Natura
Natura Life+Science is a Sacramento-based B2B cannabis supply chain platform providing end-to-end cultivation, manufacturing, distribution, and delivery services to cannabis brands from a 290,000 sq ft GMP-compliant facility holding 21 California licenses.
- Company typePrivate
- Founded2016
- HeadquartersSacramento, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Natura does
Natura Life+Science is a Sacramento, California-based B2B cannabis supply chain platform that provides end-to-end cultivation, manufacturing, distribution, and direct-to-consumer delivery services to cannabis brands from a single 290,000 sq ft campus built to GAP, GMP, FDA, and LEED standards. Founded in 2016 by Ori Bytton, the company holds 21 California licenses spanning propagation, cultivation, manufacturing, distribution, and delivery, and targets both established operators and emerging cannabis brands through its co-manufacturing and Entrepreneur Incubator Program.
The platform's core technology combines a fully automated robotic table cultivation system with full micro-climate controls, end-to-end traceability, and a proprietary operating and management system with real-time analytics. Manufacturing capabilities include multiple extraction methods (CO2, hydrocarbon, cold water, rosin) and finished goods production across vape pens, softgels, tablets, tinctures, topicals, gummies, chocolates, concentrates, and instant foods. The company also operates an on-campus education center and co-working space, alongside a licensed California distribution and delivery network.
Natura monetizes through B2B contract manufacturing, cultivation services, genetic licensing, distribution, and direct-to-consumer delivery, with disclosed customers including Cannibble FoodTech, Newell's Botanicals, and several house brands (Sluggers, Dee Thai, Lola). The company is privately held, has not raised capital since its $91M 2019 funding deal, and states it is not currently taking additional investment.
Natura firmographics
Firmographics- Name
- Natura
- Legal name
- Natura
- Website
- https://natura.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Natura Life+Science is a Sacramento-based B2B cannabis supply chain platform providing end-to-end cultivation, manufacturing, distribution, and delivery services to cannabis brands from a 290,000 sq ft GMP-compliant facility holding 21 California licenses.
- Ownership category
- akta.pro rank
Natura industry classification
Industry- Product category
- Cannabis Contract Manufacturing
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Pharmaceutical Preparations (2834), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics) (CRANAGAF)
- akta.pro secondary industries
- Cannabis Wholesale Distribution (Flower, Extracts, Edibles) (CRAOAIAF), Scheduled Cannabis Delivery (Next-Day/Time-Window) (CRANAGAB), Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH)
Keywords
Where Natura is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Natura business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Contract Manufacturing Services: Provides formulation, extraction, processing, and finished goods manufacturing for cannabis brands including vape pens, softgels, tablets, tinctures, topicals, gummies, chocolates, and instant food products.
- Cultivation Services: Provides cannabis cultivation at scale with contact growing services and genetic licensing from one of the largest genetic libraries in California.
- Distribution and Delivery: Licensed distribution and direct-to-consumer delivery services for cannabis products across California.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Natura product offering
Product offeringCore offering
Natura Life+Science operates a 290,000 sq ft Sacramento cannabis campus that provides cannabis brands with end-to-end services spanning propagation, cultivation, extraction, finished goods manufacturing, packaging, distribution, and direct-to-consumer delivery. The platform serves both traditional cannabis operators and innovators seeking to launch or scale their brands, supported by 21 California licenses and a proprietary operating and management system that automates cultivation and ensures traceability from seed to sale.
Product overview
Natura Life+Science is a California-based cannabis supply chain platform offering end-to-end services for brand launch and scaling. The platform provides a unified ecosystem combining cultivation, manufacturing, distribution, and delivery services within a single 290,000 sq ft GMP-compliant facility. Core offerings include automated cultivation with micro-climate controls, multiple extraction methods (CO2, hydrocarbon, cold water, rosin), and finished goods production spanning vape pens, softgels, tablets, tinctures, topicals, edibles (gummies, chocolates, instant foods), and concentrates. Additional services include propagation, packaging, distribution, delivery, and an on-campus education center. The platform is designed to help cannabis brands standardize offerings and reduce overhead through co-manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- Natura Life+Science: The primary commercial brand for Natura's cannabis cultivation, manufacturing, distribution, and delivery platform serving brands across the California cannabis industry.
Products and services
- Natura Life+Science End-to-End Cannabis Supply Chain Platform
- Cultivation Services
- Manufacturing Services
- Propagation Services
- Distribution Services
- Delivery Services
- Entrepreneur Incubator Program and Education Center
Companies that use Natura
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Natura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Natura partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- NGLminorPartnership in the Permian Basin to convert oilfield byproducts into usable resources, leveraging nuclear heat and addressing water waste in energy sector.
