2 April 2026Avant-garde techwear label that exclusively designed the T-Rex Leather luxury handbag using dinosaur collagen reconstructed through advanced computational biology.
• Lutron ElectronicscoreStrategic or Co-development Partner · 24 February 2026VML developed comprehensively redesigned Lutron.com website with streamlined navigation, responsive design, and rich multimedia content for smart home and commercial building solutions.
• LeidoscoreStrategic or Co-development Partner · 17 October 2025Launched Imperium, an AI-powered platform to enhance U.S. information operations, improving mission planning efficiency and real-time analysis for national security objectives.
• NaturaminorStrategic or Co-development Partner · 10 May 2025Supported Avon's EMBRACE study involving over 1,500 participants investigating menopause impacts across Brazil, complementing VML Brazil's MenoSkin campaign.
• AdobecoreTechnology or IntegrationGlobal partnership for Adobe Experience Cloud implementation and delivery. VML is an Adobe Solution Partner Platinum with expertise in Experience Manager, Commerce, and marketing automation.
• SalesforcecoreTechnology or IntegrationGlobal technology partnership for Salesforce Marketing Cloud, Agentforce AI, and commerce solutions delivery. Strategic alliance for customer engagement and marketing automation.
• MicrosoftcoreTechnology or IntegrationTechnology partnership for Azure cloud services, AI solutions, and enterprise technology modernization. Strategic collaboration for digital transformation engagements.
• AWScoreTechnology or IntegrationAWS Partner Network member providing cloud infrastructure and services for enterprise solutions delivery, commerce platforms, and technology modernization.
• ShopifycoreTechnology or IntegrationStrategic partnership for enterprise Shopify migration services, reducing cost of ownership, increasing agility, and driving commerce growth for clients.
• BrazecoreTechnology or IntegrationTechnology partnership for customer engagement and real-time marketing automation solutions.
• GooglecoreTechnology or IntegrationStrategic technology partnership for marketing technology, analytics, and digital advertising solutions across enterprise engagements.
• Tennessee TourismcoreStrategic or Co-development PartnerVML created Sound Bites campaign pairing music with food based on Oxford psychological research indicating tempo influences taste perception.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Accenture Song: Accenture's creative and technology consulting arm, competing directly with VML in combining creative services with enterprise technology implementation. Comparable in serving Fortune 500 clients on integrated brand-CX-commerce engagements.
• R/GA: Independent creative technology consultancy known for connecting brand, product, and digital experience. Closely comparable to VML's Enterprise Solutions positioning on technology-driven creative work.
• AKQA: WPP-owned (now under VML since 2024) digital creative agency specializing in brand experience, digital products, and innovation. Most directly comparable peer in service mix and target clients.

Broad incumbents

• Ogilvy: WPP sister agency offering comparable advertising, brand experience, and PR services globally. Ogilvy is one of VML's most direct competitors within WPP's portfolio for the same enterprise client roster.
• Publicis Worldwide: Publicis Groupe's flagship creative network offering integrated advertising, digital, and commerce services to global enterprise clients. Directly competes with VML for the same multinational brand mandates.
• Leo Burnett: Publicis-owned creative agency known for brand-building campaigns for major FMCG clients. VML hired Leo Burnett Dubai's CCO Kalpesh Patankar for India, reflecting direct talent and capability competition.
• BBDO Worldwide: Omnicom's largest global creative network serving similar blue-chip enterprise clients across advertising, digital, and commerce. Comparable scale and integrated service offering.
• McCann Worldgroup: IPG's flagship creative agency network offering brand advertising, CX, and commerce services globally. Directly competes with VML for enterprise client mandates.
• TBWA Worldwide: Omnicom-owned creative network with strong global presence serving enterprise clients on brand strategy, advertising, and disruption-led marketing. Comparable scale and service offering to VML.
• Deloitte Digital: Big Four firm's creative and digital transformation arm competing with VML Enterprise Solutions on large-scale marketing technology, CRM, and commerce transformation engagements for Fortune 500 clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vml
• Instagraminstagram.com/vml
• Xx.com/vml_global
• Facebookfacebook.com/vmlindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VML