Escalent

What Escalent does

Escalent operates as an AI-enabled research and advisory firm serving enterprise clients across eight vertical markets: Automotive & Mobility, Consumer Goods & Retail, Energy, Financial Services, Health & Life Sciences, Technology, Telecommunications, and Travel & Tourism. The firm combines syndicated research programs (EVForward®, Connectivity Forward™, Fleet Advisory Hub™, Cogent Syndicated), advisory practices (Javelin Advisory Services), and managed services into a vertically organized platform that serves Fortune 500 OEMs, utilities, financial institutions, healthcare companies, and consumer goods manufacturers. Named customers include Volvo, GM, Ford, Toyota, Stellantis, Lowe's, Unilever, Mondelez, Entergy, Dominion Energy, NextEra Energy, Fidelity, BlackRock, Wells Fargo, Bank of America, Merck, Pfizer, Abbott, Verizon, AT&T, T-Mobile, and Hilton.

The company's core technology stack blends proprietary AI platforms — Enlyta Insights®, BeSci x AI™, Evoke™, Human Motion Intelligence, and Human-Guided Synthetic Research — with established research methodologies such as Brand Power™, Excitement Scores™, Tech TrustBuilder, and Hall & Partners' See-Feel-Think-Do framework. These tools support quantitative and qualitative research, behavioral science integration, data analytics, insight communities, and cultural intelligence across the full research workflow. The AI layer is positioned as human-guided, emphasizing expert oversight of synthetic data and AI-generated insights.

Escalent's business model combines three revenue streams: subscription-based syndicated research reports (annual or multi-year contracts), custom advisory and consulting engagements (quote-based, multi-year), and managed services (monthly or annual billing for embedded teams). Distribution is direct enterprise field sales organized by vertical, supported by thought leadership publishing, industry events, webinars, and co-branded research partnerships. The firm is privately held and has scaled through acquisition — Market Strategies International and Morpace (2019), Javelin Strategy & Research (2020), Grail Insights (2021), and C Space and Hall & Partners (2023) — to a current footprint of nearly 2,000 professionals across 20 countries with regional headquarters in London and Singapore.

Name

Escalent

Legal name

Escalent Inc.

Website

https://escalent.co/

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Escalent is a privately held, AI-enabled research and advisory firm serving Fortune 500 enterprises across eight verticals — automotive, consumer goods, energy, financial services, health, technology, telecom, and travel — through syndicated research, custom consulting, and managed services delivered by nearly 2,000 professionals in 20 countries.

Ownership category

akta.pro rank

Product category

Market Research & Advisory Services

NAICS

Other Scientific and Technical Consulting Services (54169), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHALAL

ESG, Sustainability & Impact Research

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYEUAHAJAA

ESG Strategy & Materiality Assessment

Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Sustainability, ESG & Corporate Environmental Reporting

Keywords

• Market research
• Consumer insights
• Advisory services
• Industry analytics
• Research consulting

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Syndicated Research Reports: Subscription-based access to standardized research reports covering industry benchmarks, market trends, and customer insights across automotive, energy, financial services, and other sectors. Includes Cogent Syndicated reports, EVForward studies, and Fleet Advisory Hub research.
2. Custom Advisory & Consulting Services: Engagement-based consulting engagements providing tailored market research, competitive intelligence, brand strategy, and implementation support for enterprise clients
3. Managed Services: Embedded expert teams providing ongoing operational support, customer success management, and business intelligence services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Escalent is a market research and advisory firm that provides consumer and B2B insights, analytics, and consulting services across eight industry verticals. The firm operates an AI-enabled research platform and employs approximately 2,000 people across 20 countries, serving enterprise clients with strategic intelligence.

Product overview

Escalent is an AI-enabled research and advisory firm offering a platform of market research, data analytics, and strategic consulting services across eight industries (Automotive & Mobility, Consumer Goods & Retail, Energy, Financial Services, Health, Technology, Telecom, and Travel & Tourism). The offering consists of syndicated research programs (EVForward®, Connectivity Forward™, Fleet Advisory Hub™, Cogent Syndicated), advisory practices (Javelin Advisory Services), AI-powered research products (Enlyta Insights®, BeSci x AI™, Evoke™, Human Motion Intelligence, Human-Guided Synthetic Research), and proprietary methodologies (DataDialogue, Tech TrustBuilder, Excitement Scores™, Brand Power™). These products and services integrate across the research and advisory workflow, from primary/secondary research through data analytics, insight communities, behavioral science, and strategic storytelling.