- Newell's BotanicalsminorNewell's Botanicals was added to Natura's Entrepreneur Incubator Program, providing support for cannabis entrepreneurs to bring their brands to market with access to Natura's facilities and expertise.
- Sacramento Green EquitycorePartnership focused on social equity in the cannabis industry, supporting underrepresented entrepreneurs and community engagement in Sacramento's cannabis market.
- Cannibble FoodTechcoreExclusive manufacturing and distribution agreement for Cannibble's cannabis-infused food products, including edible formulations for the North American market.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Natura competitors and assessment
Company assessmentBroad incumbents
- Cresco Labs: Large multi-state vertically integrated cannabis operator with cultivation, manufacturing, and wholesale distribution. Comparable to Natura's vertically licensed platform model but operates at far greater scale and geographic breadth, offering a benchmark for what scaled cannabis infrastructure looks like.
Direct peers
- Cookies: California-originated cannabis brand with vertical operations spanning cultivation, manufacturing, and retail. Comparable to Natura in combining brand production with broader ecosystem services, though Cookies is brand-first rather than B2B platform-first.
- Glass House Brands: California cannabis operator with large-scale greenhouse cultivation and branded manufacturing. Comparable to Natura in the California cultivation and finished-goods manufacturing segment, though Glass House operates its own brands rather than white-label services.
- Raw Garden: California cannabis brand known for high-volume cultivation and in-house manufacturing of concentrates and vapes. Comparable to Natura's cultivation-plus-finished-goods model in the same California market, though Raw Garden is brand-led rather than B2B platform-led.
- Lowell Farms: California-based cannabis cultivator and manufacturer offering contract manufacturing, white-label, and distribution services to brands — directly overlapping with Natura's contract manufacturing, cultivation, and distribution service lines in the same California market.
- LeafLink: B2B wholesale cannabis marketplace and platform connecting brands with dispensaries. Comparable to Natura's B2B service layer but competes in the ordering/distribution software category rather than physical cultivation and manufacturing.
- Sunderstorm: California cannabis contract manufacturer (notably for infused products like Kiva Confections) providing white-label and co-manufacturing services. Closest direct comparable to Natura's contract manufacturing business for gummies, chocolates, and infused products.
- Fluent Beverages: Cannabis beverage contract manufacturer offering white-label and co-manufacturing for cannabis-infused drinks. Comparable to Natura's contract manufacturing stream with overlapping infused-product capabilities, particularly for instant food and beverage formats.
- Greenlane Holdings: Cannabis-focused distribution, packaging, and accessories company that scaled to NASDAQ. Natura's VP Sales Seth Sznapstajler previously led at Greenlane, and the two compete for cannabis brand distribution and ancillary services contracts.
Emerging players
- Flowhub: Cannabis operations and compliance software platform serving cultivators, manufacturers, and dispensaries. While software-only rather than physical operations, it is comparable as a cannabis infrastructure layer serving similar B2B brand customers in the same compliance-heavy environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Natura social profiles
Digital presenceNatura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natura leadership team
Management profileNumber of profiles
Profiles7 records
Natura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natura
What does Natura do?
Natura Life+Science operates a 290,000 sq ft Sacramento cannabis campus that provides cannabis brands with end-to-end services spanning propagation, cultivation, extraction, finished goods manufacturing, packaging, distribution, and direct-to-consumer delivery. The platform serves both traditional cannabis operators and innovators seeking to launch or scale their brands, supported by 21 California licenses and a proprietary operating and management system that automates cultivation and ensures traceability from seed to sale.
Is Natura a public or private company?
Natura is a private company. It is classified as family owned and is currently operating.
When was Natura founded?
Natura was founded in 2016. It employs 251 to 500 people.
Where is Natura based?
Natura is headquartered in Sacramento, United States, in the North America region.
How does Natura make money?
Three revenue lines are on record. Contract Manufacturing Services are the primary driver. The others are cultivation Services and distribution and Delivery.
Who are Natura's main competitors?
Cresco Labs is listed as a broad incumbent. Direct peers are Cookies, Glass House Brands, Raw Garden, Lowell Farms, LeafLink, Sunderstorm, Fluent Beverages and Greenlane Holdings. Flowhub is listed as an emerging player.
Does Natura have an API?
No public API is recorded for Natura.
What industry is Natura in?
Natura's product category is Cannabis Contract Manufacturing. Its primary akta.pro industry code is CRANAGAF, Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics), with a secondary code of CRAOAIAF, Cannabis Wholesale Distribution (Flower, Extracts, Edibles). Its NAICS code is 325411 and its SIC code is 2833.