Differentiator

Problem solved

Functional benefit

Brands

• C Space: Market research and customer relationship building platform
• Hall & Partners
• Grail Insights
• Cogent Syndicated
• Javelin Advisory
• EVForward
• Connectivity Forward
• Fleet Advisory Hub
• Enlyta Insights
• BeSci x AI
• Evoke

Products and services

• AI-enabled Research Platform
• Market Research Services
• Advisory Services

Quantifiable outcome

• Average anticipated inheritances expected to nearly double from $500,000 to nearly $1 million over next ten years
• +8 more outcomes

Named customers47 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature11 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• BlackRockminorStrategic or Co-development Partner · 27 June 2026Partnership for Read on Retirement survey research conducted by Escalent on behalf of BlackRock examining workplace saver attitudes and retirement security concerns.
• HahnminorStrategic or Co-development Partner · 28 May 2026Joint release of Data Center Communications Playbook based on nationwide survey of 3,417 voters. Hahn is an integrated marketing communications agency partnering on research.
• Citizens Financial GroupminorStrategic or Co-development Partner · 8 December 2025Third annual joint survey on AI adoption among U.S. midsize companies and PE firms, with Escalent conducting research and Citizens publishing findings.
• C SpacecoreStrategic or Co-development Partner · 12 April 2023Acquired from Omnicom as part of deal creating larger market insights platform. C Space brings online insight community capabilities and customer relationship building expertise.
• Hall & PartnerscoreStrategic or Co-development Partner · 12 April 2023Acquired from Omnicom to strengthen global market insights platform. Hall & Partners provides brand research and strategic consulting with See-Feel-Think-Do framework.
• Grail InsightscoreStrategic or Co-development Partner · 1 June 2021Acquired from NewQuest Capital Partners to enhance growth and client services through data-driven insights and consulting. Extended global presence to 11 countries.
• New Jersey ResourcesminorStrategic or Co-development PartnerParent company of New Jersey Natural Gas, recognized as easiest utility to do business with based on Escalent customer research studies.
• Bank of AmericaminorStrategic or Co-development PartnerEscalent provides research findings included in Bank of America's annual Family Office Study examining wealth transfer and family office trends.
• Cogent SyndicatedcoreStrategic or Co-development PartnerInternal syndicated research division producing benchmarking and customer experience insights for energy utilities and financial services clients.
• Javelin AdvisorycoreStrategic or Co-development PartnerInternal advisory practice providing forward-looking fintech assessments and digital banking research within the financial services industry.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Westat: Employee-owned research firm providing custom research, statistical analysis, and evaluation services across health, education, and social sciences. Comparable to Escalent's custom research and Health & Life Sciences practice.
• Mintel: Global market intelligence agency providing syndicated research and consulting across consumer goods, beauty, food, and financial services. Comparable to Escalent's vertical-focused syndicated research and consumer insights offerings.
• Circana: Market research and advisory firm (formerly IRI merged with NPD) specializing in CPG, retail, and consumer goods intelligence. Comparable to Escalent's Consumer Goods & Retail practice and syndicated research offerings.
• Forrester Research: Research and advisory firm offering syndicated research, advisory services, and consulting across technology, consumer, and financial services verticals. Closely aligned with Escalent's subscription-based syndicated research and advisory model.
• Ipsos: Global market research and consulting firm operating across multiple verticals with syndicated and custom research offerings. Highly comparable to Escalent in service mix, vertical breadth, and enterprise client focus.
• NielsenIQ: Consumer intelligence company providing syndicated research, analytics, and advisory services with strong CPG and retail vertical focus. Comparable to Escalent's Cogent Syndicated offerings and consumer goods practice.
• Simon-Kucher: Global consulting firm specializing in pricing, marketing, and sales strategy with strong research and analytics capabilities. Comparable to Escalent's advisory services and consumer goods practice, particularly around product and pricing strategy.
• J.D. Power: Automotive and consumer research firm providing syndicated studies and benchmarking across vehicle quality, customer satisfaction, and financial services. Highly comparable to Escalent's automotive practice (EVForward, Fleet Advisory Hub) and Cogent Syndicated.
• Kantar: One of the world's largest market research and insights firms with deep vertical specialization in consumer goods, retail, and media. Directly comparable to Escalent's syndicated research and advisory model across multiple industries.

Broad incumbents

• Gartner: Global research and advisory powerhouse serving enterprise clients with syndicated research and consulting. Much larger than Escalent but operates comparable subscription-based research model serving enterprise technology and business decision-makers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/EscalentThinking
• Facebookfacebook.com/ThinkEscalent
• LinkedInlinkedin.com/company/thinkescalent
• Xx.com/ThinkEscalent

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escalent